PRINCIPLES OF BUSINESS
MAY/JUNE 2017
ANSWER ALL THE QUESTIONS
1. (a) Define EACH of the following terms: (4 marks)
(i) Enterprise
(ii) Entrepreneurship
(b) (i) State TWO economic benefits and TWO social benefits of a business to the community
in which it is located. (4 marks)
- Economic benefits
- Social benefits
(ii) Identify TWO stakeholders of a business and explain the role of EACH. (6 marks)
(c) Describe TWO challenges that a business could encounter when trying to satisfy its
ethical role in a community. (6 marks)
TOTAL 20 marks
2. (a) (i) State TWO activities performed by EACH of the following managers: (4 marks)
- Marketing
- Production
-
(ii) Distinguish between the ‘finance’ and ‘human resource’ (HR) areas of a business.
(4 marks)
(b) Describe EACH of the following functions of management:
- Delegating (2 marks)
- Motivating (2 marks)
- Coordinating (2 marks)
(c) Explain ONE way in which management fulfils its responsibility to EACH of the following
groups of persons:
(i) Customers (3 marks)
(ii) Employees (3 marks)
TOTAL 20 marks
3. (a) (i) List THREE examples of technology used by businesses. (3 marks)
(ii) Outline TWO ways in which technology may be used to enable businesses to grow.
(4 marks)
(b) (i) List THREE functions of a small business. (3 marks)
(ii) State TWO challenges and TWO benefits associated with the growth of a
business.
(4 marks)
- Challenges
- Benefits
(c) Explain TWO ways in which the growth of a business affects its organizational structure.
(6 marks)
TOTAL 20 marks
4. (a) (i) Define the term ‘brand name’. (2 marks)
(ii) Identify TWO forms of packaging. (2 marks)
(iii) State TWO purposes of packaging. (2 marks)
(b) (i) Describe TWO techniques used in selling. (4 marks)
(ii) Outline TWO methods which vendors can employ to promote sales. (4 marks)
(c) Explain TWO ways in which the existence of copyright is likely to influence the actions of
producers and consumers. (6 marks)
TOTAL 20 marks
5. (a) Define the term ‘standard of living’. (2 marks)
(b) State THREE factors that can be used to determine
(i) quality of life (3 marks)
(ii) standard of living (3 marks)
(c) Describe TWO programmes that Ministries of Education could put in place to foster
economic growth and development. (6 marks)
(d) Identify TWO methods that are used to measure a country’s national income and explain
how EACH method is used. (6 marks)
TOTAL 20 marks