Brainstorming Definition: a method by which a group of people tries to find a specific solution or solutions to a problem by collecting a list of ideas

from [individuals of the group. BrainstormingOsborns Definition a method by which a group tries to find a solution for a specific problem by amassing a list of ideas spontaneously contributed its members A problem solving strategy were new ideas are created to find the best solution to a problem at table. HISTORY OF BRAINSTORMING In 1939, Alex Osborn developed brainstorming as a method for creative problem solving. Osborn, a partner in an advertising agency, was frustrated by his employees inability to develop creative ideas for ad campaigns and products working on their own. In response to this problem, Osborn began hosting group-think sessions and noticed that the quality and quantity of ideas produced was much greater than those produced by individual employees. Osborn subsequently published his book Applied Imagination (1953), in which he systematized his creative problem-solving methods. RULES

There are four basic rules in brainstorming (Osborn, 1963) intended to reduce social inhibitions among team members, stimulate idea generation, and increase overall creativity:
y y y y

No criticism: Welcome unusual ideas: Quantity Wanted: Combine and improve ideas:
How to brainstorm:

There some steps one must follow when brainstorming: As a group: Even be the group gets to the place to brainstorm, first the topic should be clearly stated and understood. Here, you expect that, every member in the group have a fair idea about the topic to be talked and has a common interest. This will enable each member come to the conference or place prepared and hence, managing the time available to them. It is the responsibility of the group leader and the members to make sure that understanding of the topic is maximized. a) Fair idea of the topic b) Have a common interest c) Time management FREE FLOW OF IDEAS TO PAPER: A t this stage, all ideas patterning to the topic are poured on the table. Here, all

    

No criticism and evaluation at this stage Shared ideas No right or wrong answer so far as it links to the topic Quantity matters instead of quality at this stage Easy participation from each member Sometimes, in larger group, it is advisable to break the group in smaller group, so that all members contribute.

EVALUATING THE IDEAS COLECTED OR SHARED AND SELECTION OF THE BEST SOLUTION(S): y y y y y Arguing out your points and its relation to the purpose of the topic Selecting the some best alternate solutions sometimes through voting Quality matters Reaching at a consensus Selections of best solution to the topic PURPOSE OF BRAINSTORMING:  Encourages each member to participate , democratic  Creativity is established  Conflict is reduced  New ideas to the problem BRAINSTORMING AND NEGOTIATIONS: integrative negotiation Understanding of the other parties needs and interest Helps one make better decisions to problem. y Labour relations Settling of disputes at the work place Challenges: Failure of some members to participate Attitude of members: non listening type Wrong topic or defining of the topic WHEN TO BRAINSTORM: 1. Finding the needs of other parties 2. When you want to agree to an issue or needs Reference

Bibliography
Big dog and little dog's performance juxtaposition. "Brainstorming." 9 march 2010. http://www.nwlink.com/~donclark/perform/brainstorm.html. 1 february 2012. heart of Innovation. "26 Reasons Why Brainstorming Sessions Fail (and what to do about it)." 14 june 2009. http://www.ideachampions.com/weblogs/archives/2009/06/post_12.shtml. 31 january 2012. United States Department of Transportation - Federal Highway Administration. "PUBLIC INVOLVEMENT TECHNIQUES FOR TRANSPORTATION DECISION-MAKIN." http://www.fhwa.dot.gov/reports/pittd/brains.html. 31 january 2012.