Module 7: Media Literacy 105 Module 7: . Define media literacy . Cite the important roles Explain Media Information Literacy (MIL) along with various aspects and dimensions }. Examine the advanta es and disady of media i egy Demonstrate how the curriculum Draw relevant life tes e sons and significant values in generating, utilizing and creating media tools Of media literacy MIL can be integrated in Analyze research abstract on media literacy and ‘its “implications on teaching-teaching process . Conduct a research survey on media literacy integration and draw findings and recommendations fg INTERACTIVE PRESENTATION Family Feud. This is an activity in which two groups of students match to give’ words/terms based on the given category. It denotes critical thinking in connecting, collating, collecting and categorizing those terms. Procedure: 4 4. The students will be grouped into 4 or 6 depending on class size. 2 The first two groups will match to give terms based on the given t category. : 3. The teacher challenges the groups by saying “we have asked 100 ae people about their preferred media tools”. : 4. The groups will give at least five terms based on the given ee ‘The top five answers en, say: The survey says, the top s ce. Peoniae will flash on screen through LCD projector promi wes red data) ' 6. rece, with the highest points based on given database rath ins that'match. itt 7. ae group will match with other winning groups to find out. . The s roup shall prevail. ; 8. “tha diss as find time for a brief reflection on the activity.98 Buona aro Ermuanema New Lienaces Across re CunRcuum Sample of data: Most liked aud lio-visual gadgets: Most trending oe ee 1. Earphones — 4% 4. Instagram — 10% 2. Ipad — 5% 2. Waze — 12% 3. Stereo — 8% 3. WantTV — 15% 4. Transistor radio— 10% eee 20% 5. Play station— 4594 5. Podcast ~ Today, information comes through an interwoven system of megis technologies. The abiity to rood many types of media has become a, ~ Sssential skill in the 248 Century. Thus, schools are greatly Confronted With this challenge, " Media Literacy ‘ Lynch (2018) coined the or digital Means and print or ide range of issues. (http ‘medialiteracyproject.org) The Ontario Ministry of Education and their impact. It’ aims to enhance. students’ understanding and appreciation how media work, how they Produce Meaning, are organized, and how they construct Feality. More SO, it intends to Provide students the ability to Create media Products (http:www.medialt. we Media literacy therefore, is the ability to identity diferent types of media from wide array of sources and understang the messages they bring (Hobbs, 1997).Module 7: Media Literacy 107 ee Of all, these have one thing in common: that someone | ja lteracy on is the basis of media literacy, 'erefore, understanding that reason i | Media Literacy Concepts 1. It is the ability to critically assess the accuracy and validity of information transmitted by the mass media and produce information through various forms. 2. Also known as Media Education, it is the ability to realize that all kinds of media show a representation of reality. . It is the process Of accessing, and creating both print and electr . It depicts experience Of readin, made possible through technol 5. . It pertains to understa to operate equi Intemet. 8. As a 21* Century approach to education, media literacy builds understanding of the role of media in society, as well as the essential skills of inquiry and self-expression necessary for democratic citizens, decoding, evaluating, analyzing ironic media (Aufderheide, 1993). 9 texts and designing hypertexts logy (Hobbs, 2007). nding how to use today's technology, how ipment, use various softwares and explore the + It fepresents response to the complexity of the ever-changing electronic environment and communication channels. 8. Critical evaluation of media requires the ability to analyze and » disseminate various features to others. . It is about teaching critical media management strategies, “including ICTs in schools and leaming centers. ~ 10; {t includes the ability to” perform effective Internet ‘searches, | awareness and Tespect of intellectual property and copyright law ‘and the ability to identify truth from fake news. (https:/www.igi-giobal. > Gomidictionaryimedia-tteracy/18156) sich " Roles of Media Literacy "It becomes easy to create media, however, itis difficult to know the ‘reator of this, his/her reason, and its credibility. Specifically, it helps individuals to: 4. Learn to think critically. When people evaluate media, they "decide if the messages make sense, including the key ideas : before being convinced on the information that they get from it. "2. Become asmartconsumer of products and information. Media __. literacy helps individuals learn how-to determine _ whether of something is credible, especially the advertising before they can be persuaded with the products on sale.108 BuLows aw Enmawcine New Lireracies Across THE CURRICULUM i ‘s perspecti 3. Recognize point of view. Identifying an ea cone er ri helps individuals appreciate different ideas they already know. : nie 4 ches Mea responsibly. Recognizing ior ia bee appropriately expressing one’s thoughts le communication. rs 5. Identify the role of media in our culture. aroun Something, shapes understanding of the world, ar an individual to act or think in certain ways. y 6. Understand the author’s goal. Understanding and siete the type of influence something has, people can mal ter Choices, (Common Sense Media, n.d.) Social Media Social media is a term that describes websites to connect People and involve User-generated content, which is the hallmark of a social media Site. Itis sometimes called Web 2.0, which is currently a huge Opportunity to reach target audience and increase online sales (Go, 2019) ‘Types of Social Media Websites There are different. types of social media websites and the ways of Using them to reach the target audience. 1. Social Media News Websites. It entails users to submit links to Web content like articles, podcasts, videos, etc. that they find interesting, such as Digg’ Reddit and ‘Stumble Upon. 2. Social Media Networking Websites, It depicts ability to upload joint-venture Partnerships, career, Opportunities, and Tesearch. i {t allows users to up- load photos through faceboook, Instagram and Pinterest while videos through YouTube. 4. Microblogging and Blogging Websites, Sometimes called “presence apps”, these services let users can make or break’a company or a Zon and eBay.I aan ee on sea oer ce «| Module 7: Media Literacy 109 Media and Information ui Media and Informang a IL) atitudes, skis, ang roto” Llteracy (MIL) is combination of knowledge, produce, and commen required to access, analyze, evaluate, use, and ethical ways, ther ata, information and knowledge in creative, legal Media and Information ieee ot rights (Moscow Declaration on The UI aut Pty, eves fetoee it as the set of competencies to search, wisely; the knowledye fens conttbute information and media content understanding eee 's rights online; refraining from cyberbullying; E somaia, saan, ethad issues; and engaging with media and ICTs peace, etc. (UNESCO 29 prereesin, intercultural/interreligious dialog, Aspects of MIL a oe a Relreck and Lublinski (2015), MIL is the optimal sducateh ine it information and communication technology (ICT) ‘cts about medi ee aspects: technical skills, critical attitudes and facts about media and ICT. Technical skills involve ability to access and use computers, mobile and other technical devices that offer media and information content. UNESCO's (2011) MIL curriculum delves on “accessing information effectively and efficiently” as an aspect put into practice. Baacke (1996) included compositional skills in his media competence model that involves creating new kinds of media content, encouraging self-determination, and increasing individuals’ chances for participation. MIL also involves performative aspect that entails the competence to do rather than just to know certain things. Moeller (2009) summarized the facets of MIL from the user perspective, emphasizing media consumers in identifying news and | understanding media's role in reshaping the global issues. Norbert Groeben (2002). pointed out the importance of knowledge of the inner workings (contexts, routines, contents) and the effects of media. Fostering certain attitudes toward media and ‘other information sources involves both being critical on the negative impact of media and defending it against sources of influence. Seven Dimensions of MIL a Shapiro and Hughes (1996) identified the seven dimensions of media information literacy: : : seta antl ae iteracy. This is the ability to understand at ( f F bieperre sift tools of current information technology, including software, hardware and multimedia that are relevant to education and the areas of work and professional life.Yy 2. Resource Literacy. This is the ability to understand the fo, format; location and access methods of information resources 5. Social-Structural Literacy. This is ee ean AOclaly situated and produced, fits into the life of SOUPS abou, the institutions and social networks, 4. Research Literacy. it is the ability to understand and use i based tools relevant to the work of researchers and scholars thay Include computer software for quantitative analysis, qualita, analysis and simulation, : 5. Publishing Literacy. Itis the ability to format and publish Fesearcy, and ideas electronically, in textual and multimedia forms. 6. Emerging Technology Literacy. It is the ability to, Adapt to Understand, €valuate and use emerging innovations in informatio, technology, 7 Critical Literacy, isthe abilty evaluate critically the ntelectua human and Social strengths and weaknesses, Potentials ang limits, benefits and costs of information technologies. M10 Bno%0 “so Erwunenea New Lrenaces Acnoss me CuRmCULM Advantages and Disadvantages of Media Media are powerful tools of communication which entail Positive ang Negative impacts, ; c Advantages of Media 1.-Media educate People on health matters, environmental conservation and others through various forms, People get the latest world news in € very short time regardless of distance. > 3.) People ‘can bring out their hidden talents in the multimedia and visual arts, comedy, acting, dancing:and singing, 4. Media’ increase knowledge learned from) quiz Programs, educational shows and other information-giving Programs. 5. People feel convenient in cessing information through mobile phones. 6. They become a vehicle in Promoting products toward increased sales, 7. They serve asa good source of entertainment, 8. Television allows electronic duplication of information that reduces mass education costing. 9. Media lead to. the. diffusion. of diverse cultures and cultural practices. 4 t 10. They help people around the world Understand each other and respect differences, ipisadvantages Of Medi Module 7: Media Literacy a 1. They lead to j indivi " temet and wateninauam. Spending too much time on the In- friends, family ara ee usually impedes socialization with 2. Some media Contents are not suitable for children. 4, The increase j in is them leas attracting ertsements in television and radio makes The intemet can be ; aiidedia Ban bce way for scams, fraud and hacking. Productivity, ive that may result in people's decreased . They can cause hi } ealth < eyesight, heating dese ne en ee, Pome at may induce drugs and alcohol use. . They can lead ec rai a Eros to personal injury by imitating the stunts showcased 40.They. can ruin reputati 7 putation through an anon! malicious scandals, false eeaanone and noe Cte (https:/www.importantindia.com/22940/media-advantages-disadvantages/) Integrating Media Literacy in the Curriculum Although media literacy is now a part of the curricula, itis confronted with a variety of factors, such as limited access to'equipment, teachers’ lack of confidence with the material, and perception of media education as just an accessory to the curriculum. Lynch (2018) presents six ways to integrate media literacy into the dassroom for students to become media literate while making media education a meaningful and integrated part of classroom practice. 4. Teach students to ‘evaluate media: Students learn to evaluate what they are viewing by showing them that media changes depending on who greated it, the intended audience and the biases that may be attributed to the source. 2. Show students where to find digitalresources and databases. Teachers should provide students ‘withreliable and safe media sources and trustworthy content. 3. Compare/contrast various media elotingulsh various media sources and compare ‘elements. 4. Discuss how the media edits and alters. Purposely point out to sources. In the discussions, jotographs or ‘stories while xamples of media altering ph anit hem 2 be critical of ‘what they see oF read at face value. a ie ertisements. Let students identify 5 exomint Gd a a hat promises or ideas what advertise! is are trying to sell and w! are they using to convince them to buy the product. 411Cuneucuu M2 Bunowe ano Ennancina New Literacies Across THE reate =m 6. Have students create media. Let oT hina! videos appropriate to their levels such as pres websites, mphasis in Media skills. Although this is Ne aaa that students a Classroom, Hobbs and Frost (1994) present To wit: (1) refie able to possess with the media they use in bertiob (2) identity th, on and analyze their own media consumption Sa ‘television oan author, purpose and point of view in films, CORTES is and advertisin, radio programs, magazine and newspaper editorial 8 (a6 weed = (3) identify the range of production fochiniques Tim..2 (4) iden communicate opinions and shape audience's wes oF te wor and evaluate the quality of media's representation of fee cet examining pattems, stereotyping, emphasis and oe Print and elevision news ‘and other media; (5) appreciate the a underpinnings of mass media industries to make distinctions between those media which sell audiences to advertisers and those which do not; (6) understand how media economics shapes message content; (7) gain familiarity and experience in using mass media tools for Personal expression and communication and for Purposes of social and political advocacy. r : Approaches to teaching. media literacy. Kellner and Share (2007) mentioned .three approaches. to teaching, media literacy that -Would utilize media in Pedagogical practice. 3 1. Media Arts Education Approach. It intends to teach ‘students to value the aesthetic qualities. of media and. the arts while us- ing their creativity for self-expression through Creating art and media. 2. Media Literacy Movement Approach. It attempts. to expand the notion. of literacy to include Popular. culture and multiple forms ‘of media (music, video, Internet, advertising, etc.) while still working within. a print literacy. tradition. 3. Critical Media Literacy Approach. It focuses on ideology critiquing and Analyzing the. politics of Tepresentation of crucial dimensions of gender, race, Class, and sexuali alternative media Production; and. ex integrated in every course discipline. The followin, using media in different subject areas Using PPpp (Purpose, Process, Performance, Product) ree ‘Current | Print PaRRGET Issues | Visual '| App bandundete | eovee.end Make own Newsletter posted on i analyze newsletter with | Facebook’ oi ; audience | newspaper clip | current events ae aring ‘on current issues. | using Publisher ‘and post it on es Facebook Product | Audio- Youtube — | To convir - Marketing | visual e Fae ee Ba Videgon | Commercial and Adver- | Media fo buy the, ;| sogmentof a eorerleament of tising product productiproject | advertisement | Youtube to obtain made in class | of the product | number of views: and upload to : Youtube Math Solving | Audio- Podcast | To. Watch and listen..| Solve algebraic | Submittal of answers Algebraic | visual demonstrate | to the newest ‘expressions, and computations Expres- | Media Tesson and | mathod of by following | through gmail group! sion Inform solving algebraic | the methods ‘hangout account expression watched through Podcast | through Podcast Taking | Audiovi | TV Jo inform, | Watch TV ‘Make a blog | Blog with posted Gareor -| sual and | segment. | communi- that contains | opinions on given Body | Inter- ” cate and opinions on | health issue Organs _ | active express health issue | for ‘sharing and Online opinion viewed on _| threading i Youtube TV Mes } channel = i Togather | Prepare Online survey | Filled out | is nha, | aes eer asurvey _| using posted | online survey Survey | etal Ney questionnaire | questionnaire | questionnaire Media | and upload it ‘on Facebook or114 Curricuu BUowne ano Eniawein New Literacies ACROSS THE rk. Just like ap, Assessing and evaluating media ar eae be evaluated 1, Student outputs, media-oriented works sl is need regular feedbay, assess quality based on standards. Seth ators mastery and that fo be able to reflect on their progress and tee cmiree: would remind them that it is an important part of ct ard even However, for some teachers, creating re pratt berth ene tools for media education’ is more challenging than ‘media educaye due to the lack of technical skills. Also, it is nies ni 's all about finding the right questions to ask, ra 9 Previously determined answers. 7 ‘ Canada’s Center for Digital and Media Literacy aa two important steps in creating objectives, comprehensive an ngtul @ssessment and evaluation tools for media literacy a Bea, a by using a rubric to assess the work of students; and (2) by ming the expectations within the rubric in terms of key concepts of medis literacy, : 'n general, media literacy work can be evaluated in three ways: 1. Based on how well the student understands the key concepts of media literacy and the specific concepts ang ideas being explored in the lesson. 2. Based on the depth and quality of the student's inquiry and analysis of the questions raised in the lesson, as well as his/her thoughtfulness in identifying issues and questions to examine, : 3. Based on’ how well the student applies specific technical skills associated with either the medium being studied (movies, TV, video games, etc.), the medium used in the evaluation tool, or both (http:/imediasmarts.ca/digital-medie- literacy), * However, whenever ai iny form of media is being utilized, there “ should be a reflection at th e end by asking students how media form has shaped their thinking, d lecision-making, analysis, choices, values and interrelationships, Thus, media educators base their teachi media literacy, which Provide an effective foundation for examining mass media and popular culture, These key Concepts act as filters that “any media text-has to go. through in order to Critically respond, 1. Media are constructions. uncons¢i about what to include and how to Present Mats oe eeisenits’ ene Of how media product nee created and the analysis o; Creators’ beliefs OF ass UI 4 the content. Mptions reflected inModule 7: Media Literacy 115 media v2 Rego! media, Product ie votlates Meaning. The meaning of any pa © Audience, 4 Colaboration between the producers Ncepts and th, eer @ssess students’ understanding of 3. Media have con, nts in a relevant medium or product production ig mercial implications. Since most media @ busi @ Powerful netw iness, it makes profits and it belongs to content and distenae f corporations that exert influence on and understanding i It can assess students’ knowledge creation of media ie 4 the commercial factors influencing the influenced by eet and analysis of how media product is 4. Media have sociai ial factors or the owner. ideological meeoan and Political implications. Media convey they can have a si autre values, power and authority and believe. It can as ae icant influence ‘on what people think and Bihow.thés medi students knowledge and understanding ium communicates ideas and values. 5. Each medium has a unique aesthetic form. The content of media depends in part on the nature of the medium that includes technical, commercial and storytelling demands. It can assess students’ knowledge and understanding of the technical elements of the medium and the tropes, clichés, codes and ‘conventions of the medium and genre (http/ mediasinarts.ca/digital-medie-literacy). A QUESTIONS FOR DISCUSSION y? Explain. .5 of media literacy? (MIL), its aspects and © elem 1. What is media literac 2. What are the important role’ 3, Discuss Media Information Literacy dimensions. 4. What are the a 5, How can you inte Cite examples. ges of media? vantages and disadvanta, ; Jum across disciplines? grate MIL in the curricul