Talent Development
How can your organization thrive in the digital economy of today and tomorrow? Focusing on
your most valuable asset – your people – can make a huge difference, hence why talent
development is becoming a priority. Let’s explore what talent development is and how a targeted
talent development strategy can help improve organizational performance and contribute to
business sustainability.
Talent development refers to strategically developing employees’ skills based on organizational
objectives. It is an organizational process that builds upon employees’ existing skills and
knowledge while identifying and filling skills gaps to drive business performance.
For employees’ training and development to be successful, the talent development strategy must
align with business objectives and business needs. Employees who are on board with company
goals already have long-term career success in mind. They can see where they want to be in the
organization in the near future and are willing to stick around if an employer is willing to invest
in their career. They also must see a clear connection between their personal goals and the long-
term goals of the organization.
An organization that wants to secure its place in the future understands that employees need
structure, support, and encouragement to maintain a high set of skills and knowledge. That’s
where a talent development program with a strong basis in company objectives has a better
outcome than one that is limited or non-strategic.
Talent management vs talent development
The terms talent development and talent management are often used interchangeably; however,
there is a difference between the two, and both are important when it comes to the growth of
your employees and business.
Talent development focuses primarily on developing, motivating, engaging, and retaining
existing employees in line with their professional goals and the wider goals of the company. The
objective of talent development is to help employees enhance their skills and knowledge, which
in turn contributes to the organization’s growth and success.
On the other hand, talent management is a broader term that refers to a strategic approach to
managing human capital in an organization. It encompasses a wide range of HR activities aimed
at attracting, recruiting, developing, and retaining employees. These activities include
performance management, succession planning, and employee engagement.
In summary, while talent management is a comprehensive approach that covers various aspects
of managing and optimizing the workforce, talent development is a subset of talent management,
specifically focused on improving the abilities and potential of the organization’s current
employees.
Adobe
Adobe offers on-demand courses to its employees so they can build a variety of skills, and they
offer financial support for external academic pursuits ($10,000 per year for long-term courses
and $1,000 per year for short-term ones). They also offer “Accelerate Adobe Life,” which is an
extensive feedback program that allows new and current employees to choose specific areas
where they would like development support. The company has a 33% internal hiring rate and a
20% annual promotion rate. They also have an overall satisfaction score on Indeed of 4.3 out of
5.
Costco Wholesale
Costco created a “Journeys for All” program, which offers employees the chance to upskill, be
mentored, and network. There’s also a “Supervisor in Training” initiative where qualified
warehouse employees can explore and familiarize themselves with managerial duties and a
merchandising training course to give employees a solid background in Costco’s core business.
These talent development strategies have led to Costco consistently placing in top positions on
the World’s Best Employers list by Forbes. In addition, 60% of employees have been in the
company for more than five years, and most warehouse managers were promoted within the
company from an hourly role.
If you are concerned with the growing number of skills gaps in your organization or struggle to
retain your top performers, talent development can be the difference between success and failure.
Here are some reasons why your organization should prioritize an integrated talent
development program.
Reducing skills gaps and future-proofing the organization
With 87% of companies worldwide acknowledging that they have a skills gap, the continual
development of employees is more important than ever to help them and your organization
thrive. Talent development strategies can help to bridge skills gaps, empower your employees,
and prepare you as a business for the future.
While new technology is expected to make many jobs obsolete, it is also creating new types of
jobs and demanding new skills at an accelerated rate. According to Boston Consulting Group,
tens of thousands of new jobs will be created by 2030, and as much as 60% of the workforce will
require training by 2027.
As a result, the need for skilled labor in computer-focused, STEM, healthcare, social services,
and education is expected to increase but will suffer the most shortages. Factors outside of
technology that continue to create talent shortages include the retiring of an aging workforce,
more adults getting retrained or switching careers, and economic factors driving candidates
toward higher-paying careers.
A talent development program can prepare your workforce to face an uncertain future and
empower employees to develop their skills and competencies. In turn, making sure that your
workers have the skills and capabilities to help you reach your business goals will give the
organization a competitive advantage. A McKinsey survey showed that 99% of respondents who
said their company’s talent management was very effective also said they outperformed
competitors compared to 56% of all other respondents.