BOLIVARIAN REPUBLIC OF VENEZUELA

UNIVERSITY INSTITUTE OF INDUSTRIAL TECHNOLOGY RODOLFO

LOERO ARISMENDI

Guayana City Extension Puerto Ordaz Headquarters

GRAPHIC ARTS DESIGN FOR THE FACEBOOK SOCIAL NETWORK

OF THE COMPANY GRAFIC CASTILLO, FP (PUBLINK) LOCATED
IN PUERTO ORDAZ, BOLIVAR STATE.

Final internship report submitted as a partial requirement to obtain

the Higher Technician's Degree in Graphic Design.

Intern: Cecilia Alvarez

Academic tutor: Rene Macias
Institutional tutor: Regina Castillo

Guayana City, July 2018

 UNIVERSITY INSTITUTE OF INDUSTRIAL TECHNOLOGY

RODOLFO LOERO
ARISMENDI NATIONAL ACADEMIC SUB-DIRECTORATE

Guayana City Extension Puerto Ordaz Headquarters

LETTER OF APPROVAL FROM THE ACADEMIC TUTOR

As an academic tutor, I hereby declare that I have read the final report of
the internship carried out at the Grafic Castillo FP institution (Publink), in the
period from 05-07-18 to 06-25-18, presented by the high school graduate
Cecilia Andreina Álvarez González, holder of identity card No. 27,733,323,
studying the Higher University Technician in Graphic Design degree, and I
consider that it meets the requirements demanded by the IUTIRLA.

In Ciudad Guayana on the 11th day of the month of July 2018.

Rene Macias
8.815628
Signature

Seal of the institution

 UNIVERSITY INSTITUTE OF INDUSTRIAL TECHNOLOGY
RODOLFO LOERO ARISMENDI
NATIONAL ACADEMIC SUB-DIRECTORATE

Extension: Guayana City Headquarters. Puerto Ordaz

LETTER OF APPROVAL FROM THE INSTITUTIONAL TUTOR

As an academic tutor, I hereby certify that I have read the final report of
the internship carried out at the Grafic Castillo FP institution (Publink), in the
period from 05-07-18 to 06-25-18, presented by the high school graduate
Cecilia Andreina Álvarez González, holder of identity card No. 27,733,323,
studying the Higher Technical University degree in Graphic Design, and I
consider that it meets the required requirements.

In Ciudad Guayana on the 11th day of the month of July 2018.

Regina Castillo
20.808.805
Signature

Seal of the institution

Dedication
To Almighty God for giving me the strength and wisdom I needed
throughout this process; He has always helped me to move forward at all

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times.

To my parents Niurka González and Cesar Álvarez because they always

looked after me, because they were my economic, moral and family support,
for never letting me down or abandoning me in my most difficult moments.

To my siblings Erika Álvarez and Cesar Álvarez because they have

supported me in all my goals, and to my entire family.

To my princess Abitayd Barreto, may this achievement be an example so

that you always fight for your goals and can achieve them, I hope that you
always take good examples so that you are a successful girl in life, I love you
my beautiful princess.

To my friend Gabriela Pérez because she was always present and aware
of my career and I know that today she would be proud of this achievement, I
love you my chubby girl, I will also dedicate all my triumphs to you.

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 Gratitude
First of all, to God for always accompanying me, for giving me the
necessary wisdom and helping me overcome each of the tests that came my
way in my professional development, for taking care of me and guiding me to
make the right decisions in moments of uncertainty and confusion. For this
and many other reasons, I give and dedicate this internship report to God.

I also want to and must thank my parents Niurka González and Cesar
Álvarez, who have always given their all to raise me the right way, for all their
love and work they have done for me, for their prayers and all their support. I
love you.

To my friend Raysbelis Figueroa for her company and support during this
process, thank you very much Teresita.

I am grateful to IUTIRLA, on whom my professional training depends, and

to all the professors who contributed to the growth of my career, since they
served as guides to get to this point.

To the company Grafic Castillo FP, (Publink) for giving me the opportunity
to do the internship there, for guiding me and clarifying any doubts I may have
had.

To René Macías, academic tutor, for sharing his wisdom and knowledge
with me in the preparation of this report.

And to all those people who in one way or another collaborated or

participated in the production of this report, I extend my most sincere
gratitude.

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 GENERAL INDEX

Letter of Approval from the Academic Tutor………………………...

………..ii Letter of Approval from the Institutional
Tutor…………………………………iii
Dedication…………………………………………………………………….…..iv
Acknowledgements…….
…………………………………………………………...v General Index
…………………………………….………………………………vi LIST OF
TABLES…….……………………………………………………..viii LIST OF
FIGURES…….……………………………………………………….ix LIST OF
GRAPHS……………………………………………………………x
INTRODUCTION.………………………………………………………………….11

CHAPTERS

I. OBJECTIVES AND BASIS OF THE INTERNSHIP

Background of the
Internship…………………………………………………...….13 General
Objective……………………………………………………..…….17
Specific Objectives………………………………………………...…...17
Schedule of Activities……...……………………………………….18

II. DESCRIPTION OF THE INSTITUTION AND THE UNIT WHERE THE

INTERNSHIP WAS DEVELOPED
Name……………………………………………………………………..19
Historical Review…………………………………………………………19
Location………………………………………………………………………
……..……19 Activities carried
out………………………………………………..……19

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 Mission………………………………………………………………...
……..20 Vision………………………………………………………………..
………20
Values……………………………………………………………….……..20

Objectives……………………………………………………..
……………..20 Organizational
structure……………………………………………………21 Description of
the organizational chart……………………………………..………21
Legal framework………………………………………………………..
……….22 Law of the homeland
plan…………………………………………………..23
Description of the department where the internship was carried
out…………..23
Duties…………………………………………………………..………24

III. DESCRIPTION OF THE ACTIVITIES EXECUTED

FIRST, SECOND AND THIRD WEEK……………….………25
FOURTH WEEK...…………………………….………………………..26
FIFTH WEEK……………….…………….………………….................28
SIXTH, SEVENTH AND EIGHTH WEEK………………….…………30

CONCLUSIONS………………………………………………………………….35

RECOMMENDATIONS…………...………………………………………………37

GLOSSARY……………..………………………………………………………….38

BIBLIOGRAPHIC REFERENCES………..…………………………………..39

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ANNEXES……………………………………………………………………….
…...40
Annex No. 1 and 2: Motivational Section…………………………………...
….41

Annex No. 3 and 4: Advertising Section…….…………………………….

……….42

Annex No. 5 and 6: Interaction Section……………………………………..

….43

LIST OF TABLES

Paintings pp.

1 Schedule of activities…………………………………………………..18

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 LIST OF FIGURES

Figures pp.

Figure Nº1: Company logo……………………………………….……….28

Figure No. 2: Design Format……...………………………………….…….…..30

Figure Nº3: Post 1 Format………...

………………………………………………..31

Figure Nº4: Post Format 1.1………………………………………………...31

Figure Nº5 Post Format 2………………………………………………...…...32

Figure Nº6: Post Format 2.1…………………………………………...…...32

Figure Nº7: Post 3 Format………………………………………………...…...33

Figure Nº8: Post Format 3.1…………………………………………...…...33

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 LIST OF GRAPHICS

Graphics pp.

Chart No. 1: Organizational Structure……………………………………………

21

Chart No. 2: Description of the Department where the survey was carried out
internship…………………………………………………………………………….2
3

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 INTRODUCTION

The internship aims to give students the opportunity to apply the

knowledge acquired at the university to real cases, in order to complement
their academic training by gaining experience in professional practice. The
internship period is a stage where every student can and should be able to
demonstrate the knowledge obtained throughout their university educational
period. This phase is an opportunity for the apprentice to provide the company
with his or her knowledge and put it into practice to improve it every day while
receiving additional knowledge that was not taught in the classroom.

The student begins to develop his future by acquiring knowledge through

theories in classes, personal, student and work relationships. He begins to
realize the importance of studying and that there is no time to waste when he
is in it. Its development is based on putting into practice what has been
learned in class and this will be reinforced at the same time that the
internships begin, which is the framework for the completion of the
undergraduate degree.

Graphic Design has become the axis of communication today, since due to
the development of digital technology, this discipline is the one that has the
knowledge and tools to assume the strategic planning of symbols and
arrangement of information, thus becoming the career par excellence for the
practice of advertising, publishing, communication and signage par
excellence.

Over the past few years, increased competition within the graphic arts
market has produced a phenomenon that translates into lower quality
products. The work of the Community Manager on social networks must be
well accompanied by the work of a good graphic designer who adapts the
images to the social media that interests us.

This report will present the activities carried out by the intern in the Graphic

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Design Department at the company Grafic Castillo FP (Publink) located in
Puerto Ordaz, Bolívar State throughout the internship period; starting with
familiarization with the company and the department worked, up to those
specific activities developed in each of the areas that make up the
department. The development of graphic arts for the company's social
networks is the fundamental intention of this report. This company is
responsible for digital graphic design, giant graphics, pop material, community
manager, social media, digital strategy and digital marketing relations or
purposes.

The report will be composed of (3) three chapters that allow to present in a
clear and logical manner the aspects and stages of the work carried out during
the internship. The first of them corresponds to the planning phase, in which
the objectives, methods, work plan and a brief description of the company are
detailed.

The first chapter outlines the rationale for the internship, indicating the
company's problems, general and specific objectives, and finally the schedule
of activities.

The second chapter is the name of the company, historical overview,

mission, vision, values, objectives, organizational structure (organizational
chart), main functions, legal framework, specific structure of the unit where the
internships were carried out and its main functions.

The third and final chapter is the Description of the activities carried out,
indicating the achievements obtained in each activity, conclusions,
recommendations, bibliographical references and annexes.

CAPITULO I

OBJECTIVES AND BASIS OF THE INTERNSHIP

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Rationale for the internship

Internships allow students to put into practice all the theoretical and
practical knowledge acquired throughout their studies, which makes them
essential for the student's professional development. They also allow them to
learn how life is in the industrial area, as well as to learn new techniques and
skills. During this stage, the intern will be able to obtain prior preparation,
which will allow him/her to perform better in the professional field. It is very
important to highlight that internships tend to leave a great contribution for the
company, since all the work carried out by the intern remains, which in one
way or another solves some problems that have not been executed at that
time. They also benefit the student to specialize in different areas
corresponding to the career.

Orihuela (2008) deputy director of the multimedia communication

laboratory “social networks are the new virtual spaces in which we relate and
in which we build our identity” (p.59).

Social networks are websites on the Internet that help us communicate

and entertain ourselves. Along with the evolution of the Internet, they have
helped keep in touch a huge global network that connects organizations,
communities and people; they are the easiest, fastest and newest means to
transmit or receive information, the best thing is that anyone can use them,
even small and large companies have taken advantage of these media to
reach new customers. They are a source of great help for marketers, since
they use them as their main tool, since it imposes perceptions to strengthen
advertising at the time of a sale. These networks are used to sell, display
products and gain popularity in your business; Facebook, Instagram and web
pages are used.

As time goes by, we see that when it comes to communicating with a

customer, sellers prefer to use a social network to communicate, rather than

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doing so in person. This has given them very good results when it comes to
having a conversation between seller and buyer, for people who have small
businesses.

Therefore, a well-crafted graphic line provides good positioning to brands

and distinguishes them from others that have a presence on social networks.
This creates a bond between the brand and the consumers who follow it in
digital communities, and in certain cases, makes the brand more relevant.
Rather, a piece of design is capable of generating "word of mouth" advertising
within the networks. Well-designed art draws attention and can be used to
implement actions such as: a share, a 'like', a comment or a repost.

The case of the company Grafic Castillo FP (Publink), registered in 2013.

Located in the Villa Colombia urbanization, block 53, house #6, Puerto Ordaz,
Bolivar state, the owners want to begin expanding their client portfolio through
the Facebook social network. They consider that creating visual material for
their network will promote their commercial activity, disseminate their
corporate image and attract potential clients with the decision to create a
presence on the Internet as a brand. From a marketing point of view, the
challenge that companies currently face is to take advantage of the benefits
offered by the new Web of social networks in order to reach customers directly
and individually, capture their attention, allow interrelation, increase their trust,
access their social networks of influence and, ultimately, strengthen the links
and relationships that are established between companies and potential
clients distributed in said networks.

This can be beneficial for entrepreneurs and small businesses, as is the

case with Grafic Castillo FP (Publink), which is seeking to expand its contact
base. These networks often act as a customer relationship management tool
for companies selling products and services. Companies can also use social
media for advertising in the form of banner ads and text messages, since
more than 70% of the population has a Facebook, Twitter or Instagram

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account. They are among the most popular and influential social media
networks in the world. It is estimated that a person spends more than 1 hour
of their time interacting with another user live. The visual aspect is a key factor
in capturing the attention of users and ensuring that the brand is perceived in
a positive way.

Social media is transforming the way people access information about all
kinds of products and services. The new online communication model will
force companies to update their marketing and communication strategies.
Consumers no longer want to limit themselves to receiving information about a
particular product or service; users also want to be part of the process of
promoting it through social networks.

Considering the above, the following questions arise:

What company information will be used to prepare the graphic arts?

What type of format to use for Graphic Arts?

What are the graphic elements that will be included to carry out the Graphic
Arts?

What would the final design of Graphic Arts look like?

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 General objective

Design graphic arts for the Facebook social network of the company Grafic
Castillo FP, (Publink) located in Puerto Ordaz, Bolívar state

Specific objectives

Collect company information to carry out graphic arts.

Select the format type for Graphic Arts.

Establish the graphic elements to be included in the Graphic Arts.

Develop the design of graphic arts.

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 Table No. 1: Schedule of activities
General objective: Design graphic arts for the Facebook page of the
company Grafic Castillo, FP (Publink) located in Puerto Ordaz, Bolívar
State.

Goals Activities Weeks

1 2 3 4 5 6 7 8

Induction
Collect company
information to Presentation of the
carry out Graphic company's staff.
Arts.
Meeting with he tutor
business.

Harvest of the
information of the
company.
Select the type of Tutoring for graphic arts.
format for Graphic
Arts.
Format selection.

The appropriate color

Establish the palette was determined.
graphic elements Selection of images
to be included in
the Graphic Arts. Choice of typography
according to the image.

The preparation began of

proposals.
Correction of
proposals.
Prepare the final Choice end of
design of the proposals.
Graphic Arts.
HE will present the
final proposal.

Delivery of the report.

Author: Cecilia Alvarez (2018)

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 CAPITULO II

IDENTIFICATION OF THE INSTITUTION OR COMPANY

Name

Grafic Castillo FP (Publink)

Historical review

Publink was born from Grafic Castillo, FP, this being its legal name created by
its owner Jorge Elyu who, in search of his financial independence, decided to
start a company specialized in the world of digital marketing, carrying out work
such as brand creation, corporate identity, giant graphics and advertising media.

Our services are aimed at companies and/or businesses in formation as well

as small and medium-sized businesses already established.

Location

Villa Colombia urbanization, block 53, house no. 6, Guayana city 8051, Puerto
Ordaz, Bolívar state.

Activity that is carried out

Digital graphic design, giant posters, pop material, community manager, social
media, digital strategy, relationships or purposes for digital marketing.

Mission

Define or help define, depending on the size of the company and its
openness to marketing, the markets it will cover or at least the specific segments
to be addressed; it must also define products with which these markets or
segments will be covered. It is also their duty to build or help build competitive

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advantages for the products under their charge and generate distinctive positions
compared to the competition in what is known as positioning and, above all, build
powerful brands.

Vision

To stand out as a creative and innovative company in the city of Guayana.

Values

• Responsibility: guiding and assessing the consequences on a moral level.

• Innovation: new proposals and new knowledge.
• Entrepreneurship: always changing and taking opportunities.

Goals

Grafic Castillo, FP, (Publink) aims to:

• To be a company recognized as a means of providing graphic solutions.

• Making all communication attractive and accessible through visual
resources that allow us to foster our growth.

Chart No. 1: Organizational structure

President

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Organizational Chart Description

President

It is the highest immediate authority. It is located among the highest levels of

the organization and its functions are: To direct and control the operation of the
company, both the parent company and the branch. Represent the company in
all business and contracts with third parties in relation to the purpose of the
company.

General manager

Refers to any executive who has overall responsibility for managing the
revenue and cost elements of a company. This means that a general manager
typically oversees all of a company's marketing and sales functions, as well as
day-to-day operations.

Marketing

It is the internal process of a society through which it plans in advance how to

increase and satisfy the composition of the demand for products and services of
a commercial nature through the creation, promotion, exchange and physical
distribution of such goods or services.

Sales

It is the person in charge of persuading a market of the existence of a

product, using its sales force or intermediaries, applying sales techniques and
policies in accordance with the product to be sold.

Graphic Design

Design Management is the function responsible for defining the strategic

approach, specifying the tactical and operational approach to the design of the
product, service or system, and defining the competitive advantage for the
organization thanks to the contributions of the design.

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Legal framework

Graphic Castillo, FP

NIT.

FIRST COMMERCIAL REGISTRY OF THE JUDICIAL DISTRICT OF BOLIVAR

STATE.

It is domiciled in Villa Colombia, block 53, house no. 6, originally registered

with the office under its worthy charge on September 23, 2013. Under number
306-25943 in volume 84-A, company identified in the single tax information
registry (RIF) V-20808803-0

Company duration 5 years.

Law of the homeland plan

Second Socialist Plan for Economic and Social Development of the Nation 2013-
2014

Published in the Official Gazette of the Bolivarian Republic of Venezuela

No. 6,118 Extraordinary, December 4, 2013

Great historical objective No. 5

V. Contribute to the preservation of life on the planet and the salvation of the
human species.

National Objective

2.3 Defend and protect Venezuelan historical and cultural heritage.

Strategic and General Objective

2.4 .4.3 Promote and guarantee independent and community production of the
arts

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Chart No. 2: Description of the department where the internship was
carried out.

This department is responsible for carrying out advertising strategies together

with graphic design activities through various editing software, which provide a
strategic business approach. What it seeks with these activities is to achieve an
online reputation that allows the brand to boost its growth and presence on the
social network Facebook through a well-crafted graphic line.

Functions

• The Design Manager coordinates projects, processes and graphic arts.

• Creation and publication of all promotional material in the different

communication media to which the company is subscribed.

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 CHAPTER III

DESCRIPTION OF THE ACTIVITIES EXECUTED

This chapter describes the activities carried out within the company over the
course of 8 weeks.

Week 1, 2 and 3 from 05/07/2018 to 05/25/2018

Objective: Collect company information to carry out graphic arts.

Activity: Induction, Presentation of company staff, Meeting with the business

tutor, Collection of company information.

First week from 05/07/2018 to 05/11/2018

At the beginning of the internship, an induction was carried out, where

there was a talk with those in charge about the company, the mission and
vision that said company has, the clientele to whom it manages its social
networks and to whom it offers any other type of graphic design, its strengths
and weaknesses, its work method, its functions, the type of program they work
with, which is Adobe Photoshop, and the regulations.

We talked about design in general, we talked about the programs that I

know how to use and the ones I don't know much about, we got to the point of
talking about the price of a designer's work, and finally we talked about
experiences in the graphic design career, experiences in the work area, the
pros and cons of the career, in projects as a company and on a personal level.

Second week from 05/14/2018 to 05/18/2018

In this second week was the presentation to the staff that works in the
company that would be my coworkers and at the end of the internship great

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friends, there are not many workers therefore it would be much better to have
a good coexistence and get to know each other better, I met them, they taught
me and I learned a lot from them, from the work that each one of them does,
the passion and dedication with which they dedicate themselves to working on
each activity, each work assignment.

I was assigned the area where I would work. Then I was assigned and
introduced to the business tutor with whom several titles were proposed for the
internship report until later the one for designing graphic arts for the social
network Facebook was obtained, since it is the social network that they do not
keep very active and they want to take up again.

Third week from 05/21/2018 to 05/25/2018

In the third week, the company's information gathering began. The

business tutor provided me with all the required information and the company's
corporate identity, its legal name, mission, vision, historical overview,
corporate logo, fiscal address, contacts. In addition, everything related to the
subject of Graphic Arts was researched on the Internet to prepare the final
report.

Week 4 from 05/28/2018 to 06/01/2018

Objective: Select the type of format for Graphic Arts.

Activity: Tutoring for Graphic Arts, Format Selection.

In the fourth week, I had a tutorial with the business tutor for the realization
of the Graphic Arts, where he explained and advised me on the entire
corresponding topic, showing me the graphic arts that they have done so that
what I focused on would be transmitted and the essence of the company
would be perceived, he advised me and helped me to have a clear topic of
what I wanted to convey in the Graphic Arts and they were divided into three
sections:

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Motivational: Provides inspiration and stimulation towards achieving company
goals and objectives and invites users to always improve. In this design the
photographs and images that were chosen were about Venezuela,

Advertising: consists of the dissemination of advertisements to attract

potential buyers, users, clients, which is developed for commercial purposes.
This section is basically responsible for advertising the services offered by the
company and helping the dog foundation.

Interaction: In this section, the goal was to reach out to users, using phrases
to wish them good morning, good afternoon, or a message for a holiday.

After that we began with the selection of the format for these Graphic Arts that
was appropriate and correct for the social network Facebook since each social
network has its established format.

The format to be used will be:

• Square posts: 1200x1200 pixels.

The format in which the image will be exported in this case the selected
format will be PNG taking into account the quality, and the resolution that each
image must have will be from 72 to 150 pixels for better compression when
publishing the image.

Week 5 from 06/04/2018 to 06/08/2018

Objective: To establish the graphic elements that will be included in the

Graphic Arts.

Activities: The appropriate color palette was determined, Image selection,

Choice of typography according to the image.

For the fifth week, the appropriate color palette was determined, which is a
combination of warm and cool colors, following the range of colors that

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represent the company so that the client can become familiar with the graphic
arts.

The same colors as those of the corporate image were used for the range
of colors

Figure Nº1: Company logo Source: Álvarez, Cecilia (2018)

#009bdb #c2c2c2 #fded00

Blue: will add touches of serenity, sophistication and confidence to our

designs, as well as a touch of freshness.

Gray: A neutral gray embodies the idea of sobriety, practicality, stillness.

Yellow: will contribute to a greater feeling of energy, spontaneity and youth; it

will transmit impressions of light and warmth.

It began with the search for suitable images for graphic arts, that could
reflect what was wanted to be conveyed and that were in line with each theme,
in free image banks such as pixabay.

A test and choice of typography was then carried out to determine which
would best fit the image, looking for a typography that would be legible, pretty
and in keeping with the style that the company wanted to implement, with good
results with the final choice.

Serif, as it is a typeface with ornamentation, can be pretty to give greater

appeal to the image.

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 Travel Goals
ABCD E FG H IJ KLM
NOPQRSTUVWXY Z.
Broadway
ABCDEFGHIJKLM
N Ñ OPQRSTUVWXY Z.

Bernard MT Condensed
ABCDEFGHIJKLM
N Ñ OPQRSTUVWXY Z.
Week 6, 7 and 8 from 06/11/2018 to 06/29/2018

Objective: To develop graphic arts.

Activities: The preparation of proposals began, Proposals were corrected,

Final selection of proposals was made, The final proposal was presented,
Report was delivered.

Week #6 from 06/11/2018 to 06/15/2018

In the sixth week, having already the information, the format and the
graphic elements, we began to develop proposals with the Adobe Photoshop
program, which is the program used in the company. Despite my little
experience with the program, with the advice of the tutor, I began
implementing everything already researched, combining colors, fonts and
ideas that had already been raised. There were several proposals with
different messages, both motivational, advertising and interactive.

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The first design with a motivational message for Venezuela

It began by opening the program and setting the measurements 1200x1200

pixels and a resolution of 72, and since it is an image for the web it would be
done in RGB color.

Figure No. 2: Design Format Source: Álvarez, Cecilia

(2018)

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 Then the chosen image was mounted and made arrangements.
brightness and
contrast.

Figure Nº3: Post 1 Format

Source: Alvarez, Cecilia (2018)

Likewise, the text and transparency effects continued.

Figure Nº4: Post Format 1.1

Source: Álvarez, Cecilia (2018)

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 In the second proposal, which was to help stray dogs, the same
measurements and resolution were also used. With the image and text, all
that was left was to start designing.

Figure Nº5: Post 2 Format

Source: Alvarez, Cecilia (2018)

Figure Nº6: Post Format 2.1 Source: Álvarez, Cecilia (2018)

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 In the third proposal for interaction images, this section requires images to
interact with users to celebrate holidays, wish them good morning, good
afternoon, happy weekend.

Figure Nº7: Post 3 Format

Source: Alvarez, Cecilia (2018)

Figure Nº8: Post Format 3.1 Source: Álvarez, Cecilia (2018)

These proposals were also taken to the business tutor so that he could see
what I had already outlined and give me his approval of the design. Much of it
was good and the few corrections that I was asked to make were made. I took

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them for correction again and now they were ready for the final choice.

Week #7 from 06/18/2018 to 06/22/2018

In the seventh week, the final selection of the Graphic Arts proposals made
to the company for its social network Facebook was made, with a format of
1200x1200 pixels for the size of the publications, the colors to be used will be
Blue, gray and Yellow, where they were analyzed by the business tutor and
finally approved.

Week #8 from 06/25/2018 to 06/30/2018

In the eighth and final week of the internship, the final internship report was
printed and delivered. A design was made to make the company look
attractive to users, so that the company can provoke interest among
consumers, create a space in their minds, generate brand wealth and make it
easier for people to request its services.

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 Conclusion

The main conclusion is that this professional practice has really been a
great opportunity to learn a part that few students see and is of vital
importance, which is how these types of organizations work, the expenses
and the tasks that must be carried out so that their main activity can be carried
out in an optimal way, with the purpose of achieving the best results with the
strictly necessary effort.

The development of the Internet has brought about substantial changes in

the ways citizens relate to each other, both personally and professionally, and
even institutionally. These new platforms and the tools we can use to manage
them allow us to have direct and instant contact with users, allowing us to
establish communication that can be previously scheduled and that can be
reinforced at any time, in response to the demands of any audience.

The functions to be developed by a Higher University Technician in

Graphic Design are framed in a large number of activities, which in some way
allow to optimize the resources of existing designs and create new ones.

In this context and in relation to the objectives set, it can be said that the
internship process allows the acquisition of new knowledge, since the
demands of the activities carried out so require; demonstrating that the
primary goal is for the internship period to become a stage of mutual
cooperation between the intern and the company.

The level of knowledge acquired at this stage regarding Design is broader.

All activities assigned by the company were carried out, respecting at all times
the hierarchy and limits of the respective responsibilities.

The student's contribution to the company was based on the creation of

graphic arts for the social network Facebook, since it was a social network

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that had been abandoned and was hardly used anymore, so they decided to
work with said social network again, wanting to have graphic arts to impact
and attract the public again. All objectives were met and gratifying results
were obtained, achieving interaction with users again.

Finally, in general terms, the internships have reaffirmed the ability to

adapt, skills and abilities as well as the acquisition of new knowledge in the
area of Graphic Design and it has become a new and rewarding experience
since it has given the opportunity to put into practice the knowledge acquired
in the reality imposed by the field of work.

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 RECOMMENDATIONS

For the company:

• It is recommended to update the page or profile daily, with at least one

publication and to keep the social network active.

• The company is encouraged to rotate interns through each department

in order to acquire knowledge in various areas.

• Continue using the social network Facebook as a means of advertising

for the company, providing expansion and good benefits for future
clients.

For IUTIRLA:

• Improve the design area for the use of different subjects that require a
laboratory for practice and teaching.

• Teach graphic design programs from the first semester as it would be

very useful for the student in their future internship.

• Further expand the content regarding Graphic Design programs.

For the intern:

• Don't just stick to the information you acquire at university, but rather
search, research and enrich your knowledge so that putting it into
practice is much easier.

• Research and interact a lot with Graphic Design programs.

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 GLOSSARY

Format: It is the set of technical and presentation characteristics of a text,

object or document in different areas, both real and virtual.

https://www.definicionabc.com/tecnologia/formato.php

Image: It is the visual representation of an object, person, animal or any other

visible thing that can be captured by humans through different techniques
such as design, painting, photographs and video.Virginia O. (2018)

https://www.mono.es/como-definir-imagen-web/.com

JPG: It is an image compression format, both in color and grayscale, with high
quality (full color).

http://www.masadelante.com/faqs/jpg

Web 2.0: This is the transition that has occurred from traditional applications
to applications that operate through the web and are focused on the end user.
These are applications that generate collaboration and services that replace
desktop applications.

https://infoeducplataformasvirtuales.wordpress.com/web-2-0/

Photoshop: This is one of the programs focused primarily on digital image

processing, but it covers everything from photo manipulation to digital
painting, including web design and video editing.

http://manuelmorrison.com/blog/que-es-photoshop/

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 REFERENCES

Bibliographical

Guide for the development and presentation of the internship report of the
Rodolfo Loero Arismendi Institute of Technology (August 2015)

Electronics

https://www.emaze.com/@ACLFIFR/Dise%C3%B1o-y-linea-grafica4

https://metricool.com/es/tamano-imagenes-facebook/

http://blog.aulaformativa.com/create-images-for-social-networks-that-are-
coherent-with-your-brand-design/

http://www.webempresa20.com/blog/las-30-redes-sociales-masutilizadas.html

https://www.marketingdirecto.com/noticias/digital-general/social-
mediamarketing

https://es.wikipedia.org/wiki/File_Format

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ANNEXES

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Annex No. 1 and 2: Motivational
Section

hopeless
Some see a

ending, while others

see endless hope.

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Annex No. 3 and 4: Advertising
Section

We are
THE
VOICE
of
those who
do not
HAVE
Voice.
Sunday
June
3rd at 3
:00pm

- DESIGN YOUR
COMPANY
LOGO WITH
—Publink—

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Annex No. 5 and 6: Interaction
Section

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