LARANA, INC.
INTERMEDIARIES
IN
TOURISM
DEFINITION
Travel intermediaries act as the link between tourism
suppliers and consumers, they function as various
travel agents or buisnesses that help people with their
boarding, lodging etc .
Their primary role is to provide travel related products
and services to consumers / tourists and help the
tourist destinations to grow using their knowledge
about preferece of the customers.
Few intermediaries or middlemen in the tourism
sectors are travel agencies, tour operators, travel
clubs, hotel marketing , tour managements.
ONLINE TRAVEL INTERMEDIARIES
The online travel intermediaries are one of the most
convenient and largely preferred by customers .
They have many benefits to them as they give
customers more options and help them choose the
best deal for themselves.
Apart from being lowcost and available for nooking in
off hours they also help the tourism suppliers to
improve their services and give best experience to
their customer.
ONLINE TRAVEL AGENTS
OTAs are the websites that sells travel related products,
Mission services and services such as flight tickets,
accommodations, boarding and lodging facilities.
Travellers usually prefer these websites as they can easily
book according to their preference and comfort level.
They can easily compare reviews, prices, pictures and
select the one closest to their destination.
These OTAs help the hotels reach a huge number of
tourists locally and from all over the world.
Vision
Hotels can easily be listed on OTAs without being
charged all they have to do is add some pics, description
and all other necessary information.
Hotel owners have to pay a commission of 15-20% when
bookings are confirmed through OTA.
DESTINATION MANAGEMENT
ORGANISATION
They exist to promote destinations, attract visitors,
and develop a regional economy. These DMOs help in
promoting any festival or event happening in that
particular area.
They could be one the major reasons for some
destinations to thrive . They make tourist destinations
famous and popular by their coordinated and
thoughtful planning.
Their goal is not just to bring potential tourists to
their destinations but make tourism sustainable for
generations to enjoy.
THAKYOU!
Name - Sonali
Subject - SEC ( E-tourism)
Course - BA ( hons) Sanskrit
Roll no. - 968