Review Article Indian Journal of Agriculture Business

Volume 9 Number 2, July - December 2023

DOI: http://dx.doi.org/10.21088/ijab.2454.7964.9223.2

Impact of Social Media on Youth

Arpita S kandpal1, Annun Paragi2

How to cite this article:

Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth/Indian Journal of Agriculture Business 2023;9(2):53–61.

Abstract

Social media has been playing a significant part in helping people to communicate with people
all over the World by facilitating communication abilities. The speed and effectiveness of social
media as a communication tool cannot be denied. It's the newest type of media, and it has a lot of
features and qualities. It's a terrific approach to strengthen relationships because it offers texting,
image, video, and audio sharing, quick publishing, direct interaction, and the ability to connect
with individuals all over the world. Present paper aim is to discuss the impact of social media
on youth.
Keywords: Social Media; Impact; Youth.

INTRODUCTION messages. It is a two way process comprises the

following elements: sender, message, channel,
receiver, feedback, and context. Beyond merely
C ommunication is a vital part of regular daily
existence. It is a stand out amongst the most
fundamental and in dispensable piece of our
storing and decoding information, news, ideas, and
emotions, it requires people coming to a mutual
reality. It is crucial for a person's growth as well understanding. It is crucial that they additionally
as the creation and maintenance of groups as well develop and share meaningful content for the
as the relationships between them. Leagans (1961) messages sent (Daniel, 2013). Communication is a
de ned Communication is the process by which process of sending and receiving verbal and non-
two or more people exchange ideas, facts, feelings verbal messages that produce a response. When the
or impressions in ways that each gains a common intended reaction or response is received from the
understanding of the meaning, intent and use of recipient, communication is found to be effective.
Good communication does not consist merely of
giving orders, but of creating understanding. Better
Author’s Af liation: 1Assisstant Professor, 2M.Sc Student, technology and improved communication skills
Department of Agricultural Communication, College of will be the main drivers of future advancement.
Agriculture, Govind Ballabh Pant University of Agriculture & In daily life, communication enables us to connect
Technology, Pantnagar 263145, Uttarakhand, India. with people, share our experiences and needs,
Coressponding Author: Annun Paragi, M.Sc Student, and strengthen our bonds. It gives us the chance
Department of Agricultural Communication, College of to communicate our views, share information, and
Agriculture, Govind Ballabh Pant University of Agriculture &
Technology, Pantnagar 263145, Uttarakhand, India. express our emotions.
E-mail: sharmaarpita615@gmail.com Social media: A tool of communication
Received on: 20.04.2023 Accepted on: 31.05.2023 Social media has been playing a signi cant part
© Red Flower Publication Pvt. Ltd.
54 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth

in helping people to communicate with people information, creating and customising pro les etc.
all over the world by facilitating communication are the most common uses. Social networking sites
abilities. The speed and effectiveness of social have grown in popularity quickly.
media as a communication tool cannot be denied.
Youth
It's the newest type of media, and it has a lot of
features and qualities. It's a terri c approach to Youth is the period in everyone's life when they
strengthen relationships because it offers texting, are young. This period occurs in everyone's life
image, video, and audio sharing, quick publishing, and refers to the time period between childhood
direct interaction, and the ability to connect with and adulthood. It is primarily de ned by its
individuals all over the world. In the very little appearance, freshness, spirit, and vigour etc.
period of time, it grasps the whole human activities United Nations Organization (UNO) de nes youth
in its clutches in such an extent as each and every as persons between 15 and 24 years of age and all
person in the world is compelled to get help of it at UNO statistics are based on this classi cation. The
every walk of his or her life (Pandey, 2014). Inter governmental organization (Organization for
With the increase in ICT applications and Economic Cooperation and Development) de nes
increased internet usage, social media or Social youth as people of age groups ranging from 15 to
Networking Sites (SNSs) have become an intricate 29. According to National Youth Policy (2014), youth
part of modern life. They are ideal examples of age group is de ned as 15-29 years. In India youth
technological and social platforms combining to is de ned as people aged 15 to 35 years (Ministry of
create a new communication medium. Individuals Youth Affairs and Sports). Kumar and Kumar (2013)
create online pro les on a variety of SNSs in order conducted a study on use of social networking sites
to establish and maintain social contact with others. (SNSs) reported that majority of the respondents
were in the age group 20-30 years followed by 31-40
Social media is a network of internet facilities that years and remaining were above 40 years. Sinha and
is on the technological and ideological foundation of Bhattacharje (2014) concluded that majority of the
web 2.0. which provides space for the development respondents (58.2%) family income ranges between
of user changeable content (Kaplan and Haenlein, 20,001 Rs/month-40,000 Rs/month while 29 per
2010). Social networking sites are referred to as cent had less than 20,000 Rs/month remaining
web based services that allow users to establish had income above Rs 40,000 Rs/month. Yadav
pro les with choices based on their interests. Social (2015) in a study on Entrepreneurial intention of
media is a way to make one’s voice heard all over. It Undergraduate students reported that majority
offers cheapest and fast access to the world, so it is of the respondents (81.00%) belonged to nuclear
very important for all ages of people. Social media family and remaining were from joint family. Rai
are media for social interaction that use highly (2017) found that out of 685 respondents, 224 were
accessible and scalable publishing techniques. Social males and 276 were females. 56 percent of the
media transforms communication into interactive respondents were in the age group of 14-19 years
dialogues by utilizing web-based technologies. whereas 44 percent were between 20-25 years old.
Social media is the medium to socialize. They Vidyashri and Shivagangamma (2017) concluded that
make use of web-based technology to rapidly majority (64.00%) of the respondents were male
disseminate knowledge and information to a large followed by (36.005%) were female. Most (64.00%)
number of users. They enable the creation and of the respondents were studying graduation
sharing of user generated content. A social network followed by PUC and diploma (36.00%). Abhani
is a group of people who are linked together by a (2019) in a study on Impact of social media
set of relationships (Manjunatha, 2013). over youth of India reported that approx. (75%)
Social networking sites (SNS) are internet respondents were between the age group 21 to 35.
based social spaces that enable communication, 58.3 percent were post graduate. Rawath et al. (2019)
collaboration, and content sharing across networks in a study on Impact of Social Media on Youth
of contacts. Users can use social networking sites to inferred that 68 percent of the respondents belongs
manage, build, and represent their social networks to the age group of 18-25, 28 percent belongs to the
online. Social networking sites are typically made age group of 26-30 and 4 percent below 18.
up of other people; however, they may also include
History of social media
pro les of events, businesses, and even political
parties. People use Social Networking Sites for The history of social media began with the BBS
a variety of purposes. Connecting with existing (Bulletin Board System) in 1978, which allowed
networks, creating and developing contacts, nding users to communicate directly with the central

Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023

 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth 55

system for accessing data and sending messages.

Later in the same year, Usenet was launched,
allowing users to post news and articles. IRC
(Internet Relay Chat), the rst instant messaging
tool was created in 1988. Later in 1994, the rst
social networking site, Geocities was launched.
Six degrees. com was launched by AOL (American
Online) in 1997, enabling users to create their own
pro le. Wikipedia was founded in 2001 with the
purpose of bringing almost all types of information
together in one place and allowing users to edit
it. Linked In, a professional social networking
service was founded in 2002. It is intended for
professional business people to communicate, nd
jobs, and socialise with one another. Friendster,
which is still active today was launched the same
Fig. 1: Social network user penetration in India.
year. It was the rst social media site to attain over
1 million members. In 2003, Skype was launched,
percent of the country's population. We can infer
allowing users to make free video calls over the
from the g. 2 that Facebook is the most used
internet. Myspace, the largest social media site in
social media globally. Youtube has closed the gap
the world from 2005 to 2009 was also launched in
with Facebook over the past year though, with
2003. Facebook was created in 2004 speci cally
the platform’s audience growing almost twice as
for Harvard University students. The site became
fast as Facebook’s. Youtube now has at least 2.54
available to anyone with a registered email address
billion active users approximately 88 percent of the
in September 2006. YouTube is a popular video
latest total. It is closely followed by WhatsApp and
sharing website which was founded in 2005.
Instagram. (Global Digital, 2023).
Twitter, a popular microblogging site, became
available worldwide in 2006. Slide Share was also
introduced in 2006. In February 2007, tumbler
was launched, expressly designed for short-form
content such as photos, video, quotes, text, and
other types of short stories. Whats App, one of the
most popular instant messaging apps was launched
in 2009. Instagram, a popular photo sharing app
rst appeared in October 2010. Pinterest, a photo
sharing website was launched in 2010. Pinterest's
evolution is based on its users' shared interests and
it relies on its members to create content. There are
numerous social networking sites and applications
Fig.2: The World’s most used social platforms. (Source:
available today that serve various communication Meltwater)
and interaction needs of users.
Social media statistics Types of social media

The number of social media users in India is According to Pahuja (2018) types of social media
increasing as new technological devices such as are:
smartphones and laptops become more widely a) Book marking sites: It allow users to save,
available. Certain social media statistics have organize and manage links to various websites
been referenced to con rm the growing use of and resources around the internet. Some of the
social media for various purposes. Fig. 1: Shows examples are Reedit, Stumble Upon, and Digg.
the number of social media users over years. In
b) Social networking sites: It enable users to
2020, over 50 percent of India's population was
connect with other people of similar interests and
accessing social networks. In 2022, 58.31 percent
background. Typically, these consist of a pro le,
population had accessed social networking site
various ways to interact with other users. The most
via any device. It was estimated that by 2025,
popular amongst them are Facebook, WhatsApp,
this penetration of social networks would be 67
Instagram, linked-in, Skype, Google Talk and so on.
Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023
56 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth

c) Media Sharing: It allow users to upload that is very simple to use. It is very easy to create
and share various media such as pictures and content and share it via WhatsApp. Text, graphics,
videos. The most popular are YouTube, Pinterest, videos, audios, and other educational materials
Instagram. can be easily shared within a WhatsApp group.
d) Blogging: Journal style websites where users WhatsApp is a useful medium for mobile learning
can contribute textual and multimedia content when utilised in a blended course plan. Therefore,
in reverse chronological order. Huf ngton Post, WhatsApp can easily be included into other class
Business Insider, Word Press, and tumbler are activities. (Barhoumi, 2015)
some examples. (iv)Instagram: Instagram is a feast of eye catching
e) Micro-blogging: Services that focus on short visuals and creative inspiration. It was designed
updates that are distributed to anyone who has primarily to allow for the public and private sharing
subscribed to receive them. Twitter, Plurk are some of photos and videos. Facebook purchased it in 2012.
examples. It is a social network for product based businesses,
in uencers, and coaches. Most Instagram users are
f) Social news: It is the sharing and selection of between 18 to 29 years of age with 32% of Instagram
news stories and articles by user communities. users being college students.
Digg, Reddit, and Quora are a few examples.
(v)Twitter: Twitter is a real time, Web based
g) Wikis: A collaborative editing environment service that allows users to send short messages
in which multiple users can create Web pages. to other users and comment on their posts. Tweets
Examples include Wikipedia, Wikitravel, and are extracted from twitter. A tweet is a short
Wikihow. message of not more than 140 characters that
h) Answers: Question and answer platforms for users use to communicate their thoughts. Twitter
users seeking advice, guidance or knowledge. popularised microblogging as a newer blog option.
Other members of the community can respond to Twitter represents what is going on in the world
these questions based on previous experiences, and what people are talking about right now.
personal opinions, or relevant research. Ratings It was an experiment that quickly turned into a
and comments are commonly used to evaluate messaging addiction for many people. Twitter is
answers. Yahoo! Answers and Wiki Answers are widely used by a large number of people to follow
some examples. celebrity tweets and to learn what the ‘stars’ of the
world have to say about various issues. Twitter
Different social networking sites: can be used as an educational tool to help engage
(i) Facebook: It was developed in 2004 by Mark students and mobilise faculty into more active and
Zuckerberg. Facebook was initially restricted to participatory role. Twitter is what’s happening in
Harvard students, but it was later made available the world and what people are talking about right
to anyone over the age of 13 as long as they had a now. (Junco et al. 2010)
valid email address. Facebook is a popular social (vi) Pinterest: It was Founded in 2010 by Evan
networking site that allows users to create their Sharp, Ben Silbermann and Paul Sciarra. Pinterest
own pro les, exchange information, and follow is a mobile application that allows users to nd
and comment on other people's pages. Facebook information on the World Wide Web. Fashion, food,
has become, by far, the largest social network in the decor, wedding, workout and DIY related pins are
world. some of the most popular content on Pinterest.
(ii) YouTube: This is a video sharing platform (vii) LinkedIn: This is a professional network
where users can discover, watch, and share their that provides a platform for professionals to
own videos. Since its inception in early 2005, it communicate with one another. Nearly one million
has grown to become the most successful Internet professionals and companies utilise the website
website offering a short video sharing service. worldwide. The website allows students to register
YouTube has a collection of videos on a variety of and explore a variety of job prospects both in
topics, including personality and skill development, India and overseas. The website can be utilised
demonstrations, and experiments. YouTube can as a marketing tool as well; it can be a perfect
provide new learning experiences and raise interest location to share information about any research
in the educational process. project, blog or extracurricular activity with others
(iii) WhatsApp: WhatsApp is an instant messaging who have similar interests and get their opinion.
application for smartphones that comes with an end Linked In users frequently network with others
to end encryption. WhatsApp is a free application in their profession and maintain a contact list of
Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023
 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth 57

people they know and trust. The concept of trust is trend and to reach 22.7 per cent by year 2036
essential in this SNS since connecting with others (Ministry of Statistics and Programme Implementation,
requires either a pre-existing relationship or some 2022). Youth population contributes only 28.8
common contact (Papacharissi, 2009). percent to total population in Uttarakhand, 2021.
(viii) Slide share: It allows users to share and check It is estimated that by 2031, the share of youth in
presentations on any topic. It can be used in any total population in India will be 23.9 percent and
educational situation, much like presentations are 21.9 percent by 2036. It is clearly visible that the
useful for classroom instruction. It can support text the population share of the youth is declining in
with pictures, charts, and other illustrations, which Uttarakhand.
can substantially aid in making the material more Utilization pattern of social media among the rural
understandable. and urban youth
(ix) Wikipedia: Wikipedia is a well known The social media environment is always evolving
social networking site that functions as a virtual and changing. Its usage is increasing daily. Social
encyclopedia that is considerably more detailed media is used for Peer-to-peer communication
than encyclopaedias. It is one of the largest sources between friends, relatives, and co workers. Young
and has a huge collection of educational articles people are heavy users of social media, with
that are updated and visited by millions of users studies showing that they spend an average of
every hour. Additionally, Wikipedia offers links to 2-3 hours per day on these platforms. Some of the
pages that are connected to the topic to help users most popular social media platforms among youth
nd other sources. include Instagram, Snapchat, TikTok, YouTube,
(x) Blogs: Weblog or blog is an online journal Facebook, and Twitter. Most young people access
where several writers engage in conversation on social media through their mobile devices, with
a speci c subject. The main function of blogs as many platforms being optimised for mobile use.
a social media tool is to facilitate communication Social networking sites are mostly used for gaining
among speci c group of individuals. The extensive knowledge, for referring news update, gaining
usage of blogs in education has a long history of exposure, learning and for gaining command
research behind it. Students can easily set up their over language. Manjunatha (2013) in a study on
own personal blogs and use them to express their the Usage of social networking sites among the
thoughts, provide links to online educational college students in India found that most of the
materials, and participate in discussions with peers respondents (80.00%) spend signi cant amount of
and teachers. time on using social networking sites regularly and
20 per cent of the students do not spend any time
Status of youth in India using social networking sites. Rana and Singh (2014)
India has one of the youngest populations found that majority of the respondents (83.33%)
in the world. Youth in the country is the most referred social networking sites for gaining
viable and potential human resource not only in knowledge, for referring news update and gaining
population structure but also in social structure. exposure. Around two third of the respondents
Youth is the most energetic and productive section used social networking sites for learning and 44.6
of a society. A country’s ability and potential for per cent of the respondents referred for gaining
growth is determined by the size and strength of command over language. Shabir et al. (2014) found
its youth population. The National Youth Policy, that the excessive users in the educational computer
2014 de nes youth as the person in the age group labs use the social media forms for comments,
of 15-29. The Ministry of Statistics and Programme chatting, image and video sharing and texting etc.
Implementation (MoSPI) has released ‘Youth in This average touches almost half of the sampled
India 2022’ Report, which shows that the population population. This shows that they ignored their
share of the youth is starting to decline where as the primary focus on their study and other activities
share of the elderly is expected to increase during while utilising the facility of internet in connecting
2021-2036. The total youth population increased with their friends on the social media networking
from 222.7 million in 1991 to 333.4 million in 2011 forums with their average utilised time between
and is projected to reach 371.4 million by 2021 30 to 60 minutes. Bharadwaj et al. (2017) in a study
and, thereafter, decrease to 345.5 million by 2036. on Impact of social networking on Indian youth -
Proportion of youth to the total population had A Survey” found that on social networking sites
increased from 26.6 per cent in 1991 to 27.9 percent 35 percent of the respondents spent less than one
in 2016 and then projected to start a downward hour per day, 28 percent of the respondents spent

Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023

58 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth

1 to 2 hours per day, 22 percent of the respondents sexting, fatigue, stress, suppression of emotional
spent 2 to 3 hours per day and 15 percent of the and decline of intellectual ability. Bhatt and Arshad
respondents spent more 3 hours per day. Rai (2017) (2016) found that social media has negative impact
reported that the students have access to internet, on youth and adversely affects their education,
73 percent are members of any one of the social behaviour and routine lives. It messes up much of
networking sites, Facebook being very popular study time of students and spoils their spelling skills
followed by Google+. Majority of the students used and grammatical construction of sentences. Many
social networking sites mainly for social purposes apps were found to be highly addictive, which left
rather than for educational purposes. Singh et al. a trace and becomes dif cult to control. The impact
(2017) in a study on Social media usage: positive was so powerful that users gave up their real
and negative effects on the life style of Indian youth world interest and their entire emotional quotient
found that majority of youth use social media for was restricted to the app. Their moods depends on
entertainment, chatting, site sur ng etc. Varghese the reply which they received from their friends.
(2018) found that WhatsApp was the most preferred Mensah and Nizam (2016) in a study on Impact of
social media among youth (98%), followed by social media on students academic performance- a
Facebook (81%) and Instagram (69%). Twitter and case of Malaysia tertiary institution revealed that
Google+ users were found to be lagging. time appropriateness and health addiction has a
signi cant in uence on the academic performance
Impact of social media on rural and urban youth
of the students. The students who are pre-occupied
The impact of social media platforms can be with social media platforms or social networking
seen in our way of interacting with others in both results in skipping the meals which has a negative
personal and professional lives. Everyone can impact on their health. It was also found that
simply and ef ciently communicate through social privacy or security problems and time duration
media at any time, from any where in the World. have no or minimal impact of student’s academic
Social media has a great impact on education. It performance. Dimitrovand Nongkynrih (2017) found
has revolutionised access to educational services that 40 percent respondents strongly agree that
throughout the world socio-economic spectrum. usage of social networks affects physical activity,
Besides positive aspect there are also negative 17.5 percent respondents agree that usage of social
things related to it. The ease with which everything networks affects physical activity, 22.5 percent
is available on social media discourages young respondents strongly disagree that usage of social
people from reading and writing. Social media also networks doesn’t affect physical activity, 20 per cent
have an economic impact on how content is created respondents disagree that usage of social networks
and consumed and also on the information and doesn’t affect physical activity. Singh et al. (2017) in a
communication technologies industry. Social media study on Social media usage: positive and negative
increasing isolation as people are pre-occupied effects on the life style of Indian youth found that
with reading and sharing messages on different over utilisation of social media has adverse effects
social media accounts. Social media has enhanced on the user’s physical and mental health such as
public knowledge and democratic involvement panic sensations, anxiety, strain, mental fatigue etc.
by making information available to everybody. It was inferred that youth cannot imagine their life
Social media play a big role in creating online without social media despite its negative effects.
communities that bring people together to interact It was also revealed that over use of social media
and share knowledge. Over using social media can makes youth sluggish and unenthusiastic about
result in addiction that inculcates negative sites the interactions with people in real life. Rawath et
with a casual attitude might have mental and bodily al. (2019) found that 20 percent of the respondents
consequences. Deshmukh et al. (2014) reported that said that they have bene ts/positive impact of
respondents were always active and in touch with learning from social media and another 20 percent
social networks and these sites were very popular of the respondents got bene ts of staying connected
among the youths with the majority of them stated with friends through social media, 28 percent of the
that they were always busy in their online activities respondents got bene ts like entertainment and fun,
which had both positive and negative impact on 18 percent of the respondents got bene ts like in
their lives. Kaur and Bashir (2015) reported that quest of job opportunities. Results also depicts that
positive effects include socialisation, enhanced social media cause health problems and affect our
communication, learning opportunities and access cultures. Davila et al. (2012) concluded that severe
to health information. Negative aspects included depression symptoms among younger generation
depression, online harassment, cyber bulling, were associated with less positive and more

Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023

 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth 59

negative social interactions and inverse relation occupations. It is useful in getting expert guidance
between depression and internet use. They further from the senior professionals. Higher education
suggested that various social forms like gaming & recipients are informed about job openings across
chatting diminished the depression risk. Pantic et al. numerous industries. Students are exploring and
(2012) revealed that depression and time spent on experiencing the world not only by books and
Facebook by teenagers was positively correlated. assignments but also, by adapting social media.
These ndings revealed that symptoms of major With a greater emphasis being placed on technology
depression had been found among individuals in business and education, youngsters are being
who spent most of their time in online activities assisted in gaining skills that will serve them
and performing image management on social through out their life. Teachers can improve the
networking sites. Williams et al. (2012) found more basic curriculum by using SNSs. Students who use
the Facebook friends a student had higher the level of a website every day for fun and that incorporates
loneliness he/she reported. People who consumed learning activities realise that learning should be a
less social networking revealed higher scores of part of everyday life (Srivastava, 2012).
shyness and loneliness, they were also socially less Social media also have an economic impact on
active, and similarly problem of loneliness also got how content is created and consumed and also on
reduced due to increase status updating. Ranaweera the information and communication technologies
et al. (2015) in the study on Use of social networks industry. A considerable number of businesses are
and its effect on students found that economic including social media in their marketing plans.
status of the students and their exposure to various Social media increasing isolation as people are
technologies positively in uenced the use of preoccupied with reading and sharing messages
social media for education. Ebrahem (2016) studied on different social media accounts. Therefore, Face-
relationship between adolescents use of technology to-face interaction between members of society
and their parents social relationship revealed that has decreased (Rawath et al. 2019). Social media
there was a highly statistical correlation between has enhanced public knowledge and democratic
adolescents technology usage and social interaction involvement by making information available to
with parents. Celestin and Nonyelum (2018) showed everybody. It offers Government and law makers
that there was signi cant relationship between time additional channels for communicating with the
spent on social media sites and academic works. public. The internet offers a variety of opportunities
It also revealed that the nature of social media for increasing community involvement and
activities which the student engaged in did not had improving connections.
any signi cant impact on the student’s academic
performance. Social media play a big role in creating online
communities that bring people together to interact
Importance of social media for youth and share knowledge. Over using social media
In today's contemporary world, social media has can result in addiction that inculcates negative
gained popularity among the younger generation in behaviours. One of the risks related to social media
India. It enables the younger generation to interact, is cyber bullying. Adoption of social networking
communicate, and share knowledge with one sites with a casual attitude might have mental and
another regardless of the physical distance between bodily consequences.
them. Since the younger generation has grown
Problems faced by youth
up with technology, they feel more at ease using
and accessing social media to communicate and In today's World, the use of social media has
form relationships. The new generation of youth revolutionised our society in numerous ways
who are growing along with new communication and its application has reached in almost every
technologies are emerging as “new generation” aspect of our lives. Further more, social media has
(Narasimha murthy, 2014). altered our daily lives in a variety of ways. We are
The younger generation's use of social media for unconsciously adapting to the lifestyle that social
information and entertainment in India is leading. media has created. Social media has transformed
In higher education and research, youth typically our social life across the entire social spectrum, be
predominate. Some of the younger generation it in rural or urban areas. Youth use social media
works in the organised sector or engages in more than any other segment of the population,
professional activity. It helps professionals to share and this use has changed the youth's daily lifestyle
and communicate information and knowledge at by in uencing their daily routines, schedules,
a faster rate and which is most helpful for their behaviour, interaction pattern, and relationships.

Indian Journal of Agriculture Business / Volume 9 Number 2 / July – December 2023

60 Arpita S kandpal, Annun Paragi/Impact of Social Media on Youth

Youth population quickly learns about the use lives.

of social media in various elds because youth
is a phase of life when people are curious and
CONCLUSION
learn a lot about their surroundings. These young
people are the future of the Nation and their
socialisation is dependent on their interactions with Over the past few decades, social media have
the environment. Without a doubt, social media emerged. a signi cant area that is becoming more
is simple to use and saves our time, money, and and more important in young people's life, offering
energy. Using technologies can reinforce new social both opportunities and challenges. Youth's lifes are
behaviours and ways of thinking, including both signi cantly impacted by social media. Social media
desirable and undesirable behaviour. has unquestionably improved people's lives, but it
has also brought with it risks for both the individual
Social media provide youth a platform to express
and society as a whole. The behavioural and mental
themselves and communicate their thoughts health of young people have also been affected along
and ideas. This can help them to develop their with professional and academic accomplishments.
communication skills and build con dence. Youth may access a lot of information on a variety
Youth has an access to a wealth of information of subjects, which helps them to learn more and
on a wide range of topics which helps them to stay current on their surroundings. Youth may
expand their knowledge and stay informed about hone their artistic abilities by using social media to
the world around them. Social media offers to express their creativity through posts, videos, and
express the creativity through posts, videos, and other types of content creation. Growing instances
other forms of content creation helping youth to of online aggression and phoney pro le crimes have
develop their artistic skill. Students are exploring a harmful impact on young people. Perhaps, like a
and experiencing the world not only by books coin with two sides, social media also have both
and assignments but also, by adapting social positive and negative impact. This study is an effort
media. With a greater emphasis being placed on in this direction with the objective of exploring the
pro le characteristics of rural and urban youth and
technology in business and education, youngsters
to check their patterns of using social media along
are being assisted in gaining skills that will serve with its impact on youth.
them throughout their life.
Social media is a type of technological innovation,
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