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A
Project Report
On
Online Watch Selling

Developed At
L. J. Institute of Computer Application
As partial fulfillment of
M.C.A. (Sem-III)
Academic Year: 2024-25

Under The Guidance Of

Prof. Punita Patel

developed By
Miss.Surbhi Ramani (23004401110239 (C-29))
Mr. Harsh Hirani (23004401110090 (C- 11))
Mr. Dhruv Sangani (23004401110266 (C-33))

Submitted To
L J University, Ahmadabad

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L J University
School of Computer Applications
Dept. of Master of Computer Applications
Near Sarkhej Cross Roads,
Ahmedabad – 382210, Gujarat, India.
Website: www.ljku.edu.in

CERTIFICATE

DIV: A ROLL NO: 06 ENROLLMENT NO: 23004401110043

This is to certify that Mr. / Ms. Harsh Hareshbhai Hirani studying in

Master of Computer Applications (MCA), Semester III, has satisfactorily

completed his/her Software Project Titled Online online watch selling

(Watch on)

Date of Submission:

Prof.Punit Patel
(Internal Guide)

Dr. Bhavin Shah

HOD

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L J University
School of Computer Applications
Dept. of Master of Computer Applications
Near Sarkhej Cross Roads,
Ahmedabad – 382210, Gujarat, India.
Website: www.ljku.edu.in

CERTIFICATE

DIV: A ROLL NO: 06 ENROLLMENT NO: 23004401110043

This is to certify that Mr. / Ms. Surbhi Ramani Ashokbhai studying in

Master of Computer Applications (MCA), Semester III, has satisfactorily

completed his/her Software Project Titled Online online watch selling

(Watch on)

Date of Submission:

Prof.Punit Patel
(Internal Guide)

Dr. Bhavin Shah

HOD

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L J University
School of Computer Applications
Dept. of Master of Computer Applications
Near Sarkhej Cross Roads,
Ahmedabad – 382210, Gujarat, India.
Website: www.ljku.edu.in

CERTIFICATE

DIV: A ROLL NO: 06 ENROLLMENT NO: 23004401110043

This is to certify that Mr. / Ms. Dhruv Bharatbhai Sangani studying in

Master of Computer Applications (MCA), Semester III, has satisfactorily

completed his/her Software Project Titled Online online watch selling

(Watch on)

Date of Submission:

Prof.Punit Patel
(Internal Guide)

Dr. Bhavin Shah

HOD

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Acknowledgement

I would like to pay my praise and humblest thanks to God, the most
merciful and beneficent of me, who bestowed me with the ability to
complete this project.

I am highly indebted to Prof. Punita mam for their guidance and constant
supervision as well as for providing necessary information regarding the
project & also for their support in completing the project. I am extremely
thankful to her for providing such a nice support and guidance, although
she had busy schedule managing the corporate affairs.

I would like to express my gratitude towards my parents & member of LJ

Computer of Applications for their kind co-operation and encouragement
which help me in completion of this project.

I am thankful to and fortunate enough to get constant encouragement,

support and guidance from all Teaching staffs of MCA which helped us
in successfully completing our project work.

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Case Study:

Case Study: Online Watch Selling Websites

Objective: To analyze the key features, strategies, and market positioning

of successful online watch retailers.

1. Introduction

The online watch selling industry has grown significantly due to the rise
of e-commerce, catering to both luxury watch enthusiasts and budget-
conscious buyers. Consumers now have access to a wide range of
timepieces—from affordable fashion watches to high-end luxury
pieces—through platforms that prioritize user experience, secure
transactions, and convenient services.

2. Key Features of Successful Online Watch Websites

 Extensive Product Catalog: Successful websites offer a broad

selection, often categorized by price range, brand, style (luxury,
fashion, smartwatches), and features (e.g., water resistance,
materials).
 High-Quality Visuals & Descriptions: Detailed images with zoom
features, 360-degree views, and in-depth product descriptions
enhance customer confidence in purchasing.
 User-Centric Design: Websites focus on intuitive navigation, fast
loading times, and mobile optimization, ensuring seamless
browsing across devices.
 Customer Reviews & Ratings: Providing honest customer feedback
helps build trust and guide purchase decisions.
 Secure Payment & Shipping: Payment options are varied (credit
cards, PayPal) with secure checkout processes and transparent
shipping options.

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 Return & Warranty Policies: Clear and customer-friendly return

policies help reduce purchase hesitations, particularly for high-
value luxury items.

3. Notable Online Watch Retailers

 Jomashop: Offers luxury watches at discounted prices. Strong

reputation for competitive pricing and a vast inventory of top
brands like Rolex, Omega, and TAG Heuer.
 WatchBox: Specializes in pre-owned luxury watches, emphasizing
authenticity and offering trade-in services. Known for its strong
customer support and detailed watch reports.
 Fossil: Focuses on affordable, stylish fashion watches and
smartwatches. It attracts a younger demographic with frequent
sales and customization options.
 MVMT: A direct-to-consumer brand offering minimalist designs at
affordable prices. Strong social media presence and influencer
partnerships are key to its success.
 Chrono24: A global marketplace for buying and selling luxury and
pre-owned watches, known for its escrow service and
authentication guarantees.

4. Challenges in the Online Watch Industry

 High Competition: Many retailers compete for the same customer

segments, making differentiation through branding, customer
service, and product offerings critical.
 Building Trust: Particularly in the luxury watch market,
authenticity and quality assurance are essential for securing
customers' confidence.
 Customer Retention: Maintaining long-term customer loyalty can
be difficult with so many online options available, especially in a
market driven by trends and new releases.

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 Return & Warranty Management: Watches are often high-value

items, and handling returns or warranty claims efficiently is crucial

5. Opportunities for Growth

 Augmented Reality (AR) & Virtual Try-Ons: AR and virtual try-

ons, allowing customers to see how a watch fits on their wrist, are
growing trends that can enhance the online shopping experience.
 Personalization: Offering custom watch designs or engravings
provides an opportunity to target customers looking for unique,
personalized products.
 Smartwatches & Wearables: As the wearable tech market expands,
watch retailers can leverage the growing demand for smartwatches
by offering features like health monitoring and integration with
apps.
 International Expansion: Global shipping and catering to
international markets opens up new customer bases, particularly in
emerging markets.

6. Conclusion

The online watch market is dynamic, with successful websites offering a

range of products, services, and features that cater to diverse consumer
preferences. Key strategies for success include providing high-quality
visuals, user-friendly navigation, secure transactions, and strong customer
service. Companies like Jomashop, WatchBox, and MVMT have carved
out niches by targeting specific demographics, such as luxury collectors,
fashion-conscious buyers, and tech-savvy consumers. However, retailers
must continuously innovate to stay ahead of competition and respond to
evolving customer demands in both the traditional and smartwatch
sectors.

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Reviewed websites:

1. Jomashop – www.jomashop.com

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WatchBox – www.watchbox.com

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Index

Sr. Details Page

No No.
1 Introduction
1.1. Problem Definition 01
1.2. Objectives of the new system 02
1.3. Core Components 04
1.4. Project Profile 07
1.5. Need of the new system 08
1.6. Scope of New System 11
1.7. Advantages and Limitations of the Proposed System 13
1.8. Proposed Time Line Chart 17
1.9. Targeted User 18
2 Requirement Determination and Analysis
2.1. Requirement Determination 22
2.2. Requirement Specification 25
3 System Design
3.1. Use Case Diagram 28
3.2. Data Dictionary 29
3.3. User Interface Design 48
3.4. Report Design 67
4 Development
4.1. Coding Standards 71
5 Testing
5.1. Test Cases 81
6 Proposed Enhancement
6.1. Proposed Enhancement 84
7 Conclusion
7.1. Conclusion 86
8 Bibliography
8.1. Bibliography 87

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Problem Definition

The current online watch retail market suffers from a lack of niche brands,
poor customer service, and inadequate product information. Customers
face challenges such as difficulty finding specific models and navigating
outdated platforms. These issues lead to a frustrating shopping experience
and missed sales opportunities. Our project aims to address these gaps by
offering a more user-friendly, informative, and customer-focused online
shopping platform.

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Objective of the New System

1. Enhance User Experience

User-Friendly Interface: Design an intuitive and visually appealing
website that allows users to navigate easily and find watches without
hassle.
Mobile Responsiveness: Ensure the website is fully functional on mobile
devices, catering to users who shop on smartphones and tablets.

2. Streamline the buying process

Simplified Registration and Checkout: Implement a straightforward

registration process and a quick checkout system to reduce cart
abandonment rates.

Shopping Cart Functionality: Allow users to add multiple watches to a

shopping cart, adjust quantities, and save items for later.

3. Provide comprehensive watch information.

Detailed Watch Listings: Include high-quality images, detailed
descriptions, specifications, and customer reviews for each watch to help
customers make informed decisions.
Search and Filter Options: Implement search functionality and filters (e.g.,
brand, price range, features) to help users easily find specific watches.

4. Collect and analyze customer data.

Analytic Integration: Use analytic tools to track user behavior, sales

trends, and website performance, allowing for data-driven decisions to
improve the system.

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Feedback Mechanism: Implement a feedback system to gather customer

insights and continuously improve the shopping experience.

5. Facilitate Efficient Order Management

Order Tracking: Provide customers with the ability to track their orders in
real-time, enhancing transparency and customer satisfaction.
Admin Dashboard: Equip administrators with a comprehensive dashboard
to manage inventory, process orders, and update watch information
efficiently

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Core components

1. User Modules:

Customer Module:

Registration and Login: Enables users to create accounts, log in, and
manage their profiles.

Profile Management: Allows users to update personal information, view

order history, and manage saved items or wishlist's.

Watch Browsing: Users can browse watches through various categories,

search, and filter options.

Admin Module:

Admin Dashboard: A centralized dashboard for administrators to manage

the entire platform.

Inventory Management: Tools to add, update, and manage the inventory

of watches, including stock levels and product details.

Order Management: Admins can view, process, and update the status of
customer orders, handle returns, and manage customer inquiries.

2. Product Catalog:

Watch Listings:

A comprehensive display of watches, including detailed descriptions,

high-quality images, and specifications.

Product pages offer insights into each watch, customer reviews, and
recommendations.

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Search and Filter Options:

Users can search for specific watches by name, brand, or features.

Advanced filtering options include price range, brand, material, and

customer ratings to help users find the exact watch they want.

3. Shopping Cart and Checkout:

Shopping Cart Functionality:

Users can add multiple watches to their cart, adjust quantities, and save
items for future purchases.

The cart automatically calculates the total cost, including taxes and
shipping fees.

Secure Payment Processing:

The checkout process integrates with secure payment gateways to ensure

safe transactions.

Supports multiple payment methods, including credit/debit cards, digital

wallets, and possibly installment options.

Guest Checkout:

Users who do not wish to register can still make purchases using a guest
checkout option, ensuring accessibility.

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4. Order Tracking and Management:

Order Tracking:

Customers can track their orders in real-time, from confirmation to

delivery.

Notifications via email or SMS keep customers updated on their order

status.

Order History:

Users can view and manage past orders, reprint receipts, and initiate
returns or exchanges if necessary.

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Project Profile

Project Title : Online Watch Selling

Group number : 53

Front end tool : HTML, CSS, JavaScript

Back End Tool : Python, Django

Name of the Organization : L.J. University

Created by : Miss. Surbhi Ramani

Mr.Harsh Hirani

Mr.Dhruv Sanagani

Operating System : Vs Code

Submitted too : Prof. Punita Patel

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Need for the New Online Watch Shopping System

The development of a new Online Watch Shopping System is essential to

address the shortcomings of both traditional retail shopping and existing
online platforms. This system is designed to enhance customer
convenience, provide a seamless user experience, and offer a broader
range of products. Below, we delve deeper into the factors driving the
need for such a system.

1. Limitations of Traditional Retail

Traditional retail methods, while familiar to consumers, present several

challenges that hinder the overall shopping experience:

1.1 Time-Consuming Shopping Experience:

Customers must visit physical stores, often traveling long distances and
spending significant time browsing limited inventories. This
inconvenience contrasts sharply with the modern demand for quick,
efficient shopping.

1.2 Limited Selection of Watches:

Retail stores have finite space, restricting the variety of watches they can
display. This often limits consumer choices to a handful of brands and
models, excluding niche or luxury options.

1.3 Potentially Poor Customer Service:

Retail employees may lack the knowledge to provide detailed guidance
about watches, leading to suboptimal customer experiences. Seasonal
rushes can further degrade service quality.

2. Challenges with Existing Online Platforms

While online shopping has grown significantly, many current platforms

fail to meet consumer expectations. Key issues include:

2.1 Lack of User-Friendly Interfaces:

Complex and cluttered interfaces can confuse users, leading to abandoned
carts and poor retention rates. Intuitive navigation and responsive design
are often missing in existing platforms.

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2.2 Insufficient Product Information:

Consumers expect detailed descriptions, high-quality images, and precise
specifications when shopping online. Many platforms fail to provide this,
leaving customers unsure about their purchases.

2.3 Complicated and Inefficient Purchasing Processes:

Lengthy registration, checkout, or payment procedures frustrate
customers, causing cart abandonment. An efficient purchasing system is
critical for retaining users.

3. Consumer Demand for Convenience

Modern consumers increasingly prefer online shopping due to its inherent

convenience. The new system must cater to these demands by addressing:

3.1 Streamlined, Hassle-Free Shopping Experience:

From product discovery to payment, every step should be intuitive and
effortless. Features like one-click checkout, advanced search filters, and
AI-driven recommendations can improve the shopping journey.

3.2 Mobile-Friendly Design:

With a significant portion of online shoppers using smartphones, the
system must be optimized for mobile devices, offering the same
functionality and ease of use as on desktops.

4. Trust and Security Concerns

Building trust is paramount for any e-commerce platform. Key

considerations include:

4.1 Secure Payment Options:

The system should integrate trusted payment gateways and offer multiple
options, including credit/debit cards, digital wallets, and cash on delivery.
Encryption and SSL certificates are essential for safeguarding
transactions.

4.2 Reliable Customer Reviews and Ratings:

Transparency through verified reviews and ratings can help customers
make informed decisions, enhancing credibility and encouraging repeat
purchases.

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5. Desire for a Broader Selection

One of the most significant advantages of an online platform is the ability

to offer a wide variety of products. This system should aim to provide:

5.1 Access to Multiple Brands:

The platform should host an extensive collection of watches, including
luxury, mid-range, and budget-friendly options from renowned global
brands.

5.2 Exclusive and Limited-Edition Models:

By offering hard-to-find or exclusive timepieces, the system can attract
collectors and enthusiasts.

5.3 Customizable Options:

Allowing users to personalize their watches (e.g., straps, dials, engravings)
can create a unique shopping experience.

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Scope of the new System:

The scope of the Online Watch Shopping System defines the boundaries
and key functionalities of the platform. It outlines the features and
capabilities that will be included in the system to meet user needs and
ensure efficient operations.

1. User Management:
Registration and Login:
The system will allow users to create accounts, log in securely, and
manage their profiles.

User Roles:
Different user roles will be supported, including customers and
administrators, each with specific permissions and access levels.

2. Product Catalog and Search:

Comprehensive Watch Listings:

The system will feature a wide range of watches from various brands,
with detailed descriptions, high-quality images, and specifications.

Advanced Search and Filtering:

Users will be able to search for watches by name, brand, or specific
attributes and apply filters such as price range, brand, and customer
ratings to narrow down their choices.

3. Shopping Cart and Checkout:

Shopping Cart Functionality:
Users can add items to their shopping cart, view the contents, adjust
quantities, and proceed to checkout.

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Guest Checkout:
The system will support guest checkout, allowing users to make
purchases without creating an account.

Secure Payment Processing:

Integration with multiple payment gateways will ensure secure
transactions. The system will support various payment methods,

4 .Order Management and Tracking:

Order Tracking:
Customers will be able to track their orders in real-time, receive
notifications on the status, and view estimated delivery dates.

5. Deployment and Maintenance:

Scalable Infrastructure:

The system will be built on a scalable infrastructure, allowing for future

growth in terms of users, products, and features.
Ongoing Maintenance:
Regular updates and maintenance will ensure the system remains secure,
functional, and aligned with user needs.

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Advantages of the Proposed Online Watch Shopping System:

Convenience and accessibility:
Customers can browse, compare, and purchase watches from anywhere at
any time, offering a seamless shopping experience.

Broad Selection:

Access to a wide range of watches from various brands, providing

customers with more options than traditional retail stores.

Enhanced User Experience:

A user-friendly interface with advanced search and filtering options,
making it easy for customers to find the products they want.

Secure Transactions:
Implementation of secure payment gateways and data protection
measures to ensure safe and reliable transactions.

Real-Time Order Tracking:

Customers can monitor their orders in real time, increasing transparency

and reducing anxiety about delivery status.

Cost-Effectiveness:
Potential for lower prices compared to physical stores due to reduced
overhead costs and the ability to easily compare prices.

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Efficient Order Management:

Admins can efficiently manage inventory, orders, and customer
interactions through a centralized system, improving overall operational
efficiency.

Analytics and Reporting:

Provides insights into user behavior and sales trends, helping businesses
make informed decisions and optimize their offerings.

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Limitations of the Proposed Online Watch Shopping System:

Dependence on Internet Access:
The system requires a stable internet connection, which may be a
limitation for users in areas with poor connectivity.

Lack of physical interaction:

Customers cannot physically inspect or try on watches before purchase,
which may deter some buyers who prefer in-person shopping.

Potential Technical Issues:

The system may encounter technical glitches, downtime, or security

vulnerabilities that could disrupt service or compromise user data.

Initial Development and Maintenance Costs:

Developing and maintaining the system requires a significant upfront
investment in technology, design, and security measures.

Competition with Established Platforms:

The system may face strong competition from well-established e-
commerce platforms with larger customer bases and more extensive
resources.

User Resistance to Change:

Some customers may be reluctant to transition from traditional retail
shopping to online shopping due to habits or mistrust of online
transactions.

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Shipping and Returns:

Managing shipping logistics and handling returns or exchanges can be
challenging, especially for high-value items like watches.

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Proposed time line Chart:

Week Week Week Week Week Week Week Week Week Week Week Week Week
Task 1 2 3 4 5 6 7 8 9 10 11 12 13

Requirements

Gathering

Initial Design Draft

Finalize
Requirements

Project Plan &

Timeline

Approve Project
Scope

Set up Dev
Environment

Develop Frontend

Develop Backend

Database Design

Implement Core
Features

Integrate Payment
& Security

Internal Review

Address Feedback

Deploy to
Production

Monitor & Final

Tweaks

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Target User:

The Online Watch Shopping System is designed to cater to a diverse

range of users, each with specific needs and preferences. Understanding
the target audience is crucial for tailoring the platform’s features and
marketing strategies to ensure it meets the expectations of different user
groups.

1. Watch Enthusiasts:
Profile:
Passionate about watches and knowledgeable about various brands,
models, and watch-making techniques.

Needs:

Detailed product descriptions, high-resolution images, and

comprehensive specifications.
Access to a wide variety of watches, including limited editions and niche
brands.
Features for Them:
Advanced search and filter options, in-depth reviews, and product
comparisons.

2. Casual Buyers:

Profile:
Occasional buyers looking for a watch, either for personal use or as a gift,
without extensive knowledge of the market.
Needs:
Easy navigation, clear descriptions, and straightforward purchasing
process.

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Features for Them:

Simplified browsing experience, recommended products, and user-
friendly checkout.

3. Gift Seekers:
Profile:
Individuals looking to purchase a watch as a gift for special occasions
such as birthdays, anniversaries, or holidays.
Needs:

Guidance on popular gift choices, attractive packaging options, and easy

returns/exchanges.
Features for Them:

Gift recommendation guides, options for gift wrapping, and personalized

message features.

4. Collectors:
Profile:
Individuals who collect watches as a hobby or investment, often seeking
rare and vintage models.
Needs:
Access to exclusive, rare, or vintage collections, and detailed historical
data.
Features for Them:
Special sections for limited editions, detailed provenance information,
and alerts for new arrivals.

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5. Price-Sensitive Shoppers:
Profile:
Buyers who prioritize finding the best deals and discounts, often
comparing prices across platforms.

Needs:
Clear pricing information, discount notifications, and price comparisons.
Features for Them:
Filter options for sales, price drop alerts, and promotional offers.

6. Tech-Savvy Users:

Profile:
Users who are comfortable with technology and prefer shopping online
due to its convenience and efficiency.

Needs:
Seamless user experience, fast load times, and integration with mobile
and wearable devices.
Features for Them:
Mobile-responsive design, quick checkout processes, and integration with
digital wallets.

7. High-End Buyers:
Profile:
Customers seeking luxury or premium watches, often with a preference
for well-known, high-end brands.
Needs:
Exclusive collections, personalized service, and assurances of
authenticity.

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Features for Them:

VIP customer support, high-quality images and detailed descriptions, and
guarantees of authenticity and value.

8. International Customers:
Profile:
Customers from various countries looking to purchase watches online
with reliable shipping and payment options.

Needs:

Multilingual support, international shipping options, and currency

conversion.
Features for Them:

International shipping calculators, multilingual website options, and

payment options in multiple currencies.

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Reqirement Determination

1. Functional Requirements
User Registration and Login:
Registration: Users must be able to create an account with a unique email
address and password.
Login: Users should be able to log in with their email and password.

Password Recovery: Implement functionality for password recovery and

reset.

Product Catalog:
Search: Users can search for watches by name, brand, or category.
Filtering: Users can filter products based on various criteria (e.g., price
range, brand, features).
Sorting: Users can sort products by price, popularity, or newest arrivals.
Product Details: Each product should display detailed information
including descriptions, specifications, and high-quality images.

Shopping Cart:

Add to Cart: Users can add items to their shopping cart.

View Cart: Users can view the contents of their cart and update quantities.
Remove Items: Users can remove items from their cart.

Checkout Process:
Address Entry: Users enter shipping and billing addresses.

Payment: Integrate secure payment processing with options for

credit/debit cards and other payment methods.
Order Confirmation: Provide a confirmation page with order details and

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estimated delivery date.

Order Management:
Order History: Users can view their past orders and details.

Track Orders: Users can track the status of their current orders.
Returns: Implement functionality for users to request returns or
exchanges.

Customer Reviews:
Submit Review: Users can leave reviews and ratings for products.

Moderate Reviews: Implement a system for moderating and approving

reviews.

Analytics and Reporting:

Sales Reports: Provide reports on sales performance, including total sales,
top-selling products, and sales by category.

User Behavior: Track and analyze user behavior on the site (e.g., most
viewed products, average time spent on site).
Security Features:
Data Encryption: Ensure data is encrypted during transmission and
storage.
Secure Authentication: Implement secure authentication methods,
including multi-factor authentication if needed.

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2. Non-Functional Requirements

Performance:
Load Time: Pages should load within 3 seconds under normal conditions.
Concurrent Users: The system should handle up to 500 concurrent users
without performance degradation.
Accessibility: The system should be accessible to users with disabilities,
following WCAG guidelines.
User Interface: The UI should be intuitive and easy to navigate.

Scalability:
Future Growth: The system should be designed to accommodate an
increase in user base and product listings.

Reliability:
Uptime: The system should have 99.9% uptime.
Backup: Regular backups should be performed to prevent data loss.

Security:

Compliance: The system should comply with data protection regulations

(e.g., GDPR, CCPA).
Fraud Prevention: Implement measures to detect and prevent fraudulent
activities.
As a customer, I want to filter watches by brand so that I can easily find
products from my favorite brands.

As an administrator, I want to generate sales reports to analyze the

performance of the online store.

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Requirement Specification :
Functional Requirements:
User Registration:
The registration form will include fields for username, email, password,
and phone number.
Password strength must be validated (minimum 8 characters, at least one
uppercase letter, one number, and one special character).
Users will receive a confirmation email upon successful registration with
a link to verify their account.

Login System:
The login system will support both email/password authentication and
social login options (Google, Facebook).
Implement a CAPTCHA system after three failed login attempts to
prevent brute force attacks.
Multi-factor authentication (MFA) will be optional, using either an SMS
code or an authenticator app.

Product Catalog:
Each watch listing will include a high-resolution image carousel, detailed
specifications (e.g., material, movement type, water resistance), and
customer reviews.

Filtering options will include brand, price range, customer rating, material,
and special features (e.g., chronograph, automatic).
Sorting options will allow users to sort by price (low to high, high to low),
popularity, and newest arrivals.
The system must support at least 10,000 product listings with seamless
pagination and search functionality.

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Shopping Cart:
The shopping cart will automatically calculate total price, taxes, and
shipping fees based on the user's location.
Users will have the option to save their cart for later, even if they are not
logged in, by using browser cookies.
The cart will display estimated delivery dates based on the selected
shipping method.

Checkout Process:
Users can enter separate billing and shipping addresses.

Payment options will include credit/debit cards, PayPal, and a "Buy Now,
Pay Later" service.
The system will generate a unique order ID and send a confirmation
email with a detailed receipt and tracking information.

Order Management:

Users will be able to view a detailed order history, including product

images, order status, and downloadable invoices.
The order tracking page will provide real-time updates using an
integrated API from the shipping provider.
Returns and exchanges will be managed through a dedicated section
where users can initiate a return and print a return label.

Non-Functional Requirements:
Performance:
The system must maintain a response time of under 2 seconds for 90% of
requests under peak load conditions.
It should support auto-scaling to handle traffic spikes during promotional
events.

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Usability:
The interface will comply with WCAG 2.1 AA standards to ensure
accessibility for users with visual and motor impairments.
The design will be mobile-first, ensuring full functionality on devices
with a screen size as small as 320px in width.

Scalability:
The system architecture will use a microservices approach to allow
independent scaling of the product catalog, user management, and
payment processing modules.

It will be built on a cloud infrastructure with auto-scaling and load

balancing features.

Reliability:
The system will include a disaster recovery plan with automated daily
backups stored in multiple geographic locations.

It will feature an automated failover mechanism to maintain uptime in

case of server failures.

Security:
All sensitive data (e.g., passwords, payment details) will be encrypted
using AES-256 during storage and TLS 1.3 during transmission.

The system will include a web application firewall (WAF) to protect

against common vulnerabilities such as SQL injection and cross-site
scripting (XSS).
Regular security audits and penetration testing will be conducted
quarterly to ensure compliance with security standards.

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Use Case Diagram

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Data Dictonary:

Data Dictionary

1.User:
Table Name: user_table
Description: This Table is store the information about user

Attribute Descriptio Data

Name n Type Constraints Example

Unique PRIMARY
identifier KEY,
for the AUTO_INCRE
user_id user INT(5) MENT 1

User
username VARCH
for login AR NOT NULL,
Username purposes -150 UNIQUE Dhruv

User
password VARCH
user_pass for login AR
word purposes NOT NULL 1234

User email
address for
communic
ation and VARCH
notificatio AR NOT NULL, dhruv@gmai
user_email ns UNIQUE l.com

is_superus Is VARCH
er superuser AR NOT NULL 1

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VARCH
user_addr Address of AR Optional, Valid
ess the User Address Ahmedabad
NOT NULL 02-03-
Date and 2022(2:30PM
last_login time show INT(5) )
Show user VARCH
last_name last name AR NOT NULL Sangani
Is staff
is_staff member INT(5) NOT NULL 5
is staff
active
member or VARCH
is_active not AR NOT NULL YES or NO
user first VARCH
first_name name AR NOT NULL Dhruv
user
date_joine joining VARCH
d date AR NOT NULL 8/3/2023

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2.Category:
Table Name: categories
Description: This Table is store the information about product categories.

Attribute Descriptio Exampl

Name n Data Type Constraints e

Unique
identifier PRIMARY KEY,
for the AUTO_INCREMEN
category_id category INT(5) T 1

VARCHA
category_nam Category R NOT NULL,
e name (15) UNIQUE Rado

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3.Product:
Table Name: products
Description: This Table is store the information about Items.

Descriptio Data
Attribute Name n Type Constraints Example

Unique
identifier PRIMARY KEY,
for the AUTO_INCREME
product_id product INT(5) NT 1

Store VARCH
Product AR
product_name Name (15) NOT NULL G-shock

Watch is
a
premium
Watch
product
made by
Store the
Product VARCH branded
product_descript Descriptio AR compane
ion n (1s5) NOT NULL y

Relationsh
ip between
category
and
product NOT NULL,
category_id table INT(5) FOREIGN KEY 1

Store VARCH
Product AR watch.jp
product_image Image (15) NOT NULL g

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Store
Price Of
product_price Product FLOAT NOT NULL 50

Check
product VARCH
available AR True/Fal
status or not (15) se

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4.Orders:
Table Name: Orders
Description: This Table is store the information about Orders

Attribute Descripti Data

Constraints Example
Name on Type

Unique
PRIMARY KEY,
identifier
user_id INT(5) AUTO_INCREM 1
for the
ENT
user

total_amo total sum INT(5) NOT NULL,

84000
unt of price UNIQUE

VARCH
show a AR
status status of NOT NULL on the way
order

show time INT(5) NOT NULL,

timestamp status of 35000
UNIQUE
order

VARCH Navrangpu
show AR ra,
address_id NOT NULL
address id Ahmedaba
d
show user
INT(5)
user_id uniqnum NOT NULL 1
ber

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5.Wishlist:
Table Name: Wishlist
Description: This Table is store the information about Wishlist.

Attribute Data
Name Description Type Constraints Example

Unique
identifier for
the wishlist PRIMARY KEY,
wishlist_id item INT(5) AUTO_INCREMENT 1

Foreign key
referencing
user_id the User table INT(5) FOREIGN KEY 1

Foreign key
referencing
the Product
product_id table INT(5) FOREIGN KEY 1

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6.Payment:
Table Name: payment
Description: This Table is store the information about Payment Detail.
Attribute Descrip Data
Constraints Example
Name tion Type

Unique PRIMARY
identifi KEY,
id INT(5) 1
er for AUTO_INCRE
the user MENT

show
amount INT(5) NOT NULL,
amount ####
of UNIQUE
product

VARCH
show ARE
payment_m paymen
NOT NULL Gpay
ethod t
method

show
time to INT(5) NOT NULL,
timestamp pay 3:50PM
UNIQUE
paymen
t

show VARCH
status AR successful or
status NOT NULL
od not
payent
shoe
INT(5)
user_id user id NOT NULL 1
number

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show
INT(5)
card
card_numb number
NOT NULL ####
er of
paymen
t
show
cvv card INT(5) NOT NULL 123
cvv
show
card
expiry_date INT(5) NOT NULL ####
expiry
date
show
paypal_em VARCH dhruvsangani
paypal NOT NULL
ail ARE @okaxis
email
show
upi id
VARCH dhruvsangani
upi_id from NOT NULL
ARE @okaxis
custom
er

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7.Wishlist:
Table Name: Wishlist
Description: This Table is store the information about Wishlist

Attribute Data
Description Constraints Example
Name Type

Unique
PRIMARY KEY,
id identifier INT(5) 1
AUTO_INCREMENT
for the user

show time
INT(5) NOT NULL,
added_at of add 2:30PM
UNIQUE
wishlist

INT(5)
show
product_id product id NOT NULL 1
number

shoe user INT(5) NOT NULL,

user_id id umber 1
UNIQUE
of user

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8.Address:
Table Name: Address
Description: This Table is store the information about Address.

Attribut Descript Data

e Name ion Type Constraints Example

Unique PRIMARY
identifie KEY,
r for the AUTO_INCRE
id user INT(5) MENT 1

Users VARCH
country AR NOT NULL,
country name -150 UNIQUE India

User VARCH
city AR
city name NOT NULL Ahmedabad

Show
full
address VARCH
address_ from AR NOT NULL, Navrangpur,Ahm
line User UNIQUE edabad
show
date
and
time to INT(5)
created_ create 02-04-
at address NOT NULL 2024(05:58PM)
show INT(5)
the id
user_id number NOT NULL 1

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of user
show
user VARCH NOT NULL
state state AR Gujarat

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9.Cart:
Table Name: Cart
Description: This Table is store the information about Cart

Attribute Data Exampl

Name Description Type Constraints e

Unique
identifier PRIMARY KEY,
for the INT(5 AUTO_INCREMEN
id category ) T 1
show
product INT(5
product_i unicnumbe ) NOT NULL,
d r UNIQUE 1

show user INT(5 NOT NULL,

user_id id number ) UNIQUE 1
show
number of INT(5 NOT NULL,
quantity quantity ) UNIQUE 2

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10.Cotact:
Table Name: Contact
Description: This Table is store the information about Contact.
Attribute Descrip Data
Name tion Type Constraints Example
Unique
identifi
er for PRIMARY
the KEY,
categor AUTO_INCRE
id y INT(5) MENT 1

Catego VARC
category_ ry HAR NOT NULL,
name name -15 UNIQUE Rado

show
user id VARC NOT NULL, dhruvsangani@g
email number HAR UNIQUE mail.com
show
order VARC NOT NULL,
message detail HAR UNIQUE Order details
show
time
submitted and NOT NULL, 01-03-
_at deta INT(5) UNIQUE 2024(9:45AM)

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11.cart_item:
Table Name: Cart item
Description: This Table is store the information about Cart item

Attribute Descriptio Data Exampl

Name n Type Constraints e

Unique
identifier PRIMARY KEY,
for the INT(5 AUTO_INCREMEN
id category ) T 1

show
number of INT(5 NOT NULL,
quantity quantity ) UNIQUE 2

show user INT(5 NOT NULL,

added_on id number ) UNIQUE 1
show
product_i product id INT(5 NOT NULL,
d number ) UNIQUE 2
show user INT(5 NOT NULL,
user_id id number ) UNIQUE 1

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12.Orders:
Table Name: Orders
Description: This Table is store the information about Orders

Attribute Descripti Data

Constraints Example
Name on Type

Unique
PRIMARY KEY,
identifier
user_id INT(5) AUTO_INCREM 1
for the
ENT
user

total_amo total sum INT(5) NOT NULL,

84000
unt of price UNIQUE

VARCH
show a AR
status status of NOT NULL on the way
order

show time INT(5) NOT NULL,

timestamp status of 35000
UNIQUE
order

VARCH Navrangpu
show AR ra,
address_id NOT NULL
address id Ahmedaba
d
show user INT(5)
user_id uniqnum NOT NULL 1
ber

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13.Order_product:
Table Name: Order_product
Description: This Table is store the information about Order product

Attribute Data Exampl

Description Constraints
Name Type e

Unique PRIMARY KEY,

INT(5
id identifier AUTO_INCREMEN 1
)
for the user T

show INT(5
NOT NULL,
quantity quantity of ) 2
UNIQUE
product

INT(5
show a id )
order_id number of NOT NULL 1
product

show a INT(5
product_i ) NOT NULL,
unicnumbe 1
d UNIQUE
r of product

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14.Order_Tracking:
Table Name: Order_tracking
Description: This Table is store the information about Order tracking

Attribute Descripti
Data Type Constraints Example
Name on

Unique
PRIMARY KEY,
identifier
id INT(5) AUTO_INCREM 1
for the
ENT
user

show VARCHA
NOT NULL,
status status od R On the way
UNIQUE
product

VARCHA latest
show the RE update(07-
update_ti
update NOT NULL 03-
me
of time 2025(11:35A
M)

show INT(5) NOT NULL,

order_id order id 1
UNIQUE
number

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15.Profile:
Table Name: Profiler
Description: This Table is store the information about Profile

Attribute Descripti
Data Type Constraints Example
Name on

Unique
PRIMARY KEY,
identifier
id INT(5) AUTO_INCREM 1
for the
ENT
user

show
VARCHA
mobile_num mobile NOT NULL, 45679891
RE
ber number UNIQUE 23
of profile

VARCHA
show RE
profile_pictu
profile NOT NULL Image
re
picture

show
first VARCHA
RE NOT NULL,
first_name neme of DHRUV
UNIQUE
profile
user

show last VARCHA

name of R
last_name NOT NULL Sangani
profile
user
show
user_id user id of INT(5) NOT NULL 1
user
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User Interface:

Log in page:

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Registration page:

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Home page:

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IndexPage:

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Products page:

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Wishlist page:

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Contact page:

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Cart page:

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Product details:

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Payment page:

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Checkout Page:

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Profile:

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Order History:

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Address page:

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New address

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User Interface Admin Pannel:

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Categorys

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Orders:

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Products

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Project Report

1. Purpose of the Report

 Sales Report: Display the sales performance, tracking revenue, the

number of items sold, and profit margins.
 Inventory Report: Track the availability of different watch models,
including stock quantity, best sellers, and reordering needs.
 Order Report: Summarize customer orders, order statuses (shipped,
pending, canceled), and payment status.
 Customer Report: Details about customers, including number of
 registered users, active users, and purchase patterns.

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2. Key Data Points

 Sales Report:

o Total revenue (daily, weekly, monthly).

o Number of watches sold.
o Most popular watch models.
o Payment methods used (credit card, PayPal, etc.).
o Discounts, promotions applied.
o Refunds or returns data.

 Inventory Report:
o Number of items in stock.
o Out-of-stock items.
o Upcoming restocks.
o Watch models with high demand.

 Order Report:

o Order ID, customer details, and product details.

o Status of each order (shipped, pending, delivered, canceled).
o Payment details (paid, pending, failed).

 Customer Report:

o Customer demographics (age, location).

o Purchase history.
o Frequency of purchases.
o Wishlist items.

3. Filters and Search Options

 Provide filters for data:

o Date Range: Allow users to generate reports for specific date

ranges (e.g., weekly, monthly, or custom dates).
o Watch Model/Category: Filter reports by specific watch
models or categories.

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o Order Status: Filter by orders that are pending, shipped, or

completed.
o Customer Grouping: Filter based on customer categories
(e.g., new vs. returning customers).

o Sorting Options: Allow sorting by order total, customer

name, status, etc.

5. Export Options

 CSV/Excel Export: Allow users to export reports in CSV or Excel

format for further analysis.
 PDF Export: Provide an option to generate and download the
report as a PDF for easy sharing or printing.

6. User Permissions

 Restrict access to the reports:

o Admin-only Access: Sales, inventory, and customer reports

should be available only to admins.
o Customer Reports: Ensure that customers can only see their
own order history, wishlist, etc.
o Managers: May have access to sales and inventory reports
but not sensitive customer data.

7. Responsive Design

 Ensure the report pages are responsive and accessible across

devices (desktops, tablets, mobiles).
 Use collapsible sections for long reports to improve user
experience.

8. Styling and Branding

 Use consistent branding with the company’s logo and color scheme.
 Ensure the layout is clean and readable, especially in tables and
charts.

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 Use clear headings, filters, and action buttons (like "Download" or

"Generate Report").

9. Performance Considerations

 Paginate large datasets: If reports have large amounts of data,

paginate the results to prevent slow page loads.
 Cache reports: Consider caching frequently generated reports to
reduce server load.

10. Django Implementation Details

 Models: Create models to store order and product data, which can
be queried for reports.
 Views: Define views to fetch and process report data.
 Templates: Design report templates using HTML and CSS,
incorporating charts (using libraries like Chart.js or Plotly).
 Custom Filters: Implement custom filters in views for generating
dynamic reports based on user input.
 Django Admin: For simple reports, consider using Django's built-
in admin interface, which can be customized to show necessary
data.

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Coding Standards:

File Structure:

Organize project files into logical directories, e.g., models, views, urls,
templates, static.Use consistent naming conventions for files (e.g.,
views.py, models.py).

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Naming Conventions

Classes: Use CamelCase for class names (e.g., Booking,

Destination).Variables and Functions: Use snake_case for variable and
function names (e.g., number_of_passengers, register_user).

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Form Handling

Use Django forms for handling user input instead of raw request
data.Validate input data and provide meaningful feedback for errors.

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Security Practices

Always use request.POST and request.GET safely by validating and

sanitizing user input.Use Django’s built-in authentication and
authorization features.

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Code Formatting

Follow the PEP 8 style guide for Python code, including indentation, line
length, and whitespace usage.Use a consistent style for brackets, e.g.,
placing opening brackets on the same line.

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Example of coding standerds:

Views.py:

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Models.py:

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Urls.py:

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Comments:

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Exported csv file:

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Test Cases :-

User Registration

Test
Case Test Expected Pass
ID Description Steps Result Actual Result (Y/N)

Enter all valid

Verify user information
TC- registration and submit the User is User is
UR- with valid registration successfully successfully
01 details form. registered. registered. Y

Verify user Leave System System

registration mandatory displays displays
TC- with missing fields blank appropriate appropriate
UR- mandatory and try to error error
02 fields register. messages. messages. Y

System System
Use an email prevents prevents
Verify already registration registration
TC- duplicate registered to and shows a and shows a
UR- email try creating a duplicate duplicate
03 registration new account. email error. email error. Y

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User Login:

Test
Case Test Expected Pass
ID Description Steps Result Actual Result (Y/N)

Enter valid
TC- Verify login email and User is User is
UL- with valid password and successfully successfully
01 credentials submit. logged in. logged in. Y

Enter an System shows System shows

incorrect an error an error
TC- Verify login email or message for message for
UL- with invalid password and invalid invalid
02 credentials submit. credentials. credentials. Y

Verify login Enter an System shows System shows

TC- with unregistered an error an error
UL- unregistered email and indicating no indicating no
03 email submit. account found. account found. Y

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Payment Integration:
Test
Case Pass
ID Test Description Steps Expected Result (Y/N)

Enter valid card

Verify payment details and Payment is
TC- with valid card complete the successful, and a
PI-01 details payment process. receipt is generated. Y

Enter invalid or
Verify payment expired card Payment fails, and
TC- with invalid card details and attempt an error message is
PI-02 details payment. shown. Y

Verify refund Cancel a prepaid Refund is processed

TC- process for order and check successfully within
PI-03 canceled orders the refund status. the stated time. Y

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Proposed Enhancements

Improved Search Functionality

Add autocomplete suggestions for the search bar to help users find
watches more easily.

Include filters like "Best Sellers" and "New Arrivals" for a better user
experience.

Customer Feedback Section

Create a dedicated space for customer reviews and ratings on product

pages to build trust.

Allow users to upload images of purchased products in their reviews.

Wishlist Sharing Feature

Enable users to share their wishlist with friends or family via a link or
email.

Add an option to suggest wishlist items as gifts for special occasions.

Email Notifications

Send email updates for order status, promotional discounts, and restocked
products.

Mobile-Friendly Enhancements

Optimize the website for better responsiveness and usability on

smartphones and tablets.

Include a one-click "Call to Order" button for quick assistance.

Simplified Checkout Process

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Introduce a progress bar to show the steps in the checkout process.

Provide an option for users to save their payment details securely for
future purchases.

Enhanced Product Display

Use a zoom feature for product images to allow users to view details
more closely.

Add a "Compare Products" feature for customers to easily evaluate

different watches side by side.

Order Cancellation and Modification

Allow users to cancel or modify their orders before they are shipped.

Frequently Asked Questions (FAQ)

Add a FAQ section to address common questions related to orders,

payments, and returns.

Social Media Integration

Enable sharing of products on social media platforms to increase

visibility.777

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Conclusion:

The Online Watch Selling System successfully bridges gaps in the current
market by delivering a user-friendly platform with robust features such as
detailed product catalogs, secure payment methods, and efficient order
management. Through a combination of innovative technologies like
search filters, advanced analytics, and real-time order tracking, the
platform enhances the overall shopping experience for users and
empowers administrators with efficient management tools.

By addressing customer pain points, such as limited product visibility and

outdated interfaces, this project not only meets its objectives but also lays
a foundation for future scalability and innovation. Continuous
improvements, such as AI-driven recommendations and AR integration,
will ensure the system remains competitive and customer-centric in an
ever-evolving market.

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Bibliography:-

Django Software Foundation. (2024). Django Documentation. Retrieved

from https://docs.djangoproject.com

Mozilla Developer Network (MDN). (2024). HTML, CSS, and JavaScript

Guides. Retrieved from https://developer.mozilla.org

Stripe. (2024). Secure Payment Integration Documentation. Retrieved

from https://stripe.com/docs

Bootstrap. (2024). Responsive Web Design Framework Documentation.

Retrieved from https://getbootstrap.com

Google Analytics. (2024). Analytics and Tracking Tools Documentation.

Retrieved from https://analytics.google.com

Python Software Foundation. (2024). Python Documentation. Retrieved

from https://www.python.org/doc/

Nielsen Norman Group. (2024). User Interface Design Best Practices.

Retrieved from https://www.nngroup.com

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