Self-Assessment: Cross-Cultural Awareness
Directions: The scale consists of 15 items concerning what you know or don’t know about other
cultures.
Respond to each item on a scale of 1 to 5: 1 = definitely no, 2 = not likely, 3 = not sure, 4 = likely,
and 5 =
definitely yes. Be as honest with yourself as possible in completing the scale.
_____ 1. I can accurately list three countries that are considered collectivistic.
_____ 2. I can accurately identify three countries that have large power distance.
_____ 3. I can conduct business in a language other than my own.
_____ 4. I know the appropriate distance at which to stand when interacting with people in at least
two
other cultures.
_____ 5. I know the appropriate touch rules in at least two other cultures.
_____ 6. I know in what countries I can use first names when conducting business.
_____ 7. I can name the (political/governmental) leaders of four other countries.
_____ 8. I understand and can practice appropriate gift giving in three other countries.
_____ 9. I can identify some gestures appropriate in the U.S.A. that are considered obscene in
other
countries.
_____ 10. I understand sex-role differences in at least two other countries.
_____ 11. I can name three countries that are considered polychronic.
_____ 12. I understand the proper protocol for exchanging business cards in at least two other
countries.
_____ 13. I understand the business philosophies of Japan and China.
_____ 14. I can name the United States’ top three trading partners.
_____ 15. I can name the currencies in four other countries.
Scoring: Sum the 15 responses. Scores must range from 15 to 75. The higher your score, the
more
culturally aware you are. Scores at or above 50 indicate a relatively healthy degree of cultural
awareness.
SOURCE: This scale is loosely adapted from Goodman, N. R. (1994). Cross-Cultural Training for
the
Global Executive. In R. W. Brislin & T. Yoshida (Eds.), Improving Intercultural Interaction: Models
for
Cross-Cultural Training Programs (pp. 34–54). Thousand Oaks, CA: SAGE.