THE BODY SHOP
Body Care Product
Presentation By :
Sharvi Salunke- 23000588
Darshal Agarwal - 23000596
Diya Shah - 23000638
Inderpal Singh Sidhu- 23000660
Anshul Mistry - 23000691
Shraddha Mohan - 23000684
CAR
ODY
ENE
The Company WB
The Body Shop, founded by Anita Roddick in
1976, is a British brand known for its cosmetics,
skincare, and fragrances. The company offers a
diverse range of products for the body, face,
hair, and home, all crafted with nature-inspired
ingredients.
About Our Product Melt & Nourish
Introducing a luxury scented candle that doubles as a
body moisturizing oil after it melts. This unique
product enhances relaxation through aromatherapy
while nourishing the skin with rich ingredients like shea
butter and coconut oil.
USP: A luxurious fusion of fragrance and skincare—
eco-friendly, multi-functional, and indulgent.
150ml
Rs. 799
Target Audience
Primarily women aged 20-35, living in urban areas with
1 Demographics mid-to-high income.
Environmentally conscious, values self-care, indulgence,
2 Psychographics and sustainability. Likely interested in wellness trends and
skincare routines.
Purchases beauty and wellness products regularly,
Behavior
3
actively seeks out eco-friendly and multi-functional
items.
Direct Marketing Strategy
Email Marketing: The Body Shop regularly sends personalized
emails to customers, promoting new products, special offers,
and exclusive deals. They often include content related to
sustainability and social causes, in line with their brand ethos.
Loyalty Programs: Through their “Love Your Body™ Club,”
The Body Shop rewards repeat customers with points,
discounts, and early access to products, encouraging direct
engagement.
SMS Marketing: They use SMS alerts to notify customers
about limited-time offers, sales, or upcoming launches,
creating a sense of urgency.
Social Media Direct Messaging: The brand engages with
customers directly via platforms like Instagram and Facebook,
responding to inquiries, promoting products, and offering
customer support.
Catalogs & Newsletters: The Body Shop sends out physical and
digital catalogs showcasing their product range, seasonal
offerings, and educational content about sustainability and
ethical beauty.
In-Store Promotions & Sampling: Direct marketing also
happens in stores, where customers can try free samples, join
product demonstrations, or receive exclusive discounts during
events.
Sales Promotional Strategy
Discount Offer: 15% discount on the new product during the
launch period and 20% on another purchase in 15 days
the body
Reason: Excitement
shop
Lucky Draw for Stranger Things Gift: 15lucky winners will receive
MELT &
a Stranger Things-themed gift.
NOURISH
Reason: Pop Culture, Famous series.
Sales Promotional Strategy
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Mug Candle
Fridge Magnet
Free Size Tshirt
Sales Promotional Strategy
Influencer Marketing on Instagram: Collaboration with influencers
and marketing campaign 10 days before the official product the body
launch of 30 to 40 seconds. shop
Exclusive Pre-Launch Teasers: Use influencers to share teasers, MELT &
product features, and the upcoming discount, creating buzz among NOURISH
their followers.
Sales Promotional Strategy
Movie Recommendation
Lifestyle Influencer
Publicity & Public Relation Strategy
Press Releases: Issue press releases to beauty and wellness
magazines/blogs. Focus on product’s eco-friendly, multi-
functional nature, natural ingredients, and sensory experience.
Target platforms: Vogue Beauty, Allure, wellness blogs.
Influencer Collaborations: Partner with micro-influencers in
beauty and wellness. Unboxing videos, product demonstrations,
and reviews. Use hashtags: #CandleToOil, #SelfCareLuxury.
Launch Event (Virtual or In-Person): Host exclusive event
(virtual or at a spa/boutique).Product demo by skincare
experts. Live Q&A and product sampling for influencers and
media.
Media Kit: Send media kits to bloggers, journalists, influencers.
Include high-quality images, fact sheets, and brand story.
Social Media Publicity Campaign: Run a targeted social
media campaign pre- and post-launch. Share sneak peeks,
customer testimonials. Host a giveaway contest to encourage
user-generated content.
Personal Selling
Product Knowledge Training - Train staff on
dual functionality (candle + body oil) and eco-
friendly benefits.
In-Store Demonstrations - Show the melting
process; offer tactile and scent experiences.
Personal Connection - Use consultative selling;
tailor recommendations to customer needs.
Exclusive Offers - Bundle with complementary
products; promote loyalty programs.
Overcoming Objections - Emphasize product’s
value (2-in-1 use) and non-greasy oil.
Follow-Up - Personalized follow-up, encourage
reviews, and build long-term relationships.
Immersive Environment - Scented store
atmosphere; spa-like presentation on launch days.
Use of Technology - Tablets for demos, videos,
and personalized recommendations.
Pop-Up Events - Pop-up stores and VIP events
for personalized demos.
Social Media - Offer personalized
recommendations and live-stream product
demos.
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Testimonial
Cahaya Dewi
I'm soo happy shopping the body
Sara shop here, fast delivery and easy
options for payment. Thank you
this product is amazing especially for
summers. i have been using jars and
jars of their yogurt r...
OD
B
Y
THANK
CA
W
R E
EN
YOU
