THE STUDY OF CUSTOMER BEHAVIORTable Of BHBOBAaa A About Us Introduction Historical Context How technology transformed E-commerce Top 6 reasons shoppers don’t click the buy button Study of customers behavior and strategies for success Contact InformationNextSmartShip is a tech-driven GLOBAL logistics 4PL that aims to assist DTC brands in growing their eCommerce business. Since 2019, NextSmartShip has served thousands of global DTC brands, including many startups, in achieving outstanding growth through its professional, stable, and affordable fulfillment services. It now ships over millions of shipments every year to destinations all over the world. NextSmartShip's Core Capabilities:NextSmartShip's Cross-border Logistics Approach consists of: Solutions D2C fulfillment Crowdfunding fulfillment FBA Prep & FBM B2B order fulfillment Subscription box management os China 10,000m2 v Spain 1,500m2 a Netherlands 2,000m2 UK 200,000m? *% Australia 19,000m2 Technology Cutting-edge warehouse automation Own OMS bad USA 545,000m? oe Czech 95,000m2 % Italy 4,500m? Canada 10,000m2 4 Japan 6,000m2In today's digital age, the phrase "I've been influenced" has become a common part of our lexicon, reflecting the pervasive impact of social media on consumer behavior. This statement encapsulates the essence of modern marketing, where influencers and digital platforms shape purchasing decisions. As users scroll through their feeds, they encounter a myriad of endorsements and advertisements that subtly, yet powerfully, guide their choices. This phenomenon underscores the growing relevance of social media in our daily lives and its significant role in driving e-commerce. allHistorical To grasp the current e-commerce landscape, it's crucial to revisit its beginnings. The term "e-commerce" was introduced in California's Electronic Commerce Act of 1984, heralding a new era in retail. This legislation established the groundwork for online transactions, enabling businesses to operate over the internet. Over the past four decades, e-commerce has grown exponentially, becoming an integral part of the global economy. Today, with digital shopping available at the touch of a button on everyone's device, e-commerce is accessible to everyone. This widespread accessibility underscores the lucrative potential for those who know how to effectively navigate and capitalize on this dynamic market.Transformed eCommerce Personalized Shopping Experiences: Al analyzes customer data to offer personalized product recommendations and marketing campaigns, boosting engagement and conversion rates. Immersive Shopping Virtual reality and augmented reality allow customers to virtually try on products, transforming online shopping experiences Secure Transactions with Blockchain Blockchain ensures transparent, secure transactions by recording every transaction in an immutable ledger, reducing fraud and enhancing mobile payment security. Enhanced Customer Service: Chatbots and virtual assistants provide 24/7 customer service, while Al and ML (Machine Learning) enable more tailored interactions, improving client connectionsTop 6 Reasons Shoppers Don’t Shoppers Shy Away From High Prices Salsify research found that 58% of shoppers abandoned a purchase due to high prices Shoppers Avoid Products With No or Negative Reviews Customers avoid products with no ratings or reviews, feeling uncertain about quality. Negative reviews also deter them, indicating potential issues. Shoppers Skip Products With No or Low-Quality Images They want to see what they're getting. That's why product images have a strong draw online, with 45% pointing to no or low-quality images as a top reason for abandoning a sale Poorly Written Product Titles or Descriptions Shoppers care about details— and for 42% of them, bad product titles and typos are enough to abandon their shopping carts in search of something better. Inconsistent Product Content Across Channels When shoppers see different or even conflicting product information on different channels, it breaks trust — and it breaks the sale for 41% of shoppers. Shoppers Keep Away from irrelevant brands Invest in your brand by assembling a skilled team or at least dependable individ- uals who understand current trends.Study of Customer Behavior and Consumer behaviour have changed drastically over the last few years thanks to the explosion of ecommerce. Where shopping in a store was ‘once the predominant way to shop, online shopping was already becoming a preferred way to shop for consumers around the globe and the trend only accelerated during the global pandemic. Ecommerce has brought the shopping experience to their fingertips via desktop and mobile devices, completely changing the way consumers shop. E-Commerce sales as a percentage of total retail sales in the United States* 136 ay 12% $792 9% Total retail, E-commerce a salesin 2020 sales in 2020 % 0 02 4 ~06:~CS:CSOSCS2sS=SCSCSTS SST S'ZO Mobile Shopping's Impact and Future Growth Mobile shopping allows consumers to shop anytime, anywhere. By 2025, mobile commerce sales are projected to reach $728.28 billion. making up 44.2% of US retail sales. Companies must create seamless experiences between online and physical stores to succeedPersonalized Shopping Expectations Customers expect personalized, seamless shopping experiences across all devices, Apps like GOAT enhance customer engagement by notifying users of price drops on wish-listed items. Shoppers are the new salespeople Shopping has turned shopping into a social activity where reviews are crucial. With 95% of shoppers consulting reviews before purchasing, positive feedback significantly influences brand perception. Offering incentives for reviews can boost your brand's reputation Global Access and Expectations Ecommerce provides access to global products, with cross-border sales expected to exceed $4 trillion by 2027. Shoppers expect websites in their native languages and local payment methods, reflecting their high standards for online shopping experiences. Ecommerce continues to grow as the preferred shopping method. Companies must adapt to evolving technology and consumer expectations to stay relevant.NextSmartShip offers simple and reliable order fulfillment services for eCommerce businesses and crowdfunding campaigns. For all your fulfillment needs, get in touch with us.