Environmental education has often blurred the distinction between ecological
science and environmental advocacy. Growing public awareness of environmental
problems and desire for action may be contributing to this blurring. There is a need
to clarify the distinction between the role of ecological science and the role of social
and political values for the environment within environmental education.
Advocacy, meanwhile, involves ‘systematic efforts (as opposed to sporadic
outbursts) by actors that seek to further specific policy goals’ (Prakash and Gugerty
Citation 2010, 1). Prakash and Gugerty go on to explain that advocacy is integral to
politics, not restricted to any particular policy domain, and that the targets can be
governments, businesses or other advocacy organisations. Environmental activism
and advocacy both seek persuasion, though by different means. Both will use the
media, among other strategies.
Environmental organisations, often known as environmental NGOs, are particularly
important. Campaigns may involve combinations of concerned local groups and
individuals, supported logistically by national and international NGOS especially
once a campaign gains momentum, and sometimes prominent individuals. Zelko et
al. (Citation 2006) point out that forms of activism vary according to the system of
government (democratic or other), and hence the institutions of civil society that are
available to challenge pending decisions and reshape public opinion, corporate
interests and political perceptions. The mainstream media have always been
important in these persuasion efforts. Now social media increase the possibilities
and are used widely.
Humanity faces increasingly intractable environmental problems characterized by
high uncertainty, complexity, and swift change (Crona and Parker 2012). How
science is developed and applied to policy-making is one major factor influencing
‘humanity’s environmental future’ (Caldwell 1990). Yet, science is currently
underutilized in environmental policy despite the growing call for effective scientific
engagement in public policy (National Science Foundation 2002).
https://assets.cambridge.org/97805218/24101/frontmatter/
9780521824101_frontmatter.pdf
https://www.tandfonline.com/doi/full/10.1080/14486563.2022.2125188
https://academic.oup.com/spp/article/46/1/13/4960916?login=false