STRATEGIC MANAGEMENT

PROJECT REPORT ON:

LOOP MEMBER GET MEMBER

According to the survey made by our group in mulund we concluded that most of the people are aware of this new member get member scheme introduced by loop for its prepaid customers. According to the survey the scheme has proved very efficient in attracting the customers. The success of scheme can be noted by its efficiency and its ability to attract more and more customers. Most of the customers are delighted by the new and innovative scheme and wish to try the same. The scheme is also highly beneficial from the point of view of the customers. This scheme is a group package scheme and involves association of group of people. If given proper platform and more advertisement this scheme has a wider scope in the near future due to its uniqueness.

Loop Mobile Member Get Member Plan - Lifetime Loop To Loop Free Call & SMS

Loop Mobile Telecom has introduced new offer for its existing Prepaid subscribers base. You can enjoy FREE intercalling with the referred number for lifetime! Also get FREE extra talktime when you recharge and also when your referred family member friend colleague recharges.

Loop Mobile presents a unique "MEMBER-GET-MEMBER" Program for the first time on Prepaid. To be a part of the program, refer a family member friend colleague. Ask him to purchase a new "MEMBER-GET-MEMBER" connection and enjoy a range of unique benefits like FREE intercalling and FREE extra talktime. You can enjoy FREE intercalling with the referred number for lifetime! Also get FREE extra talktime when you recharge and also when your referred family member friend colleague recharges.

How to Activate Free Inter-calling, SMS & Reward Talk-time benefits? Process for Existing Loop Mobile Subscribers: Refer a friend / colleague / family member as a new subscriber for the "Member Get Member" Plan. Ask him to buy a new Loop Mobile "Member Get Member" Program SIM card, get activated & recharged with MRP Rs.94 Ask him to share the 14 digit Unique Code, printed on "Member Get Member" Program Application Form SMS "CUG<New Subscriber 10 digit MSISDN><New Subscriber 14 digit Unique Code>" to50505 (Toll Free)

Or

Press *131# and send Welcome to Loop Mobile CUG Menu Enter details for CUG. e.g. (1) space (10 digit New Subscriber MSISDN) space (14 digit New Subscriber Unique Code) and send. Note: Lifetime CUG will get activated within 24 hours.

Process for New Subscribers: 1) Purchase a new Loop Mobile "Member Get Member" Program SIM card, get activated & recharges with MRP Rs.94. 2) Share the Unique Code, printed on "Member Get Member" Program Application Form, with the Primary (Existing) Subscriber. Post MRP 94 recharge & USSD session, CUG between new and Primary subscriber as well as reward Talk-time benefits will get activated within 24 hrs. Now both referrer & referee can enjoy FREE Inter-calling (CUG) service for Lifetime*.

MEMBER-GET-MEMBER Plan Details First Recharge MRP (Rs) Talktime (Rs) Tariff (Rs per min/sms) Calls & SMS within the CUG Other Loop Mobile calls Other Local calls All STD calls Local SMS National SMS FREE 0.2 0.5 0.5 0.5 0.5 94 25

Roaming Tariff - Maharashtra & Goa (Rs per min sms) Local Calls All STD Calls SMS Incoming 0.5 0.8 1 FREE

Roaming Tariff - Rest Of India (Rs per min/sms) Local Calls All STD Calls SMS Incoming EXTRA Talk-time Benefits For Existing Subscribers Extra Talk-time on event of New Sub doing Top Up (10% of TT value) Extra Talk-time validity Benefit of EXTRA talk-time credit offer available for 10% 60 days 1 year 0.6 0.8 1 0.6

Extra Talk-time will get credited within 4 hours For New Subscribers Extra Talk-time on event of New Sub doing Top Up (15% of TT value) Extra Talk-time validity 15% 60 days

Benefit of EXTRA talk-time credit offer available for

1 year

Extra Talk-time will get credited within 4 hours