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Jollibee Foods Corp: Growth & Milestones

Jollibee Foods Corporation, founded in 1975 by Tony Tan Caktiong as an ice cream shop in the Philippines, evolved into a popular fast-food chain known for its unique Filipino offerings like Chickenjoy and sweet-style spaghetti. The company expanded nationally and diversified by acquiring brands such as Greenwich, Chowking, and Red Ribbon, establishing itself as one of the largest fast-food chains globally. Over the years, Jollibee has received numerous accolades, including recognition as a top corporation in Asia and awards for its inclusive business practices.

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87 views3 pages

Jollibee Foods Corp: Growth & Milestones

Jollibee Foods Corporation, founded in 1975 by Tony Tan Caktiong as an ice cream shop in the Philippines, evolved into a popular fast-food chain known for its unique Filipino offerings like Chickenjoy and sweet-style spaghetti. The company expanded nationally and diversified by acquiring brands such as Greenwich, Chowking, and Red Ribbon, establishing itself as one of the largest fast-food chains globally. Over the years, Jollibee has received numerous accolades, including recognition as a top corporation in Asia and awards for its inclusive business practices.

Uploaded by

ninamariemationg67
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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History (Jollibee Foods Corporation)

Jollibee Foods Corporation was founded in 1975 by Tony Tan Caktiong. Back then, Jollibee was just an
ice cream shop located in Quezon City, Philippines. Due to the demand of people wanting to be
served with hot meals like the well known fast food chain food which is the burger along with
spaghetti, it increased their popularity allowing more people to be drawn to their business. Ever since
then, they began to just focus instead on creating a unique Filipino fast-food experience which led to
most of the Filipino’s favorite fast food chain food like the Chickenjoy and sweet-style spaghetti and it
was enough to satisfy the locals. Not only that they serve affordable and delicious meals, but they also
focused on providing friendly service which is also one of the most important things to a business
which is to build relationship with your customers to make them come back for more.

Through the years of Jollibee’s success, they expanded their branches from local to nationwide.
Jollibee Foods Corporation also diversified its portfolio by acquiring various brands like Greenwich,
Chowking, and Red Ribbon. Through this, it allowed Jollibee Foods Corporation to continue to grow
and become one of the known largest and successful fast food chain in the world.

Timeline (JFC)

1975
- Tony Tan Caktiong and his family started an ice cream business in Quezon City, Philippines.

1978
- Jollibee Food Corporation was formed.

1987
- Jollibee group made its way to the Top 100 corporations in the Philippines.

1993
- Jollibee was cited as one of the leading companies sin Asia acccording to the Far Eastern Economic
Review.

1994
- Diversified their portfolio by acquiring Greenwich Pizza Corporation.

2000
- Diversified their portfolio by acquiring Chowking.

2002
- Caktiong and chairman of the Jollibee group earned themselves as the Management Man of the Year
by the Management Association of the Philippines.

2003
- For six years straight, Jollibee Group was named as the Philippines’ leading company according to
the Far Eastern Economic Review.

2004
- Established the Jollibee Group Foundation, Caktiong and the Chairman JFC earned themselves
another title as the World Entrepeneur of the Year by Ernst and Young.

2005
- Diversified their portfolio by acquiring Red Ribbon Bakeshop.
2006
- Established Jollibee Worldwide services and was chosen as the most admired company in the
Philippines according to the Asian Wall Street Journal.

2010
- Diversified their portfolio by acquiring 70% of Mang Inasal.

2013
- Jollibee group breaks into Forbes Asia’s Fab 50, Asia pacific’s best 50 big listed companies. Caktiong
and the chairman of JFC was named as Global Filipino Executive of the Year at the Asia CEO awards.

2015
- Acquired 40% of US-based Smashburger.

2016
- Jollibee Group acquired the remaining 30% stake of Mang Inasal allowing JFC to own the brand.

2018
- Jollibee Group won the ASEAN Business Award for Priority Integration Sector of Food and Beverage,
and the award for Inclusive business.

2021
- Jollibee Group cited by Forbes as among the World’s Top female friendly companies.

2022
- Recognized by the Asia Pacific Tambuli Awards 2022 for promoting inclusive growth through its
Farmer Entrepreneurship Program.

2023
- Won multiple citations at the 13th Institutional Investor Corporate Awards

2024
- Jollibee was recognized as the second fastest-growing restaurant brand in the world by Brand
Finance.
References:
https://en.wikipedia.org/wiki/Jollibee

https://jollibeegroup.com/history-milestones/

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