General Guidelines

1. All students taking Applied Economics are required to submit a business plan
individually.
2. Business plan shall be submitted through a hard copy, printed in A4 size bond paper,
Font style: Calibri, Font size: Arial, Spacing: 1.5, and Margin: 1 inch in all side. No folder
needed.
3. Business plan shall follow the template attached below.
4. Deadline of submission shall be on February 05, 2025. Late submission will incur
deductions in overall score.
5. If corrected, output shall be revised if needed.

Business Plan Template

I. Executive Summary

 Business Name: What is the name of your business?

 Business Concept: Briefly describe what your business is about.
 Mission Statement: What is the purpose of your business?
 Vision Statement: What do you hope to achieve in the future?
 Goals and Objectives: List your short-term and long-term goals. (2 short and 2 long obj.)

II. Business Description

 Type of Business: Is it a product-based or service-based business?

 Industry Overview: What industry does your business belong to?
 Unique Selling Proposition (USP): What makes your business unique compared to
competitors?
III. Market Analysis

 Target Market: Who are your customers? (Age, gender, location, interests)
 Market Needs: What problem does your business solve?
 Competitor Analysis: Who are your competitors, and what are their strengths and
weaknesses?

IV. Products or Services

 Description: What products or services will you offer?

 Features and Benefits: What are the key features and how will they benefit customers?
 Pricing Strategy: How will you price your products or services?

V. Marketing and Sales Plan

 Marketing Strategies: How will you promote your business? (e.g., social media, flyers,
word of mouth)
 Sales Strategy: How will you sell your product or service? (e.g., online store, physical
store)
 Customer Retention: How will you keep your customers loyal?

VI. Operations Plan

 Location: Where will your business operate?

 Supplies and Equipment: What materials and tools do you need?
 Process: Describe the steps involved in delivering your product or service.
 Management Team: Who are the key people running the business?

VII. Financial Plan

 Startup Costs: How much money do you need to start your business?
 Revenue Streams: How will your business earn money?
 Budget: Provide a simple budget for your business expenses and income.
  Profit Goals: How much profit do you aim to make in the first year?

VIII. Risk Analysis

 Potential Risks: What challenges might your business face?

 Solutions: How will you address these challenges?

IX. Social Responsibility

 Community Impact: How will your business contribute to the community?

 Environmental Impact: How will your business be eco-friendly?

X. Appendix

 Include any additional materials such as:

o Diagrams or photos of your product/service
 BUSINESS PLAN

A course requirement

for Applied Economics

[Type your business name]

[Type your business address]

[Type your business contact number]

[Type date of submission; January 2025]

[Type your name here; Chris C. Espinosa]

 Table of Contents

Table of Contents 1

Executive summary 2

Business Name 2

Business Concept 2

Mission Statement 2

Vision Statement 2

Goals and Objectives 2

Business Descriptions 3

Please Continue…..
 EXECUTIVE SUMMARY

Business Name

EcoCraft Bags

Business Concept

EcoCraft Bags produces eco-friendly, reusable bags made from sustainable materials,
promoting environmental awareness and reducing plastic waste.

Mission Statement

To provide high-quality, sustainable bags that help individuals and businesses reduce
their environmental footprint.

Vision Statement

To become a leading brand in eco-friendly products and inspire a zero-waste lifestyle

globally.

Goals and Objectives

Short-term

Launch in local markets and establish an online store.

Long-term
 Expand product lines and collaborate with environmental organizations.

BUSINESS DESCRIPTION

Type of Business

Product-based business.

Industry Overview

Eco-friendly products industry, specifically reusable bags.

Unique Selling Proposition (USP)

Our bags are not only eco-friendly but also customizable and stylish, catering to both
individual and corporate needs.
 MARKET ANALYSIS

Target Market

Age. 18–45 years old.

Gender. All genders.

Location. Urban areas, eco-conscious communities.

Interests. Sustainability, zero-waste lifestyle.

Market Needs

People are looking for alternatives to single-use plastic bags that are functional, durable,
and stylish.

Competitor Analysis

Competitors. Brands like EcoBag and GreenCarry.

Strengths. Established brands with wide reach.

Weaknesses. Limited customization options and higher prices.

PRODUCTS OR SERVICES
Description

Reusable bags made from organic cotton, jute, and recycled materials.

Features and Benefits

Durable and washable.

Customizable for businesses or personal use.

Biodegradable materials.

Pricing Strategy

Affordable pricing starting at $5 per bag.

Economic Questions

What to produce? Eco-friendly reusable bags.

How to produce? Using sustainable materials and local labor.

How much to produce? Initial production of 500 bags per month.

For whom to produce? Eco-conscious individuals, businesses, and organizations.

MARKETING AND SALES PLAN

Marketing Strategies

Social media campaigns on Instagram and Facebook.

Collaborations with local eco-advocates.

Discounts for bulk orders.

Sales Strategy

Online store and local eco-markets.

Partnerships with retail stores.

Customer Retention

Loyalty programs offering discounts for repeat customers.

Personalized thank-you notes with each purchase.

OPERATIONS PLAN
Location

A small workshop in the city center. (Specify the place)

Supplies and Equipment

Organic cotton, jute, and recycled materials.

Sewing machines and printing equipment.

Process

Sourcing sustainable materials.

Cutting and sewing bags.

Customizing designs.

Packaging in recyclable materials.

Management Team

Founder and CEO. Alex Green.

Production Manager. Jamie Lee.

Marketing Specialist. Taylor Smith.

FINANCIAL PLAN
Startup Costs

P5,000 for materials, equipment, and marketing.

Revenue Streams

Sales from individual and bulk orders.

Budget

Monthly expenses. P2,000 (materials, labor, rent).

Expected monthly income

P4,000.

Profit Goals

Achieve a net profit of P2,000 per month in the first year.

RISK ANALYSIS
Potential Risks

Supply chain disruptions for materials.

Competition from established brands.

Solutions

Build relationships with multiple suppliers.

Emphasize customization and affordability as key differentiators.

SOCIAL RESPONSIBILITY
Community Impact

Partner with local schools to provide eco-bags for students.

Environmental Impact

Use biodegradable packaging and donate a portion of profits to tree-planting initiatives.

APPENDIX
Photos of sample bags.