University of Johannesburg
College of Business and Economics
Department of Industrial Psychology and People Management
First name: Danielle
Family name: Field
Student number: 221127185
Module: Industrial Psychology 1AB
Title/Topic: Job Interview/ Job Satisfaction
Lecturer: Prof Carin Hill
Due date: 24/01/2021
Date submitted: 23/01/2021
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Cognitive Dissonance
I have chosen this academic article as it specifically relates to the theory of cognitive
dissonance within the management environment, and how this theory relates to the
attitude of employees in today’s more modern workplace. In this article there are
also a number of examples that describe and explain cognitive dissonance, which
makes this theory easier to understand for a beginner like myself.
Cognitive dissonance theory was first introduced by Leon Festinger in 1957, which
describes the feeling of an inner incompatibility or inconsistency between attitudes,
beliefs or behaviours. These opposing thoughts create a psychological discomfort,
which people seek to alleviate, as we tend to try maintain a more consistent
emotional state. We do this by changing our attitude or behaviours, justifying our
behaviour or minimising the importance of the cognition.
We can relate this theory to the attitudes in the workplace in a number of ways. An
employee can feel uneasy or uncomfortable if their values or beliefs are not aligned
with that of the business, and are expected to do tasks that go against these beliefs.
An employee can also experience cognitive dissonance if their level of pay does not
match their level of responsibility. An unfavourable performance review for work
completed, which an employee feels differently about, could lead to a feeling of
dissonance. Unresolved cognitive dissonance amongst employees creates a
negative attitude, and could result in negative behaviour or consequences in the
workplace.
It is important to understand that cognitive dissonance in the workplace will drive an
employee’s attitude and behaviour. This could then result in adverse effects to
overall employee performance and attendance, and ultimately have a negative
impact of the organisation.
References:
Amanda S. Hinojosa, William L. Gardner, H. Jack Walker, Claudia Cogliser, Daniel
Gullifor (2017) A Review of Cognitive Dissonance Theory in Management
Research: Opportunities for Further Development
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