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15 MCQ on Social Marketing with
:
answers
by Team Members. Posted at January 16, 2024
1. What is the primary goal of social marketing?
a) Profit generation
b) Behavior change for social good
c) Market expansion
d) Product promotion
Answer: b) Behavior change for social good
2. Which of the following is a key element in social marketing campaigns?
a) Maximizing shareholder value
b) Focusing solely on profits
c) Targeting specific social issues
d) Ignoring consumer preferences
Answer: c) Targeting specific social issues
3. What distinguishes social marketing from traditional marketing?
a) Focus on profitability
b) Exclusively online presence
c) Emphasis on social issues and behavior change
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d) Celebrity endorsements
Answer: c) Emphasis on social issues and behavior change
4. In social marketing, what does the term 'segmentation' refer to?
:
a) Dividing the market based on income
b) Identifying and targeting specific audience groups
c) Ignoring the diversity of the audience
d) Focusing on a broad audience
Answer: b) Identifying and targeting specific audience groups
5. What is the role of research in social marketing campaigns?
a) Irrelevant to the success of the campaign
b) Providing insights into the target audience and their behaviors
c) Wasting resources
d) Hindering creativity in campaigns
Answer: b) Providing insights into the target audience and their behaviors
6. Which social marketing concept involves making the desired behavior
easy and accessible for the audience?
a) Promotion
b) Accessibility
c) Exchange
d) Ease of adoption
Answer: c) Exchange
7. What is the 'call to action' in social marketing?
a) Encouraging inaction
b) Prompting the audience to take a specific action
c) Ignoring the audience's response
d) A passive approach to communication
Answer: b) Prompting the audience to take a specific action
:
8. Which social marketing principle involves providing tangible benefits to
the audience for adopting the desired behavior?
a) Exchange
b) Accessibility
c) Promotion
d) Segmentation
Answer: a) Exchange
9. What is the significance of the '4 Ps' in social marketing?
a) Traditional marketing principles not applicable to social marketing
b) Price, Product, Promotion, and Place – elements of the marketing mix
c) A framework for profit-driven marketing only
d) A concept irrelevant to social issues
Answer: b) Price, Product, Promotion, and Place – elements of the marketing
mix
10. How can social marketing campaigns leverage social media platforms?
a) Ignore social media as it is not e"ective
b) Utilize platforms to engage and spread messages
c) Limit communication to traditional channels
d) Focus solely on print and broadcast media
Answer: b) Utilize platforms to engage and spread messages
11. What is the primary focus of a 'social marketing audit'?
:
a) Assessing financial performance
b) Evaluating social impact and e"ectiveness
c) Ignoring the need for evaluation
d) Measuring profit margins
Answer: b) Evaluating social impact and e"ectiveness
12. Which ethical principle in social marketing emphasizes transparency and
honesty in communication?
a) Privacy
b) Honesty
c) Autonomy
d) Justice
Answer: b) Honesty
13. What is 'behavioral economics' in the context of social marketing?
a) Ignoring economic factors in behavior change
b) A focus on profit-driven motives
c) Integrating economic principles to understand and influence behavior
d) Relying solely on emotional appeals
Answer: c) Integrating economic principles to understand and influence
behavior
14. What is the role of storytelling in social marketing campaigns?
a) Irrelevant to campaign success
b) Engaging audiences and conveying messages through narratives
c) Wasting resources
d) Ignoring the power of narratives
:
Answer: b) Engaging audiences and conveying messages through narratives
15. What does 'social marketing evaluation' involve?
a) Ignoring the need for assessment
b) Measuring financial profitability only
c) Assessing the impact and e"ectiveness of social campaigns
d) Focusing on audience segmentation only
Answer: c) Assessing the impact and e"ectiveness of social campaigns
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