ABSTRACT

The main objective of this dissertation report is to study the “A Study on

Customers Satisfaction towards Preference of Regent Textiles &

Garments in Aruppukottai Town” with reference to Aruppukottai Town. The

sampling technique used for this is convenient sampling. The sample size taken is 25 and the

information is collected through questionnaire consisting of 11 questions. The respondents are

the customers of Regent’s fashion wear of Aruppukottai town. The collected primary data

through questionnaire has been further tabulated & represented through pie-chart. At the end

of this project, these data are interpreted & concluded.

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 1. INTRODUCTION

1.1History of Garment Industry

1.1.1 World
As early as 1860 the manufacture of ready to wear clothing becomes

one of Cleveland's leading industries. The garment industry probably reached its

peak during the 1920s, when Cleveland ranked close to New York as one of the

country's leading center for garment production during the depression and

continuing after World War II, garment industry in Cleveland declined. Scores

of plants moved out of area were sold or closed their doors local factors

certainly played their part, but the rise of the ready to wear industry in

Cleveland, as well as its declination paralleled the growth and decline of the

industry nationwide. Thus, the story of the garment industry in Cleveland is a

local of regional variant of a much broader phenomenon.

In the early 19 th century clothing was still handmade, produced for the

family by women in the household or estimate for the more well to do by tailors

and seamstresses. The first production of ready to wear garments was stimulated

by the needs of sailors slaves and miners. Although still hand produced, this

early ready to wear industry said the foundations for the vast expansion and

mechanization of the industry. The ready to wear industry grew enormously

from the 1860s to the 1880s for a variety or reasons Increasing mechanization

was one factor. In addition systems for sizing man's and boy's clothing were

highly developed, based on millions of measurements obtained by the U.S. any

during

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the civil was eventually accurate sizing for women's clothing were also

developed industrial cities such as Cleveland also experienced rapid growth and

it was during 19" and early deceases of 20* century period that Cleveland's

ready to wear clothing industry blossomed.

Now a days china is a number one country in the list of top of top

garment industries and India is the world's second larger producer of textile and

garment industry.

Asia becomes larger garment industry area in whole world.

1.1.2 Garment industries in India

India is world's second larger producer of garment industry after China. The

garment industry in India is one of the oldest manufacturing sector in the country

and currently its largest. The Garment industry fulfills a vital role in Indian

economy. It is a major foreign exchange earner and after agriculture it is largest

employee with total workforce.

The garment industry covers a wide range of activities. India's garment

sector earns high export revenue. These include the production of natural raw

materials such as cotton, jute, silk and spun yarn and fifth largest producer of

synthetic fiber and yarn.

The Indian garment industry workforce predominantly comprises first

generation women workers. Most of women involve in garment industries. All

types women can get job in garment industries is that educated or uneducated.
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 In India, Garment products export more product than other types of product. In

1970 - 71 near about 12 caror and present 18000 caror products exported by

nation and equity participation and 24 ono by the foreign partner.

The account of India's exported product for around 20 % of India's industrial

output and 37 % of total exports. There are 5777 factories in India employing

3,27,397 personnel producing goods both for home market and for export.

In India, Banglore, Bombay,Delhi, Tripura etc are top cities for garment

industries. There are 780 garment manufacturing units in banglore alone.

Income of garment industries share more part in Gross Domestic product of nation.

It plays an important role in economic growth.

Garment industries interrelated with textile industries and Laundry

industries. Garment industries produce all types cloths for all types people.

There are different types of garment industries:-.

Children Garment

Women Garment

Men Garment

Leather Garment

In India different garment industries produce different products.

children garment produce 594 product women garment product 148

product Men garment produce 19136 product leather garment produces

7744 product in a year.

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 1.1.3 Garment production

Garment industry is product is industrial revolution. The first

advances were made in the mass production textile through the

invegestion of machinery for weaving and spinning. These inventions

first appeared in 18 century. Not until 19 century were the major

machines for making garment invented.

Garment production is as follows.-.

4 Cutting
4 Sewing
4 pressing
4 Assembly line production
4 Quality control.

1.1.3.1 Cutting

Before materials can be sewed together to form a garment. They

must cut according to a pattern. This is a three part operation. The fabric

must first spread on table. Then the pattern is laid on the fabric. The

arrangement of pattern on the spread fabric is called cutting lay of

marker.

1.1.3.2 Sewing :-

More than 10000 different kinds of industrial sewing machines

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have been produced. Most of these are manufactured in great Britain,

United states, Germany, Italy and Japan, Sewing machines are classified

according to type of stitches. They make by the shape of machines frame.

The main character is the stitch.

1.1.3.3 Pressing :-

The purpose of operation categorized as pressing is to remove

wrinkles from garment to give it shape. The two basic operations are

called Buck pressing and Iron pressing. There are other processes

pleating, creasing, mangling, blocking, curing and casting. Many of these

operations are used also in dry cleaning.

1.1.3.4 Assembly Line Production :-

In early clothing factories, each worker assembled and finished on

endive garment since 1940. At the large ready - to - wear apparel,

industry has operated assembly line fashion with strict division of labor

among employees. The reasons for this are to increase productivity to

improve quality and to eliminate large inventories.

1.1.3.5 Quality Control:-

The quality of garment is measured by its lasts by it usefulness

and by its appeal to sight and touch. If a garment tears easily, it is not

durable. If a cold weather top coat does not keep it weared warm, it is not

useful. If a piece of clothing is coarse to the touch, it lacks appeal.

1.1.3.6 Special Aspect :-

Before the introduction of mass production technology garments

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 were normally produced by individual tailors. The new technology

turned the tailor from craftman to business men and enlarged his shop.

1.1.4 Departments of Garment Industries :-

Sarripling

Department Fabric

Department

Cutting

Department

Stitching

Department Kaj

Butons Department

Thread Cutting Department

Checking Department

Processing and packing

Department Goods Dispatch

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1.1.4.1 Sampling Department :-

First the job order file comes to the factory after receiving. The file +
Size + Pattern + Original sample garment have to do sampling.
It means as per file and pattern and for reference original garment have to
see. After making the sample, they have to send it to the party for approved
then once garment receive the approval from the party garment can start the
order.
1.1.4.2 Fabric Department :-

Fabric has all types like cotton silk, checks or printed is stored in this
department 100 % checking of the fabric is done here.
Lot wise, color wise entries are hide to maintain the stock from here.
The fabric is being issue to cutting department as per the requirement
again after complication of one lot balance cut per damage parts fresh
fabric is stored in this with a propend note in the stock register.
1.1.4.3 Cutting Department :-

This is the heart of garment unit because a minor mistake at these

stage can become a major problem at next stage can become a major
problem at next stage.
So a good pattern cum cutting master must be there as a head of
the department the cutting is done as per the order quantity plus 2 % extra
fabric is said down the quality table as per the average of garment three
people are ready for this paying purpose. After completing the layer
cutting master is doing marking this layer. As per the pattern that garment
reed from the party then after working he again checks the same Qing
and start cutting.
After numbering, bundling is done. It means 10 ports or bundle
number give for every bundle and now it is ready to issue for stitching.

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 1.1.4.4 Stitching Department :-

One approved sample with the comments and with accessory chart
is issued to this department before starting any order here group system is
followed for example for one group of 32 machines, there is one
supervisor one quality controller and one helper & one clerk is given.

To each worker, one paper is given to do entries of the bundle

numbers. He stitched because of these entries we can search that who
has made mistake in one particular bundle.
In this department when the garment gets ready, there is a first
stage checking department which is checking for alternations, if any
alternations are there or any faultier there the garment is sent back to the
particular worker who has done the mistake and then get if required from
the same person.
After passing the bundles these bundles are ready for doing kaj button.

1.1.4.5 Kaj - Button Department :-

In this department buttonholing and button attaching is done as

per the requirement of the party.
Sometimes this requirement change from size to size & depends
on buyer. First the pattern is made as per the measurement (size wise)
and after making, it is done on the kaj - placket and button hole is made
with semi automatic or automatic machine.
Then making for button attaching is done with respect to the
buttonhole at the centre of button hole.
Once the kaj-Button is done by the garment and it is ready for
thread cutting.
1.1.4.6 Thread Cutting Department :-

The loose threads on garments are being cut with the help of
cutters. In any garment that is produced for export purpose, loose threads
are not at all acceptable so industry take maximum care at this stage.
Mostly ladies workers are appointed in this department. After thread cutt
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1.1.4.7 Checking Department :-

When the garment comes to this department, it is the stage from

where the quality garments are only passed and rest are sent back to
either alteration department to repair the mistakes or the garments are
rejected and the rejected garments remain in stock with the job worker
only. If are the percentage or rejection crosses are more than 2 % then
where it may cause short shipment which is not acceptable in garment
export only 1 - 2 % rejection is allowed.
Here the checkers are given measurement to check and to take the
measurements of found anything wrong, they keep it aside to show the
floor in charge.
For open seam on for wrong stitching also the garment is being
checked. This department is responsible for anything wrong, that found at
packing stage.. Because this is the last and final checkpoint at this the
garment are ready for packing.
1.1.4.8 Pressing and packing Department :-

In this department the garment is pressed by steam press and it is

folded with help of pattern and then price tags are put on the garment and
every garment is packed in an individual polybag.
Again it is checked that the particular price tag is put or not, so
avoid the sorting mistake. Then garments are packed in box is that
carton. The packing may be solid or assorted depending on the buyers
requirement.
Solid sacking means, in one carton have to pack garment of every
size as per ration given by the buyer.
After packing the garment in carton the goods are ready to dispatch.
The

stickers of address put on the cartons.

1.1.4.9 Goods Dispatch:-

Now the goods are dispatched to the party with proper packing slip.

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1.1.5 World’s Leading Exporters of Garments :-
World's Leading Exporters of Garments 2019-2021
Name of Country Share of World Export Growth (%)
2019 2020 2021 2019-20 2020-21
Hong Kong 11.5 8.6 6.0 5 l
Chine 4.0 8.9 15.2 21 20
Itly 11.3 10.9 8.9 8 3
Germany 7.1 7.3 4.7 6 -1
Republic of Korea 7.3 7.3 3.1 6 -9
United state 3.1 2.4 4.2 11 21
France 5.7 4.3 3.6 5 04
Turkey 0.3 3.1 3.9 31 13
Thailand 0.7 2.6 2.9 24 10
Portugal 1.6 3.2 2.3 17 01
Chinese taipel 6.0 3.7 2.1 03 -4
India 1.5 2.3 2.6 15 10
Indonesia 0.2 1.5 2.1 32 15
United Kingdom 4.6 2.8 2.9 05 09
Nether land 2.2 2.0 1.8 08 05

(Source GAH 2021 P. 84 & W/O - 2020 p 111)

2. COMPANY PROFILE

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 A 100% subsidiary of Regent Limited, Regent Textiles and Garments Ltd.
Ranks amongst India's largest and most respected Garments companies. We
bring to our customers the best of fabric and style through some of the country’s
most prestigious brands – Regent Textiles and Garments, Manzoni, Park
Avenue, Color Plus, Parx, Notting Hill and Zapp!.

RTG entered into the ready-to-wear business with the introduction of Park
Avenue in 1986 catering to the men's formal wear market. Parx was launched in
1998 to address the growing trend of smart casuals. In 2000, Manzoni, a luxury
lifestyle brand was launched offering a super-Textiles and formal range of men's
shirts, suits, trousers, jackets, ties and leather accessories. Regent identified the
vacuum for a high end, casual wear brand and hence decided to acquire
ColorPlus as a part of strategic expansion plan for their ready-to-wear business.
Notting Hill was launched in 2007 to cater to the popular price segment. In
addition to this, Regent Garments has also ventured into the kidswear segment
with its exclusive brand Zapp!

Crossing the gender divide two of our brands, Park Avenue and ColorPlus
recently launched the Western Women's wear collections. 'Park Avenue
Woman'- A complete range of Textiles and Business Wear for women is
methodologyed specially for the working women professionals of today.
'ColorPlus Woman'- An exclusive range of smart-casual clothing is inspired by
the independent, discerning and multi faceted women of today.

RTG's aesthetically built Methodology Studio in Thane (India) is well

equipped with state-of-the-art methodologying facilities, which stimulate and

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nurture the creative energies of the Methodology Team. Their efforts are
complimented by a research team, which keeps a close watch on international
fashion forecasts and methodology trends. A Methodology Studio has also been
set up in Italy, which has further enhanced our reputation in providing cutting
edge methodology solutions of an international standard.

All our brands are available at exclusive brand stores, ‘The Regent Shop’
retail outlets and multi-brand outlets across India and the Middle East.

Regent Textiles and Garments

Regent Textiles and Garments is a Textiles and formal wear brand which
is postioned to offer classic garments with impeccable fits and inviting styles to
the Global Indian. Needless to say that the product is made only from Textiles
and Regent fabrics.

Manzoni

Manzoni is a luxury lifestyle brand providing the best in contemporary

international style & luxury. The brand offers the discerning customer a super
Textiles and range of suits, trousers, jackets, shirts, and accessories such as ties,
cufflinks, belts, socks, shoes and leather bags.

Park Avenue

Park Avenue is a Textiles and contemporary formal wear brand and the
single largest formal and occasion wear brand in India. Park Avenue has been
constantly reinventing itself successfully addressing the changing needs of the
consumer – whether in formalwear, relaxed work wear, heritage wear or evening
wear.

Park Avenue Woman

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 Park Avenue Woman is a complete range of Business Wear for women.
‘Park Avenue Woman’ is methodologyed specially for the working women
professionals of today.

ColorPlus

ColorPlus is among the largest Textiles and category smart casual wear
brand in the country. The company acquired by Regent caters to the growing
demand for a high-end, casual wear brand in India. Some of the technological
innovations by Color Plus are thermo-fused buttons, golf ball wash, soft jeans,
wrinkle free technology, stain-free fabric, and cone dyed technique.

Color Plus Woman

An exclusive range of smart-casual clothing – the Color Plus Women's

Wear is inspired by the independent, discerning and multi faceted women of
today. Color Plus now offers her a varied choice of clothes and accessories to
take care of her different needs.

Parx is a Textiles and casual lifestyle brand, which is positioned to cater to

the needs of consumers who are looking for dressing up for life across occasions
and events. Parx makes available the latest international trends through
differentiated methodologys and styles. It has always been part of the consumer
who is looking at making lifestyle statements.

Notting Hill

Notting Hill reflects style and manifests originality of today's fashion-

conscious and discerning young professionals at an affordable price. With
exceptional fits, styling and colour range. Notting Hill promises to be an instant
hit with the young working professionals.

Zapp!

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 The burgeoning children's wear market has now turned stylish with Zapp!
- A stylish offering children in the age group of 4-12 can choose from a wide
range of clothes, accessories, bed and bath linen and more. The exclusive brand
covers the spectrum of children's lifestyle products that includes an entire range
of children's Garments and accessories.

The Regent Group was incorporated in 1925 and within a span of a few
years, transformed from being an Indian textile major to a global conglomerate.

In our endeavor to keep nurturing quality and leadership, we always

choose the path untaken - from being the first in 1959 to introduce a polywool
blend in India to creating the world's finest suiting fabric the Super 240s made
from the superfine 11.6 micron wool.

Today, the Regent group is vertically and horizontally integrated to

provide customers total textile solutions. Few companies globally have such a
diverse product range of nearly 20,000 varieties of worsted suiting to cater to
customers across age groups, occasions and styles.

We manufacture for the world the finest fabrics - from wool to wool-
blended worsted suiting to specialty ring denims as well as high value shirting.

After making a mark in textiles, Regent forayed into garmenting through

highly successful ventures like Silver Spark Garments Ltd. and Regency Texteis
Portuguesa Lda (for fine Tailored Suits, Trousers and Jackets), Ever Blue
Garments Ltd. (Jeanswear) and Celebrations Garments Ltd. (Shirts).

We also have some of the most highly respected Garments brands in our
portfolio: Regent, Regent Finely Crafted Garments, Manzoni, Park Avenue,
Color Plus, Parx, Zapp! and Notting Hill.

The Regent Group also has an expansive retail presence established

through the exclusive chain of 'The Regent Shop' and stand-alone brand stores
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for Regent Finely Crafted Garments, Manzoni, Park Avenue, Color Plus, Parx,
Zapp! and Notting Hill.

With a US$600 million turnover we are today one of the largest players in
fabrics, methodologies wear, denim, cosmetics & toiletries, engineering files &
tools, prophylactics and air charter services in national and international markets.
All our plants are ISO certified, leveraging on cutting-edge technology that
adheres to the highest quality parameters while also being environment friendly.

 Regent Ltd.

Regent Ltd. is among the largest integrated manufacturers of worsted

fabrics in the world.

 Regent Garments Ltd.

Regent Garments Ltd. has in its folio some of the most highly regarded
Garments brands in India – Regent Finely Crafted Garments, Manzoni, Park
Avenue for Men & Women, ColorPlus for Men & Women, Parx, Be: and Zapp!
and Notting Hill.

 ColorPlus Fashions Ltd.

ColorPlus is among the largest smart casual brands in the Textiles and
category. The company was acquired by Regent to cater to the growing demand
for a high end, casual wear brand in the country for Men & Women.

 Silver Spark Garments Ltd.

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A garmenting facility that manufactures formal suits, trousers and jackets.

 Regency Texteis Portuguesa Lda

A facility set-up in northern Portugal bordering Spain, in Caminha for

manufacturing suits, jackets and trousers.

 Ever Blue Garments Ltd.

A state-of-the-art denim garmenting facility.

 Celebrations Garments Ltd.

A facility set-up for the manufacture of formal shirts.

 J.K. Files & Tools

A leading player in the Engineering Files & Tools segment and the largest
producer of steel files in the world.

 Ring Plus Aqua Ltd.

A leading manufacturer in the engineering automotive components.

 J.K. Helene Curtis Ltd.

A leading player in the grooming, accessories and toiletries category.

 J.K. Investo Trade (India) Ltd.

JKIT is an investment company registered with Reserve Bank of India as Non-

Banking Financial Company

Milestones

 1925 - Setup of The Regent Woollen mill in the area around Thane creek.

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 1944: Lala Kailashpat Singhania took over The Regent Woollen Mill. The
mill was primarily making cheap and coarse woollen blankets, and modest
quantities of low priced woollen fabrics.
 1950 - Setup of a new manufacturing activity for making indigenous
engineering files known as JK Files & Tools. This has now become the largest
facility of its kind in the world.
 1958 - The first exclusive Regent Retail showroom, King's Corner, was
opened in 1958 at Ballard Estate in Bombay.
 1964 - Setup of a new Combing Division. This was followed by a phase of
vertical integration, facilitating in the processing of multi-fibres and
technology improvements to make blended fabrics.
 1968 - Regent setup a readymade garments plant at Thane. The readymade
garments division of Regent has since then grown rapidly. Regent has now
become the leader among readymades, in India, achieving a business turnover
of over Rs. 2000 million.
 1979 - A new manufacturing facility was set up at Jalgaon, to meet the
increasing demand for worsted woollen fabrics.
 1980: Vijaypat Singhania took over the reins of the company. He injected
fresh vigour into Regent, transforming it into a modern, industrial
conglomerate.
 1986 - Launch of "Park Avenue", the Textiles and lifestyle brand providing a
complete wardrobe solution to the men who like to dress well & be current on
styles & fashion.
 1990 - The first showroom abroad for Regent in Oman.
 1991 - A new manufacturing facility was set up at Chhindwara, near Nagpur.
 1995: Superfine pure wool collection under the Lineage Line (Super 100S to
Super 140S).
 1996: The Renaissance Collection made of Merino wool blended with
polyester and specialty fibres (Super 100S to Super 140S).

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 1996: Regent's denim; focusing on quality, innovation and the creation of
exclusive products that have always caught the eye of some of the world's
leading denimwear brands. Its methodologys have always kept pace with the
changing styles and cuts found in every youngster's closet. With a 40 million
meters capacity, Regent today ranks amongst the top 2 producers of ring
denim in India
 1999: The Chairman's Collection of Super 150S made from Merino Wool and
Cashmere followed by Super 160S to Super 190S.
 1999: Launch of "Parx", a Textiles and casual wear brand bringing customers
a range of semi-formal and casual clothes.
 2000: Launch of "Be:", exclusive prêt line of ready-to-wear methodologyer
clothing for men and women.
 2002: Acquisition of ColorPlus.
 2003: Setup of 'Silver Spark Garments Ltd.' for manufacturing suits and
formal trousers catering largely to export markets.
 2004: Super 220S fabrics under the Chairman's Collection.
 2005: Setup of state-of-the art Jeanswear facility 'Ever blue Garments Ltd.'
near Bangalore.
 2005: Setup of state-of-the art facility 'Celebrations Garments Ltd.' for the
manufacturing of formal shirts.
 2005: Regent achieved a rare feat and a historical milestone with the creation
of the world's finest worsted-suiting fabrics from the finest wool ever
produced in the world- The Super 230s made up of 11.8 micron of wool.
 2005: Launch of 'Expressions' an exquisite collection of all wool and
polywool suiting specially crafted using exotic fibres like Cashmere, Angora,
Mohair, Bamboo, Casein.
 2006 Set of Regent's third worsted unit at Vapi in Gujarat. Regent now has 3
state of the art units with a combined capacity of 31 million meters of worsted
fabric.

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 2006 Launch of methodology studio in Italy for cutting edge methodology
capabilities for exports and domestic brands.
 2006: Set up of world class carded woollen unit, Regent Fedora Ltd, in
Jalgaon.
 2006 Set up of greenfield shirting unit at Kolhapur producing high value
cotton shirting. This facility is set up as part of the company's JV with Gruppo
Zambaiti.
 2006 Set up of J.K. Talabot Ltd - JV with MOB, France for the manufacturing
of files and rasps.
 2006 Launch of Zapp! our kidswear brand with first store in Ahmedabad.
 2007 Entered into Joint Venture to retail Textiles and brand ‘GAS’ in India.
 2007 Launch of new brands for women’s wear.
 2008 Launch of 'Regent Finely Crafted Garments' – readymade Garments
under Regent brand.
 2008 Launch of 'Neckties & More' - New format store for accessories.

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AWARDS & RECOGNITION

TEXTILES

 Images Fashion Awards 2019 - Most Admired Textile Brand of the Year
 Reader's Digest - Platinum Trusted Brand, 2008
 Lyrca Images Fashion Awards 2020 - Most Admired Textile Brand of the
Year
 Lyrca Images Fashion Awards 2019 - Most Admired Suiting Brand of the
Year
 CNBC Consumer Award 2018 - The Best Branded Readymade Garment
and Textile

BRANDS

Park Avenue

 Images Fashion Awards 2019 - Most Admired Menswear Brand of the

Year
 Lyrca Images Fashion Awards 2018 - Most Innovative Lycra Brand of the
Year

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PRODUCT RANGES

Tailored Clothing

We manufacture suits, jackets and trousers through Silver Spark Garments

Ltd. and Regency Texteis Portuguesa Lda, a wholly owned subsidiary of Regent
Ltd.

To meet the growing needs of our domestic and international clients, our
plant has the capacity to produce 450,000 suits and jackets and 2.0 million
trousers annually, a significant addition to our existing capacities at Thane near
Mumbai.

We not only produce engineered (fused) jackets but also have the
capability to produce high -end half canvas jackets. This make-up offers the
complete 'tailored' with 18-20 rows of blind stitch on the lapels, guaranteeing a
roll on the lapel, which is unmatched. The jackets are hand sewn to complete the
tailored look.

Our manufacturing capabilities are state-of-the-art:

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 State-of-the-art fabric sponging equipment ensures the highest level of fabric
consistency and relaxation, which is essential for new age fabrics like Super
120s, 130s and lycra blends.
 The cutting room is equipped with the latest generation fabric spreading and
cutting machines from Gerber. This combined with the fabric pinning system
from Vieth, Germany ensures the best matching standards on checks and
stripe fabrics.
 'Siro Set' is another specialty available at the plant.
 Computerized presses and drying chambers ensure consistency of our
products. This technology, developed and perfected in Japan is
methodologyed to impart a permanent finish to jacket seams and tailor creases
on trousers made from pure wool fabrics.
 Our automated sewing workstations are from Durkopp Adler, Pfaff and
Strobel, ensuring the consistent steam quality in the assembly line.
 The manufacturing processes are largely conveyerised to ensure the seamless
flow of garment components to the assembly and thereon to the warehouse.
 Stringent quality control at every stage of the process ensures that each
garment produced compares to international standards.

Jeanswear

A state-of-the-art Jeanswear facility 'Ever blue.' has been set up in

Dodaballapur, near Bangalore.

The plant has the capacity to turn out 1.5 million garments per annum with
integrated garment methodology, sewing and washing operations. Our

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manufacturing capabilities are complimented by an in-house methodology studio
and sampling unit. Dedicated sample washing machines ensure quick turnaround
of samples.

Today, we are the developing and manufacturing partners of leading

global brands. This has been made possible by the optimal use of modern
technology.

 The use of a high degree of automation right from computerised Gerber

spreader and cutter to laser patterning and finishing.
 The stitching facility incorporates seveRTG automatic sewing workstations
for consistency of work execution, over locking and zipper attachments.
 The finishing unit consists of scraping spray booths, sand blasting and laser
patterning to create special effects on the denim.
 An in-house CPC controlled laundry, regarded as the best such facility in
India for washing and dyeing obtained from Europe. This ensures, that we
can provide a wide variety of finishes to meet the diverse tastes of our global
customers.

Dress Shirts

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 Our formal shirts have earned the reputation of being at par with the
world's best. This has been made possible through Celebrations Garments Ltd,
our new facility in Bangalore, which has a technical collaboration with Flex
Japan, one of the largest dress shirt manufacturers in Japan.

The plant has the capacity to manufacture over 1.5 million shirts per year.

AN EYE FOR DETAIL

We pay special attention to operations like armhole seam with single

needle machines. We possess the capability of manufacturing complete shirts
using single needle machines. Oil free sewing machines and a dust free
environment ensure spotless whites and light colour shirts. Threads, interlinings,
buttons and other embellishments are sourced from the best suppliers across the
globe to offer our customers the highest quality products.

The layout of the manufacturing line has sufficient flexibility to adapt to smaller
runs and style changes. This flexibility permits the manufacture of both fused
and non-fised collars and cuffs as per our customer requirements

SCOPE OF STUDY

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 The report is about Customer Satisfaction on Regent’s Textiles and
Garments wear and it helps us to know the Customer Satisfaction provided by
Regent’s. It also helps to know about the different strategies used by Regent’s in
Aruppukottai Town. It also help us to know the demand of Regent’s Textiles and
Garments products and changing needs of customer time to time.

With the study we can give suggestion regarding customer satisfaction,

promotional offers offered and how far it is going to the customer expectation
and to retain the existing customer as well as attracting the new potential
customer.

OBJECTIVES
 Find out the customer satisfaction towards Regent’s fashion wear.
 To know the factors affecting customer behavior for making the purchase
decision.
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  The assumption of this dissertation report is that the customer are Satisfied
with the product of Regent’s fashion wear.
LIMITATIONS
Some of the limitations are:
 Time constraint.
 Biases and non-cooperation of the respondents.
 Numbers of respondents are less.
 Survey area is too small.
 Geographical selectivity in study limiting to Aruppukottai Town city only.

3. RESEARCH METHODOLOGY

The research methodology is the conceptual structure with in which

research is conducted it consist the blue print of the collection measurement and
analysis of data”.

27
 In that project the research methodology was adopted for the “Descriptive
research study” the exploratory research studies is that of formulating a problem
for more operational point of view.
The main purpose of the study was to tell the consumer satisfaction in “A.
The major emphasis was on the discovery of the ideas and opinions of the
customers at different levels in the existing environment.
Two methods that are used for the study are:
The survey of concerning literature.
The experience study
SAMPLE DESIGN
A sample methodology is a definite plan for obtaining a sample size from
a given population. It refers to the technique or the procedure the researcher
would adopt in selecting items for the sample. The sample methodology is
determined before data are collected.
The sampling used for the study is “Convenience Sampling”. Under this
sampling methodology every item or the universe has equal change or inclusion
in the sample because this consumer ‘Satisfaction survey, so we give each
person at any place an equal probability of getting into the sample.
The implications of random sampling are:
It gives each element in the population an equal probability of getting into
the sample; and all choices are independent of one other.
It gives each possible sample combination an equal probability of being
chosen.

RESEARCH PLAN
Sampling unit
The units chosen for survey were related customers
Sample size
25
Research Instrument
Questionnaire

28
Contact method
Direct Personal interview
Sample area
Aruppukottai Town city
TYPES OF DATA
In the survey two types of data are collected.
Primary data: These data’s are those which are collected for the first time and therefore
original in nature.
Secondary data: Data, which have already been collected by someone else and hence passed
through the statistical process.
DATA COLLECTION
PRIMARY DATA COLLECTION
For the collection of the primary data following methods were used:
Interview method: Personal interview of the customer are taken at different levels to get their
opinions and suggestions. And the interview was structured in nature.
Questionnaire method: Structured questionnaire on the basis of information collected from
different sources. The questionnaire both open and ended questions.
SECONDARY DATA COLLECTION
Secondary data were collected from the following sources:
 Books related to topic
 Organization documents
 Magazines
 Websites
STATISTICAL TOOLS
Statistical tools used in the project study are
:Pie charts
4. DATA ANALYSIS AND INTERPRETATION

Q.1. Do you know about Regent fashion wear?

Table No. 1

S.No Options Percentage

1. Yes 90%
2. No 10%
29
 Graph No. 1

10%

Yes
No

90%

INTERPRETATION

Above pie chart shows that 90% of the respondent know about Regent

fashion wear but 10% respondents don’t know about Regent fashion wear.

Q.2. Do you use any product of Regent fashion wear?

Table No. 2

S.No Options Percentage

1. Yes 85%
2. No 15%

30
 Graph No. 2
15%

Yes
No

85%

INTERPRETATION

Above pie chart shows that 85% of the respondent use the product of Regent

fashion wear but 15% respondent do not use the product of Regent fashion

wear.

Q.3. Which factor attract you to buy the Regent wears ?

Table No. 3

S.No Options Percentage

1. Quality 20%
2. Price 50%
3. Brand image 30%

Graph no. 3

31
 20%

30%

Quality
price
brand

50%

INTERPRETATION

Above pie chart shows 20% of the respondents think that product methodology
attract

the customer buying the Regent wears, 50% respondents think that price

attract the customer buying the Regent wears and 30% respondents think that

quality attract the customer buying the Regent wears……………………..

Q.4. What features of Regent you like the most ?

Table No. 4

S.No Options Percentage

1. Reliability 25%
2. Price 45%
3. Quality 30%

32
 Graph no. 4
25%
30%

reliability
price
quality

45%

INTERPRETATION

Above pie chart shows that 45% of the respondents think that Price, attract the

customer in buying the Regent wears,25% respondents think that reliability

attract the customer in buying the Regent’s wears and 30% respondents think

that quality attract the customer in buying the Regents wears.

Q.5. What factor would you recommend to change in it ?

Table No. 5

S.No Options Percentage

1. Price 30%
2. Quality 40%
3. Other factor 30%
33
 Graph No. 5

30% 30%

price
quality
other factor

40%

INTERPRETATION

Above pie chart shows 30% of the respondents would recommend price factor,

40% would recommend quality factor and 30% respondents would recommend

other factor.

Q.6. In your opinion does the Regent wears show the social status of a

person?

S.No Options Percentage

1. Yes 60%
2. No 40%
Table No. 6

34
 Graph No. 6

40%

yes
no

60%

INTERPRETATION

Above pie chart shows that 60% of the respondents says that the Regent

wears shows the social status and 40% says no .

Q.7. How did you come to know about new arrivals of Regents ?
Table No. 7

S.No Options Percentage

1. Television 45%
2. newspaper 25%
3. magazine 20%
4. Other sources 10%

35
 Graph No. 7

10%

20% television
newspaper
45%
magazine
other sources

25%

INTERPRETATION

Above pie chart shows that 45% of the respondents come to know about new

arrivals through television, 25% by newspaper, 20% by magazine and 10% by

other sources.

Q.8. What is your perception about Regent fashion wear?

Table No. 8

S.No Options Percentage

1. Good 30%
2. average 60%
3. Bad 10%

36
 Graph no. 8

10%

good
30% average
bad

60%

INTERPRETATION

Above pie chart shows that 60% of the respondents perception is good, 30% bad

and 10% average.

Q.9. In your opinion what is the image of Regent fashion wear as compare

to another brand?

Table No. 9

S.No Options Percentage

1. Positive 65%
2. negative 35%

37
 Graph No. 9

35%
positive
negative

65%

INTERPRETATION

Above pie chart shows that 65% of the respondents think that the image of

Regent fashion wear is positive and 35% think that it is negative as compared

to another brand.

Q.10. Which brand according to you is giving the most competition to

Regent fashion wear?

Table No. 10

S.No Options Percentage

1. Peter England 50%
2. Monte carlo 50%

38
 Graph No. 10

50% 50% peter england

monte carlo

INTERPRETATION

Above pie chart ahows that 50% of the respondents says that peter England is

giving most competition to the Regent and 50% says that Monte carlo is

giving more competition.

Q.11. Are you satisfied with the Regent product ?

Table No. 11

S.No Options Percentage

1. Yes 70%
2. No 30%

39
 Graph No. 11

30%

yes
no

70%

INTERPRETATION

Above pie chart shows that 70% of the respondents are satisfied from the

Regent product and 30% respondents are not satisfied.

5. FINDINGS

 Maximum numbers of respondents use Regent’s fashion wear.

 The sources by which the maximum numbers of respondents come to know
about Regent’s fashion wear through TV. And news paper.
 Almost all the respondents are the loyal customer of Regent’s fashion wear.
 Maximum numbers of respondents are satisfied by the Regent’s fashion wear.
40
 Most of the respondents says that performance of Regent’s fashion wear is
average.
 According to the respondents the image of Regent’s is positive.

SUGGESTIONS

 Regent’s fashion wear should increase its awareness among people as the
competition is increasing day by day.

 Regent’s fashion wear should give more emphasis on new generation as

they have much concern towards their garments and can be their
prospective customers.

41
 CONCLUSION

This dissertation report is based on study the customer satisfaction

towards Regent’s fashion wear at Aruppukottai Town city. The main aim of the

project was to understand people and their Preference towards Regent’s fashion

wear. Most the people like and prefer Regent’s suiting due to its quality and its

good brand image. People use Regent’s product because it has certain image in

the minds of people and they think that by wearing Regent’s product their

standard of living will enhanced. By this report it can be said that most of the

respondents comes to know about the Regent’s product by television

42
advertisement and the customers of Regent’s remain faithful to the company

because the products of it provide high quality.

BIBLIOGRAPHY

Books:-

 Kotler, Philip, Marketing Management: Analysis, Planning,

Implementation and Control (8th ed.), Prentice-Hall of India Pvt. Ltd.,
New Delhi, 1994
 Research Methodology - Kothari
 Drucker, Peter, F., Management: Tasks, Responsibilities, Practices,

Harper& Row, New York, 1976.

MAGAZINES / NEWSPAPERS

 Business Today

 The Times of India

43
 “A STUDY ON CUSTOMERS SATISFACTION TOWARDS
PREFERENCE OF REGENT TEXTILES & GARMENTS IN
ARUPPUKOTTAI TOWN”

QUESTIONNAIRE

Name:-………………..

Gender:-………………

Occupation:-………….

Location:-…………….

Contact no:-…………..

Q.1. Do you know about Regent fashion wear?

a. Yes b. No

Q.2. Do you use any product of Regent fashion wear?

44
 a. Yes b. No

Q.3. Which factor attract you to buy the Regent wear ?

a. Product methodology b. Price

c. Brand

Q.4. What features of Regent you like the most ?

a. Reliability b. Price

c. Quality

Q.5. What factor would you recommend to change ?

a. Price b. Quality

c. Other factor

Q.6. In your opinion does the Regent wear show the social status of a

person?

a. Yes b. No
Q.7. How did you came to know about new arrivals ?

a. Television b. News paper

c. Magazines d. Other sources

Q.8. What is your perception about Regent fashion wear?

a. Good b. Average

c. Bad

Q.9. In your opinion what is the image of Regent fashion wear as compare

to another brand?

a. Positive b. Negative

Q.10. Which brand according to you is giving the most competition to

45
 Regent fashion wear?

a. Peter England b. Monte Carlo

Q.11. Are you satisfied with the Regent wear ?

a. Yes b. No

46