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Promotional Video

The document is a rubric for evaluating video advertisements or commercials created by students. It outlines criteria for content, presentation, and technical aspects, with specific point ranges for exceeding, meeting, or not meeting expectations. Additionally, it includes deductions for copyright infringement and time limits on the commercial length.

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6 views2 pages

Promotional Video

The document is a rubric for evaluating video advertisements or commercials created by students. It outlines criteria for content, presentation, and technical aspects, with specific point ranges for exceeding, meeting, or not meeting expectations. Additionally, it includes deductions for copyright infringement and time limits on the commercial length.

Uploaded by

prmsucitmea
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VIDEO ADVERTISEMENT/COMMERCIAL RUBRIC

VIDEO COMMERCIAL: Name of Student:

Does Not
Exceeds Meets Not Points
CRITERIA Meet
Expectations Expectations Demonstrated Earned
Expectations
CONTENT
Elements
 Content suitable, appropriate for school project.
15-20 8-14 1-7 0
 Product is clearly visible and easy to identify.
 Name of company is identifiable.

Copyright laws have been followed and permissions


15-20 8-14 1-7 0
are cited within the video or as part of credits.
Presentation is clear and concise and achieves its
purpose (i.e., public awareness, sell 15-20 8-14 1-7 0
products/services, etc.).
Brand image is supported by the video elements (ex.
11-15 6-10 1-5 0
Logo, colors, slogan, etc).
Proper use of grammar, spelling, and punctuation, etc.
11-15 6-10 1-5 0
is applied.
PRESENTATION
Commercial includes an effective opening, body, and
15-20 8-14 1-7 0
conclusion.
Transitions are effective and appealing. 11-15 6-10 1-5 0
Audio and visual elements are coordinated and
11-15 6-10 1-5 0
complementary.
Audio editing 11-15 6-10 1-5 0
 Good quality
 Appropriate volume
Proper use of video technology
 Video uses multiple camera angles.
11-15 6-10 1-5 0
 Video is smooth and steady.
 Video is in focus.
Titles and Graphics enhance overall
11-15 6-10 1-5 0
quality/presentation.
Commercial is effective at motivating audience to
11-15 6-10 1-5 0
action.
DEDUCTIONS
Obvious copyright infringement or plagiarism; example, use of the Nike brand or logo without permission. (2 points for each
occurrence).
Deduct two (2) points for commercial less than 30 seconds or over 1 minute.
FINAL SCORE

Judge’s Name: Date:

Judge’s
Comments:

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