Scribd
Upload
16 views35 pages

02 - Principles of Design

The document outlines the principles of design, which include balance, rhythm, emphasis, proportion and scale, movement, contrast, and unity. Each principle is defined, highlighting their importance in creating aesthetically pleasing and harmonious compositions. The document emphasizes the need for careful application of these principles to avoid monotony and ensure effective visual communication.

Uploaded by

Har00n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
16 views35 pages

02 - Principles of Design

The document outlines the principles of design, which include balance, rhythm, emphasis, proportion and scale, movement, contrast, and unity. Each principle is defined, highlighting their importance in creating aesthetically pleasing and harmonious compositions. The document emphasizes the need for careful application of these principles to avoid monotony and ensure effective visual communication.

Uploaded by

Har00n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 35

2

Principles of
DESIGN
Principles of Design

• Balance
• Rhythm
• Emphasis
• Proportion and scale
• Movement
• Contrast
• Unity
Balance
Balance
Balance takes place when parts of
the design are placed in an
aesthetically pleasing arrangement.
Balance can be either symmetrical
(formal), when design elements are
identically organized to the sides of a
certain axis; or asymmetrical
(informal), when different elements
are organized around the axis. In
most cases, asymmetrical balance
results in a more dynamic design.
Balance
Balance
Balance
Balance
Proportion
Proportion
Proportion is the visual
interrelationship between the size of
elements used in a composition. It
refers to the relative size and scale
of the various elements in a design.
The issue is the relationship between
objects, or parts, of a whole.
Proportion
Proportion
Proportion
Proportion
Rhythm
(or pattern)
Rhythm
Rhythm is the visual repetition of
some design elements in a certain
composition, whether the colors,
shapes, values, forms, spaces, or
texture.
It is important use the principle of
repetition carefully to avoid
monotony and boredom.
Rhythm
Rhythm
Rhythm
Rhythm
Unity
Unity

Unity means the harmony of the


whole composition. The parts of a
composition made to work together
as a total visual theme.
Unity
Unity
Movement
Movement
The way the designer leads the eye in, around, and
through a composition. Movement in a visual impression
that occurs when objects seem to be moving.
Movement
Emphasis
Emphasis
Emphasis creates a focal
point in a composition; it is
how we bring attention to
what is most important. It
can be achieved by
changing the color, size,
texture or pattern of the
important element.
Emphasis
Contrast
Contrast
The combination of
different elements of a
composition to highlight
their differences and/or
create balance.
Contrast may take place
between different colors,
textures, scales, or shapes
of different elements of a
design.
Contrast
Thank you

You might also like