Credibility Building & Market Behavior
1. A leading consulting firm wants to establish credibility in a new market. Which of the
following would be the most effective approach?
o a) Advertising through social media
o b) Partnering with a reputed industry association
o c) Offering deep discounts
o d) Hosting a giveaway contest
2. A startup aims to build goodwill credibility. Which of the following strategies aligns
best with this goal?
o a) Running CSR initiatives in alignment with its brand values
o b) Investing in aggressive promotional campaigns
o c) Providing a subscription-based free trial
o d) Avoiding direct customer interactions
3. A technology firm wants to create expertise credibility. What is the best approach?
o a) Publishing white papers and industry insights
o b) Offering deep price cuts on services
o c) Running social media ads targeting a mass audience
o d) Sponsoring entertainment events
4. A brand’s credibility is ranked highest when:
o a) It leverages agency endorsements and collaborations
o b) It invests in high-budget advertisements
o c) It exclusively targets premium customers
o d) It avoids direct interactions with the audience
5. To establish credibility in the digital space, an organization should:
o a) Focus on ranking through SEO alone
o b) Develop an aspirational narrative aligned with its core values
o c) Only invest in paid promotions
o d) Avoid direct engagement with industry experts
Narrative Strategies & Digital Cultures
6. A government agency wants to improve its digital rank as per UN standards. Which
approach aligns with Fujitsu’s Digital-By-Default strategy?
o a) Expanding IT access as a right
o b) Limiting digital access to select regions
o c) Only investing in infrastructure without policy reforms
o d) Implementing manual service channels alongside digital ones
7. A company aims to use an Aspirational Narrative Strategy. Which of the following
best describes its approach?
o a) Highlighting challenges overcome by its leadership
o b) Running regular product discount campaigns
o c) Restricting external communication
o d) Reducing engagement with thought leaders
8. A multinational brand wants to create a silver market impact. Which approach is most
effective?
o a) Promoting technology inclusivity for elderly customers
o b) Exclusively targeting younger customers
o c) Restricting digital access to tech-savvy audiences
o d) Avoiding age-based segmentation
9. A global company adopts an Economic Model Narrative. What does this imply?
o a) Aligning its branding with long-term societal impact
o b) Solely focusing on profit margins
o c) Ignoring evolving market behaviors
o d) Avoiding community engagement
10. A firm wants to shift from domain expertise to a driver of industry-wide growth.
What approach aligns best?
o a) Transitioning from product-based to capability-based consulting
o b) Reducing R&D investments
o c) Avoiding industry-wide knowledge sharing
o d) Focusing only on short-term profitability
Audience Benefits & Market Perception
11. A brand aims to deliver symbolic benefits to customers. Which approach should it
take?
o a) Creating aspirational brand messaging
o b) Offering only tangible product benefits
o c) Ignoring long-term relationship-building
o d) Reducing storytelling elements in marketing
12. A business wants to build an imagined community around its digital platform. What
would be the best approach?
o a) Creating a strong psychographic identity for its audience
o b) Only promoting product features
o c) Avoiding direct interaction with customers
o d) Limiting community-building efforts
13. A company adopts a bandwagon effect strategy. Which best describes its intent?
o a) Encouraging customers to adopt its products based on perceived popularity
o b) Avoiding competitive market positioning
o c) Ignoring social proof as a marketing tool
o d) Solely relying on traditional advertising
14. A brand is implementing a “Double Ego Benefit” strategy. What is the expected
outcome?
o a) Enhancing audience credibility while leveraging it to build brand credibility
o b) Focusing solely on internal branding
o c) Ignoring audience validation
o d) Avoiding engagement with customer testimonials
15. A business uses an “Impact-Purpose” credibility framework. This means:
o a) Aligning its business model with larger societal or environmental goals
o b) Reducing CSR investments
o c) Avoiding long-term purpose-driven narratives
o d) Focusing solely on quarterly profits
Feedback, Review Capital & Market Behavior
16. A digital platform wants to build strong review capital. What should it focus on?
o a) Encouraging continuous audience feedback
o b) Avoiding user-generated content
o c) Ignoring negative reviews
o d) Reducing audience interactions
17. A company leverages herd mentality for brand growth. Which strategy does this align
with?
a) Using FOMO-driven marketing campaigns
o
b) Avoiding peer influence in customer decision-making
o
c) Focusing only on personalized recommendations
o
d) Ignoring community-driven adoption
o
18. A business wants to implement an Economic Virtue approach. Which of the following
applies?
o a) Aligning its brand with larger market behaviors and cultural shifts
o b) Avoiding discussions on market trends
o c) Limiting engagement with customer communities
o d) Ignoring economic behavior patterns
19. A brand aims to improve preference-based credibility. Which approach works best?
o a) Differentiating through exclusivity and community membership
o b) Reducing niche targeting
o c) Ignoring psychographic audience segmentation
o d) Focusing solely on mass advertising
20. A business wants to position itself as a leader in Best Industry Practices. What should
it do?
o a) Align itself with widely recognized ethical and operational standards
o b) Reduce transparency on industry processes
o c) Focus solely on internal procedures
o d) Avoid benchmarking against competitors
Would you like more questions or refinements based on specific topics?
4o
You said:
Give answers with explanations for each
ChatGPT said:
Here are the answers along with explanations for each multiple-choice question:
Credibility Building & Market Behavior
1. b) Partnering with a reputed industry association
Explanation: Credibility is often enhanced through established networks and
associations, as they lend legitimacy to a new entrant.
2. a) Running CSR initiatives in alignment with its brand values
Explanation: Goodwill credibility stems from long-term value-driven initiatives like
CSR and relationship-building efforts.
3. a) Publishing white papers and industry insights
Explanation: Demonstrating expertise requires thought leadership, which can be
effectively showcased through industry reports and insights.
4. a) It leverages agency endorsements and collaborations
Explanation: Agency affiliations and partnerships add credibility through association
with reputable entities.
5. b) Develop an aspirational narrative aligned with its core values
Explanation: A strong digital presence is not just about ranking but also about
storytelling that builds long-term credibility.
Narrative Strategies & Digital Cultures
6. a) Expanding IT access as a right
Explanation: The UN's digital ranking framework emphasizes accessibility, aligning
with Fujitsu’s Digital-By-Default strategy.
7. a) Highlighting challenges overcome by its leadership
Explanation: Aspirational narratives focus on transformation, resilience, and purpose-
driven leadership.
8. a) Promoting technology inclusivity for elderly customers
Explanation: The "silver market" refers to the aging population, which benefits from
inclusive tech solutions.
9. a) Aligning its branding with long-term societal impact
Explanation: Economic model narratives focus on sustainability, growth, and ethical
positioning beyond short-term profits.
10. a) Transitioning from product-based to capability-based consulting
Explanation: Moving beyond domain expertise to industry-wide impact requires
evolving solutions that address broader needs.
Audience Benefits & Market Perception
11. a) Creating aspirational brand messaging
Explanation: Symbolic benefits are about emotional and psychological connections
rather than just tangible advantages.
12. a) Creating a strong psychographic identity for its audience
Explanation: Digital cultures and imagined communities form around shared beliefs,
interests, and values.
13. a) Encouraging customers to adopt its products based on perceived popularity
Explanation: The bandwagon effect capitalizes on peer influence and social
validation.
14. a) Enhancing audience credibility while leveraging it to build brand credibility
Explanation: The double ego benefit strategy involves first recognizing the audience’s
value and then using their engagement to enhance brand positioning.
15. a) Aligning its business model with larger societal or environmental goals
Explanation: Companies using impact-purpose frameworks integrate social
responsibility into their core strategy.
Feedback, Review Capital & Market Behavior
16. a) Encouraging continuous audience feedback
Explanation: Review capital is built when organizations actively seek, acknowledge,
and act upon customer feedback.
17. a) Using FOMO-driven marketing campaigns
Explanation: Herd mentality in marketing leverages fear of missing out (FOMO) to
drive adoption.
18. a) Aligning its brand with larger market behaviors and cultural shifts
Explanation: Economic virtue approaches align brand strategies with evolving market
and consumer trends.
19. a) Differentiating through exclusivity and community membership
Explanation: Preference-based credibility grows when customers perceive the brand
as distinctive and prestigious.
20. a) Align itself with widely recognized ethical and operational standards
Explanation: Best industry practices are defined by adherence to recognized ethical,
operational, and business standards.
