Republic of the Philippines

Department of Education
Region VIII
Division of Leyte
MAYORGA NATIONAL HIGH SCHOOL
Mayorga, Leyte

Teacher: JAN TEDDY B. CORANES

Subject: MEDIA AND INFORMATION LITERACY (MIL)
Grade and Strand: Grade 12 - HUMSS/STEM/Cookery/EIM
Semester & Quarter: 2ND SEMESTER / THIRD QUARTER

Name: _____________________________ Date Submitted: __________

Grade & Section: ______________________

Module 3:
Types of Media
Topic Outline:
I. Types of Media
o Print Media
o Broadcast Media
o New Media
II. Media Convergence
Learning Competencies:
The learner:

 classifies contents of different media types (MIL11/12TYM-IIId-10);

 defines media convergence through current examples (MIL11/12TYM-IIId-11); and
 discusses to class on how a particular individual or society is portrayed in public using
different type of media (MIL11/12EMIL-IIIb-7).

Pre-Assessment:
Instructions: Choose the letter of the correct answer.
1. Which of the following is an example of print d. Magazine cover
media in text form?
a. Editorial cartoon 2. What key feature distinguishes print media in
b. Newspaper article visual form?
c. Infographic a. Typography
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 b. Animation c. Multimedia
c. Graphic design d. Visual media
d. Audio clarity
7. Which type of media appeals primarily to the
3. Which of the following is NOT an example of auditory sense?
broadcast media? a. Text media
a. Radio broadcast b. Visual media
b. Voice recorder c. Audio media
c. Blog site d. New media
d. Television program
8. Which of the following is an example of a new
4. A computer-controlled integration of media media platform?
types for communication? a. Newspaper
a. Audio media b. Radio broadcast
b. Visual media c. Virtual reality platform
c. Multimedia d. Editorial cartoon
d. Text media
9. What distinguishes broadcast media from print
5. Which of the following is considered a media?
characteristic of new media? a. Use of paper and ink
a. Reproduced in a traditional mechanical b. Reliance on airwaves for transmission
process c. Digital integration of multiple
b. Relies on airwaves for communication technologies
c. Digital integration of technologies for d. Use of photographs and images
content distribution
d. Uses only audio and visual elements 10. Infographics are a type of:
a. Text media
6. A handwritten letter is an example of which b. Visual media
type of media? c. Audio media
a. Broadcast media d. Multimedia
b. Text media

Types of Media
There are three types of media: Print Media (1); Broadcast Media (2); and New Media (3). Learn their
differences below.
a. Print Media: This type of media consists of paper and ink, reproduced in a printing process that is
traditionally mechanical.

2 Kinds of Print Media

a. Text Media: A simple and flexible format for conveying ideas, whether handwritten or printed
(e.g., books, handwritten letters, newspapers, etc.). One key feature of print media in text form is
typography.

What is typography? Typography refers to the art and technique of arranging the visual
component of the written word; features textual designs with optical illusions to improve
readability and help convey meaning.

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 b. Visual Media: Pictures, photos, images, and graphics used to channel communication using the
sense of sight (e.g., web illustrations, editorial cartoons, drawings, billboard, magazine cover,
photographs, infographics, etc.). One key feature of print media in visual form is graphic design.

What is a graphic design? A graphic design refers to the process of visual communication that
organizes and presents information creatively for a particular purpose.

b. Broadcast Media: This type of media reaches target audiences using airwaves as the transmission
medium (e.g., radio, voice recorder, and television).

2 Kinds of Broadcast Media

a. Audio Media: Uses audio or voice recording as a medium in the delivery of information to
appeal to the auditory sense.

b. Multimedia: Concerned with computer-controlled integration of different media types where

every information can be stored, communicated, and handled digitally.

c. New Media: This term is used to integrate the different technologies emerging on one digital platform
to organize and distribute content (e.g., podcasts, websites like wikis and blog sites, AR or augmented
reality, online games, metaverse, VR or virtual reality platforms, etc.).

II. Media Convergence

Media Convergence refers to the merging of different equipment and tools for producing and
distributing news through digitization and computer networking. It allows media to be produced and
distributed on multiple devices, also called as technological convergence. However, it is important to note
that media convergence only occurs when the synergy of communication, content, and computing in the
digital world merges into one or when they overlap one another.
3Cs of Media Convergence
Content: The information, stories, or entertainment being shared across
different media platforms (e.g., text, audio, video, images).
Communication: The interaction and exchange of information between
individuals or groups using various media technologies.
Computing: The digital technologies and devices that enable the creation,
distribution, and consumption of media content (e.g., smartphones, computers,
and the internet).

Examples of Media Convergence:

Field Examples
Communication Social networks such as Facebook, Instagram, etc.
Education Learning Management Systems such as Moodle, Google Classroom, Edmodo, etc.
Advertising Digitalized print ads across different platforms
News News agencies such as CNN, Inquirer, etc.
Entertainment Multimedia personalities such as Oprah, Kanye West, Vice Ganda, etc.

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Activity 1: Locate three examples of print media in text and visual form available in the classroom or at home, and
write them in the first column. Observe the graphic design and typography of each. Write them in the table below.
Print Media Your Observations

1.

2.

3.

Broadcast Media Your Observations

1.

2.

3.

Activity 2: Identify three examples of broadcast media in audio and multimedia form available in the classroom or
at home. Observe its key features and purpose. Write them in the table below.

Activity 3: Give the 3Cs!

Directions: Create a short presentation that demonstrates Media Convergence showing the 3Cs of Media
Convergence. Explain how Content, Communication, and Computing worked in your presentation.
(Example: News of a Typhoon in Leyte)

Content

(Example: Twitter discussions and Facebook live chats)

Communication

Computing (Example: Viewers may get the news through phones, laptops, computers, etc. via the
internet.)

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Evaluation: List 10 examples of traditional media and their modern versions. For each pair, write how they are
similar on the third column. (See the example below.)
Traditional Media/Technology New Media/Technology Similar Features
Newspaper Online News / TV News Both deliver news and information.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10

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