MODULE – 4 DESIGN THINKING FOR STRATEGIC INNOVATION
1. Innovation that refers to series of small gradually built improvement to existing product
process or methods to maintain competitive position over time
a. Disruptive innovation
b. sustaining innovation
c. incremental innovation
d. radical innovation
2. readiness of the organization for strategic innovation means
a. changing innovation in the organization
b. ready for change in the organization
c. ready for change in the capability of the organization
d. All the above
3. Design thinking solution for business challenge ‘Growth’
a. Strategic foresight
b. Sense making
c. Experience design
d. Story telling
4. Stories add ____ to the business logic.
a. Sense
b. Redefine the value
c. Emotional dimension
d. None of the above
5. Integrating design thinking in strategic innovation include
a. Reviewing
b. simulating
c. Covering
d. All the above
6. Design thinking solution for business challenge ‘predictability’
a. Strategic foresight
b. Experience design
c. Sense making
d. Story telling
7. scope of strategic innovation includes
a. Managed innovation
b. Strategic alignment
c. Industry foresight
d. all the above
8. Design thinking solution for business challenge ‘maintenance relevance’
a. Value redefinition
b. Experience design
c. Sense making
d. Story telling
9. Growth needs a strategy and every strategy needs ______.
a. An idea
b. Story
10. Most business people are familiar with the fail fast, fail cheap, and fail early concept. Design
thinking suggest another dimension to this rule
a. Learn fast, learn cheap, learn early
b. Make fast, make cheap, make early
c. Develop fast , develop cheap, develop early
d. None of the above
11. Innovation that refers to series of small gradually built improvement to existing product,
process or methods to maintain competitive position over time is called
a. Disruptive innovation
b. Sustaining innovation
c. Incremental innovation
d. Radical innovation
12. Strategic innovation provides deeper understanding of the customers needs and demands and
provides innovative strategic for the growth of the market
a. Strategic alignment
b. Industry foresight
c. Customer insight
d. Managed innovation
13. The process includes deeper understanding of the driving forces influence of the new
technology competition dynamic and changing market trends is
a. Strategic alignment
b. Industry foresight
c. Customer insight
d. Managed innovation
14. Design thinking has
a. Nothing to do with graphic design
b. Nothing to do with architectural design
c. Very little to do with UI and UX design
d. Everything to do with products that succeed.
15. The goal of the prototype phase is
a. To understand what component of your idea didn't work
b. To understand what component of your idea worked
c. Both of them
d. None of them
16. A college is redesigning its website. Current students are the main users of the website.
Which one of the below elements should definitely be on the website?
a. College rules and regulations
b. Information on faculty members
c. Information about courses
d. Alumni details
17. Design thinking typically helps in
a. Innovation
b. Data analytics
c. Financial planning
d. Operational efficiency
18. Collaboration in design thinking for strategic innovation includes
a. Collaboration with design thinking team
b. Collaboration with design thinking consultant
c. Collaboration with operation team
d. Collaboration with all the members of the organization for shared solution for a
complex problem
19. Internal stakeholders are people or groups who work at your company or organization and
directly or indirectly influence your task. Internal stakeholders can be
a. Employees
b. Other business units or departments
c. Top management
d. All of the above
20. The ultimate goal of design thinking is to help you design better
a. Services
b. Products
c. Experiences
d. All of above
21. Design Thinking is best suited to addressing problems at the intersection
a. business and society
b. logic and emotion
c. human needs and economic demands
d. All of the above
22. Strategic innovation is an organization's process of
a. Redesigning its corporate strategy to drive business growth
b. Generate value for the company and its customers,
c. Create competitive advantage
d. All the above
23. ________ is the process of setting goals, procedures, and objectives in order to make a
company or organization more competitive.
a. Industry foresight
b. Strategic management
c. Experience design
d. Business model design
24. When a new technology completely disrupts existing business or economy and creates a new
business model is called as
a. Incremental innovation
b. Radical innovation
c. Architectural innovation
d. Sustaining innovation
Business challenges Design Thinking solutions
Growth Story Telling
Predictability Strategic foresight
Change Sensing
Relevance Value redefinition
Extreme competition Experience design
Standardization Humanization
Creative culture Prototyping
Strategy and organization Business model design
