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Business Model Canvas Rubric

The document outlines a rubric for evaluating individual presentations in a digital entrepreneurship course, focusing on the Business Model Canvas. It details criteria across ten categories including Value Proposition, Customer Segments, Channels, and Revenue Streams, with performance levels ranging from Not Approaching Standards to Exceeds Standards. Additionally, it includes a specific business model example for a waffle fries venture, detailing key partners, activities, resources, and cost structure.

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0% found this document useful (0 votes)
14 views7 pages

Business Model Canvas Rubric

The document outlines a rubric for evaluating individual presentations in a digital entrepreneurship course, focusing on the Business Model Canvas. It details criteria across ten categories including Value Proposition, Customer Segments, Channels, and Revenue Streams, with performance levels ranging from Not Approaching Standards to Exceeds Standards. Additionally, it includes a specific business model example for a waffle fries venture, detailing key partners, activities, resources, and cost structure.

Uploaded by

knj231810483
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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RUBRIC FOR DIGITAL ENTREPRENEURSHIP (PEN1302)

INDIVIDUAL PRESENTATION (30%)

Name: Nordina Shahmiera binti Saparuddin ID No: Knj231810483 Section: 83 Date: 27/8/2024

The Business Model Canvas

Not Approaching Standards Meets Standards Exceeds Standards


(N/A) 1-3 (N/A) 4-7 (N/A) 8-10

1. Value Proposition Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Vague specific customer problems cited Specific customer problems cited and Specific customer problems cited and
* Customer's problems solving
and needs with lack of back up data to needs with back up data to show market needs with extensive back up data to
* Customer Needs show market potential. Specific key potential. Specific key features of product show MULTIPLE market potential. Specific
* Key features of product features of product that does not match that match the customers key features of product that match the
* Match customers problems the customers problems/needs. problems/needs. customers problems/needs.

2. Customer Segments Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Clear understanding of specific customers Clear understanding of specific customers Clear understanding of specific customers
* Most important customer in MULTIPLE markets. Specific business
missing potential size of market . General with potential size of market. Specific
* Archetypes lor missing business model archetypes for business model archetypes for customer. model archetypes for each market.
* Job we are doing for customer customer. Missing or to general of an Complete understanding of the job we are Multiple jobs we are handling for the
understanding of the job we are handling handling for the customer customer specific to the market.
for the customer.

3. Channels Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Unclear B2B/B2C channel understanding. Specific B2B/B2C channels of distribution Extensive research of B2B/B2C channels
* B2B
Missing specific channels and alternative with citations for each specific and of distribution with citations for each
* B2C
channels. alternative channels. specific and alternative channels.
* Specific Channels
* Alternative Channels

1/3
4. Customer Relationships Not Approaching Standards Meets Standards Exceeds Standards
10 pts
Missing steps to attract, keep and grow Three part plan to attract, keep and grow In depth three part plan to attract, keep
* How to attract customer and grow customers with specific
the customer. Missing understanding of customers with specific benchmarks.
* How to keep customer benchmarks. Specific understanding of
needed relationship with customer. Clear understanding of the complete
* How to grow customer the complete customer relationship
customer relationship needs.
needs.

5. Revenue Streams Not Approaching Standards Meets Standards Exceeds Standards


10 pts
A general understanding of the profit Clear understanding of the profit stream Clear understanding of the profit stream
* How do we make money stream for the product/service. A partial for the product/service. A complete for the product/service in MULTIPLE
* Revenue Model revenue model based on customer revenue model based on customer markets. A complete revenue model
* Pricing tactics segments. General pricing tactics for segments. Specific pricing tactics for based on MULTIPLE customer segments.
customer segment. customer segment. Specific pricing tactics for each customer
segment.

6. Key Partners Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Incomplete of missing list of key partners, A complete list of key partners, suppliers, An extensive list of key partners,
* Key Partners suppliers, resources required of each key resources required of each key partner. suppliers, resources required of each key
* Key Suppliers partner. Key partners expected return Key partners expected return from your partner. Key partners expected return
* Resource from partners and suppliers missing or to general, from your side of side of the venture. from your side of the venture with
* What are we giving key partners the venture. monetary value

7. Key Activities Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Missing or general listof key activities List of key activities with backup data on List of key activities with backup data on
* Required key
without backup data on needs to achieve needs to achieve key activities. Detailed needs to achieve key activities for
activities*
Manufacturing? key activities. Missing detailed tasks for tasks for manufacturing, technology, MULTIPLE markets. Detailed tasks for
manufacturing, technology, supply chain supply chain and other activities specific manufacturing, technology, supply chain
* Technology?
and other activities specific to to product/service. and other activities specific to
*Supply Chain?
product/service. product/service.

8. Key Resources Not Approaching Standards Meets Standards Exceeds Standards


10 pts
General list of resources needed with out Complete list of resources needed with Complete list of resources needed with
* Financial
citations for connecting with the citations for connecting with the citations for connecting with the
* Physical resources, and and missing prioritization. resources, and sorted by prioritization. resources, and sorted by prioritization by
* Intellectual property MULTIPLE markets.
* Human resources
* * Other

2/3
9. Cost Structure Not Approaching Standards Meets Standards Exceeds Standards
10 pts
Missing or general critical costs for Explanation of critical costs for Explanation of critical costs for
* Critical Costs product/service with sources. Complete product/service with sources for
product/service without sources. In-
* Fixed Costs complete spreadsheet with detailed fixed spreadsheet with detailed fixed and MULTIPLE markets. Complete spreadsheet
* Variable Costs and variable for a startup or in house variable for a startup or in house resource with detailed fixed and variable for a
resource requirement. requirement. startup or in house resource requirement
by MARKET.

10. Delivery Not Approaching Standards Meets Standards Exceeds Standards


10 pts
Poor oral delivery, presentation not tying Presenters oral skills well practiced, slides Excellent presentation oral skills well
* Oral practiced, slides tided into presentation,
into slides, not prepared for client tided into presentation, and proper attire
* Graphics presentation. Unable to respond to clients and proper attire for the event. Well
for the event. Thought out responses for
* General questions. thought out responses for client questions
client questions.
with data support for answers.

Comments:

Evaluated by:

( )

3/3
BUSINESS MODAL
CANVAS
P R E S E N T E D B Y :
N O R D I N A S H A H M I E R A
B I N T I S A P A R U D D I N
K N J 2 3 1 8 1 0 4 8 3
What is chips
chips.c0?
Chips chips.co is waffle fries that
comes with one flavour such as
original.This waffle fries also
comes with two sauces which is
chili thai sauce & cheese sauce.It is
halal homemade fries.Chips
chips.co only use a premium
potatoes that will makes people
love to eat this waffle fries.
Business Model Canvas
Designed for : ms Designed by : nordina ;)
hanany

Key Partners Key Activities Value Propositions Customer Customer Segments


-different types of Relationship
-TMG Supermarket -marketing
-Kuantan people
-homemade products potatoes -provide good customer
-Fresh Choice -students KPTM
-packing product to -easy to eat streams
Supermarket ‘coop’
-customer friendly -always updating -fast food lover
products
*supplier for packaging packaging

and the food


Key Resources Channel
-family support
-personal saving -traditional way
-online
-B2B

Cost Structure Revenue Stream


-Sales from coop -online business
-utilities bills -products costs
-packaging costs -gives customer -payment from customer through
-expenses
reasonable price QR/Cash
THANK YOU

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