Literature review
Weber, K. and Roehl, W. S. (2013), in their study on customer preferences for purchase
electronic products through online shopping. with the age group of 26 to 55 years.and For the
research sample size is 250. Results on the basis of the study concerns about credit card security,
evaluation of product quality, and privacy issues are the main problems faced while online
purchase of electronic products, were made.
Vellido et al. (2018), in their research entitled, that there are nine factors associated with
user’preferences of online shopping electronic products. For the research sample size is 150.
Among those factors the risk preferences of users was demonstrated to be themain discriminator
between people buying online electronic products and people not buying online. Other
discriminating factors were control over, and convenience of, the shopping process, affordability
of merchandise, customer service and ease of use of the shopping site.
Nik Kamariah Nik Mat (2011), studied that the higher website trust will create higher intention
for online electronic products shopping. The study provides the consumers do not trust the
website during online electronic products shopping. For the research sample size is 160. Maybe
another factors are very important than trust like types of products. This result however is in
contradiction with the result depicted in other research which shows trust level may affect
consumers’ willingness to purchase and propensity to return to the site.
Venkoba Rao (2013), in their study consumers’ preferences towards online electronic products
shopping is a prominent factor affecting actual buying behavior. The results of study of
preferences of 200 online electronic products purchasers in Hyderabad reveal trust, security,
Internet speed, and responsiveness significantly affect online purchasers’ behavior. In addition,
on examination of demographic variables like gender, age and education are used; the study
reveals that might help organizations develop effective strategies eventually leading to customer
satisfaction.
Prof. Bhoomi Ahuja (2018), in their study Customer preferences towards Online Buying Of
Electronic Products from Flipkart and Amazon. Online shopping has become a key platform for
purchasing the electronic items. As a large amount of variety in electronics are available at just a
click away. It has become convenient for the customer to examine as per their criteria and has
become competitive for e-commerce sites to sustain the loyalty of customers.For the research
sample size is 100. This comparative study of Flipkart & Amazon gives us the idea about their
business strategy used in ecommerce market and influence customers preferences to avail the
opportunities. Further the research findings would also help us to understand the parameter
which are important for the customer while purchasing the product.
Dr. M Nishad Nawaz and Ms Wafa Yaqoob Ali (2014), in their Study on Consumer
Preferences for electronic products Shopping with reference to Bahraini Consumers.Technology
based Internet has shortened the gap between continents, countries, cities, towns and villages and
people. Different parts of the people have similar tastes, perceptions, styles and accessibility.
Now Online shopping has opened the doors of globalization as it facilitate all the information
about the product from anywhere around the world. For the research sample size is 150. The
present study is to know which factors are influences Bahraini consumers to go for Electronic
shopping. The study further discloses that which professions are showing interest in Electronic
shopping in Bahrain. The Researchers dropped their suggestions for Electronic tailors and
consumers so that it can be implemented for further success.
J. Martin Leonard and Dr.N.S.Shibu (2015), in their Study on Consumer's Buying Preference
For Electronic Products In India Online Vs Retail.This study also examines in understanding the
different choices to purchase he product in online and retail segment and similarly tries to find
out any specific choices to buy lower price and higher price electronic products through the
online or retail. a sample size of 800 respondents. The research findings shows that Indian
consumers prefers and interested to buy the lower price electronic products through online where
as they prefer to buy the higher price electronic products from retail shops.
Alsomali et al. (2009), in their Study Consumer Perception towards E-Shopping in KSA. a
sample size of 130 respondents. “the growth of Internet technology in the Kingdom of Saudi
Arabia has a huge potential because of the less cost of products, services and escalation of
environmental boundaries reduces the limitations to meet purchasers and vendors together.
Advent of equipment and the Internet not simply permit persons to online electronic products
shopping, but also to make to develop the economy and to promote global business through
worldwide trade, international companies and local alternatives consumption.
K.S. Silpa, P.U. Rajasree and Dr.P. Balasubramanian (2016), in their Study on Peoples‟
Preference towards Online Electronic Products Shopping. Modern customers have an urge
towards e-shopping as they are techno savvy and always look for choices prior to the final
decision. In coming years, great online revolution is expected in India since there is a huge
population who surf the internet with sample size of 100 respondents. As a result of data analysis
it is found that majority of respondents’ alleged that online shopping is better than traditional
shopping and agrees to the point that online Electronic Products shopping will be more in near
future.
Adrita Goswami, Pallavi Baruah (2013), in their study “customer Preference towards online
Electronic shopping with special reference to teenage group of Jorhat town” stated that vast
number of teenage groups is highly attracted towards online Electronic shopping due to the
availability of enormous convenience. sample size of 400 respondents. They also suggest that
online marketers should have a deep concern on the customers preference to retain the
customers.
Robert stefko, Radovan Bacík, Richard Fedorko, Maria Olearova, Martin Rigelsky (2019),
consumer preference toward e - product online shopping. The main aim of our research is to
identify the dynamics of consumer preferences in relation to the communication platforms of
digital equipment for purchase in the online environment. A simple size of 150. The paper
includes practical implications particularly for business entities, because knowledge of the
options that digital technology conceals leads to the right set of strategies and will follow the
effective achievement of business aims. The paper gives attention to do the role brands and
marketers, if he wants to succeed in today's extremely competitive battle for customers to
identify deeply rooted motives as well as and preferences of consumers.
Vida Davidaviciene ,Manuela Tvaronaviciene, Justinas Kausinis (2019), the importance of
consumer preference in electronics online shopping. Important purpose of this study is to
indicate the factors that determine the behavior of an e-shop customer by conducting a pilot
study in Lithuania. The research identified the key factors of consumer behavior in an e-shop. To
establish factors determining the online shop customer preferences, five factor groups were
identified on the basis of empirical research. A simple size of 70. After performing the
correlation regression analysis of the structured survey, the following relationships are
established: the frequency of online shopping is significantly correlated with the product’s
compliance with expectations, which indicates that the customers who were satisfied with the
quality of online products, more often shop on the Internet.
Aimol Agift, Verma Rekha and Chacko Nisha (2014), a study on Consumers preference
towards Online Shopping. was undertaken to find out how frequently the respondents access the
internet for online shopping, and the factors influencing online shopping on consumer behaviour
of selected respondents. Purposive random sampling was used to select 105 respondents in the
age group of 18-30 years with online shopping experience. It is concluded that the respondents
accessed the internet to support their work on a daily basis but accessed the internet for online
shopping occasionally. The main factors influencing online shopping are saves time,
comfortable/ relaxed shopping, detailed product information and facility of easy price
comparison.
Priyanka Kumari (2021), A Study of Customer Preference towards Online Shopping In
electronics product Bihar. Online marketing has gained huge popularity and importance all over
the world. Considering the wide range of benefits it provides to marketers as well as customers,
it has become one of the leading mediums of marketing. Both small as well as large-scale
businesses gets opportunity to increase their sales in an effective way through online marketing.
and Non-probability convenience sampling method was adopted and the samples were drawn
from 120 respondents.It is also tried to find out whether there is a relationship between attitude
and buying intention of customers. Category of goods that consumers prefer to buy online in
Bihar is also determined.
Prakash Tambe, Kranti Shingate & Pradnya Rajput (2017), Customer Preferences towards
Online Shopping in pune city.In Today’s era, technology is performing the main task for joining
the people with company for purchasing of products or services. Online shopping is providing all
the information about the product and services available anywhere around the world and it can
be opened for 24/7. Therefore, organizations have focused on online facilities for selling and
buying of products and services. The primary data collected through interview with consumer.
The 100 respondents. The study indicated that online shopping has been facilitated to the
consumers by providing best of the best product within the range of budget through saving their
time and money.
Chee Wei Phang , Atreyi Kankanhalli , Karthik Ramakrishnan and Krishnamurthy S.
Raman (2010), Customers’ preference of online Shopping an investigation of demographic
variables.There is significant interest among marketers and academics to understand how to
segment online consumers to better fulfill their needs. Previous literature on brick-and-mortar
shopping has advocated demographic variables as simple yet valuable indicators to understand
consumers and segment them accordingly. However, research in the online shopping context has
produced mixed findings about the effects of demographics, which limit their utility to online
merchants. The simple size of 110 respondents. The results reveal various effects of age, income,
and education on online consumers’ needs being reflected in their store visit strategies.
Implications are suggested for e-commerce research and practice.
Jeffrey , Eun-Ju Lee (2015), The effects of utilitarian and hedonic online shopping value on
consumer preference and intentions. Though value has received significant attention in the
marketing literature in recent years, research on the concept has been somewhat limited in the
context of online shopping, particularly in regards to empirical hypothesis testing. A simple size
of 170. Findings from the large-scale study indicate that utilitarian value is more strongly related
than hedonic value to preference towards the Internet retailer and intentions and that shopping
frequency can play a moderating role. The paper concludes with a discussion of limitations and
managerial implications.
Meharaj Banu , M. Usha Rani , R. Malini (2014), A Study of Customer Preference towards
electronics Online Shopping with Special Reference to tiruchirappall District. Electronic
commerce becomes one of the essential characteristics in the internet area. According to UCLA
Center for communication policy (2001), online shopping has become the third most popular
internet activity, immediately following e-mail Using/instant messaging and web browsing. It is
even more popular than seeking out entertainment information and news, two commonly thought
of activities when considering what internet users do when online.Tiruchirappalli District with
sample respondents of 60. This research also aims to find out the key factors that influence
online buying behaviour of consumers and to identify the determinants of online purchase
intention among customers.
P.kuppuraj, Dr.n.Ravichandran (2014), A Study of Customer Preference towards Online
Shopping websites in coimbatore city: an empirical analysis. One of the fastest growing areas of
e-commerce is online purchasing, the internet provides a platform where sellers and buyers can
come in contact for sale and purchase of goods and services. The physical goods are displayed in
e-store websites and delivered directly to home. the data was collected with the help of structured
interviews schedule from 120 respondents. The study brought forward to fore that online
consumers are young and educated graduates so they can easily accessing the internet at their
home itself for their purchasing transactions on required time and on any month. They feel it is
cheaper and simple to purchase by cash payment options. spss was used for data analysis. The
detailed findings and implications are discussed in the paper.
Valerie Trifts , Gerald Häubl (2015), Information Availability and Consumer Preference: Can
Online Retailers Benefit From Providing Access to Competitor Price Information.
consumers’reactionsto the provisionof direct accessto uncensoredcom- petitor price information
within an electronic store. Based on notions derived from signaling theory,priorresearchon trust,
and attributiontheory,we proposethat the facilitationofsuch ac- cessmay have a positiveimpact on
consumerpreferencefor an online retailer. sample size is respondents 160 The results show that
facilitating access to uncensored competitor price information may have a favorable effect on
consumer trust in, and preference for, a vendor, particularly when the latter’s objective market
position is moderately favorable. The article concludes with a brief discussion of our findings
and of the contributions of this work to different bodies of literature.
Jaysone Christopher M. Bancoro (2011), Empirical Analysis on the Preference of Negros
Oriental State University Students to Online Shopping. Online shopping has grown exponentially
over the years together with the internet age. The COVID-19 pandemic further boosted this trend
with its convenience attribute. It is projected that online shopping will continue to propel in
the years to come. Thus, it is empirical to study the factors affecting the online purchase behavior
of consumers. This study looks at the demographics, online shopping experience, and online
shopping preference of Bachelor of Science in Business Administration students of Negros
Oriental State University. A total of 319 valid responses It was found that the perceived ease of
use of the online shopping platform primarily drives online shopping among the respondents,
followed by convenience, time saved, and security. Majority of the respondents prefer online
shopping. Those who do not cited product quality risks and product delay as the reasons.
Manisha Yadav, Dr. Manisha Goel, Bindu Sharma (2020), A Study of Customer Preference
towards Online Shopping during lockdown. Through online shopping, consumers shop as and
when they are comfortable. Their preference towards online shopping has increased during the
conditions of COVID-19. Online shopping is a form of electronic commerce through which
consumers straightly buy goods or services from a seller via different online websites. In the
present study student’s perception on online shopping during lockdown has been explored with
the help of a structured questionnaire designed in Google form. 270 students have responded and
data has been analyzed using exploratory factor analysis with the help of SPSS 26.
Donna L. Hoffman,(2016), little research has examined the impact of human-generated
recommendations, such as peer reviews, on consumers’ preferences. Such reviews comprise an
important component of the online consumer decision making process. sample size is
respondents 125. Research on the effects of source characteristics and cue congruence motivates
our examination of thejoint impact of multiple source cues on consumer preference. Because
previous research has found that consumers’ shopping experiences may be utilitarian or hedonic
and product information can be similarly categorized as hedonic/emotion-laden utilitarian, we
examined how hedonic/utilitarian processing goals, together with a hedonic/utilitarian production
review affected the impact of source cue congruence on preference.
Choonkil Parka, Shahzaib Ashrafb (2021), Evaluation of the product quality of the online
shopping platform using t-spherical fuzzy preference relations. As a generalization of
Pythagorean fuzzy sets and picture fuzzy sets, spherical fuzzy sets provide decision makers more
flexible space in expressing their opinions. Preference relations have received widespread
acceptance as an efficient tool in representing decision makers’ preference over alternatives in
the decision-making process. sample size is respondents 100. Finally, evaluation of the product
quality of the online shopping platform problem is demonstrated to show the applicability and
reliability of proposed technique.
Wen-ni Shih, Yu-sen Lin (2023), Application of text mining in PTT forum in analysis of
consumer preference for online shopping platforms. the advent of economic development and
Internet technology, offline retail stores have gradually shifted to virtual shopping networks, and
consumers' online shopping has become increasingly prosperous. Moreover, since the COVID-
19 pandemic, the public has taken the initiative to reduce the number of outdoor activities, which
has increased consumers' willingness to shop online. sample size is respondents 110 Through
term frequency analysis, we can understand the trends and suggestions brought by popular
keywords of online shopping to consumers and online store sellers, and also allow online store
sellers to analyze the key decision concerns and the possibility of customers' behavior.
