RAJIV ACADEMY FOR

TECHNOLOGY & MANAGEMENT

SESSION 2024-26
MINI PROJECT
ON
TOPIC – “THE SOOR APP”
Submitted for the fulfillment towards the award
of the degree in MASTER OF BUSINESS
ADMINISTRATION
Submitted By :- UNDER THE SUPERVISON OF
KARAN SINGH Mrs. VARSHA SHARMA
Reg. No. – MB24135 (Department Of Management)
 Certificate of Guidance
To whom it may Concern
Department Of Master of Business Application
This is certified that KARAN SINGH Student of
MBA 1st sem. Of Rajiv Academy for Technology
and Management, Mathura has done the project
entitles “THE SOOR APP” has been developed
under the supervision.
As per knowledge he has done this project work
with sincerity. This project work is the result of
her hard work. Any part of this project is not
copied from anywhere else for the fulfillment of
any degrees or diploma.
I really appreciate his hard work & wish her all the
best for the future ahead.
Faculty Name :
Varsha Sharma
RATM, Mathura
 Student Declaration

KARAN SINGH Hereby declare that the project report

entitled
“THE SOOR APP”
the result of project under taken. The findings
and conclusion expressed in this report are
genuine authentic and are for academic purpose.
Any resemblance to earlier project work is purely
coincidental

Yours Sincerely,
KARAN SINGH
M.B.A. 1ST SEM.
 ACKNOWLEDGEMENT
I sincerely wish to thank Honorable Chairman Dr. Ram
Kishore Agrawal and respected Director Dr. Abhishek Singh
Rajiv Academy for Technology and Management, Mathura.
It is a matter of great privilege to express our sincere thanks,
to HOD Dr. Vikas Jain for his valuable guidance and
supervision throughout the development of the project.
We are obliged to the advice, encouragement tips and
timely suggestion provided by Prop. Varsha Sharma Her
guidance and impassionate support all around id really
thankful. The time spent with her for the development of
the project was full of potential as well as knowledge. Her
prospects of motivation, discipline, timely discussions and
tips along with moral support as well as confidence
extended us certainly to make a great deal of learning.
Finally, I would like to thank our college Rajiv Academy for
Technology and Management, Mathura for this opportunity
to work on this project. Finally, we bow down before Divine
Majesty who made everything possible

KARAN SINGH
Problem Statement: The Need for a Comprehensive
Digital Platform for Homeopathy and Ayurveda
1. Introduction
Homeopathy and Ayurveda are two of the most ancient and widely practiced alternative
medical systems, offering natural, holistic healing. However, despite their popularity, patients,
practitioners, and enthusiasts face significant barriers in accessing accurate
information, expert guidance, verified products, and community-driven discussions in
one place.

Existing digital platforms are either generic health apps or fragmented online
communities, failing to provide a trustworthy, structured, and interactive ecosystem for
people seeking homeopathic and Ayurvedic solutions. This lack of a dedicated, reliable, and
tech-driven platform leads to several critical challenges that impact the adoption and
effectiveness of these traditional medicine systems.

2. Key Challenges in the Homeopathy and Ayurveda Ecosystem

A. Lack of Direct Access to Certified Homeopathy & Ayurveda Experts
• Geographical Barriers: Many people, especially in rural and semi-urban areas, do not
have access to certified homeopathy and Ayurveda practitioners.
• Unavailability of Online Consultations: Most existing telemedicine platforms cater to
allopathic doctors, neglecting homeopathy and Ayurveda practitioners.
• Unregulated Advice: Without expert consultation, people rely on self-medication,
increasing the risk of incorrect treatments.
• Long Wait Times & High Consultation Costs: Offline consultations can be expensive and
involve long wait times, discouraging people from seeking professional advice.
B. Misinformation & Lack of Verified Homeopathy & Ayurveda Remedies

• Overloaded with Unverified Information: The internet is filled with conflicting,

misleading, and often dangerous self-treatment advice.
• Random Social Media Groups & Blogs: Many individuals rely on WhatsApp groups,
YouTube videos, and Facebook pages where unverified and anecdotal remedies are
shared.
• No Standardized Approach: Unlike allopathy, homeopathy and Ayurveda treatments are
highly individualized, but most online sources provide generic and sometimes unsafe
recommendations.
• Health Risks from Incorrect Self-Medication: People experimenting with random
remedies may face worsening health conditions, allergic reactions, or ineffective
results.

C. Fragmented & Isolated Homeopathy and Ayurveda Communities

• No Single Trusted Online Community: Patients, practitioners, and wellness enthusiasts
lack a centralized digital space for discussing treatments, experiences, and remedies.
• Lack of Peer Support & Knowledge Sharing: Unlike other health domains, structured
forums for patient-practitioner interaction are missing, making it hard for users to
learn from real experiences.
• Disorganized & Scattered Online Discussions: Existing discussions happen on
unmoderated and disorganized platforms, making it difficult to find authentic solutions
and expert insights.

D. Difficulty in Finding Authentic, High-Quality Homeopathy & Ayurvedic

Products
• Prevalence of Fake & Low-Quality Products: Many online stores sell substandard,
counterfeit, or poorly formulated homeopathic and Ayurvedic medicines without
regulatory approval.
• Lack of Product Guidance & Usage Instructions: Users struggle to understand correct
dosages, ingredients, and side effects, leading to improper use.
• Limited Availability of Region-Specific Herbal Products: Ayurveda relies on local and
seasonal herbs, but e-commerce platforms do not cater to regional availability.

E. Lack of AI-Powered Personalized Symptom Analysis & Recommendations

• One-Size-Fits-All Approach in Online Solutions: Unlike allopathic treatments,

homeopathy and Ayurveda treatments are highly individualized based on symptoms,
body type (Prakriti), and medical history.
• No AI-Based Digital Assistance: Users often spend hours searching for relevant
remedies, yet most health apps do not offer AI-powered solutions tailored to
homeopathy and Ayurveda.
• Time-Consuming & Confusing for New Users: Beginners find it overwhelming to
navigate the vast number of homeopathic and Ayurvedic treatments without a structured
guide.

3. Consequences of These Problems

The lack of a structured, reliable, and integrated digital platform for homeopathy and
Ayurveda has several negative impacts:

A. Decreasing Trust in Homeopathy & Ayurveda

• Due to misinformation and lack of expert guidance, many users begin to doubt the
effectiveness of these traditional healing methods.
• This trust deficit reduces adoption rates and discourages potential users from exploring
natural and alternative medicine.

B. Increased Health Risks from Incorrect Self-Treatment

• Without expert consultation and verified remedies, users risk worsening their
conditions by following unverified or generic recommendations.
• Overuse or misuse of herbal ingredients and homeopathic dilutions may lead to
unwanted side effects.

C. Economic & Accessibility Barriers

• Many people spend unnecessary money on ineffective remedies or fall prey to
overpriced herbal medicines that lack proper certification.
• Individuals from rural and semi-urban areas continue to face challenges in accessing
authentic practitioners and high-quality products.

D. Loss of Traditional Knowledge & Cultural Heritage

• As homeopathy and Ayurveda struggle to compete with modern medicine in the digital age,
the rich history of traditional healing risks being forgotten.
• Younger generations are less inclined to adopt these medical practices due to the lack
of easy access to structured knowledge.

4. Need for a Comprehensive Digital Solution

To address these significant challenges, there is a need for a single, well-integrated digital
platform that provides:

A. Direct Access to Certified Experts & Online Consultations

• Users can consult verified homeopathy & Ayurveda practitioners via video or chat.
• Experts provide tailored treatment plans based on the individual’s medical history.
• Appointment booking, e-prescriptions, and follow-up sessions all in one place.

B. Verified Homeopathy & Ayurveda Remedies Database

✔ A scientifically validated & curated database of remedies for common ailments.
✔ Users receive customized recommendations based on symptoms and body type.
✔ Prevention of misinformation & harmful self-medication.

C. Community Forums & Knowledge Sharing

• A dedicated platform for discussions, where users can ask questions and share
experiences.
• Expert-moderated forums to prevent spread of false information.
• A supportive community where individuals can learn from real-life cases.

D. AI-Powered Symptom Analysis & Personalized Recommendations

• An AI-driven chatbot that analyzes symptoms and suggests possible treatments.
• Integration of body-type analysis (Prakriti assessment) for Ayurveda.
• AI-based guidance on dosages, side effects, and product recommendations.

E. Marketplace for Certified Homeopathy & Ayurveda Products

• Direct purchase of authentic, doctor-approved medicines and herbal products.
• Availability of regional and seasonal Ayurvedic herbs.
• User reviews and expert ratings to ensure product quality assurance.

Solution Statement: A Comprehensive Digital

Platform for Homeopathy and Ayurveda
1. Introduction
To address the challenges faced by individuals seeking homeopathic and Ayurvedic
treatments, expert consultations, verified remedies, and authentic products, we propose
the development of a comprehensive digital platform. This platform will serve as a one-stop
solution, integrating expert guidance, AI-powered symptom analysis, community discussions,
and an e-commerce marketplace for certified products.

By leveraging modern technology, including AI, telemedicine, and community-driven

knowledge sharing, this platform will bridge the gap between traditional healing practices
and digital accessibility, making homeopathy and Ayurveda trustworthy, structured, and
globally scalable.

2. Key Features of the Solution

A. Direct Access to Certified Homeopathy & Ayurveda Experts
✔ Online Consultations via Video & Chat

• Users can book virtual consultations with certified homeopathy and Ayurveda
practitioners.
• Real-time chat and video call options ensure personalized treatment plans.
• Experts provide e-prescriptions and follow-up sessions.

✔ Verified Practitioner Database

• A curated list of certified professionals, ensuring credibility and expertise.

• Users can search experts based on specialization, experience, and ratings.

✔ 24/7 AI-Powered Instant Guidance

• AI-driven chatbot assists users with basic symptom analysis before connecting them to
an expert.
• Provides preliminary health suggestions, reducing the need for immediate consultations
for minor issues.

B. AI-Powered Symptom Analysis & Personalized Treatment

Recommendations
✔ Smart Symptom Checker
• Users input symptoms, and the AI-powered engine analyzes and suggests possible
homeopathic or Ayurvedic treatments.
• AI considers user history, body type (Prakriti for Ayurveda), and lifestyle factors.

✔ Customized Dosage & Usage Instructions

• AI provides personalized dosages based on age, weight, and medical conditions.

• Includes cautions, side effects, and contraindications.

✔ Automated Health Tracking System

• Users can log symptoms over time, and the AI tracks progress and suggests
modifications to treatment.
• Reminder notifications for medicine intake, follow-up consultations, and lifestyle tips.

C. Community-Driven Forums for Knowledge Sharing

✔ Expert-Monitored Discussion Forums

• Dedicated discussion spaces for users and practitioners to exchange knowledge and
experiences.
• Experts moderate discussions to prevent misinformation and unsafe practices.

✔ Personalized Q&A Section

• Users can post queries and get direct responses from certified practitioners and
experienced users.
• AI-driven smart search helps users find similar past discussions to avoid redundant
queries.

✔ Home Remedy & Lifestyle Tips Section

• Users can share natural home remedies, diet plans, and yoga practices aligned with
homeopathy and Ayurveda.
• Experts validate the effectiveness of shared remedies.
D. Marketplace for Certified Homeopathy & Ayurveda Products
✔ E-commerce Store for Authentic Medicines & Herbal Products

• Users can buy certified, doctor-approved homeopathic medicines, Ayurvedic herbs, and
wellness products.
• Features detailed product descriptions, verified user reviews, and expert
endorsements.

✔ Regional & Seasonal Herb Availability

• Ayurveda relies on locally grown herbs, so the platform will connect users to regional
suppliers.
• Ensures fresh and seasonal availability of medicinal plants and herbal extracts.

✔ Subscription & Auto-Refill Options

• Users can subscribe to monthly medicine deliveries based on their treatment plans.
• Auto-refill reminders ensure they never run out of necessary products.

✔ Integration with Pharmacies & Ayurveda Clinics

• The platform will partner with local pharmacies and Ayurveda clinics to enable
doorstep delivery.
• Users can also opt for in-store pickups at partner locations.

E. Educational Resources & Awareness Programs

✔ Informational Blog & Video Library

• Detailed articles and videos on homeopathy, Ayurveda, and alternative medicine.

• Content created by experts, researchers, and traditional healers.

✔ Live Webinars & Expert Talks

• Regular live Q&A sessions and webinars with top homeopathy and Ayurveda
practitioners.
• Covers topics like disease management, lifestyle changes, detoxification, and
immunity boosting.

✔ Structured Courses & Certification Programs

• Beginners and enthusiasts can take courses on Ayurveda and homeopathy principles.
• Offers certifications for aspiring practitioners and wellness coaches.

3. Technology Stack & Implementation Strategy

✔ Mobile & Web App Development

• Android, iOS, and Web versions for maximum accessibility.

✔ AI & Machine Learning Integration

• AI-powered symptom checker and personalized treatment recommendation engine.

✔ Secure Payment Gateway

• Integrated payment system for consultations, medicine purchases, and course

enrollments.

✔ Cloud-Based Data Storage

• Ensures secure and encrypted storage of user medical records and purchase history.

✔ Multilingual Support

• Supports regional languages to make Ayurveda and homeopathy accessible across

diverse populations.

✔ Geo-Tagging for Regional Herb Availability & Local Clinics

• Users can find nearby Ayurveda clinics and pharmacies based on their location.
4. Revenue Model

A. Consultation Fees & Subscription Plans

• Users pay per expert consultation, or subscribe to monthly wellness plans.
• Different pricing tiers for basic, premium, and unlimited consultations.

B. E-commerce & Commission-Based Sales

• A marketplace for certified homeopathy & Ayurveda products.
• Commission from product sales and pharmacy partnerships.

C. Advertisement & Sponsored Content

• Ayurvedic brands and herbal companies can sponsor articles, webinars, and product
placements.

D. Educational Content Monetization

• Paid courses and certification programs for individuals interested in alternative
medicine.
5. Impact & Benefits of This Solution
A. For Users (Patients & Wellness Seekers)
• Easier access to homeopathy & Ayurveda experts via online consultations.
• AI-powered personalized treatment recommendations, reducing trial and error.
• Verified medicines and herbal products, ensuring quality and safety.
• A knowledge-sharing community, enabling real-time discussions and expert insights.

B. For Practitioners & Experts

• Increased visibility and access to a larger patient base.
• Seamless telemedicine system, reducing dependency on physical clinics.
• Platform for educational content & webinars, generating additional income.

C. For Ayurveda & Homeopathy Industry

• Revival of traditional medicine practices through modern technology.
• Encouragement of research & innovation in alternative medicine.
• Growth of regional herbal markets, boosting local economies.

Working Model for the Homeopathy & Ayurveda

Digital Platform
This working model outlines the functional architecture, user journey, technology stack,
operational workflow, and implementation plan for the Homeopathy & Ayurveda Digital
Platform.

1. System Architecture & Functional Components

The platform will consist of four main interconnected modules, ensuring a seamless user
experience:

A. User Module (Patients, Health Seekers, & General Users)

• User Registration & Profile Setup
o Sign up via mobile number, email, or social media.
o Complete a health profile including medical history, allergies, and lifestyle habits.
o AI-powered body type (Prakriti) assessment for Ayurveda.
• Symptom Checker & AI-Powered Consultation Guide
o Users enter symptoms and receive preliminary AI-based recommendations.
o The AI suggests potential treatments, dietary advice, and lifestyle tips.
o If needed, users can connect to a certified practitioner.
• Doctor Consultation & Appointment Booking
o Browse and filter experts by specialty, experience, and reviews.
o Schedule video, chat, or voice call consultations.
o Receive digital prescriptions and follow-up reminders.
• Product Discovery & Marketplace
o Search for certified homeopathy & Ayurveda medicines, herbs, and wellness
products.
o Read detailed descriptions, expert endorsements, and verified user reviews.
o Secure purchase & delivery options.
• Community Forums & Health Discussions
o Join expert-moderated discussion groups.
o Share experiences, home remedies, and health tips.
o Ask questions and receive expert-backed answers.

B. Practitioner & Expert Module

• Doctor & Practitioner Registration
 o Verify certifications & experience through a secure approval system.
o Create a professional profile with expertise, consultation fee, and availability.
• Teleconsultation & E-Prescription Management
o Provide video, chat, or voice consultations.
o Generate digital prescriptions for homeopathic and Ayurvedic medicines.
o Track patient records, follow-ups, and progress reports.
• Course & Webinar Hosting
o Conduct live workshops, Q&A sessions, and certification courses.
o Monetize knowledge-sharing through paid content.
• Content Contribution
o Publish articles, research insights, and home remedy guides.
o Gain recognition and followers within the platform.

C. Product & Marketplace Module

• Vendor & Seller Registration
o Onboard homeopathy & Ayurveda product manufacturers, local herbal sellers,
and pharmacies.
o Ensure certification and compliance with quality standards.
• Product Listing & Management
o Allow detailed product descriptions, images, ingredients, and usage guidelines.
o Implement dynamic pricing and seasonal discounts.
• Order Processing & Logistics
o Enable secure payment options (UPI, wallets, credit/debit cards, cash on
delivery).
o Integrate logistics partners for fast and reliable deliveries.
• Subscription & Auto-Refill Options
o Users can subscribe to recurring medicine deliveries.
o Auto-refill reminders ensure continued treatment.
D. AI & Data Analytics Module
• AI-Powered Symptom Checker & Diagnosis Assistant
o Uses machine learning models to analyze symptoms and suggest treatments.
o Considers patient history, Prakriti analysis, and best-matching remedies.
• Personalized Health Recommendations
o AI tailors diet plans, detox regimens, and herbal supplement suggestions.
o Sends daily wellness tips based on user health goals.
• Predictive Analytics for Practitioners & Vendors
o Doctors receive insights into common regional health trends.
o Sellers get demand forecasts for specific herbs and medicines.

2. Technology Stack
✔ Frontend (User Interface Development)

• Mobile App: React Native / Flutter (for iOS & Android)

• Web Platform: React.js / Angular.js

✔ Backend (Business Logic & Database Management)

• Server: Node.js / Django

• Database: MongoDB / PostgreSQL (for patient data, prescriptions, products)
• Cloud Hosting: AWS / Google Cloud

✔ AI & Data Analytics

• AI/ML: Python (TensorFlow, PyTorch)

• NLP (for symptom checker): Google’s BERT / OpenAI GPT models

✔ Secure Payment Gateway

• Razorpay / Stripe / PayPal / UPI Integration

✔ APIs & Integrations

• Video & Chat API: Twilio / Zoom API
• Logistics API: Shiprocket / Delhivery / BlueDart
• E-commerce API: Shopify / WooCommerce

3. User Journey & Operational Workflow

Step 1: Onboarding & Profile Setup
• Users sign up and complete a health profile.
• Practitioners verify credentials and create their profiles.

Step 2: Symptom Checker & Initial Guidance

• Users input symptoms.
• AI provides basic recommendations or connects to a specialist.

Step 3: Consultation & Treatment Plan

• Users schedule and complete online consultations.
• Doctors provide e-prescriptions for homeopathic & Ayurvedic remedies.

Step 4: Product Discovery & Purchase

• Users browse medicines, herbs, and wellness products.
• Place orders and receive home delivery or in-store pickup options.

Step 5: Community Engagement & Knowledge Sharing

• Users join forums, live Q&As, and expert-led courses.
• Practitioners share research insights and home remedy guides.

Step 6: Follow-up & AI-Based Monitoring

• AI tracks user progress and sends treatment adjustments & reminders.
• Doctors provide follow-up sessions if needed.

4. Growth & Scaling Strategy

Phase 1: Launch & Early Adoption
• Target audience: Urban & semi-urban wellness seekers.
• Marketing: Social media campaigns, influencer partnerships, wellness webinars.

Phase 2: Expansion to Tier 2 & Tier 3 Cities

• Partner with regional Ayurvedic clinics & pharmacies.
• Enable vernacular language support for accessibility.

Phase 3: AI-Driven Optimization & Global Expansion

• Develop personalized AI health coaching.
• Expand to international markets where Ayurveda & homeopathy have strong demand.

5. Key Challenges & Solutions

Challenges Proposed Solutions

Trust & Credibility Issues Strict verification of doctors & product

sellers.

Misinformation in Ayurveda & Expert-moderated content & community

Homeopathy forums.

Data Privacy Concerns End-to-end encryption & HIPAA

compliance.

Scaling Logistics for Herbal Product Partnering with regional herbal suppliers
 Delivery & pharmacies.

6. Expected Impact & Benefits

✔ Bridging the gap between ancient healing and modern technology.
✔ Empowering users with trustworthy health information & treatments.
✔ Economic opportunities for doctors, small businesses & herbal product manufacturers.
✔ Boosting Ayurveda & Homeopathy adoption globally.

This working model lays a strong foundation for an AI-powered, community-driven, and
commerce-integrated platform for Homeopathy & Ayurveda. It will revolutionize natural
healing by making it accessible, scientific, and user-friendly.

Financial Model for the Homeopathy & Ayurveda

Digital Platform
This financial model outlines the revenue streams, cost structure, investment
requirements, break-even analysis, and financial projections for the platform.

1. Revenue Streams (How the Platform Makes Money)

The platform will have multiple revenue channels to ensure sustainability and profitability:

A. Consultation Fees (Commission-Based Model)

• Users pay for online consultations with doctors & practitioners.
• The platform takes a commission (15-30%) on each consultation.
• Example Pricing Model:
o ₹300 per consultation → Platform earns ₹60-90 per session.
o If 1,000 consultations happen daily, revenue = ₹60,000 – ₹90,000 per day.

B. Product Marketplace (Transaction Fees on Sales)

• Vendors list homeopathic medicines, Ayurvedic herbs, and wellness products.
• Platform charges a 10-20% commission on each sale.
• Example Revenue:
o If marketplace sells ₹50 lakh worth of products per month, platform earns ₹5-10
lakh monthly.

C. Subscription Plans for Practitioners & Sellers

• Doctors, practitioners, and vendorscan subscribe to premium plans for:
o Better visibility on the platform.
o Access to AI-driven patient insights.
o Advanced analytics for sales & demand trends.
• Pricing Model:
o Basic Plan: ₹999/month
o Premium Plan: ₹2,499/month
o Elite Plan: ₹4,999/month
o If 5,000 practitioners & sellers subscribe to different plans, expected revenue =
₹50 lakh – ₹2.5 crore per month.

D. Sponsored Listings & Advertisements

• Vendors and practitioners can pay for top-ranking spots in search results.
• Ayurvedic & homeopathic brands can advertise on the platform.
• Expected Ad Revenue: ₹5-10 lakh per month initially, increasing as user base grows.

E. Online Courses, Webinars & Premium Content

• Experts can host paid webinars, workshops, and training programs.
• Platform takes a commission (20-40%) on course fees.
• If 5,000 users enroll in courses at ₹999 each, revenue = ₹50 lakh per course cycle.

2. Cost Structure (Expenses & Investments)

A. Initial Development & Infrastructure Costs

Expense Category Estimated Cost (₹ Lakhs)

App & Website Development (UI/UX, ₹50-75 lakh

Backend, AI)

Cloud Hosting & Database Management ₹10-20 lakh/year

AI & Machine Learning Model Development ₹20-30 lakh

Cybersecurity & Data Protection ₹10-15 lakh

Initial Marketing & Branding ₹20-40 lakh

Legal Compliance & Certifications ₹5-10 lakh

Total Initial Investment ₹1.5 - 2 crore

B. Operational & Recurring Costs (Monthly)

 Expense Category Estimated Monthly Cost (₹ Lakhs)

Server & Cloud Hosting ₹3-5 lakh

Salaries (Tech Team, Customer Support, ₹10-20 lakh

Marketing)

AI Maintenance & Updates ₹5-8 lakh

Digital Marketing (Google Ads, Social Media, ₹10-15 lakh

Influencers)

Customer Support & Helpline ₹5-7 lakh

Legal & Compliance ₹2-3 lakh

Total Monthly Expenses ₹35-55 lakh

3. Investment & Funding Requirements

A. Bootstrapping Phase (Self-Funded or Small Investment)
• Funds Required: ₹1-2 crore
• Covers MVP (Minimum Viable Product) development, initial user acquisition, and
operational setup.
B. Seed Funding Round (After MVP Success & User Growth)
• Funds Required: ₹5-10 crore
• Used for scaling operations, hiring more talent, and advanced AI development.

C. Series A Funding (Growth & Expansion)

• Funds Required: ₹20-50 crore
• Expansion to international markets, aggressive marketing, and infrastructure
scaling.

4. Break-Even Analysis (When Will the Business Be Profitable?)

A. Fixed Costs (One-Time Development & Setup Costs)
• Approx. ₹1.5 – 2 crore.

B. Monthly Running Costs

• Approx. ₹40-50 lakh per month.

C. Revenue Projections (After 6-12 Months of Operation)

Revenue Source Estimated Monthly Revenue (₹ Lakhs)

Consultation Commission ₹15-25 lakh

Product Sales Commission ₹10-20 lakh

Subscription Plans ₹30-50 lakh

 Sponsored Listings & Ads ₹5-10 lakh

Online Courses & Webinars ₹10-20 lakh

Total Estimated Monthly Revenue ₹70 lakh – ₹1.2 crore

• Break-even Point Calculation:

o Monthly expenses: ₹40-50 lakh
o Expected revenue: ₹70 lakh – ₹1.2 crore
o Break-even expected in 6-12 months after launch.

5. Financial Projections (3-Year Plan)

Year Expected Revenue (₹ Expenses (₹ Profit (₹

Users Crore) Crore) Crore)

Year 1 2 lakh ₹12-15 crore ₹8-10 crore ₹2-5 crore

Year 2 5 lakh ₹40-50 crore ₹20-30 crore ₹10-20 crore

Year 3 10 lakh+ ₹100 crore+ ₹40-50 crore ₹50 crore+

6. Growth & Scaling Strategy

✔ Phase 1: MVP & Initial User Base (First 6 Months)

• Launch in Tier 1 & 2 cities with early adopters.

• Partner with Ayurvedic & homeopathy associations.
• Focus on SEO, content marketing, and doctor onboarding.

✔ Phase 2: Expansion & Monetization (6-18 Months)

• Introduce subscription plans & AI-driven recommendations.

• Expand marketplace with regional herbal sellers & pharmacies.
• Launch partnerships with insurance & wellness brands.

✔ Phase 3: International Expansion & AI Optimization (18-36 Months)

• Expand to Europe, USA, Middle East, and Southeast Asia, where Ayurveda & homeopathy
are popular.
• Implement real-time AI health monitoring features.

7. Risk Analysis & Mitigation

Potential Risk Mitigation Strategy

Regulatory Restrictions on Ayurveda & Compliance with global health regulations

Homeopathy & certifications.

User Trust & Data Privacy Concerns Implement HIPAA & GDPR-compliant
security protocols.

Doctor & Product Quality Issues Strict verification & user review system.
 Scaling Logistics for Herbal Product Partner with local suppliers &
Delivery pharmacies for regional fulfillment.

This financial model shows that the Homeopathy & Ayurveda Digital Platform has high
revenue potential, strong user demand, and scalable business opportunities.

• With an initial investment of ₹1.5-2 crore, the business can break even within 12
months.
• By Year 3, revenue can exceed ₹100 crore, with profitability reaching ₹50 crore+.
• Strategic AI integration, strong community engagement, and global expansion will
further accelerate growth.
Conclusion
The Homeopathy & Ayurveda Digital Platform presents a high-impact solution to bridge the
gap between traditional medicine and modern digital convenience. By offering expert
consultations, a trusted marketplace, community-driven solutions, and AI-powered
recommendations, the platform ensures accessibility, affordability, and authenticity in
alternative healthcare.

From a business perspective, the model is financially viable and scalable, with multiple
revenue streams, including consultation fees, product commissions, subscription plans,
advertisements, and online courses. With minimal operational costs compared to
traditional healthcare businesses, the platform is expected to break even within 12 months
and achieve strong profitability in the following years.

Furthermore, the global demand for homeopathy and Ayurveda is rising, with an increasing
number of people seeking natural remedies, personalized wellness solutions, and holistic
healthcare. This platform positions itself as a market leader in a growing industry, with
potential expansion into international markets.

By ensuring regulatory compliance, data security, and high-quality service, the platform
can build trust and loyalty among users while empowering practitioners and small
businesses in the alternative healthcare sector.

In summary, this tech-driven Ayurveda & homeopathy ecosystem not only solves existing
market challenges but also creates new opportunities for millions of people worldwide,
making it a socially impactful and profitable venture in the long run.