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Make Your Own Rubric

The document is a rubric for evaluating advertisements based on various criteria, including image quality, slogan effectiveness, persuasive techniques, target audience identification, and visual appeal. Each criterion is graded on a scale from 0 to 5 points, with specific descriptions for each level of performance. The rubric aims to provide clear guidelines for assessing the quality and effectiveness of advertisements.

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rhodess
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32 views1 page

Make Your Own Rubric

The document is a rubric for evaluating advertisements based on various criteria, including image quality, slogan effectiveness, persuasive techniques, target audience identification, and visual appeal. Each criterion is graded on a scale from 0 to 5 points, with specific descriptions for each level of performance. The rubric aims to provide clear guidelines for assessing the quality and effectiveness of advertisements.

Uploaded by

rhodess
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group member names: Grade /25

Needs
Excellent (5 Good (4 Satisfacto Inadequat
Criteria Improvem
pts) pts) ry (3 pts) e (0-1 pts)
ent (2 pts)
High-quality,
visually Image is Image is
Clear
appealing, present unclear or
image that No image of
Image and relevant but lacks does not
enhances product
image (hand- detail or match the
the ad
drawn or effort product
digital)
Slogan is
Catchy, Slogan is
engaging
memorable, present Slogan is
and No slogan
Slogan and strongly but not weak or
relates to included
reinforces the very unclear
the
ad’s message compelling
product
Uses one
Uses both
Persuasi traditional Uses only Uses only No
techniques
ve and one one one persuasive
in an
Techniqu alternative technique technique techniques
obvious
es technique effectively weakly used
manner
effectively
Target
audience Some
Clearly
is indication Target
identified, No target
Target identified, of a target audience is
with a well- audience
Audience but audience, vaguely
tailored considered
connection but lacks identified
message
is not as connection
strong
Some
Visually
Colorful effort in Minimal
Color & engaging, No color or
and color and effort in
Creativit well-thought- visual
visually design, but design and
y out color and appeal
appealing lacks color
design
impact
Make Your Own Advertisement Rubric

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