HOW TO

LAUNCH YOUR

SUPPLEMENT
BUSINESS
IN 10 STEPS
The supplement market is expected to grow at a CAGR of 9.1%
from 2024 to 2030*, offering opportunities for both budding
entrepreneurs and established brands. Therefore, starting
a supplement business can be a rewarding venture if you
approach it methodically. We wrote down ten steps to help you
launch your supplement business successfully.
* Dietary Supplements Market Size, Share & Trend Analysis Report,
Grand View Research
STEP 1:

IDENTIFY YOUR NICHE

Conduct in-depth market research to identify trends, demands, and gaps in the
market that are not being adequately addressed by current products. Tools like
Google Trends, market research reports, and industry publications can provide you
with valuable insights.

Although we recommend that you start selling nutritional supplements regionally,

it is a good idea to be clear about your ambitions for international expansion at
this point.

Identify key competitors in the market and analyse their product offerings,
pricing strategies, marketing techniques, as well as customer reviews. This helps
you understand what is working well and where there might be gaps in the market.

Define your target audience based on age, gender, income level, education, and
geographic location. Dive deeper into their lifestyle, values, and interests. Understand
their healthy lifestyle goals, dietary preferences, and specific health concerns.

STEP 2:

DEVELOP YOUR
BUSINESS PLAN
Provide a concise overview of your supplement business, including your mission
statement, vision, and core values. Outline your short-term and long-term business
goals. These could include specific revenue targets, market share objectives, or
product launch timelines.

Specify the types of supplements you plan to offer, such as vitamins, minerals,
herbal supplements, or protein powders. Include detailed financial projections,
outlining startup costs, operating expenses, revenue forecasts, and break-even
analysis.

Determine potential risks to your business, including market risks, regulatory risks,
and operational risks. Develop strategies to mitigate them.

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STEP 3:

UNDERSTAND THE LEGAL

REQUIREMENTS
Familiarise yourself with the regulations specific to dietary supplements in your
operating region(s), such as the FDA regulations in the USA or EFSA regulations in
the EU.

Ensure all product labels comply with legal requirements. This includes providing
a Supplement Facts panel, a list of ingredients, recommended usage, and any
potential allergens.

Only make health claims that are allowed by law. Misleading claims can lead to
legal actions and damage your reputation. Work with legal experts who specialise
in dietary supplements and regulatory compliance to ensure all aspects of your
business are legally sound.

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STEP 4:

CREATE BRANDING AND

PACKAGING
Choose a memorable, unique, and easy-to-pronounce brand name that reflects
your business values and appeals to your target audience. Create a distinctive logo
that visually represents your brand and is easily recognisable. Develop a catchy and
meaningful tagline.

Define the core values that will guide your business and craft a clear mission
statement that communicates your brand’s purpose and long-term goals. Establish
a consistent brand voice that aligns with your brand identity. Select a colour palette
and fonts you will use.

Create visually appealing packaging that stands out on the shelves. Consider the
preferences of your target group and legal requirements when designing it. Also
make sure it is easy to open, handle, and store.

STEP 5:

SELECT YOUR
MANUFACTURING
PARTNER
Choose a reputable manufacturer with certifications such as GMP, HACCP, and FDA
and a good track record. You have two options for getting your products – private
label and contract manufacturing.
Private label means selecting pre-existing product formulations developed
by a manufacturer and branding them under your label.
Contract manufacturing is about developing your product formulations
together with the manufacturer. Its team will help you choose the optimal
option for your brand.

Subsequently, develop a production plan with your manufacturer, including timelines

and batch sizes. Ensure the manufacturer implements rigorous quality control
processes to guarantee product safety and consistency.

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STEP 6:

MAP OUT YOUR PRICING

STRATEGY
Calculate the direct costs of producing your supplements, including raw materials,
manufacturing, packaging, and labelling. Include indirect costs such as marketing,
distribution, warehousing, and administrative expenses.

Analyse the prices of products offered by competitors in your niche and use
them as benchmarks to position your products. In addition to the pricing strategies,
it is also important to understand their value propositions and market positioning.

Understand your target audience’s willingness to pay based on demographics,

health goals, and purchasing behaviour. Assess how sensitive your target group is
to price changes. Some customers may prioritise quality over cost, while others may
be more price-sensitive.

STEP 7:

OUTLINE YOUR
MARKETING AND SALES
STRATEGY
Identify what sets your supplements apart from those offered by competitors.
Highlight unique ingredients, superior quality, or specific health benefits. Develop
a compelling brand story that resonates with your audience and builds trust.

Build a professional website optimised for search engines to increase visibility.

Create valuable content such as blogs, videos, and guides to educate and engage
your customers. Building a community on social media platforms where they are active
is also a good marketing strategy. Send email newsletters to keep them informed
about new products, promotions, and health tips.

You can sell your products on your website or popular online marketplaces like
Amazon, Shopify and eBay. Partnerships with health food stores, pharmacies, and
gyms help you sell your dietary supplements offline.

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STEP 8:

ESTABLISH
DISTRIBUTION CHANNELS
AND LOGISTICS
Maintain close coordination with your manufacturer to ensure timely production
and delivery of finished products. Implement an inventory management system to
track stock levels and ensure you have adequate supplies to meet demand.

Choose warehousing solutions that can safely store your finished products. Ensure
the facility meets any specific storage conditions required by your supplements.

Partner with reliable shipping companies to ensure timely and safe delivery of
your products to customers and retail partners. Ensure compliance with all relevant
import/export regulations if you plan to sell internationally.

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STEP 9:

FOCUS ON THE
PRE-LAUNCH
PREPARATIONS
Launch teaser campaigns on social media and through email marketing to generate
buzz. Offer pre-order options to gauge demand and secure early sales. Prepare
detailed product descriptions, FAQs, and usage guides. Develop promotional
materials such as brochures, flyers, and digital ads.

Identify potential risks that could arise during product launch, such as supply
chain disruptions, regulatory issues, or negative feedback. Develop contingency
plans to address them quickly and effectively.

STEP 10:

LAUNCH YOUR PRODUCT

Host a virtual or in-person launch event with discounts and giveaways for attendees
to introduce your product to the market. Invite media and relevant influencers to the
event to gain publicity.

If you want to encourage initial purchases, offering limited-time discounts and

promotional offers can be a good move. Ensure your retail partners are stocked and
ready to sell your product. Your product should be available on all planned online
platforms and marketplaces.

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ABOUT US
At GreenPharm, our mission is to empower individuals to lead healthier
lives through innovative nutritional products. We believe everyone
deserves access to premium-quality supplements and functional foods
that support their unique wellness goals. Contact us today to get a reliable
partner for your supplement journey.

GreenPharm was founded as a private label nutrition With 6 manufacturing lines, we can develop and
company in 2016 to support our family business in manufacture products for your brand quickly and
the health and beauty industry. We have 25 years of reliably. Our team is ready to help you develop
experience in the sale of medical devices for home supplements based on your needs. The range of
care. In 2014, we started to offer collagen supplements our products includes powders, capsules, tablets,
together with these devices and we had excellent softgels, gummies, and liquids. All ingredients we
feedback. In the following years, we have added use are manufactured to ISO-GMP standards, are EU
manufacturing of capsules and tablets to our portfolio. approved, and come from the most reputable, leading
Currently, we produce more than 400K products per manufacturers worldwide.
month.

CONTACT US
With our expert guidance and comprehensive support,
you can confidently navigate the intricacies of product
development, manufacturing, and market trends.
+421 918 111 043
Whether you’re launching a new line or seeking to
gunis@greenpharm.sk
expand your existing portfolio, we will be happy to
help you. Contact us today and make a lasting impact
in the world of supplements.

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