Kadambini Tiwari
kadambini2394@gmail.com
SOCIAL MEDIA MANAGER
Strategic Marketer with a commercial focus and over 6 years of experience in transforming diverse brands
through impactful campaigns and strong client partnerships. Expertise in end-to-end marketing strategy,
budget allocation, and ROI optimization, delivering tailored marketing solutions. Proven track record with
renowned brands (both B2B & B2C) such as Jaisalmer Gin, Magic Moments Vodka, Teacher’s Scotch
Whiskey, Big Bazaar, boAt Electronics, McCain Foods, Teknobuilt, PVR Multiplex, Hyatt Regency Hotels and
more. Eager to bring my passion and insights to drive success for your team.
KEY COMPETENCIES
Google Analytics, Hootsuite MS Suite Adobe Photoshop
Digital Ads (Google, FB, SEO, SEM InDesign, Canva
Instagram, LinkedIn etc) Influencer Marketing Slack, Trello, Monday, Hubspot
Event & Vendor Mangement E-Mail Marketing Content Creation
Schbang
WORK HISTORY Mar 2022 - Nov 2023
Senior Solutions Strategist
Spearheaded campaigns with celebrity influencers such as Shikhar Dhawan, Odean Smith, Faf Du
Plessis, Glen Maxwell, Hardik Pandya, and many more, achieving a 36% increase in social media reach
and a 41% rise in user-generated content within 3 months.
Successfully led a team of six, coordinating with the VP, cross-functional departments, vendors, and
partner agencies, resulting in a 30% increase in project efficiency.
Developed and executed product strategies and roadmaps, ensuring maximum market penetration.
Strategized, managed, and executed engaging campaigns, including technology-led AI initiatives, to
boost traffic and enhance brand awareness.
Ran targeted email and paid marketing campaigns, achieving a 25.6% increase in conversion rates.
White Pencil April 2021 - Feb 2022
Solutions Strategist
Led the execution of online and offline events for brands, overseeing all stages from strategic planning
to implementation, including the creation of print materials.
Developed and executed monthly content strategies informed by customer insights and analytical
reports, successfully achieving brand objectives.
Increased brand conversions through the application of SEO and SEM practices, leading to 27%
increase in customer engagement and sales.
Partnered with website developers to produce SEO-optimized website content, enhancing search
engine rankings and boosting organic traffic.
Ikinaki and Syrup Technologies Nov 2018 - Mar 2021
Marketing Manager and Specialist
Led the execution of online and offline events for brands, overseeing all stages from strategic planning
to implementation, including the creation of print materials.
Drove comprehensive paid marketing strategies based on data and reports that directly supported and
advanced business objectives like expanding the customer base and customer retention.
Coordinated photoshoots and promotional events for respective brands, significantly boosting brand
visibility.
Expanded community through targeted influencer outreach efforts and offline events, leading to a 28%
growth in community engagement and a 15% increase in brand advocacy.
ACCOMPLISHMENTS
Completed various google certifications related to my line of work 2024
Nyle Naturals Skin Care (AI-led campaign) feature on Social Samosa and Mad Over Marketing 2023
Excellence award for an outstanding performance in a live Project (Ikinaki) 2019
National Basketball Player (India) and Sports Captain (St. Conrad's Inter College) 2005-2012
EDUCATION
Pearl Academy
Post Graduation: Business Marketing and Merchandising 2017 - 2019
