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Lab Modules of Digital Marketing

The document outlines a comprehensive digital marketing course by Md. Sakib Uz Zaman, covering various topics such as digital marketing fundamentals, AI tools, social media strategies, and lead generation. Each week focuses on specific subtopics and objectives, providing a structured approach to learning digital marketing skills. Key areas include Facebook, Instagram, YouTube, LinkedIn marketing, and SEO fundamentals.

Uploaded by

Ashik Rahman
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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40 views5 pages

Lab Modules of Digital Marketing

The document outlines a comprehensive digital marketing course by Md. Sakib Uz Zaman, covering various topics such as digital marketing fundamentals, AI tools, social media strategies, and lead generation. Each week focuses on specific subtopics and objectives, providing a structured approach to learning digital marketing skills. Key areas include Facebook, Instagram, YouTube, LinkedIn marketing, and SEO fundamentals.

Uploaded by

Ashik Rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing

by

Md. Sakib Uz Zaman


Lab Instructor

Phone : +880 1896287005

Email : sakibzamanbusiness@gmail.com
Week Topic Subtopics Objectives

 Definition of Digital Marketing


 Importance in today's world Overview of digital marketing,
1 Introduction to Digital Marketing
 Career opportunities freelancing basics

 Basics of freelancing
 Overview of AI in marketing

Introduction to AI Tools for Digital  Content creation tools


2 AI tools for content, analytics
Marketing  Analytics tools
 Automation basics
 Practical AI use cases
 Automation in marketing
3 Advanced AI Tools for Digital Marketing Implementing AI for marketing
 AI-based customer segmentation
 Advanced analytics
 Canva interface overview
 Using templates effectively Social media design with
4 Graphic Design for Digital Marketing
 Branding principles Canva

 Social media graphics

 Facebook page creation


 Understanding insights Creating and managing
5 Facebook Marketing Strategies (Part 1)
 Audience targeting Facebook pages

 Content strategy
 Running ad campaigns
 Analyzing performance
6 Facebook Marketing Strategies (Part 2) Facebook ad management
 Engaging content strategies
 Retargeting techniques

 Profile optimization
 Types of Instagram posts Optimizing Instagram for
7 Instagram Marketing Strategies (Part 1)
 Story marketing strategies business

 Hashtag research

 Instagram analytics
8 Instagram Marketing Strategies (Part 2)  Leveraging reels - Influencer Effective Instagram strategies
marketing - Paid promotions
 Channel setup basics
 Content planning Creating and managing
9 YouTube Marketing Strategies (Part 1)
 SEO for videos YouTube channels

 Engaging with the audience

 Monetization options
 Advanced analytics
10 YouTube Marketing Strategies (Part 2) YouTube revenue strategies
 Collaboration strategies
 Ad revenue optimization

 Profile optimization
 Networking strategies
11 LinkedIn Marketing Building LinkedIn presence
 Content for LinkedIn
 Job search tips

 Introduction to tools
 Hootsuite overview Managing social media
12 Social Media Management Tools
 Buffer features platforms

 Scheduling posts effectively

 Website builders comparison


 Essential website elements Creating a personal brand
13 Portfolio Website Creation
 Optimization techniques website

 Personal branding

 Introduction to lead generation


 Effective lead magnets Generating leads through
14 Lead Generation Strategies (Part 1)
 Customer journey mapping social media

 Email marketing basics

 Conversion strategies
 CRM tools overview Effective lead nurturing
15 Advanced Lead Generation
 Landing page optimization strategies

 Tracking lead performance

 Keyword research methods


 On-page SEO techniques
16 SEO Fundamentals Implementing SEO strategies
 Content optimization - Link
building basics
 Fiverr and Upwork overview
 Gig creation tips Freelancing profile
17 Exploring Online Marketplaces
 Bidding strategies optimization

 Client communication tips

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