General Instructions :

Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

Questions no. 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark

each. 20×1=20

1. For taking the company out of losses, Ravi Kumar took over as the
Managing Director of the struggling ‘Vova Watch Company’ in January
2020. As soon as he joined, he tried to find out the reason for the
company not doing well. He found that the employees were not involved
in decision-making and they had to just follow orders, resulting in low
morale of employees.
Recognising the need for change, Ravi Kumar started on a journey to
bring back the enthusiasm and motivation of the employees. He initiated
open dialogues and encouraged them to actively participate in
decision-making. Together, they developed action plans to address the
company’s challenges regarding outdated designs and inefficient
production processes etc.
As time passed, ‘Vova Watch Company’ transformed from a struggling
enterprise to a profit making enterprise. Identify the leadership style of
Ravi Kumar :
(A) Autocratic leadership style (B) Democratic leadership style
(C) Free-rein leadership style (D) Both (A) and (B)

2. Which of the following is an element of ‘Social Environment’ ?

(A) Rates of saving and investment
(B) Expectations from the workforce
(C) The nature of relationship of our country with foreign countries
(D) Planned outlay in public and private sectors

11-66/1/1 Page 3 P.T.O.

3. Statement I : Delegation is the entrustment of responsibility and
authority to another, and the creation of accountability for
performance.

Statement II : Irrespective of the extent of delegated authority, the

manager shall still be accountable to the same extent as
before delegation.
Choose the correct option from the following :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

4. ____________ refers to doing the task correctly and with minimum cost.
(A) Effectiveness (B) Coordination
(C) Process (D) Efficiency

5. ‘Dovex’ was a large company with a renowned name in healthcare

industry, specialising in the development and production of life saving
medications and medical devices. With a strong reputation for ethical
practices, ‘Dovex’ attracted a large number of investors who had great
faith in the company’s future. This allowed ‘Dovex’ to raise capital easily
from the market whenever expansion or new projects were to be
undertaken. As a result, it could pay high dividends to the shareholders.
The factor affecting dividend decision discussed above, which allowed
‘Dovex’ to pay high dividends to the shareholders is :
(A) Cash flow position (B) Stock market reaction
(C) Legal constraints (D) Access to capital market

6. ‘‘It is a career oriented process designed to help the employees in the

progress towards maturity and actualization of their potential
capabilities.’’ Identify the process :
(A) Staffing (B) Selection
(C) Development (D) Training

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7. ‘SK Builders’ became the market leader in the designer house segment as
it was the first to recognize the need of using Artificial Intelligence in
designing houses in the changing environment of technological
advancement. This highlights the following point of importance of
business environment :
(A) It helps to identify threats and early warning signals.
(B) It enables the firm to identify opportunities and getting the first
mover advantage.
(C) It helps in tapping useful resources.
(D) It helps in improving performance.

8. In the ____________ market, prices are determined and decided by the

management of the company.
(A) Primary (B) Secondary
(C) Money (D) Stock

9. The process of estimating fund requirements of a business and specifying

the sources of funds is called :
(A) Capital structure (B) Financial planning
(C) Financial management (D) Capital budgeting

10. Statement I : A financial market facilitates the transfer of savings from

savers to investors.
Statement II : It gives savers the choice of different investments and helps
to channelise surplus funds into the most productive use.
Choose the correct option from the following :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

11. Choose the incorrect statement from the following about functions of a
Stock Exchange :
(A) Provides liquidity and marketability to new securities
(B) Ensures safety of transactions
(C) Contributes to economic growth
(D) Provides scope for speculation

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12. Online retailer ‘Bizen’ has grown to be the biggest provider worldwide in
the field of e-commerce. Its revenues are growing steadily year after year.
It owes its success to the rapid rate of digitisation and its organisational
structure. ‘Bizen’s Managing Director, Mohit makes strategic decisions
and has control over the entire organisation. In ‘Bizen’, jobs of similar
nature are grouped together into Human Resource Department,
Marketing Department, Purchase Department and Research and
Development Department. These departments are further divided into
sections and all departmental heads report to Mohit who is the
co-ordinating head. This ensures efficiency in the utilization of manpower
and minimizes duplication of efforts. The type of organizational structure
of ‘Bizen’ is :
(A) Informal organisational structure
(B) Divisional organisational structure
(C) Functional organisational structure
(D) Both (B) and (C)

13. Match the terms given in Column I with their meanings in Column II :
Column I Column II
1. Placement (i) Introducing the selected employee to other
employees and familiarising him with the rules
and policies of the organisation
2. Recruitment (ii) It refers to the employee occupying the position or
post for which he/she has been selected
3. Orientation (iii) Evaluating an employee’s current and/or past
performance as against certain predetermined
standards
4. Performance (iv) The process of searching for prospective
Appraisal employees and stimulating them to apply for jobs
in the organization
Choose the correct option from the following :
(A) 1-(i), 2-(ii), 3-(iii), 4-(iv)
(B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
(C) 1-(ii), 2-(iv), 3-(i), 4-(iii)
(D) 1-(ii), 2-(i), 3-(iv), 4-(iii)
11-66/1/1 Page 9 P.T.O.
14. Plans are prepared for a specific period of time, may be for a month, a
quarter or a year. At the end of that period, there is a need for a new plan
to be drawn on the basis of new requirements and future conditions. The
feature of planning reflected in the above lines is :

(A) Planning is futuristic (B) Planning is continuous

(C) Planning is pervasive (D) Planning is a mental exercise

15. The marketing management philosophy which uses availability and

affordability as a means to achieve the objectives is :

(A) Marketing concept (B) Selling concept

(C) Product concept (D) Production concept

16. Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its
sales :

(A) Advertising (B) Personal selling

(C) Sales promotion (D) Public relations

MEHTA SONS GARMENTS

11-66/1/1 Page 11 P.T.O.

17. Read the following statements : Assertion (A) and Reason (R). Choose the
correct alternative from the options given below :
Assertion (A) : Many enlightened business firms have set up their own
consumer service and grievance cells.
Reason (R) : The consumer has a right to file a complaint and to be
heard in case of dissatisfaction with a good or service.
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.

18. Which of the following is not a component of ‘Physical Distribution’ ?

(A) Inventory control (B) Standardisation and grading
(C) Order processing (D) Transportation

19. Beenu had a bookstore in Sabad called ‘Book-mark’. For years, the
bookstore was doing reasonably well but with the rise of digital books and
online retailers, her sales had declined. Beenu’s daughter, who had just
completed her MBA with a specialisation in marketing decided to launch
a marketing campaign to revive the bookstore. The campaign’s focus was
on the joy of reading books in physical form, the joy of turning pages and
the warm atmosphere of the bookstore. She organised story writing and
other competitions every weekend. The information of these was given to
the parents and children through television, radio, children’s magazines,
etc. Attractive prizes were offered to the winners. This increased the
footfall of the children and their parents and the bookstore soon became
popular.

The tool of communication used by Beenu’s daughter to revive the

bookstore was :

(A) Advertising (B) Personal selling

(C) Sales promotion (D) Public relations

11-66/1/1 Page 13 P.T.O.

20. ‘Best Electronics’ is led by its visionary Chief Executive Officer, Nikhil. It
has a reputation for good quality products and customer service. Nikhil
recognised the need to continually innovate and provide customers with
the latest products. He wanted the company to be the market leader in
electronics.
Nikhil knew that to realise his ambitious vision, he needed a clear and
well-defined plan that would provide broad contours of the company’s
business. His team conducted extensive market research to uncover
emerging trends, customer preferences, and potential competitors. On its
basis, a plan was prepared defining the company’s direction and scope in
the long run. On the implementation of the plan ‘Best Electronics’
became the market leader in two years. The type of plan which helped
‘Best Electronics’ to become the market leader was :
(A) Policy (B) Rule
(C) Strategy (D) Procedure

21. (a) State any three features of business environment. 3

OR
(b) State any three features of ‘Demonetization’. 3
22. Kanav, after passing out of college with specialization in renewable
energy, was determined to start a solar power plant. The venture
required heavy investment in plant and machinery and less on manual
labour. Kanav invested in the latest solar panel technology and
infrastructure and purchased the latest solar panels, inverters and
battery storage systems.
Despite the high risk and substantial investment, Kanav’s business had
good expansion possibilities. The world was increasingly moving towards
clean energy solutions, and there was a growing demand for sustainable
power sources. So, Kanav decided to create a higher capacity to meet the
anticipated demand quickly. This entailed further investment in fixed
assets which Kanav was able to arrange.
As the years passed, the solar power plant did very well and played a
pivotal role in the city’s transition towards a greener and more
sustainable future.
Identify and explain the two factors affecting the fixed capital
requirements discussed in the above case. 3

11-66/1/1 Page 15 P.T.O.

23. A renowned car company named ‘BB Motors’ was known for producing
high performance cars. They were committed to ensure that its employees
had the skills and knowledge to build these innovative
high-performance cars. To achieve this, they implemented a unique
approach for training. The company transformed a section of its factory
into what they called the ‘Learning Floor’. Actual work environment was
created by allotting a specialized space. The space was equipped with a
range of car components, tools and sophisticated car equipment identical
to those used on the factory floor, where the company’s employees would
undergo their training.

Identify and explain the method of training used by ‘BB Motors’ to ensure
that its employees had the skills and knowledge to build innovative
high-performance cars. 3

24. (a) State any three protective functions of Securities and Exchange
Board of India. 3

OR

(b) Differentiate between ‘Money Market’ and ‘Capital Market’ on any

three bases. 3

25. ‘Verfab’ was a garment manufacturing company known for its high
quality fashionable clothing. They had been in the fashionable clothing
business for the last 23 years. The company was earning enough profit
and the demand for their fashionable clothing was rising tremendously.
The company was expanding and needed to hire new talent to meet the
growing demand. They followed a comprehensive process to ensure that
they brought in the best candidates.

11-66/1/1 Page 17 P.T.O.

 The process began with a first-round evaluation of applications. The
Human Resources team carefully reviewed each candidate’s
qualifications, experience and suitability for the available positions. It
eliminated unqualified or unfit job seekers based on the information
supplied in the application forms and shortlisted 21 candidates who met
the basic requirements.

The shortlisted candidates were then asked to take a series of tests that
attempted to measure certain characteristics of individuals, ranging from
manual dexterity to intelligence to personality. These tests included
assessments of their sewing skills, attention to detail, and knowledge of
garment manufacturing processes.

15 candidates who performed well in the tests were invited for a formal
in-depth conversation with the senior staff from the design team.
Thereafter, 10 candidates were found suitable for the job position
available.

Since these 10 candidates had cleared all the above steps, ‘Verfab’
conducted verification by contacting their previous employers to confirm
the details the candidates had provided.

Thereafter, a decision was made to choose 8 candidates who were best

fitted for the roles.

Explain the steps of the comprehensive process discussed above till the
verification stage, to ensure that the company brought in the best
candidates to meet the growing demand for fashionable clothing. 4

26. (a) State any four characteristics of management. 4

OR
(b) State any four functions performed by Top Level Management. 4

27. Differentiate between ‘Delegation’ and ‘Decentralisation’ on any four

bases. 4
11-66/1/1 Page 19 P.T.O.
28. (a) Explain how the following factors affect the working capital
requirement of a business : 4

(i) Operating efficiency

(ii) Credit availed
OR

(b) Explain how the following factors affect the choice of capital
structure of a company : 4
(i) Flexibility

(ii) Cost of equity

29. Piyush is the Production Manager of a shoe company ‘Comforty’. He has

1000 workers under him in his department. Piyush booked a special
order for 300 pairs of gents shoes at an estimated cost price of < 500 per
pair plus a 20% profit margin. This order is to be completed within
10 days. After completion of the order, Piyush found out that the
production cost of one pair of shoes was < 700. He tried to find out the
reason but he couldn’t. He reported it to the Chief Executive Officer. For
this the Chief Executive Officer appointed Abhay, who was not only a
specialized Cost Accountant, but also a qualified Human Resource
Manager. After two days, Abhay reported that the set target could have
been completed by only 800 workers. This revealed that there was
overmanning in the organization. The organization was not utilizing the
human resources optimally which had led to high labour cost.

The above case highlights an important function of management. 4

(i) Identify the function of management discussed above.

(ii) State any three points of importance of the function identified in (i)
above.

11-66/1/1 Page 21 P.T.O.

30. Anuj, after a lot of research, paid ‘SS Developers’ an advance of
< 2 crore to build a lavish house for him. They promised to deliver the
property within 18 months. At the end of 18 months, Anuj asked for the
delivery of the property many times but the developer did not respond.
Anuj realized that ‘SS Developers’ was not in a position to hand over the
property to him. Anuj asked for a refund of the money with interest,

which ‘SS Developers’ refused. Anuj approached the consumer court with
his complaint.

(i) Which grievance redressal agency had Anuj approached ?

(ii) State any three reliefs Anuj is likely to get, if the consumer court is
satisfied with the complaint. 4

31. (a) Explain the following techniques of Scientific Management : 6

(i) Time study

(ii) Differential piece wage system

(iii) Motion study

OR

(b) Explain the following features of principles of management : 6

(i) General guidelines

(ii) Mainly behavioural

(iii) Formed by practice and experimentation

11-66/1/1 Page 23 P.T.O.

32. Atul Sharma was the Chief Executive Officer of a footwear company,
‘Stepone Footwear’. The company manufactured innovative and

comfortable footwear for all age groups. Atul Sharma was known for
meticulous planning. He ensured that the goals and objectives of the
company are clearly stated so that they act as a guide for deciding what

action should be taken and in which direction. Before each season,

‘Stepone Footwear’ carefully analysed market trends, customer
preferences and production schedules. This analysis enabled the company

to look ahead and anticipate changes and develop managerial responses,

wherever necessary. As a result, they were able to consistently deliver
innovative and comfortable shoes to the market.

During one season, there was a sudden surge in demand for eco-friendly
shoes. ‘Stepone Footwear’ had already planned their production for the

year with specific goals to be achieved within a specific time frame. The
managers of ‘Stepone Footwear’ did not have the flexibility to change the
plan to cope with the changed circumstances. Another shoe company

‘Eco Step’ quickly adapted and started manufacturing comfortable

eco-friendly shoes. By not being able to adjust to the rapidly changing
market, ‘Stepone Footwear’ faced inventory surplus while ‘Eco Step’

emerged as a market leader in sustainable eco-friendly footwear.

Quoting lines from the above paragraph, identify and explain two
benefits and two limitations of ‘Planning’ function of management

discussed in the above case. 6

11-66/1/1 Page 25 P.T.O.

33. Ayush and Rhea were passionate about sustainable agriculture and
healthy living. They wanted to start a business selling organic produce.
They had a small farm in a rural area where they began growing fresh
organic produce and herbs.

In the beginning, they faced challenges in marketing their organic

products. They realized that their high quality produce needed better
presentation and a strong identity to stand out in a competitive market.

They named the business ‘Earthy Store’ which indicated the products’
benefits and qualities and reflected the values of the business —
sustainablility and health. They chose a ‘logo’ that incorporated elements
of nature and used earthy colours to convey their organic commitment.
They designed and developed eco-friendly biodegradable bags and
reusable containers to courier their products to the customers. They also
added personal touch by including handwritten notes in each bag.

They also designed and developed product stickers with detailed

information about organic certification, nutritional benefits, date of
manufacture, date of expiry, etc. The stickers so developed were put on
the bags and reusable containers for customers convenience.

‘Earthy Store’ created a user-friendly website and established strong

media presence to inform potential customers about their products and
persuading them to buy the same. Within a couple of months, they had
built a loyal customer base which made them earn profits even in a
competitive environment. In a year, they were able to secure contracts
with local grocery stores and restaurants.

Quoting lines from the above paragraph, identify and explain the three
functions of marketing discussed in the above case. 6

34. (a) Give the meaning of ‘Training’. Explain the following methods of
training : (i) Apprenticeship Training, (ii) Internship Training 6

OR
(b) Explain any four points of importance of ‘Directing’ function of
management. 6

11-66/1/1 Page 27 P.T.O.

General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

Questions no. 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark

each. 20 1=20

1. esh Constructions , a construction company, decided to strictly

eir
construction sites :

NO HELMET

NO ENTRY
Identify the type of plan indicated by the above sign :
(A) Policy (B) Rule
(C) Method (D) Programme

12-66/2/1 Page 3 P.T.O.

2. Akash Mehra is the Marketing Manager of Kedanta Enterprises . He
gives orders and expects his subordinates to obey those orders.
Communication is only one-way with the subordinates only acting
according to the command given by him.
Identify the leadership style of Akash Mehra :
(A) Authoritative
(B) Participative
(C) Free-rein
(D) Pragmatic

3. From the following, choose the incorrect statement about the

importance of Directing function of management :
(A) Directing helps to initiate action by people in the organization
towards attainment of desired objectives.
(B)
a way that every individual effort s
performance.
(C) Directing facilitates introduction of needed changes in the
organization.
(D) Directing helps in estimating manpower requirements for the
organization.

4. ____________ is the process of searching for prospective employees and

stimulating them to apply for jobs in the organization.
(A) Training (B) Selection
(C) Development (D) Recruitment

5. ____________ is the process of holding securities in an electronic form.

(A) Rolling Settlement
(B) Registration
(C) Dematerialization
(D) Depository

12-66/2/1 Page 5 P.T.O.

6. Sudha and Shweta were twin sisters. After completing their education
from college, they decided to start a business. As they were Commerce
students, they knew the importance of deciding in advance what to do
and how to do . It was very challenging for them as this decision was to
guide all their future actions. While discussing the same with their
mother, they got a new idea of starting a Cloud Kitchen . Both the sisters
were very excited to start this. The idea took the shape of a concrete plan
and within a month, they were successful in starting their Cloud
Kitchen.
Identify the point of importance of planning highlighted in the above
case :
(A) Planning reduces the risk of uncertainty.
(B) Planning promotes innovative ideas.
(C) Planning establishes standards for controlling.
(D) Planning reduces overlapping and wasteful activities.

7. Match the Marketing Management philosophies given in Column I with

their main focus given in Column II :
Column I Column II
1. Production concept (i) Customers needs
2. Product concept (ii) Quality, performance and features of
product
3. Marketing concept (iii) Cu
well-being
4. Societal marketing (iv) Quantity of product
concept

Choose the correct option from the following :

(A) 1-(i), 2-(ii), 3-(iii), 4-(iv)
(B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
(C) 1-(iv), 2-(ii), 3-(i), 4-(iii)
(D) 1-(ii), 2-(iv), 3-(i), 4-(iii)

12-66/2/1 Page 7 P.T.O.

8. Read the following statements : Assertion (A) and Reason (R). Choose the
correct alternative from those given below :

Assertion (A) : Decentralization is an optional policy decision.

Reason (R) : It is done at the discretion of the top management.
Alternatives :
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.

9. Sushant was an able Project Manager at Keiro Ltd. Head,

Naveen handed over a new project to Sushant. Sushant already had
enough work in hand. So, Sushant decided to divide the work assigned to
him, among three of his subordinates. He himself kept that part of the
work which he himself could perform effectively and got his subordinates
to help him with what remained. The project got completed well in time
because of this.
The concept of management used by Sushant to complete the project
was :
(A) Delegation
(B) Decentralization
(C) Accountability
(D) Authority

10. Lack of confidence of superior in his subordinates is one of the barriers

of communication. Identify the communication barrier :
(A) Personal barrier
(B) Psychological barrier
(C) Semantic barrier
(D) Organizational barrier

12-66/2/1 Page 9 P.T.O.

11. A public issue of equity may reduce the management holding in the
company and make it vulnerable to takeover. This factor also influences
the choice between debt and equity, especially in companies in which the
current holding of management is on a lower side.
The factor affecting choice of capital structure discussed in the above case
is :
(A) Flexibility (B) Cost of debt
(C) Cost of equity (D) Control

12. Statement I : Controlling ensures that activities in an organization are

performed as per the plans.

Statement II : Controlling function of a manager is a pervasive function.

Choose the correct option from the options given below :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

13. Lens-o was started as an online eyewear company selling glasses and
contact lenses on their website. Recently, it set up a uniquely designed
offline store, so that customers can also buy their products from the
company showroom.
Which channel of distribution is used by the company :
(A) Zero level channel (B) One level channel
(C) Two level channel (D) Three level channel

14. Sunita opened her travel , 2023.

She created separate departments for reservations, hotel bookings, online
queries and payment handling. Which organisation structure is used by
Sunita :
(A) Functional structure
(B) Divisional structure
(C) Informal structure
(D) Vertical structure
12-66/2/1 Page 11 P.T.O.
15. JKSD India Ltd. fresh from kitchen
jams, ketchups, salad dressings and peanut butter, etc. They appointed
salespersons to contact prospective customers in leading malls to create
awareness about their products and develop product preferences with the
aim of making sales.
Which tool of promotion is being used by JKSD India Ltd to market its
products :
(A) Advertising (B) Personal Selling
(C) Sales Promotion (D) Public Relations

16. The selection tests which are used to measure individual s potential for
learning new skills are called :
(A) Aptitude Tests (B) Intelligence Tests
(C) Personality Tests (D) Interest Tests

17. Financial market allocates or directs funds available for investment into
the most productive investment opportunity. In doing so, it performs the
_____________ function.
(A) Creative (B) Exchange
(C) Allocative (D) Productive

18. A name, term, symbol, design, or some combination of these, used to

identify the products, goods or services of one seller or group of sellers
and to differentiate them from those of the competitors is known as :
(A) Brand (B) Trade Mark
(C) Brand Name (D) Brand Mark

19. Increase in profit earned by equity shareholders due to the presence of

fixed financial charges like interest is referred to as :
(A) Capital structure (B) Financing decision
(C) Return on Investment (D) Trading on equity

12-66/2/1 Page 13 P.T.O.

20. Which of the following is not a feature of marketing :
(A) Needs and wants
(B) Storage and warehousing
(C) Customer value
(D) Creating a market offering

21. Piyush is the Production Manager of a shoe company called Comforty .

He has 1000 workers working under him in his department. Piyush
booked a special order for 300 pairs of gents shoes at an estimated cost
price of < 500 per pair plus 20% profit margin. The order is to be
completed within 10 days. After completion of the order, Piyush found out
that the production cost of one pair of shoes was < 600. He tried to find
out the reason, but he couldn t. He reported it to the Chief Executive
Officer. The Chief Executive Officer appointed Abhay to find out the
cause. Abhay was not only a specialized Cost Accountant, but also a
qualified Human Resource Manager. After two days, Abhay reported that
the set targets could be completed with the help of only 800 workers,
which revealed that there was overmanning in the organization. The
organization was not utilizing the human resources optimally, which had
led to higher labour cost.
The above case highlights one of the points of importance of an important
function of management.
(i) Identify the function of management.
(ii) State any two points of importance of the function of management
identified in part (i), except the one discussed in the above case. 3

22. (a) Explain any three points of importance of Controlling function of

management. 3
OR
(b) Explain the relationship between Planning and Controlling
functions of management with the help of any three points. 3

12-66/2/1 Page 15 P.T.O.

23. (a) State any three regulatory functions of Securities and Exchange
Board of India. 3

OR
(b) State any three objectives of Securities and Exchange Board of
India. 3

24. After studying Entrepreneurship in Class XII, Neel completed a baking

. He set a target of
earning a modest 10% return on investment in the first year. As he was
supplying healthy bakery products, the demand kept increasing. Cakes
and Bakes became a famous bakery in a year. He now wanted to develop
a plan to define the direction and scope of Cakes and Bakes the long
run. He made a marketing plan to decide if he could charge higher price
to improve his return on investment, how to advertise the products, etc.

Quoting lines from the above paragraph, identify and explain two types
of plans discussed in the above case. 3

25. Inaya Ltd is a multinational technology company focusing on artificial

intelligence, online advertising and search engine technology. The
company is generating good profits and takes care of the well-being of its
staff.
The company offers benefits like car allowance, medical aid and
allowance for children s education to all employees above the Manager
level. It regularly contributes towards the Employees Provident Fund
and pays gratuity on retirement to its employees. Under a special
incentive scheme, the employees are offered shares of Inaya Ltd at a set
price which is lower than the market price. Each year, the company
keeps aside funds to pay one percent of base salary as bonus to its
employees. No wonder 90% of the employees would recommend working
at Ltd to a friend.
Explain four incentives being provided by Inaya Ltd to motivate their
employees for better performance. 4
12-66/2/1 Page 17 P.T.O.
26. (a) Explain Vestibule Training and Apprenticeship Program as
methods of training. 4

OR
(b) State any four advantages of internal sources of recruitment. 4

27. (a) Explain the following factors affecting the requirements of fixed
capital : 4
(i) Scale of operations

(ii) Financing alternatives

OR
(b) Explain the following factors affecting dividend decision : 4
(i) Cash flow position

(ii) Growth opportunities

28. Distinguish between Primary Market and Secondary Market on any four
bases. 4

29. Ashwin was a fashion designer. On losing his job, he decided to sell the
designer clothes online under the brand name Kogue . The garments
were made of good quality fabric with intricate designs and skilled
craftsmanship, making them expensive to produce. Realizing that the
online market is very competitive, he decided to charge a reasonable price
for the garments. The price would cover the cost of production and sale of
garments as well as give him 10% margin over and above the cost.

Identify and explain two factors affecting the price determination

discussed in the above case. 4

12-66/2/1 Page 19 P.T.O.

30. VBR Cinema an Indian multiplex cinema hall was the first to recognize
the change in consumption habits of people. It changed its food menu
from burgers, pizza, soft drinks, etc. and switched over to healthier
options like salads and smoothies, soups and anjeer-based sweets. Within
a month, the revenue of the multiplex from sale of food items doubled.
VBR Cinema , by continuously monitoring the environment and adopting
suitable business practices, was able to improve its revenues and profits
and was hopeful that it will continue to succeed in the market in the long
run too.
Identify and explain one dimension of business environment and one
point of importance of understanding the business environment
highlighted in the above case. 4
31. Nalini has an online flower and gifts retail business. She has eight
outlets in four cities of India. From November to February, during the
wedding season, the demand shoots up. She coordinates the efforts of her
staff in a conscious and deliberate manner and plans for the wedding
season demand in the month of June itself. She ensures that there is
adequate workforce and continuously monitors whether work is
proceeding according to plans. She also briefs the marketing department
in time to prepare their promotional and advertising campaigns. Thus,
her coordination with all departments of the organization begins at the
planning stage and continues till controlling. This acts as a binding force
between the departments and ensures that all action is aimed at
achieving organizational goals. As a result, Nalini is able to give a
common focus to group effort to ensure that the business is performing as
planned, year after year.
Quoting lines from the above paragraph, identify and explain four
features of an important concept of management highlighted in the above
case. 6
32. (a) Explain the following principles of Scientific Management : 6
(i) Science, Not Rule of Thumb
(ii) Harmony, Not Discord
(iii) Development of Each and Every Person to His or Her
Greatest Efficiency and Prosperity
OR
(b) Explain the following points of significance of principles of
management : 6
(i) Providing managers with useful insights into reality
(ii) Scientific decisions
(iii) Fulfilling social responsibility

12-66/2/1 Page 21 P.T.O.

33. (a) Informal
O . 6
OR
(b) Explain any four points of importance of lanning function of
management. 6

34. Ashish wanted to purchase one LCD TV for his home. He decided to go to
various stores selling electronic items to check the available varieties of
different brands. One of his friends took him to a manufacturer selling
LCD TV at almost half the price. The manufacturer described its various
features and insisted that Ashish buys the LCD TV from him. Seeing the
features, Ashish decided to buy the TV from him, even when the TV was
not having any standardisation mark on it. When Ashish asked for the
cash memo, the manufacturer discouraged him, saying that it will attract
additional tax. He further told Ashish not to worry and promised that if
there would be any problem with the TV, he would replace it
immediately. The TV started malfunctioning within a month and Ashish
asked for its replacement. The manufacturer refused to replace the LCD
TV, telling him that the problem is due to mishandling of the TV. Ashish
decided to file a complaint in the Consumer Court against the
manufacturer.

(i) Identify and explain two consumer rights discussed in the above
case.

(ii) State two consumer responsibilities that Ashish did not fulfil while
buying the LCD TV. 6

12-66/2/1 Page 23 P.T.O.

General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

Questions no. 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark

each. 20%1=20
1. ‘Bonfast Cement Ltd.’ supports 7 villages with housing facilities, schools,
safe drinking water, health and hygiene. The company sends its
employees to visit a nearby village every 15 days to provide support and
to see whether the facilities provided are being implemented on ground.
The objective which ‘Bonfast Cement Ltd.’ is trying to achieve is :

(A) Personal objective

(B) Social objective

(C) Organizational objective

(D) Economic objective

2. _______________ is concerned with designing jobs that include greater

variety of work content, require higher level of knowledge and skill, and
give workers more autonomy and providing them opportunity for
personal growth and a meaningful work experience.

(A) Job security

(B) Perquisites

(C) Employee recognition programme

(D) Job enrichment

13-66/3/1 Page 3 P.T.O.

3. Due to increasing presence of women in the workforce, ‘Kisan Mart’
comes out every Friday with big discount offers on daily use items to
attract office-going women to shop on weekends.
Which dimension of business environment is being highlighted in the
above case ?
(A) Social environment (B) Legal environment
(C) Political environment (D) Technological environment

4. To motivate its employees on one side, ‘Harshita Pearls’ rewards them

with increase in pay, promotion, recognition, etc. whereas on the other
side it stops increments, gives punishment, threatens employees so that
they may act in a desired manner.
Which feature of motivation is being highlighted in the above case ?
(A) Motivation is a complex process.
(B) Motivation is an internal feeling.
(C) Motivation can be either positive or negative.
(D) Motivation produces goal-directed behaviour.

5. ‘Mudro Infratech’ got a short-term contract for building two villas within
a period of ten months with the expectation to earn a huge amount of
profit. The Works Manager accepted this challenge and completed the
work within the given time period. The profit of the company went up by
40% due to this temporary order. The Finance Manager was aware that
the company would not earn this huge profit in the near future. So, he
decided not to increase dividend per share as earnings for the year had
gone up, but not the earning potential of the company. He also knew that
this increase in earnings was temporary in nature.
The factor affecting Dividend Decision being highlighted above is :
(A) Cash flow position
(B) Shareholders’ preference
(C) Growth opportunities
(D) Stability of dividends

13-66/3/1 Page 5 P.T.O.

6. Raunaq, while studying at the university, felt that there should be a food
joint in the university campus to provide food to students round the clock.
After passing out of college, he set up ‘Hunger Point’, a food joint with a
varied menu ranging from burgers, pizzas, street food and much more, in
the university campus. For this, he obtained necessary permissions from
the university administration. Since he was the first one to recognize the
need for a food joint for all the students in an environment where
students study day and night, it soon became a popular eating joint.
Within six months, ‘Hunger Point’ started earning good profits.

Identify the point of importance of business environment discussed in the

above case :

(A) It enables the firm to identify opportunities and get the first mover
advantage.

(B) It helps the firm to identify threats and early warning signals.

(C) It helps in assisting in planning and policy formulation.

(D) It helps in improving performance.

7. ‘Maslow’s Need Hierarchy theory’ is based on certain assumptions.

Identify the incorrect statement with respect to these assumptions :

(A) People’s behaviour is based on their needs.

(B) A satisfied need can no longer motivate a person.

(C) People’s needs are in a hierarchical order, starting from basic

needs to higher level needs.

(D) A person moves to lower level of need only when a higher level
need is satisfied.

13-66/3/1 Page 7 P.T.O.

8. Niyati is working as a teacher in a school in Mansarovar Garden. She
always tells the children at the school not to pollute the environment,
and not to throw wrappers of chips and chocolates here and there. She
always carries a bag with her to collect the wrappers and put them in the
dustbin.
By doing this, which responsibility of a consumer is she discharging :
(A) Reading labels carefully
(B) Asserting to get a fair deal
(C) Respecting the environment
(D) Being honest in the dealings

9. Choose the incorrect statement with respect to demonetization :

(A) The two largest denomination notes of < 500 and < 1000 were
demonetized with immediate effect, ceasing to be legal tender
except for buying properties.
(B) The aim of this step was to curb corruption and accumulation of
black money.
(C) It led to the tax administration channelizing savings into the
formal financial system.
(D) Restrictions were placed on the convertibility of domestic money
and bank deposits.

10. Read the following statements : Assertion (A) and Reason (R). Choose the
correct alternative from the options given below :
Assertion (A) : When the allocative function is performed well, scarce
resources are allocated to those firms which have the
highest productivity for the economy.
Reason (R) : Allocative function allocates or directs funds into their
most productive investment opportunity.
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.
13-66/3/1 Page 9 P.T.O.
11. The legal framework in India requires the manufacturers to provide
information about ingredients, date of manufacture, quantity, price,
directions for use, etc., on the label of the product.
From the following, identify the consumer right that is satisfied by the
firm by fulfilling the requirement :

(A) Right to safety

(B) Right to be informed

(C) Right to be assured

(D) Right to be heard

12. From the following, identify the one which is not a function of stock
exchange :

(A) Providing liquidity and marketability to existing securities

(B) Spreading of equity cult

(C) Ensuring safety of transactions

(D) Ensuring that there is no scope for speculation

13. Statement I : Leadership indicates the ability of an individual which

influences the behaviour of others.
Statement II : Leadership is exercised to achieve personal goals of the
leader.
Choose the correct option from the following :

(A) Statement I is true and Statement II is false.

(B) Statement II is true and Statement I is false.

(C) Both the Statements are true.

(D) Both the Statements are false.

13-66/3/1 Page 11 P.T.O.

14. Identify from the following what is depicted in the given picture :

(A) Trade Mark only (B) Brand Name only

(C) Brand Mark only (D) Both Brand Name and Brand Mark

15. In the ____________ a securities account can be opened, all shares can be
deposited in it. These can be withdrawn / sold at any time and instruction
to deliver or receive shares on behalf of the investor can be given.
(A) Primary market (B) Stock exchange
(C) Bank (D) Depository

16. Statement I : The objective of financial management is to maximize

shareholders’ wealth.
Statement II : The shareholders gain if the value of shares in the market
increases.
Choose the correct option from the following :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.
13-66/3/1 Page 13 P.T.O.
17. Most of the organizations these days have adapted themselves to
changing environment. To reach and engage with the target customers,
they started to have a strong presence on social media like Facebook,
Instagram, etc.

From the following, identify the feature of management being

highlighted :

(A) Management is a group activity.

(B) Management is a continuous process.

(C) Management is multidimensional.

(D) Management is a dynamic function.

18. Match the Levels of Management given in Column I with the functions
performed at each level given in Column II :

Column I Column II

1. Top Level Management (i) They directly oversee the efforts of

the workforce.
2. Middle Level Management (ii) They ensure that their department
has the necessary personnel.
3. Operational Management (iii) They are responsible for the welfare
and survival of the organisation.

Choose the correct option from the following :

(A) 1-(i), 2-(ii), 3-(iii)

(B) 1-(iii), 2-(ii), 3-(i)

(C) 1-(iii), 2-(i), 3-(ii)

(D) 1-(ii), 2-(iii), 3-(i)

13-66/3/1 Page 15 P.T.O.

19. ‘Panmol Dairy’ started using environment-friendly ‘Bilona’ method of
making ghee, unlike other dairies which were using modern methods
involving machines and chemicals. By doing this, ‘Panmol Dairy’ is
providing employment to hundreds of illiterate people in the rural areas.
Which objective of management is ‘Panmol Dairy’ trying to achieve :
(A) National objective (B) Personal objective
(C) Social objective (D) Economic objective

20. Which of the following statements is not highlighting the importance of

financial planning :
(A) It helps in forecasting what may happen under different business
situations.
(B) It helps in avoiding business shocks and surprises and helps the
company in preparing for the future.
(C) It provides a link between investment and financing decisions on a
continuous basis.
(D) Detailed plans of action prepared under financial planning
increases waste, duplication of efforts and gaps in planning.

21. Two ambitious friends, Sana and Mihir, having passion for creating
innovative software applications, established a tech startup named
‘Quick Solutions’. Their software was developed in such a way that it
caters to the needs of all sections. Since its inception, ‘Quick Solutions’
was earning enough revenue to cover the costs. They faced countless
challenges from competing with large and well-established companies.
But they learned from their mistakes and continuously improved their
product. Slowly, their software gained recognition for its quality and
uniqueness and the company started making profits. It was a big
incentive for Sana and Mihir for the continued successful operation of the
enterprise. Within two years, the customer base increased manifold.
Now, Sana and Mihir decided to make additional capital investment and
hired more employees. They invested in research and development and
expanded their product line to meet emerging market demands. ‘Quick
Solutions’ ultimately became the industry leader because of the tireless
efforts of Sana and Mihir.

Quoting lines, identify and state the objectives of management discussed

in the above case which ‘Quick Solutions’ seeks to achieve. 3

13-66/3/1 Page 17 P.T.O.

22. (a) Explain any three psychological barriers to communication. 3

OR

(b) ‘Directing helps in effective and efficient functioning of the

organization.’ Explain this statement by giving any three points. 3

23. Neeraj Ltd. started an airline to provide good quality air services. For the
same, he purchased ten aircrafts. Out of these, two aircrafts would be
used to train the pilots. It will help them to achieve proficiency in
handling the aircrafts before they would actually fly them.

(i) Identify and explain the method of training discussed above.

(ii) State any two advantages the pilots would get from this training. 3

24. (a) Give the meaning of ‘Contract Note’ and ‘T+2’ system in the
trading procedure in a stock exchange. 3

OR

(b) State any three regulatory functions of Securities and Exchange

Board of India. 3

25. (a) Explain the following functions of marketing : 4

(i) Customer support services

(ii) Product designing and development

OR

(b) Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion

used by the marketers. 4

13-66/3/1 Page 19 P.T.O.

26. Vibhas recently joined as a Human Resource Manager of ‘Bajanta
Enterprises’. The company had embarked on a special project for which
Vibhas had appointed twenty new employees. After the employees
underwent on-the-job training for a month and had been on the job for
some time, there was a need to evaluate their performance against
certain pre-determined standards. Not only this, ‘Bajanta Enterprises’
had to address the career related issues and promotional avenues for
their employees. Vibhas was designing activities to serve their employees’
long-term interests. By doing this, ‘Bajanta Enterprises’ had completed
the two important steps of staffing process. Identify and explain those
steps. 4

27. (a) Explain any four limitations of ‘Planning’. 4

OR
(b) Explain any four points of importance of ‘Organising’. 4

28. State any four functions performed by consumer organizations and

non-governmental organizations for protecting and promoting the
interest of consumers. 4

29. ‘Leno’ is a reputed car manufacturing company, which is going to

complete its 75 years in October 2024. The Chief Executive Officer of the
company decided to take the company to a higher level. For this he called
a meeting of all departmental heads of the company. In the meeting, the
Chief Executive Officer proposed a target to increase sales by 10% and
profits by 20% in its Platinum Jubilee year.

The Human Resource Manager estimated that an increase of

500 workers would be required to achieve the target. The Finance
Manager suggested that the company must hold adequate cash balances
for various purposes, and he will prepare a statement showing the
estimated cash inflows and outflows for this particular period.

Identify and explain two types of plans discussed in the above case. 4

13-66/3/1 Page 21 P.T.O.

30. Arushi successfully runs a bookstore ‘Children’s Delight’ catering to
children of the age group of 5 – 15 years. They have the complete range of
children’s books like activity books, colouring books, fiction and much
more. The books are of good quality and are highly appreciated by
schools, parents and children. They have 16 stores all over India, where
children can not only purchase the books, but can also come and read,
and participate in quiz competitions and experience the joy of reading.
They have their own well-managed inventory management, storage, and
warehousing to deliver books to locations all over India. The bookstore
regularly communicates the availability, features, merits, etc. of the
books to target customers and persuades them to buy the books.

Quoting lines in the situation, identify and explain the two elements of
marketing mix in addition to ‘Product’ highlighted in the above case. 4

31. (a) Explain the following techniques of Scientific Management : 6

(i) Time study

(ii) Method study

(iii) Differential piece wage system

OR

(b) Explain the following features of principles of management : 6

(i) Universal applicability

(ii) Formed by practice and experimentation

(iii) Flexible

13-66/3/1 Page 23 P.T.O.

32. (a) Explain the following factors affecting the requirement of fixed
capital of a company : 6
(i) Choice of technique
(ii) Financing alternatives
(iii) Growth prospects
OR
(b) Explain the following factors affecting choice of capital structure of
a company : 6
(i) Cost of equity
(ii) Control
(iii) Stock market conditions

33. ‘Rewton Ltd.’ was a reputed computer software company providing

unique software all over India. The turnover of the company was very
high resulting in good profits. The Chief Executive Officer, Vihaan, was
very strict and disciplined. He specified the boundaries of authority and
responsibility for achieving organizational goals. There was systematic
coordination among the various activities and specific relationships
among various job positions. The company provided facilities like a
canteen, a gym, a library, a music room, and a rest area for its employees,
which they could use during rest intervals. Using these facilities, the
employees developed friendships and discussed not only their personal,
social and emotional issues, but also the official ones.
The General Manager was of a different view. He told the Chief
Executive Officer that there was no use providing these facilities to the
employees as it is an extra financial burden on the organization on one
hand and on the other hand, it encourages groupism and whenever any
change is required in the organization, they all resist. He suggested that
they should do away with these facilities. But the Chief Executive
Officer, Vihaan, explained to the General Manager that this type of social
interaction is necessary, and is in the best interest of the organization.
These interactions among people at work give rise to a network of social
relationships among employees and have many benefits.
(i) Identify and explain the type of organisation whose existence the
Chief Executive Officer felt was necessary.
(ii) State any two advantages and two disadvantages of the type of
organization identified in (i) above. 6

13-66/3/1 Page 25 P.T.O.

34. Nishtha runs a chain of famous restaurants, ‘Indian Kitchen’, in different
parts of Delhi. The restaurant chain was known for good quality food and
quick service. ‘Indian Kitchen’ was generating good revenue and had
goodwill in the market. Nishtha would take a weekly report from all the
Restaurant Managers and take necessary action to resolve the problems,
if any. Nishtha noticed a sudden decline in sales in one of the
restaurants. She questioned the Restaurant Manager who mentioned
that the restaurant is seeing a gradual decrease in the number of
customers, but could not provide a clear explanation for it. So, Nishtha
formed a team to find out the causes of the declining customers as this is
the key area for restaurant business and is critical to the success of
business. By doing this, Nishtha is performing a step of the process of a
function of management.
(i) Identify and explain the function of management discussed above.
(ii) Explain the step of the function identified in (i) above, followed by
Nishtha to find out the causes of declining revenue.
(iii) Explain the step Nishtha will take after she gets the report from
the team formed to find out the causes of declining revenue. 6

13-66/3/1 Page 27 P.T.O.

General Instructions :

Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to the questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to the questions carrying 4 marks may be in about 150 words.
(vi) Answers to the questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

1. A multinational sweets and snacks company had been into catering

business for the last many years. To add to its prospects and to grow in
the long run, it wants to increase its sales volume, the number of products
and capital investment.
The organisational objective of management it seeks to achieve is : 1
(A) Survival
(B) Profit
(C) Growth
(D) Corporate Social responsibility

2. With respect to levels of management choose the incorrect statement from

the following : 1
(A) Operational level management is responsible for maintaining safety
standards in the organisation.
(B) At middle level management, managers ensure that their
department has the necessary personnel.
(C) Chief Executive officer at Top Level management is responsible for
all activities of first line managers.
(D) Top level management is responsible for all the activities of the
business and for its impact on the society.

66/4/1/R4PSQ/21 Page 3 P.T.O.

3. ‘Merely allocating work is not enough. Each individual should also know
who be has to take orders from and to whom he is accountable’. 1
The above statement is related to one of the steps of organising
process. Identify the step from the following :
(A) Identification and division of work
(B) Departmentalisation
(C) Assignment of duties
(D) Establishing authority and reporting relationship

4. ______ is the step in the controlling process where standards may have
to be revised in case the deviation can not be corrected through
managerial action. 1
(A) Setting Performance Standards
(B) Measurement of Actual performance
(C) Comparing Actual Performance with standards and analysing deviations
(D) Taking corrective action

5. Read the following statements Assertion (A) and Reason (R). Choose the
correct option from the given options.
Assertion (A) : Amount of Earnings is a major determinant of the
decision about dividend. 1
Reason (R) : Dividends are paid out of current and past earnings.
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is correct
explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true but Reason (R) is not the
correct explanation of Assertion (A).
(C) Assertion (A) is true but Reason (R) is false.
(D) Assertion (A) is false but Reason (R) is true.

66/4/1/R4PSQ/21 Page 5 P.T.O.

6. ‘It is a process that allocates or directs funds available for investment into
their most productive instrument opportunity’. 1
This is known as :
(A) Financial planning (B) Financial Intermediation
(C) Allocative function (D) Capital budgeting

7. Which of the following is NOT a feature of ‘Directing’ function of

management ? 1
(A) Directing initiates Action.
(B) Directing takes place at every level of management.
(C) Directing ensures that activities are performed as per plans.
(D) Directing flows from top to bottom.

8. Which of the following is an advantage of Informal organisation ? 1

(A) It provides stability to the organisation because behaviour of
employees can be fairly predicted since there are specific rules to
guide them.
(B) It leads to effective accomplishment of goals by providing a
framework for the operations to be performed.
(C) It enhances the employee’s job satisfaction since it gives them a
sense of belongingness in the organisation and allows them to find
like minded people.
(D) It helps in avoiding duplication of efforts as there is no ambiguity in
the role that each member has to play.

9. ‘Marbury biscuits’ launched its new range of oat cookies in three varieties.
They decided to distribute free samples of their biscuits in schools as a
part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’ : 1
(A) Advertising (B) Personal Selling
(C) Sales Promotion (D) Public Relations

66/4/1/R4PSQ/21 Page 7 P.T.O.

10. ______ is the process by which a manager synchronises the activities of
different departments. 1
(A) Management (B) Planning
(C) Co-ordination (D) Directing

11. Match the functions of Securities and Exchange Board of India given in
Column-I with their headings given in Column-II : 1
Column-I Column-II
A. Training of intermediaries of securities (i) Regulatory function
markets
B. Regulation of takeover bids by companies (ii) Protective function
C. Controlling insider trading and imposing (iii) Development function
penalties for such practices
Choose the correct alternative :
(A) A(ii); B(iii); C(i) (B) A(i); B(ii); C(iii)
(C) A(iii); B(i); C(ii) (D) A(iii); B(ii); C(i)

12. Lyka Ltd. launched its new range of herbal shampoos at the beginning of
the year. As per legal framework, Lyka Ltd. provided the name and
address of the manufacturer, the weight, manufacturing date, expiry date,
maximum retail price etc. on the package and label of the herbal
shampoo. 1
The consumer right highlighted above is :
(A) Right to choose (B) Right to be informed
(C) Right to consumer education (D) Right to safety

13. Statement – I : Business Environment is dynamic as it differs from

country to country. 1
Statement – II : Business Environment is largely uncertain as it is very
difficult to predict future happenings.
Choose the correct option from the following :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the statements are true.
(D) Both the statements are false.
66/4/1/R4PSQ/21 Page 9 P.T.O.
14. Which of the following is NOT a feature of demonetisation ? 1
(A) It leads to creation of a less-cash or cash-less (free) economy i.e.
channeling more savings through the formal financial system and
improving tax compliance.
(B) It is interpreted as a shift on the part of the government indicating
that tax evasion will no longer be tolerated or accepted.
(C) It is viewed as a tax administration measure.
(D) It led to tax administration channelising savings away from the
formal financial system.

15. Samaira and her friend, Sana wanted to watch a movie over the weekend.
They booked the movie tickets online and chose the seats as per their
preference at the click of a button at the desired movie hall. Now going to
theatre for booking of tickets is no longer required.
The dimension of business environment reflected in the above para is : 1
(A) Political environment (B) Social environment
(C) Legal environment (D) Technological environment

16. Payal was working in a Multinational company. Her father gifted her a
smart phone worth ` 40,500 on her birthday. The mobile phone was
purchased by her father from his friend’s shop. After few months, the
mobile phone started creating problems. Payal tried to contact the
manufacturer many times but he did not respond. Ultimately Payal
decided to file a complaint against the manufacturer. The appropriate
grievance redressal machinery where Payal can file a complaint is : 1
(A) District Forum/Commission (B) State Commission
(C) National Commission (D) Supreme Court

17. ______ is the process of holding securities in electronic form. 1

(A) Financial Intermediation (B) Dematerialisation
(C) Allocative function (D) Mobilisation of securities

66/4/1/R4PSQ/21 Page 11 P.T.O.

18. Rajat was carrying on a business of manufacturing plastic disposables like
plastic plates, plastic cups and plastic straws. He heard about the
upcoming ban on single use plastics. He was able to identify this external
environmental trend which could hinder his firm’s performance. So he
took action and shifted to manufacturing the plates, cups and straws from
bamboo and palm leaves. As a result, his business not only survived but
was able to generate profit.
The point of importance of Business Environment highlighted above
is : 1
(A) It enables the firm to identify opportunities and getting the first
mover advantage.
(B) It helps the firm to identify threats and early warning signals.
(C) It helps in tapping useful resources.
(D) It helps in assisting in planning and policy formulation.
19. Statement – I : That part of a brand which can be spoken is called a
brand name. 1
Statement – II : That part of the brand which is given legal protection is
called Trademark.
Choose the correct option from the following :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the statements are true.
(D) Both the statements are false.
20. The picture given below is the package of a perfume bottle : 1

Identify the level of packaging of the box shown above :

(A) Primary package
(B) Secondary packaging
(C) Transportation packaging
(D) Both (A) and (B)
66/4/1/R4PSQ/21 Page 13 P.T.O.
21. Three friends, Aman, Ashish and Ashi after completing their MBA from a
reputed management institute, formed a start up named ‘Solutions’. The
goal of the start up was to make a social and environmental impact
through its services. ‘Solutions’ supports social business ideas to improve
living conditions in slums of Mumbai. As all the three friends are
specialised in social work, they adopted three different slums of Mumbai
and started educating the slum dwellers in their own creative manner.
Aman used ‘playway method’, Ashish used ‘music’ as a method of learning
while Ashi used ‘activity based method of learning’. They used basic
knowledge in their unique manner and were able to educate the slum
dwellers.
It implies that skillful and personal application of acquired knowledge
varies from individual to individual in achieving desired results. 3
(a) Identify and state the nature of management discussed in the above
case.
(b) Quoting lines from the above para, state any two features of nature
of management identified in (a) above.

22. (a) Explain the following as factors affecting ‘Financing Decision’ : 3

(i) Fixed operating costs and
(ii) Cash flow position of the company
OR
(b) State any three points of difference between ‘Primary Market’ and
‘Secondary Market’. 3

23. The rapid changes having taken place in the society have created pressure
on organisations to readapt its products, type of jobs required and type of
skills necessary to complete these jobs. To keep up pace with the rapid
changes in the business environment, ‘Suzon cars’, a company
manufacturing automobiles for the last thirty years decided to start
manufacturing electric cars with Artificial Intelligence technology. With
the introduction of Artificial Intelligence, the company had to improve the
knowledge and skills of its employees. They wanted that all their
employees improve their performance on the current job and are prepared
for any intended job in future. This way they would not only be able to
increase their knowledge and skills but would also improve their
performance. By doing this, the organisation too would get various
benefits. 3
(a) Identify the concept discussed above which would help the employees
to do the job in a better way using Artificial Intelligence Technology.
(b) State any five benefits of the concept identified in (a) above to the
organisation.
66/4/1/R4PSQ/21 Page 15 P.T.O.
24. (a) ‘Planning and controlling are inseparable twins of management’.
Explain with the help of any three points. 3
OR
(b) Explain ‘Critical point control’ and ‘Management by exception’ as
discussed in the controlling process. 3

25. (a) State any four features of directing function of management. 4

OR
(b) Explain the following ‘Semantic barriers’ to communication : 4
(i) Technical jargon
(ii) Body language and gesture decoding

26. (a) Explain the following steps of the selection process : 4

(i) Selection Tests
(ii) Employment Interview
OR
(b) State any four points of importance of ‘Staffing’ function of
management. 4

27. ‘Shanta Enterprises’ was in the business of manufacturing solar panels

for the last fifteen years. With their expertise now they were able to
manufacture good quality solar panels at lower cost. As a result ‘Shanta
Enterprises’ was flooded with orders and was able to generate a good
profit margin.
To motivate the employees the company decided to compensate some
of them for their hard work. Arvind and Yogesh, who were working on
contract basis, were absorbed permanently in the company. Both were
happy as now there was stability about their future income. Ekta, a
regular employee of the company, working as Research and Development
Head, was awarded the ‘Best Employee of the year Award’. 4
(a) Identify and explain the incentives given by Shanta Enterprises to
its employees.
(b) State the needs of the employees being met by such incentives as per
Maslow’s Need Hierarchy Theory.
66/4/1/R4PSQ/21 Page 17 P.T.O.
28. Explain the following factors affecting the working capital requirements
of a company : 4
(a) Level of competition
(b) Inflation

29. Nishi had gone to a grocery store to make routine purchases. On reaching
home, as she took out Binx tomato chips packet from the bag to give it to
her son, she felt that it was underweight. She checked its weight on the
kitchen weighing scale and found that it weighed 60 grams whereas the
label on the chips packet mentioned the weight of the packet as 100
grams. She approached the manufacturer and complained about it. The
manufacturer offered her a gift hamper and requested her not to disclose
this to anyone. Nishi refused to accept the gift hamper and took the issue
to a redressal agency.
(a) State two responsibilities discharged by Nishi, as a consumer, in the
above case.
(b) State any two reliefs which can be granted to Nishi, if the consumer
court is satisfied with the genuineness of the complaint. 4

30. Kaysons Ltd. was a reputed company manufacturing automotive parts for
electric vehicles. As the demand for the electric vehicles grew, Kaysons
Ltd. needed more capital to keep up with the demand for automotive
parts. Atul, the Finance Manager of Kaysons Ltd. suggested that the
company should raise funds through a public issue of shares as the stock
market was bullish. The Chief Executive Officer fully understood that this
process of raising funds would not only reduce the managements’ holding
in the company but would also require considerable expenditure. Even
then he agreed with the Finance Manager and the public issue of shares
was made complying with the guidelines of Securities and Exchange
Board of India.
Identify and state four factors affecting choice of capital structure being
discussed above. 4

66/4/1/R4PSQ/21 Page 19 P.T.O.

31. (a) Explain the following types of plans : 6
(i) Strategy
(ii) Method
(iii) Budget
OR
(b) Explain the following limitations of planning function of management : 6
(i) Planning may not work in a dynamic environment.
(ii) Planning leads to rigidity.
(iii) Planning is time consuming.

32. Ankur Sachdeva did his MBA from ITB University. He decided to apply
his knowledge of scientific management in the fast food restaurant chain
‘Coffee Bean’ set up by him. This restaurant was providing burgers, fries,
shakes etc. as a part of its menu. 6
Now a days people are quality conscious, so he was using
standardised raw materials, processes, methods, working conditions,
machinery etc. The objective was to establish standards of excellence. By
doing this he was not only able to reduce the cost but was also able to
provide new varieties of burgers, fries and shakes leading to increased
turnover.
Ankur Sachdeva also believed that there was only one best method
to maximise efficiency. As a result he developed best way of grilling
burgers, cooking fries and preparing shakes. His main objective was to
maximise the satisfaction of customers, which he was able to achieve.
Not only to learn the best way of doing a job, but to perform their
tasks efficiently, ‘Coffee Bean’ regularly invests in training and
development programmes to equip employees with the necessary skill and
knowledge. ‘Coffee Bean’ believed that efficient employees will produce
more and earn more. This will ensure their greatest efficiency and
prosperity for both company and workers.
The above case highlights the use of Scientific principles and
techniques by ‘Coffee Bean’. Explain any one such principle and two
techniques.

66/4/1/R4PSQ/21 Page 21 P.T.O.

33. (a) Explain the following functions of marketing : 6
(i) Marketing Planning
(ii) Branding
(iii) Pricing
OR
(b) Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as
elements of promotion mix. 6

34. Preeti started her own cooking channel on Youtube ‘Mood Art’. As her
subscribers increased, she was not in a position to manage everything on
her own. She hired Rahul and Riya to help her with filming, editing,
lighting and content research. She granted authority to them to operate
within prescribed limits. She was thus, able to use her time on high
priority activities like developing new recipes and content development
etc. As a result, Rahul and Riya were given opportunities to develop and
exercise initiative. Preeti was now able to focus on objectives and meet the
target of achieving a subscriber base of one million in six months.
(a) Identify the concept of management used by Preeti to focus on
objectives of her business and meet her targets.
(b) Explain any five point of importance of the concept identified in (a)
above. 6
__________

66/4/1/R4PSQ/21 Page 23 P.T.O.

 Series RR5SP/5 SET~1

Q.P. Code 66/5/1

Roll No.
 -   - 
-    
Candidates must write the Q.P. Code
on the title page of the answer-book.

NOTE :
(i)       -    23  
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Please check that this question paper contains 34 questions.
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 
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written on the title page of the answer-book by the candidate.
(iv)
Please write down the serial number of the question in the answer-
book before attempting it.
(v)  -     15        -     10.15
    10.15   10.30     -      
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15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
candidates will read the question paper only and will not write any answer
on the answer-book during this period.

BUSINESS STUDIES
{ZYm©[aV g‘¶ : 3 KÊQo A{YH V‘ A§H : 80
Time allowed : 3 hours Maximum Marks : 80

66/5/1/RR5SP/22 222 A Page 1 P.T.O.

 ENGLISH VERSION
General Instructions :

Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to the questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to the questions carrying 4 marks may be in about 150 words.
(vi) Answers to the questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

1. ‘Vanguard Inc.’, a company manufacturing footwear for men, women and

children has been earning consistent profits for the last many years. It has
a democratic style of working. Workers are encouraged to develop and carry
out plans for improvement in the organisation. Varun who is working in
the production department gave a suggestion which resulted in 10%
reduction in the cost of production of shoes. He was rewarded for his
suggestion. Identify the principle of management followed by ‘Vanguard
Inc.’ in the above case : 1
(A) Esprit De Corps
(B) Subordination of Individual Interest to General Interest
(C) Initiative
(D) Equity

2. ‘Child-O’ is a garment manufacturing company which makes clothes with

unique and stylish designs for children. Naisha was working as the
Human Resource Manager with ‘Child-O’. Inspite of good pay and many
other benefits offered, the company is facing problem of high turnover of
its employees. Naisha tried to find out the reason but could not. She
appointed a person with the permission of the Chief Executive Officer to
find out the reason. It was found that other organisations were giving
more autonomy and authority to their employees which made them feel
that their jobs were important.

66/5/1/RR5SP/22 Page 2
 This was attracting the employees of ‘Child-O’ to other organisations. The
incentive which attracted the employees of ‘Child-O’ to other
organisations is : 1
(A) Employee Recognition programmes
(B) Employee Participation
(C) Career Advancement Opportunity
(D) Employee Empowerment

3. ‘Since business environment consists of numerous interrelated and

dynamic conditions or forces which arise from different sources, it
becomes difficult to comprehend at once what exactly constitutes a given
environment’. Thus it is relatively easier to understand the environment
in parts but difficult to grasp in its totality. Identify the feature of
business environment highlighted above : 1
(A) Uncertainty (B) Complexity
(C) Relativity (D) Dynamic nature

4. Naman and Vineet were childhood friends and both were working in
‘Sunshine Crockery.’ Naman was working as the Chief Executive Officer
while Vineet was the Production Manager. They would generally discuss
company related issues over lunch-time or while travelling together.
The company had recently received an order for supply of 5,000
dinner sets from Shaurya Hotel. It was an unexpected order and would
increase the revenue of the company. This order was communicated by
Naman to Vineet over intercom. Vineet executed the order within the
given time period. For this, he was appreciated by Naman.
The type of communication used by Naman to communicate the order to
Vineet was : 1
(A) Formal Communication (B) Informal Communication
(C) Online Communication (D) Visual Communication

5. Statement-I : The basic function of a Stock Exchange is the creation of a

continuous market where securities are bought and sold.
Statement-II : The Stock Exchange provides both liquidity and easy
marketability to already existing securities in the market.
Choose the correct option from the following : 1
(A) Statement-I is true and Statement-II is false.
(B) Statement-II is true and Statement-I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.
66/5/1/RR5SP/22 Page 3 P.T.O.
6. As per Plastic Waste Management Rule 2022, single use plastic items
were prohibited in Delhi from 1st July, 2022. The dimension of business
environment referred to here is ________. 1
(A) Economic environment (B) Legal environment
(C) Technological environment (D) Political environment

7. Statement-I : Motivation can be either positive or negative.

Statement-II : Motivation is a complex process as the individuals are
heterogeneous in their expectations, perceptions and reactions.
Choose the correct option from the following : 1
(A) Statement-I is true and Statement-II is false.
(B) Statement-II is true and Statement-I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

8. Navya went to a supermarket for grocery shopping. She bought one kg of

bajra flour from the supermarket. On reaching home when she opened the
packet she found worms inside it. She was disappointed and told her son
about the same. Her son asked her to check the label. When she checked
the label of the packet, she found that bajra flour was stale and beyond
the expiry date. She approached the sales-person at the supermarket who
replaced the bajra flour immediately. When she thanked the sales-person,
she was told that it was the policy of the supermarket to satisfy the
customers. He further told that satisfied customers not only lead to repeat
sales but they also provide good feedback to prospective customers which
helps in increasing the customer base of business. Identify the point of
importance of consumer protection from the point of view of the
supermarket which is helping them to increase the customer base : 1
(A) Long term interest of the business (B) Moral justification
(C) Social responsibility (D) Government intervention

9. Which of the following is not an element of social environment ? 1

(A) Composition of family
(B) Consumption habits
(C) Rates of saving and investment
(D) Educational system and literacy rates

66/5/1/RR5SP/22 Page 4
10. Read the following statements :
Assertion (A) and Reason (R). Choose the correct alternative from those
given below :
Assertion (A) : Availability of leasing facilities may reduce the funds
required to be invested in fixed assets thereby reducing the fixed
capital requirements.
Reason (R) : When an asset is taken on lease, the firm pays lease rentals
to use it and avoids to invest huge sums required to purchase it. 1
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true but Reason (R) is not the
correct explanation of Assertion (A).
(C) Assertion (A) is true but Reason (R) is false.
(D) Assertion (A) is false but Reason (R) is true.

11. Match the terms given in Column-I with their meaning in Column-II.
Column-I Column-II
a. Trademark (i) A name, term, sign, symbol, design or some
combination of them used to identify the
products and differentiate them from the
competitors.
b. Brand name (ii) A brand or a part of the brand that is given
legal protection.
c. Brand (iii) That part of the brand which can be
recognised but which is not utterable.
d. Brand mark (iv) That part of the brand which can be
spoken.
Choose the correct option from the following : 1
a b c d
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (i) (iv)
(C) (ii) (iv) (i) (iii)
(D) (ii) (i) (iv) (iii)
66/5/1/RR5SP/22 Page 5 P.T.O.
12. ‘Kanand Ltd.’ is an automobile manufacturing company started in 2014
under ‘Make in India’ initiative of the Government of India. Expecting
higher growth in future, it developed higher capacity in the current year
taking advantage of the subsidies provided by the government. This would
enable ‘Kanand Ltd.’ to meet anticipated higher demand quickly, For this,
‘Kanand Ltd.’ invested large amounts in fixed assets leading to higher
requirements of fixed capital. Identify the factor affecting fixed capital
requirements which ‘Kanand Ltd.’ kept in mind to meet higher
anticipated demand quicker. 1
(A) Scale of operations (B) Nature of business
(C) Diversification (D) Growth prospects

13. Many reputed business organisations keep a database of unsolicited

applicants in their offices. Such job seekers can be a valuable source of
manpower. A list of such job seekers can be prepared and can be screened
to fill the vacancies as they arise. The source of recruitment discussed
above is : 1
(A) Direct recruitment (B) Casual callers
(C) Labour contractors (D) Campus recruitment

14. Identify from the following – what is shown in the picture of refrigerator
given below ? 1

Refrigerator
(A) Brand name (B) Brand mark
(C) Trademark (D) Label

66/5/1/RR5SP/22 Page 6
15. Which of the following is NOT a factor affecting ‘financing decision’ ? 1
(A) Fixed operating costs (B) Cash flow position
(C) Control considerations (D) Diversification

16. For holding securities in an electronic form, the investor has to open a
demat account with an organisation called _________. 1
(A) Depository
(B) Securities and Exchange Board of India
(C) Stock Exchange
(D) Mutual Fund

17. __________ means doing the task correctly and with minimum cost. 1
(A) Efficiency (B) Effectiveness
(C) Management (D) Coordination

18. Which of the following is the function of Top level management ? 1

(A) They ensure that their department has the necessary personnel.
(B) They interact with the actual work force and pass on instructions of
the middle management to the workers.
(C) They co-operate with other departments for smooth functioning of
the organisation.
(D) They analyse the business environment and its implications for the
survival of the firm.

19. The activities involved in managing the enterprise are common to all
organisations whether economic, political or social. Identify the feature of
management : 1
(A) Management is multidimensional.
(B) Management is all pervasive.
(C) Management is a continuous process.
(D) Management is a dynamic function.

20. Choose the incorrect statement about ‘Money market’ : 1

(A) The main instruments traded in this market are Treasury bills,
Trade bills, Commercial paper and Certificates of deposit.
(B) In this market, transactions entail huge sums of money as the
instruments are quite expensive.
(C) Participation in this market is by and large undertaken by
institutional participants such as the Reserve Bank of India, banks,
financial institutions and finance companies.
(D) It deals in medium and long term securities.

66/5/1/RR5SP/22 Page 7 P.T.O.

21. ‘Cortico Fabrics’ was started by Ashish in 2001 to sell bed sheets, towels,
comforters, pillows, cushions, bath mats etc. It is now a famous name and
its branches are across India. To manage the work all over India, it has
eight teams-two each for North, South, East and West India. Ashish
spends a considerable amount of time to develop an orderly pattern of
group efforts among different teams and to secure unity of action in
pursuit of a common purpose.
To ensure suitable allocation of tasks to the various members of the teams
and to see that the tasks are performed with harmony among the
members, he tries to balance the different teams at different locations.
(a) Identify and explain the concept of management discussed in the
above para.
(b) Also, explain any one point of importance of the concept identified in
(a) above. 3

22. State any three points of importance of staffing function of management. 3

23. ‘Caro’, a car manufacturing company was manufacturing high cost, good
quality luxury cars. For the last few years, the company was not earning
good profits as the demand for the cars was very low.
Chief Executive Officer of the company, Piyush had a meeting with
the Production and Sales Managers to discuss how to increase the revenue
of the company. They found that nowadays instead of purchasing luxury
cars people prefer to have such cars on rental basis. So they decided to
start ‘Car rental service’. The Production Manager also suggested that as
these cars were sophisticated and each spare part was very costly it would
be better to provide these cars for rental service along with trained drivers
so that there would be less wear and tear. Piyush agreed and a training
unit was started. Two of the available cars were used for training the
drivers. People were very happy as they were getting these cars on rental
basis with trained drivers. The idea was a big hit and the company was
able to surpass its profit targets of the last 20 years.
(a) Identify and explain the method of training given by ‘Caro’ to its
drivers.
(b) Also, state any two advantages the drivers will get after this
training. 3

24. State any three protective functions of ‘Securities and Exchange Board of
India’. 3

66/5/1/RR5SP/22 Page 8
25. Kewalram started a sweets shop ‘Karamati Sweets’ in 1950. The sweets
were famous all over India for their good quality and people would come
from far and wide to purchase sweets from him. As he grew old, he could
no longer run the shop. So, he sold the shop to one of his neighbours
‘Bholaram’. After a few months, to further increase the revenue,
‘Bholaram’ started engaging in unfair trade practices like using
adulterated khoya and paneer. He thought that no one would know about
it as ‘Karamati Sweets’ had a good image in the eyes of the people.
Slowly, people started falling sick after consuming sweets purchased
from ‘Karamati Sweets’ but they did not know where to go and to whom to
complain. Raghav, a resident of the village had recently completed his
studies. He was also a member of a non-governmental organisation. ‘Meri
Voice’. He felt that the villagers should be made aware about the rights
and reliefs available to them. He started creating awareness about
consumer rights among the villagers to protect their interest through a
series of talks and presentations in the village.
(a) Identify and explain the consumer right discussed in the above para.
(b) Also, identify and explain the consumer right violated by ‘Bholaram’
in the above case. 4

26. A Business Process Outsourcing centre, ‘Chromosome’ which deals in

conversion of voice reports dictated by physicians and other healthcare
providers into text format has 40 employees. They ensure that their
employees are well versed in at least one foreign language and one Indian
language. The employees are also given the required training to ensure
that the reports are processed correctly as they are the backbone of the
patients’ medical history. On frequent complaints about some of its
employees, it was observed that they were facing problems in decoding the
message as they were not very proficient with the language in which the
voice message was received. As a result, they would make mistakes
causing different meaning to the message. Not only this, sometimes there
were technical words used in voice reports, the actual meaning of which
was also not understood by the employees. Due to this, ‘Chromosome’ was
slowly losing its business to competitors.
The above case highlights two communication barriers. Identify and
explain these barriers. 4

66/5/1/RR5SP/22 Page 9 P.T.O.

27. (a) State any four limitations of planning. 4
OR
(b) Explain the following types of plans :
(i) Strategy
(ii) Procedure 4

28. Differentiate between ‘Production concept’ and ‘Marketing concept’ of

marketing management philosophies on the basis of :
(a) Meaning (b) Main focus
(c) Means (d) Ends 4

29. Inspired by the success of Chandrayaan-3, the Chief Scientist at ‘Space

Rover’ a private research group, decided to send some innovative ideas
regarding the mission to the Chief Scientist of Chandrayaan-3.
The Chief Scientist at ‘Space Rover’ formed four groups for the same. As it
was an intellectual activity of thinking rather than doing, these four
groups started` interacting with each other and friendships developed. On
the basis of their interaction and friendship, some members from each
group formed ‘Entertainment Through Reading’ group which showed
conformity in terms of their interest. ‘Entertainment Through Reading’
group had no written rules, was unstable in form and scope and had no
fixed lines of communication. The members of this group enhanced the
morale of each other, enjoyed drinking coffee together, read books, served
different issues of their work areas and provided support to each other.
Ultimately this group developed some innovative ideas which were sent
by ‘Space Rover’ to the Chief Scientist of Chandrayaan-3. Though this
group was formed for recreation but it contributed towards fulfillment of
organisational objectives.
(a) Identify and explain the type of organization which emerged as
‘Entertainment Through Reading’.
(b) State any three advantages of the type of organisation identified in
(a) above. 4

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30. (a) Explain the following functions of marketing :
(i) Product Designing and Development.
(ii) Standardisation and Grading 4
OR
(b) Explain the four important elements of marketing mix. 4

31. (a) Explain the following characteristics of Principles of Management :

(i) General guidelines
(ii) Flexible
(iii) Cause and effect relationship 6
OR
(b) Explain the following techniques of Scientific Management :
(i) Method Study
(ii) Differential Piece Wage System
(iii) Fatigue Study 6

32. (a) Explain the following factors affecting the working capital
requirements of a business :
(i) Operating efficiency
(ii) Credit availed
(iii) Level of competition 6
OR
(b) Explain the following factors affecting the dividend decision of a
company :
(i) Stability of dividends
(ii) Contractual constraints
(iii) Stock market reaction 6

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33. The G20 Summit was organised in India. The government left no stone
unturned to make G20 summit a success.
At the higher level, the work to be performed was identified and grouped
to enable people to work most effectively together for accomplishing
objectives. This involved building infrastructure, beautification of the city,
hospitality, security arrangements etc. Duties were assigned to different
job positions which led to establishment of clear relationships. This helped
in creating a hierarchical structure and in co-ordination amongst all
working for the summit.
(a) Identify and explain the function of management discussed in the
above para.
(b) Explain any four points of importance of the function identified in
(a) above. 6

34. ‘Memo Builders’ was constructing a five star hotel for a leading hotel
chain. The hotel had to be given possession by next year but the
construction of the hotel was running six months behind schedule. The
Chief Executive Officer of ‘Memo Builders’ was concerned as Memo
Builders was known for its quality and timely completion of projects. He
asked Nitin, the senior of the Project Head for a thorough investigation.
Nitin investigated and reported to the Chief Executive Officer that inspite
of huge absenteeism of workers, additional workers were not called. Nitin
also reported to the Chief Executive Officer that three of the ten machines
being used by the workers were defective. Nitin ordered for repair of the
machines and asked the Project Head to appoint additional workers with
attractive wages to ensure that the deadline is met.
(a) Identify the function of management. Quoting the lines from the
above para, explain the steps of the process of the function of
management discussed.
(b) Also explain any two points of importance of the function of
management identified in (a) above. 6
__________

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