HOLY CHILD COLLEGE OF DAVAO
Brgy. Sto. Nino, Green Meadows Subdivision, Davao City
Green Meadows Campus
A Business Plan for
FRESH BITE
1
Members:
Carl Jacob Crave
Alliah Jalbuena
Feby Joy Quiapo
Jill Nacario
Lorraine Gamil
Keena Lian Gucor
Sofia Monica Gerardo
Francis Villaraza
Gian Carlo Sarren
Tamarra Octavo
2
TABLE OF CONTENT Page Number
Executive Summary……………………………………………… 4-5
Business Description……………………………………………. 6
Marketing Plan…………………..………………………………… 7
Operational Plan………………………………………………….. 8
Management Plan………………………………………………… 9
Financial Plan……………………………………………………... 10
Capital Budget……………………………………………………. 11-12
Appendix…………………………………………………………… 12
3
EXECUTIVE SUMMARY
Business Concept:
Ever wanted something to munch on? But wouldn’t want a full meal? Light snacks are
perfect if you’re looking for a quick bite and a refreshing taste of flavour! This business
concept helps create the tastiest and freshest snacks for people to gather around and
enjoy, make a neat presentation, and keeping its prices friendly for everyone, while still
maintaining its flavor.
Mission Statement:
Fresh Bites main objective is to create a fun and successful opportunity for those who
are looking to create pastries and snacks, while producing actual and affordable
products that the costumers can enjoy.
Business Objectives:
Potentially, Fresh Bite can create a marketing opportunity that rivals with other small or
local businesses by making products that are fresh from the oven, tasty, and be able to
produce snacks at a swift rate, confirming that profit is a guarantee.
Market Opportunity:
With the rising popularity of mini cafes that makes sandwiches. Fresh bites chose this
product because, not only is it filling for your stomach, we also made sure that when
you eat our sandwiches you will taste the freshness of our product. Since it's been
trending a lot on social media lately, we can make sure that our sandwiches will be
brought by many ensuring our growing profit.
Competitive Advantage:
Having an advantage between small or local business is necessary when creating
reputation and profit to improve products in the near future, making sure costumers get
the best of the best with affordable prices. Creating a decent ground for this business
can effectively increase sales, uphold its reputation, and effectively increase the
performance of Fresh Bite.
Business Model:
Fresh Bite offers a variety of light snacks, specifically sandwiches. Having different
variations of a main dish can create a more unique product while maintaining the
classic snacks that everyone knows and love. However, sandwiches can also have a
number of varieties, such as grilled sandwiches, ham, chicken, and many more.
Management Team:
To avoid complications, each members of the group are given tasks based on their
past experiences, skills, and what they are most comfortable of doing.
4
Financial Summary:
Projected revenue of 169,920 pesos in the first year with a 16% profit margin and
funding requirement of 108,185 pesos.
5
BUSINESS DESCRIPTION
Business Concept
Fresh Bite is a student-focused eatery located at Holy Child College of Davao,
dedicated to providing fresh, filling sandwiches paired with refreshing drinks. Our
mission is to offer affordable, convenient food options that cater specifically to the
busy lifestyles of students.
Product/Service Offering:
We specialize in a variety of freshly made sandwiches, each designed to satisfy
hunger while being easy to carry between classes. Alongside our sandwiches, we
offer a selection of refreshing drinks, ensuring that students have a complete and
enjoyable meal experience.
Reason for Launch:
Recognizing the limited food options available on campus, we launched Fresh Bite to
fill this gap. As students ourselves, we understand the need for convenient, hearty
meals that keep us energized throughout the day. Our aim is to create a go-to spot for
students who crave tasty, affordable food that fits seamlessly into their busy routines.
Vision Statement:
Fresh bite aspires to be something big in the business industry someday, to hopefully
create an impact to students like us, who also struggle to find good quality food that is
affordable to many.
Mission Statement:
As students, our mission is to put good quality food in the market, that is affordable to
students who struggle in finding cheap and good tasting food. In order for us to
achieve this goal, we will buy cheap and good quality ingredients for our product
which are the sandwiches.
Goals and Objectives:
Fresh bites have a goal to become a self-reliant mini business run by us (students),
and become a business that creates food for other students for them to be able to
have a taste of affordable and great quality food, that's also safe to eat. We want our
fellow students to have something that's not only affordable but also filling for the
stomach.
6
MARKETING PLAN
Industry Overview:
Since light snacks such as sandwiches and a paired with drinks are sought after a
busy schedule, our product is made to be convenient and ready-to-be-eaten for those
who are craving and looking for something quick to munch on.
Target Market:
The target market of “Fresh Bites” are those students from any grade level looking for
food that is cheap and affordable but also good quality and good tasting at the same
time.
Competitive Landscape:
Other food brands in the same field; in our campus or school.
Marketing Strategy:
For our marketing strategy, we are going to use advertising packaging in order to
enhance and or highlight the unique features of our products. We believe that this
type of strategy can really help benefit our brand, create a positive impression, and
allows the brand to differentiate themselves from other competitors.
Promotion Plan:
We plan to visit various classrooms to promote our product, the sandwiches from
“Fresh Bites”. As part of our promotion, we will present a brief advertisement that we
have created to encourage and persuade students to make a purchase.
Distribution Plan:
Allowing students to have a pre-order or to place orders in advance for pick-up during
recess time or lunch breaks.
Pricing Strategy:
We are going to set out prices into a student-friendly budget while maintaining quality.
Our suggested pricing might be ₱59 for sandwiches.
7
OPERATIONS PLAN
Operational Work-flow:
Our operation ensures that we could attract our target customers, starting from the
baking and assembling process we ensure that our final product is something people
would want to crave after trying it once. And when it comes to pricing, we made sure
that we priced our products into something affordable that's why our ingredients are
the cheapest but also has the best quality in the market. When it comes to packaging
and presentation, we make sure that it's aesthetically appealing to the eyes of our
customers. We also made sure to use the members who know how to sales talk, to
attract many customers thus ensuring that we could attract our target customers.
Physical Resources:
Sandwich
Plate - the plate is the place holder for our sandwiches before we wrap it, to ensure
it's clean and safe.
Mini oven - used to make our breads crispy
Knife - we use a knife to cut our bread in half, and slice our raw ingredients
Sandwich wrap- something we use to wrap our sandwiches so that it could be eaten
using your hands
Quality Assurance:
To ensure that the products we give to our customers are the best when it comes to
quality, we made sure that we chose ingredients that are the best of quality but also
cheap so that we could stand by our words that our product would be affordable to
many.
Safety Measures
During the process of baking and assembling our Sandwiches, we made sure that we
thoroughly sterilize our equipment whether it is small or big. Not only do we sterilize
our equipment, but we also made sure to wash our hands and clean the place we
were using, we also wore protective gears like masks and hair nets to avoid
contamination.
8
MANAGEMENT PLAN
Organizational Structure:
In order for our product to be recognized and as well as to achieve the goals that
we’re aiming for, we organized and balanced the pricing, costing, and serving of our
product. This could really help our business to excel, to avoid bankruptcy, and for us
to create a delicious, sweet and savoury “sulit-affordable” meal.
Roles and Responsibilities:
In creating Fresh Bite, each person has its own tasks, roles, and responsibilities
because they are trustworthy and capable of doing and handling those specific
activities for our business.
9
FINANCIAL PLAN
SALES FORECASTS
Year 1
Sandwich 59php *12 sandwiches *sold 5 times a
week * for 4 weeks *for 12 months
For total of 169,920 pesos
Year 2
Sandwich A total of 339,840 pesos
Month 3
Sandwich A total of 679,680 pesos
INCOME PROJECTION
Year 1 Year 2 Year 3
Revenue 169,920 339,840 679,680
Cost of Goods 108,185 216,730 432,740
Sold
Gross Profit 61,735 123,470 246,940
Operating 0 0 0
Expenses
Net Operating 169,920 339,840 679,680
Income
Interest 0 0 0
Expenses
Income Before 61,735 123,470 246,940
Taxes
Taxes (20%) 33,984 67,986 135,936
Net Income 27,751 55,502 111,004
10
CAPITAL BUDGET
Start-up Costs:
Loaf of bread 69 Php
Lettuce 50 Php (per kilo)
Ham 245 Php (per 1kg pack)
Mayo 55.75 Php
Eggs 10 Php (per piece)
Box 6-9 Php (each)
Mr. Milk 53 Php (for 6 pieces)
TOTAL 491.75 Php
GENERAL MATHEMATICS APPLICATION
Instructions: Write the function for each of the following as stated in the table below. Ensure
that each function clearly represents the relationship between the variables involved (e.g., time,
quantity, price). Perform the break-even analysis by setting the revenue function equal to the cost
function and solving for the variable.
FUNCTIONS
Function Description of variables
Revenue Function (Define y(x)=px y=revenue
the function that represents the p=price per unit
projected revenue.) x=no. of units sold
Cost Function (Define the C(x)=F+V(x) FC=fixed costs
function representing the costs) VC=variable cost
x=no. of units sold
Profit Function (Define the P(x)=R(x)-C(x) x=no. of units sold
function for profit, which is the R(x)=revenue Function
difference between revenue and C(x)=cost function
cost.)
Break-even Analysis x=FC÷(p-VC) x=break-even point
(Determine the point at which FC=fixed cost
the business neither makes a VC=variable cost
profit nor incurs a loss.)
Instructions: Use appropriate values to graph the functions provided above. ++
11
APPENDIX
12
