Rameshwaram Institute Of Technology And

Management Lucknow

MINI PROJECT REPORT

ON

THREPTIN BISCUITS

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION

From

Dr. A.P.J. Abdul Kalam Technical University

Lucknow

Under The Guidance Of

Dr. Pankaj Jaurhri Sir

PROJECT SUBMITTED By:

ANSHU RAWAT (SEMESTER 1)

ROLL NO-
 RECOMMENDATION

This is to certify that the project report entitled on BUSSINESS PLAN of my company, ”THREPTIN
BISCUITS” has been originally carried out by me under the supervision of ……………….. ,submitted
by ANSHU RAWAT (MBA1st Sem.) towards partial fulfillment for the award of degree of Master of
Business Administration from Rameshwaram Institute Of Technology and Management affiliated to
Dr. A.P.J. Abdul Kalam Technical UniversityUttar Pradesh, Lucknow, is a satisfactory account of their
work based on syllabus and is recommended for the award of the degree.

PROJECT GUIDE HEAD OF DEPARTMENT

 DECLARATION

I, [ANSHU RAWAT], Student of MBA1st Semester, studying in RITM Lucknow, hereby

declare that this Mini Project on THREPTIN BISCUITS submitted to A.K.T.U, in a partial
fulfillment of “Degree of Masters of Business Administration” is the original work conducted by
me by primary and secondary data collection method.

The information and data given in the project is authentic to the best of my knowledge. This
Project is not being submitted to any other university for any other Degree, Diploma and
fellowship.

Date: STUDENT NAME – ANSHU RAWAT

Place: Lucknow Roll No -

 ACKNOWLEDGEMENT

I am highly obliged to-------------------,my FACULTY,for his guidance and support and granting me
permission to carry out my project report on “THREPTIN BISCUITS’’

I find immense pleasure in expressing my indebtedness and gratitude to PROF. -------------------

(H.O.D of Management Dep.) for having received much help and assistance.

Last but not the least I would like thank my family and friends for their support without which this
project would not have been successful.
 PREFACE

For a Management student, Mini Project plays an important role during the study. This project provides a
corporate or real-world platform to learn practically. MBA degree without any Innovative Project or ideas,
experience is just like food without salt. So, Mini Project provides a great learning experience about
management concepts and its applications.

This project was undertaken as a part of the curriculum of MBA course, which is compulsory for
each student to have the project in any new ideas to the development of the student capabilities and
gain the knowledge. This exposure enables the mentor to learn effective and efficient ways and
means to solve the real problems faced by the organization and also to understand its dynamics
 TABLE OF CONTENT
S.NO CONTENT PAGE NO.

1 RECOMMENDATION 2

2 DECLARATION 3

3 ACKNOWLEDGE 4

4 PREFACE 5

5 INTRODUCTION 6

6 NUTRITIONAL INFORMATION

7 INGREDIENTS

8 HEALTH BEBEFITS

9 PRODUCT VARIETIES

10 USAGE & RECOMMENDATION

11 MARKET PRESENCE

12 COMPARISON WITH ALTERNATIVE

13 RESEARCH & DOVELOPMENT

14 ADVANTAGES & DISADVANTAGES

15 SWOT ANALYSIS

16 MARKET ANALYSIS

17 CONCLUSION
 INTRODUCTION

. Threptin is an energizing and nourishing food that appeases hunger. Threptin contains casein which is a class 1
protein. Casein provides all essential amino acids, required for good health. Therefore, Threptin is the ideal
meal between meals for everyone in the family

Threptin biscuits are full of energy and can be hunger-busters when you need a snack. Because of its protein
content, Threptin helps your body by boosting energy and supporting muscle building. For those who require
more protein in their diet, having 2-3 Threptin biscuits in between meals is a great solution

Threptin biscuits are a popular dietary supplement and snack in India, manufactured by the Indian company

Shalina Laboratories. Threptin Biscuits were first introduced in Indian in the 1950s by Shalina Laboratories .

The company was founded by Dr. R. S. Patel, a pharmacist and entrepreneur.

Shalina Laboratories was founded in 1985 and is headquartered in Mumbai, india.the company specializes
in the product of pharmaceuticals, nutraceuticals, and consumer healthcare product.
Threptin, a brand by Raptakos, Brett & Co. Ltd, came into inception in the year 1953 with the aim of fulfilling
the protein gap in people. 9 out of 10 Indians have insufficient protein in their diet

Threptin Protein Cookie, Raptakos, Brett & Co. Ltd.,

Pack size : 275 g

Manufacturer: Raptakos, Brett & Co. Ltd.

Brand: Threptin

Generic Name: Protein Supplements

Protein Type: Protein Cookie

Form: Cookie

We have reached the pinnacle of success and earned a reputed name by offering high quality range of Threptin
Protein Cookie .
 NUTRITIONAL INFORMATION

Britannia Nutri Choice Protein is 0% maida, packed in a high protein biscuit with 20% Protein and High fibre.
These Nutrichoice biscuits are a good choice for people who care about their health.

Threptin contains casein which is a class 1 protein. Casein provides all essential amino acids, required for good
health. Therefore, Threptin is the ideal meal between meals for everyone in the family.
Threptin Lite Biscuit is a high-quality protein supplement that can provide sustained energy, fuel recovery, and
help to build strength when you need to stave off those hunger pangs and cravings. It helps to manage blood
sugar levels, improve heart health and to support weight management.

You can eat threptin biscuits, these are a good protein supplement and eating 3 – 4 biscuits daily will not cause
you weight gain

The biscuits are a great option to supplement protein in your diet.

Threptin biscuits can also help with weight gain, muscle increase and bodybuilding.
These nutrition biscuits are ideal to satisfy hunger between meals as well as provide energy during the day.
Threptin biscuits are a popular nutritional supplement often consumed for their high protein content. Here's a
typical nutritional profile for Threptin biscuits per 100 grams:

Energy: Around 450-500 kcal

Protein: Approximately 25-30 grams

Carbohydrates: Roughly 50-55 grams

Sugars: Typically less than 5 grams

Fat: Around 10-15 grams

Saturated Fat: Varies, but usually less than 5 grams

Dietary Fiber: Usually less than 5 grams

Sodium: Varies, but typically around 200-300 milligrams

Please note that these values can vary slightly depending on the specific formulation and brand of Threptin
biscuits. Additionally, it's always a good idea to check the packaging for the most accurate and up-to-date
nutritional information. Threptin biscuits are often marketed as a source of quick energy and protein,
particularly for individuals who may have increased protein requirements due to illness, recovery, or athletic
activities.
 THREPTIN LITE BISCUITS

It can be used to relieve hunger arising between mealtimes. Threptin Lite nutritional diskettes are free from
cholesterol, trans-fat and sugars, and are a healthy alternative to snacking. This is why it is recommended for
people with heart diseases, high cholesterol, obesity or diabetes.

1 or 2 biscuits Can use threptin powder in milk also. However diet is the best way

Because of its protein content, Threptin helps your body by energy and supporting muscle building. For those
who require more protein in their diet, having 2-3 Threptin biscuits in between meals is a great solution. The
biscuits can be used as a supplement to a diet consisting largely of cereals & vegetables.
 INGREDIENTS
Caseine, Precooked Wheat Flour, Edible Vegetable Oil, Maltodextrin, Malt Extract, Bengal Gram, Bulking
Agent 953, Whey Protein Concentrate, Wheat Fibre, Soluble Fibre, raising Agent ( 501(ii)), emulsifier 322,
Sweetener 950, Grape Seed Extract, Vitamins, Antioxidants 320, Minerals.

.
Threptin contains casein which is a class 1 protein. Casein provides all essential amino acids, required for good
health. Therefore, Threptin is the ideal meal between meals for everyone in the family.

 Sucrose.
 Rice flour.
 Vegetable oil.
 Malt extract.
 Bengal gram.
 Natural colour.
 Vitamins.
 Antioxidants
 Carbohydrates.
Sugar.
Thiamin Hydrochloride.
Casein Protein.
 HEALTH BENIFITS

It can be used to relieve hunger arising between mealtimes. Threptin Lite nutritional diskettes are free from
cholesterol, trans-fat and sugars, and are a healthy alternative to snacking. This is why it is recommended for
people with heart diseases, high cholesterol, obesity or diabetes.

The biscuits are a great option to supplement protein in your diet. Threptin biscuits can also help with weight
gain, muscle increase and bodybuilding. These nutrition biscuits are ideal to satisfy hunger between meals as
well as provide energy during the day.
 DIABETES HEALTH BENIFITS

Threptin biscuits are good for people with diabetes. These Diabetic biscuits are rather healthy, and one can have
2 to 3 biscuits twice a week

Masala Flavour Bixo Diabetic Herbal Cookies. ...

 Diabetic breakfast. ...
 Pickwick Wafer Biscuits 150g, Packaging Type: Packet. ...
 Low Carb Keto Coconut Cookies, Packaging Size: 200gm, Packaging Type: Pouch. ...
 Dibeban Biscuit. ...
 Diabetic Biscuits. ...
 Vegetarian Kabi Bite Protein Diskette 250gm, Biscuite.
.
 SUGAR FREE

Threptin Lite Biscuit is a high-quality protein supplement that can provide sustained energy, fuel recovery, and
help to build strength

when you need to stave off those hunger pangs and cravings. It helps to manage blood sugar levels, improve
heart health and to support weight management.

Threptin Lite High-Protein Supplement Diskette is a protein supplement that provides sustained energy and
improves strength. It is sugar-free and suitable for people with diabetes and calorie-conscious individuals

Buy Threptin Lite (No Sugar, No Trans-fat), 275g Online at Best Prices in India – JioMart
 PREGNANCY HELTH BENIFITS

The biscuits can be used as a supplement to a diet consisting largely of cereals & vegetables. It is a solid protein
supplement that offers health benefits to all age groups like growing children, pregnant or lactating women,
people with a stressful life, the aged and recuperating patients.

Threptin biscuits are a healthy snack option for pregnant women. They are low in calories and high in protein,
making them an ideal snack for women who want to maintain a healthy weight during pregnancy.
 CHILDREN HEALTH BENEFIT

It ensures rapid recovery from illness and helps your child meets the nutritional needs of the day. It improves
weight gain, muscle growth and supports overall health among growing children.

When it comes to children, in general, these biscuits are prescribed by doctors for children who have a growth
disorder, a long term illness or a severe deficiency. They are not recommended as part of a regular diet, since
they also contain chemical additives along with added flavor and color.
 USAGE AND RECOMMENDATION

Threptin biscuits are a type of high-protein, nutrient-rich biscuits that are commonly used as a dietary
supplement, especially in India. Here's a brief overview of their usage and recommendations:

Usage:

Dietary Supplement:

Threptin biscuits are often consumed as a dietary supplement to increase protein intake, especially for
individuals with protein deficiency or those who require extra protein in their diet.

Energy Booster:

They are popular among athletes, fitness enthusiasts, and people recovering from illness or surgery as a quick
and convenient source of energy.

Snack Option:

Threptin biscuits can be consumed as a healthy snack between meals to curb hunger and provide sustained
energy.

Recommendations:

Protein Deficiency:

Threptin biscuits are recommended for individuals with protein deficiency, such as vegetarians or those with
poor protein intake due to dietary restrictions.

Convalescence:

They are often recommended for individuals recovering from illness, surgery, or injury to support tissue repair
and recovery.
Sports Nutrition:

Athletes and active individuals can include Threptin biscuits in their diet as a convenient way to meet increased
protein needs and support muscle repair and recovery.

Balanced Diet:

While Threptin biscuits provide a concentrated source of protein, they should be consumed as part of a balanced
diet that includes a variety of foods to ensure adequate intake of other essential nutrients.

It's important to consult with a healthcare professional or a dietitian before incorporating Threptin biscuits into
your diet, especially if you have specific dietary requirements or health concerns. Additionally, individuals with
allergies or intolerances should carefully check the ingredients list before consuming Threptin biscuits.

Because of its protein content threptin helps your body by boosting energy and supporting muscle building. For
those who require more protein in their diet, having 2-3 Threptin biscuits in between meals is a great solution.
The biscuits can be used as a supplement to a diet consisting largely of cereals & vegetables.
No side effects of Threptin Lite have been reported in the medical literature. However, you should always
consult your doctor before using Threptin Lite.

They are a rich source of protein, fiber, vitamins, and minerals, which are essential for the healthy growth and
development of the fetus. These biscuits are low in calories and free from preservatives and artificial colors,
making them a safe and healthy snack option for pregnant women.
 It is used as supplement due to high protein (~30gm) n high calorie(~240kcal) contents. Hence, it is suitable if a
individuals protein requirement r not adequately fullfield due to faulty diet e. Protein energy malnutrition
(PEM), there is need to add protein to their diet as supplement.

 The biscuits are a great option to supplement protein in your diet.

 Threptin biscuits can also help with weight gain, muscle increase and bodybuilding.
 These nutrition biscuits are ideal to satisfy hunger between meals as well as provide energy during the day.
 PRODUCT VARIETIES

The term product variety is being used here to refer to the number of variants within a specific product group,
corresponding broadly to the number of “brands” as the term is used in the marketing literature or the number of
“models” in consumer durable markets.
 The Threptin biscuits can be used by individuals of all ages and it provides the individual with the much-
required nutrient and protein. The main protein used in these nutrition biscuits is Casein, which can be absorbed
and used easily by the body.
hreptin biscuits are a popular nutritional supplement biscuits known for their high protein content. As of my last
update, Threptin offers several product varieties catering to different nutritional needs and preferences. Here's a
brief overview:

Threptin Regular:

The original Threptin biscuit, providing a concentrated source of high-quality protein. These biscuits are often
consumed as a protein supplement, especially by individuals who require extra protein in their diet due to
medical conditions, athletic training, or general health needs.

Threptin Lite:

A lighter version of the original Threptin biscuit, suitable for individuals who are watching their calorie intake
or prefer a lighter snack option. Threptin Lite still offers a good source of protein but with fewer calories
compared to the regular variant.

Threptin Diskettes:

These are smaller, disk-shaped versions of the Threptin biscuits, making them convenient for on-the-go
snacking or portion control. They retain the high-protein content of the original Threptin biscuits.

Threptin Protein Power:

This variant is specially formulated to provide a higher concentration of protein per serving, catering to
individuals with increased protein requirements or those looking to build muscle mass.

Threptin Focus:
Threptin Focus is enriched with DHA (Docosahexaenoic Acid), which is an omega-3 fatty acid known for its
cognitive benefits. It is targeted towards individuals looking to support brain health and cognitive function.

Threptin Fit:

This variant is designed to cater to individuals leading an active lifestyle. It contains a blend of proteins,
vitamins, and minerals to support overall health and vitality, particularly for those engaged in regular exercise
or sports activities.

These product varieties offer consumers a range of options to meet their specific nutritional needs and
preferences, whether it's boosting protein intake, managing weight, supporting brain health, or enhancing
overall fitness levels. It's important to check the product packaging for the most up-to-date information on
ingredients and nutritional content.
 MARKET PRESENCE

It is a solid protein supplement that offers health benefits to all age groups like growing children, pregnant or
lactating women, people with a stressful life, the aged and recuperating patients. Threptin biscuits are a
complete protein of high biological value.

Threptin diskettes are high-calorie protein supplements helpful for the growth of body. Patients who have a lack
of essential protein in their body due to faulty diets or illness take this biscuit. It can be easily digested and can
be tolerated by almost all patients.
 COMPARISON WITH ALTERNATIVE

Threptin biscuits are a popular nutritional supplement known for their high protein content and energy-boosting
properties. When comparing Threptin biscuits with alternatives, it's essential to consider various factors such as
ingredients, nutritional profile, taste, availability, and intended use. Here's a brief comparison:

Ingredients:

Threptin biscuits typically contain ingredients like defatted wheat germ, protein isolate, vitamins, and minerals.
Alternatives may vary in ingredients, with some opting for natural sources of protein like nuts or seeds, while
others may include additional additives or preservatives.

Nutritional Profile:

Threptin biscuits are known for their high protein content, providing a quick and convenient source of protein.
Alternatives may offer similar or differing nutritional profiles, depending on the ingredients used. Some
alternatives may prioritize specific nutrients or cater to dietary restrictions such as gluten-free or vegan diets.

Taste and Texture:

Threptin biscuits have a distinct taste and texture, which some people may find appealing, while others may
prefer alternatives with different flavors or textures. Taste preferences can vary widely among individuals, so
what one person enjoys, another may not.
Availability:

Threptin biscuits are widely available in many countries through pharmacies, supermarkets, and online retailers.
Alternatives may vary in availability depending on the brand and location. Some alternatives might be more
accessible in certain regions or online platforms.

Intended Use:

Threptin biscuits are often used as a nutritional supplement, especially for individuals who need extra protein or
energy, such as athletes, elderly individuals, or those recovering from illness. Alternatives may serve similar
purposes or target different dietary needs, such as weight management, muscle building, or general snacking.

Cost:

Threptin biscuits' cost may vary depending on the brand, quantity, and location of purchase. Alternatives may
be priced similarly or differently based on factors such as ingredients, brand reputation, and packaging size.

Ultimately, the choice between Threptin biscuits and alternatives depends on individual preferences, dietary
needs, and availability. It's essential to consider factors like ingredients, nutritional content, taste, and intended
use when making a decision. Additionally, consulting with a healthcare professional or nutritionist can provide
personalized recommendations based on specific health goals and dietary requirements.
 RESEARCH & DOVELOPMENT

it is a solid protein supplement that offers health benefits to all age groups like growing children, pregnant or
lactating women, people with a stressful life, the aged and recuperating patients. Threptin biscuits are a
complete protein of high biological value.

It contains protein and B vitamins that supply adequate calories for efficient utilization

ADVANTAGES
 Threptin biscuits are a popular nutritional supplement that offers several advantages:

High Nutritional Value:

Threptin biscuits are enriched with proteins, vitamins, and minerals, providing a concentrated source of
essential nutrients. They are particularly rich in protein, making them beneficial for individuals who require
additional protein in their diet, such as athletes, pregnant women, and those recovering from illness or surgery.

Convenience:

Threptin biscuits are convenient to carry and consume, making them an ideal snack or supplement for
individuals with busy lifestyles. They come in a compact biscuit form that can be easily stored and consumed
on the go, without the need for preparation or refrigeration.

Quick Energy:

The carbohydrates present in Threptin biscuits provide a quick source of energy, making them suitable for
individuals who need an energy boost during physical activity or between meals.

Digestibility:

Threptin biscuits are formulated to be easily digestible, which can be beneficial for individuals with digestive
issues or those who have difficulty digesting certain foods.

Versatility:

Threptin biscuits can be consumed by people of all ages, from children to the elderly. They can also be
incorporated into various recipes or dietary plans to meet individual nutritional needs.

Affordability:
 Compared to many other nutritional supplements, Threptin biscuits are relatively affordable, making them
accessible to a wide range of consumers.

No Preservatives or Artificial Flavors:

Threptin biscuits are often made with natural ingredients and are free from preservatives and artificial flavors,
appealing to those who prefer clean-label products.

Support for Specific Conditions:

Threptin biscuits are often recommended for individuals with specific nutritional deficiencies, such as protein
deficiency, or for those who need to supplement their diet due to certain medical conditions or dietary
restrictions.

Overall, Threptin biscuits offer a convenient, nutritious, and versatile option for individuals looking to
supplement their diet with essential nutrients. However, it's essential to consult with a healthcare professional
before adding any new supplement to your diet, especially if you have specific health concerns or medical
conditions.

DISADVANTAGE
 Because of its protein content, Threptin helps your body by boosting energy and supporting muscle building.
For those who require more protein in their diet, having 2-3 Threptin biscuits in between meals is a great
solution. The biscuits can be used as a supplement to a diet consisting largely of cereals & vegetables

While Threptin biscuits offer several advantages, it's important to consider potential disadvantages as well:

High Caloric Content:

Threptin biscuits can be relatively high in calories, particularly if consumed in large quantities. This could be a
concern for individuals trying to manage their weight or those with specific calorie restrictions.

Potential for Overconsumption:

Due to their convenient and tasty nature, there is a risk of overconsumption, especially if individuals perceive
them solely as snacks rather than supplements. Excessive intake could lead to an imbalance in overall nutrient
intake or unwanted weight gain.

Not a Complete Meal Replacement:

While Threptin biscuits offer valuable nutrients, they should not be considered a complete meal replacement.
Depending solely on Threptin biscuits for nutrition may result in deficiencies in certain nutrients that are
typically obtained from a varied diet.

Allergen Concerns:

Threptin biscuits may contain allergens such as wheat, milk, soy, or nuts, which could pose a risk to individuals
with food allergies or intolerances.
Cost:

While Threptin biscuits are relatively affordable compared to some other nutritional supplements, the cost can
add up over time, especially if consumed regularly.

Potential for Dependency:

Regular consumption of Threptin biscuits may lead to dependency on the product for meeting nutritional needs,
rather than focusing on obtaining nutrients from a diverse range of whole foods.

Quality Concerns:

As with any manufactured food product, there may be variations in quality control or ingredient sourcing, which
could impact the overall nutritional value and safety of the biscuits.

Impact on Dental Health:

Like many snacks, Threptin biscuits contain sugars and carbohydrates, which, if not properly cleaned from
teeth, could contribute to dental decay and cavities over time.

Overall, while Threptin biscuits can be a convenient and nutritious option, it's essential to consume them in
moderation and as part of a balanced diet. Individuals with specific dietary concerns or health conditions should
consult with a healthcare professional before incorporating them into their diet.

Nutritional Content:
The nutritional content of Lunchables is often a concern. They tend to be high in sodium, saturated fats, and
added sugars. Many varieties contain processed meats, which are linked to health issues when consumed in
excess
Tif is recommended to limit your intake of biscuits to no more than two per day. Eating too many biscuits can
lead to weight gain and other health problems.
 SWOT ANALYSIS

Nutritionists SWOT Analysis template provides a comprehensive framework for nutritionists to assess their
strengths, weaknesses, opportunities, and threats in their practice.

1. Identify your strengths

Start by assessing your food service business's internal strengths. These could be your unique menu offerings,
exceptional customer service, experienced staff, or strong brand reputation. List these strengths in the
designated section of the template.

2. Evaluate your weaknesses

Next, analyze the internal weaknesses of your food service business. These might include inconsistent food
quality, high employee turnover, outdated equipment, or limited marketing budget. Be honest and list these
weaknesses in the appropriate section of the template.

3. Assess your opportunities

Now, consider the opportunities available to you as a nutritionist. Are there emerging trends or new research
that you can leverage? Are there potential collaborations or partnerships that you can explore? Evaluate the
external factors that could positively impact your career as a nutritionist.
 4. Analyze potential threats

In this step, identify any potential threats to your success as a nutritionist. These could include competition from
other professionals, changing regulations or guidelines, or shifts in consumer preferences. By understanding the
threats you face, you can develop strategies to mitigate their impact.

5.Create an action plan

Based on your SWOT analysis, develop an action plan to capitalize on your strengths, address your weaknesses,
take advantage of opportunities, and mitigate threats. Break down your plan into specific tasks and assign
responsibilities to ensure accountability.

6. Review and revise regularly

Finally, remember that a SWOT analysis is not a one-time exercise. Regularly review and revise your analysis
to stay updated on changes in your strengths, weaknesses, opportunities, and threats. This will help you adapt
your action plan as needed and continue to grow and succeed as a nutritionist.

COMPETITOR ANALYSIS
Threptin Biscuit, a popular nutritional supplement, faces competition from various brands offering similar
products. This analysis aims to provide insights into the competitive landscape of Threptin Biscuit, highlighting
its key competitors, their strengths, weaknesses, and market positionin

1. Horlicks Biscuits :
Horlicks, a well-established brand in the health and nutrition segment, offers Horlicks Biscuits as a nutritious
snack option. These biscuits are fortified with essential vitamins and minerals, similar to Threptin Biscuit.
Horlicks Biscuits leverage the brand's reputation for quality and reliability, appealing to health-conscious
consumers. However, they may lack the specialized formulation targeting specific nutritional deficiencies like
Threptin Biscuits

Strengths :

1. Strong brand recognition and trust in the health and nutrition sector.

2. Extensive distribution network reaching urban and rural markets.

3. Varied product range catering to different consumer preferences.

Weaknesse :

Limited focus on addressing specific nutritional deficiencies.

Perception of being more mainstream and less specialized compared to Threptin Biscuit.

Relatively higher pricing may deter price-sensitive consumers

Competitor 2: Nutrichoice Digestive Biscuits

Nutrichoice, a brand under Britannia Industries, offers Digestive Biscuits positioned as a healthy snacking
option. These biscuits emphasize digestive health benefits and are often marketed as a guilt-free indulgence.
While not directly targeting nutritional deficiencies like Threptin Biscuit, Nutrichoice Digestive Biscuits
compete in the broader healthy snacking segment.

Strengths:

Wide availability through Britannia's extensive distribution network.

Strong emphasis on digestive health appeals to a broad consumer base.

Variety of flavors and formulations catering to different tastes and preferences.

Weaknesses:

Lack of focus on addressing specific nutritional needs beyond digestive health.

Perceived as a general healthy snack rather than a targeted nutritional supplement.

Limited marketing efforts compared to specialized nutritional brands like Threptin.

Competitor 3: Complan Nutri-Gro Biscuits

 Complan, known for its nutritional drinks, has expanded its product portfolio to include Nutri-Gro Biscuits
targeting children's nutritional needs. These biscuits are formulated with essential vitamins and minerals to
support growth and development, competing directly with Threptin Biscuit in the pediatric nutrition segment.

Strengths:

Trusted brand associated with child nutrition for decades.

Comprehensive formulation addressing specific nutritional requirements of children.

Marketing strategies focusing on parental concerns about child health and growth.

Weaknesses:

Limited focus on adult nutritional needs, unlike Threptin Biscuit.

Perception of being primarily a children's nutrition brand may limit adult consumer appeal.

Relatively higher pricing compared to standard biscuits may deter budget-conscious consumers.

CONCLUSION
Threptin biscuits are a popular dietary supplement known for their high protein content and nutritional value. In
conclusion, Threptin biscuits offer several benefits:

Nutritional Supplement:

Threptin biscuits are rich in proteins, vitamins, and minerals, making them a convenient option to supplement
one's daily nutritional intake.

Protein Source:

With a significant protein content, Threptin biscuits can be particularly beneficial for individuals looking to
increase their protein intake, such as athletes, bodybuilders, or those with protein-deficient diets.

Convenience:

Threptin biscuits are convenient to carry and consume, making them an easy choice for individuals with busy
lifestyles or those needing a quick energy boost on the go.

Weight Management:

The high-protein, low-calorie nature of Threptin biscuits can aid in weight management by promoting satiety
and supporting muscle maintenance.

Recovery and Healing:

The protein and nutrient content in Threptin biscuits may aid in muscle recovery and tissue repair, making them
beneficial for individuals recovering from illness or injury.

SUMMARY
In summary, Threptin biscuits are a versatile and convenient dietary supplement that can support various health
and wellness goals, including protein intake, weight management, and overall nutrition. However, it's essential
to consume them as part of a balanced diet and consult with a healthcare professional for personalized dietary
recommendations.

In conclusion, Threptin Biscuit faces competition from established brands like Horlicks, Nutrichoice, and
Complan, each offering unique strengths and weaknesses. While these competitors may not directly replicate
Threptin Biscuit's specialized nutritional formulation, they pose challenges in terms of brand recognition,
market penetration, and product positioning. Threptin Biscuit must leverage its strengths in addressing specific
nutritional deficiencies and continue innovating to maintain its competitive edge in the dynamic health and
nutrition market.
 REFERENCE

Threptin biscuits are a popular nutritional supplement widely consumed in India and other parts of the world.
Here's a brief overview:

Origin:

Threptin biscuits were developed by an Indian pharmaceutical company called Raptakos Brett & Co. Ltd. They
were initially formulated as a high-protein dietary supplement to address malnutrition, especially in children.

Composition:

Threptin biscuits are primarily made of defatted wheat germ, providing a concentrated source of protein,
vitamins, and minerals. They also contain essential amino acids, making them a valuable nutritional
supplement.

Nutritional Benefits:

Threptin biscuits are known for their high protein content, which helps in muscle building, tissue repair, and
overall growth. They are often recommended for individuals looking to increase protein intake, such as athletes,
bodybuilders, and those recovering from illnesses.

Usage:

Threptin biscuits are typically consumed as a snack or as part of a meal. They are especially popular among
individuals seeking a quick and convenient way to boost their protein intake. They are also commonly used in
hospitals, schools, and other institutions to address malnutrition.
Variants:

Over the years, Threptin biscuits have evolved, and various flavors and formulations have been introduced to
cater to different tastes and preferences. Some variants may contain added ingredients like chocolate or fruit
flavors.

Availability:

Threptin biscuits are widely available in pharmacies, grocery stores, and online platforms in India and other
countries where they are marketed. They are often sold in individual packets or in bulk.

Threptin biscuits serve as a convenient and effective way to supplement one's diet with essential nutrients,
especially protein. Their popularity stems from their nutritional benefits, convenience, and widespread
availability, making them a favored choice among individuals seeking to maintain or improve their overall
health and well-being.

MARKET ANALYSIS
Threptin biscuits are a well-known dietary supplement in India, primarily marketed as a high-protein snack.
Here's a brief market analysis:

Market Presence:

Threptin biscuits have a significant presence in India, particularly among health-conscious consumers and those
seeking protein-rich snacks. They are commonly found in pharmacies, grocery stores, and online platforms.

Target Audience:

The target audience for Threptin biscuits includes fitness enthusiasts, athletes, individuals seeking to increase
protein intake, and those looking for convenient, on-the-go snacks. They are also popular among elderly
individuals and those recovering from illnesses due to their high nutritional value.

Nutritional Profile:

Threptin biscuits are known for their high protein content, typically derived from milk and other sources. They
also contain carbohydrates and fats, making them a balanced snack option for quick energy.

Competitive Landscape:

While Threptin biscuits dominate the high-protein biscuit segment in India, they face competition from other
protein-rich snacks such as protein bars, nut mixes, and protein cookies. Brands like Nutrilite, Protinex, and
Horlicks also offer similar products.

Marketing and Promotion:

Threptin biscuits are promoted as a healthy snack option through various channels, including television
advertisements, social media marketing, and collaborations with fitness influencers. They are often positioned
as a convenient solution for meeting daily protein requirements.
Distribution Channels:

Threptin biscuits are widely distributed across India through a network of distributors, wholesalers, and
retailers. They are also available for purchase through e-commerce platforms, allowing easy accessibility to
consumers across the country.

Price Range:

Threptin biscuits are priced competitively compared to other protein-rich snacks in the market. The price varies
depending on the pack size and retailer, making it accessible to a wide range of consumers.

Future Prospects:

With the growing health and wellness trend in India, the market for protein-rich snacks is expected to expand
further. Threptin biscuits are likely to maintain their stronghold in this segment, provided they continue to
innovate and meet evolving consumer preferences.

In conclusion, Threptin biscuits hold a significant position in the Indian market as a high-protein snack catering
to diverse consumer needs. Their nutritional benefits, coupled with effective marketing strategies and wide
distribution, contribute to their popularity among consumers seeking convenient and healthy snack options.