Entrepreneurship Project
Submitted By:
Rohit Raj (PGDM232209) (Enthe Gr 2)
Deepak Yadav (PGDM23089) (Enthe Gr 2)
Mohd Aeliya Haider (PGDM23167) (Enthe Gr 1)
Avinash Kumar Singh (PGDM23052) (Enthe Gr 2)
Submitted To:
Prof. Suman Ma’am
• Company Name: DentEase Pvt Ltd
• Reason behind name : The name "DentEase" is a combination of "Dent" (short for dental) and "Ease"
(representing convenience and simplicity). It reflects the core mission of the startup: making dental care
easy, accessible, and stressfree for customers
• Tagline for DentEase: "Simplifying Smiles, One Click at a Time"
Reason: DentEase is not just a platform; it's a movement to prioritize oral health in India, providing
unparalleled ease, affordability, and quality in dental care
Startup Concept
❖ Name: DentEase Pvt Ltd
❖ Industry: HealthTech (Dental Care Services)
❖ Target Audience: Urban professionals, families, and techsavvy individuals aged 18–60.
❖ Problem Solved: Lack of easy, ondemand access to reliable dental services with streamlined
appointment booking and subscription options.
❖ Unique Value Proposition: A subscriptionbased model providing affordable and prioritized
dental care access, seamless booking, reminders, and exclusive member benefits.
Logo of DentEase Pvt Ltd:
Market Analysis
❖ Vision:
To make highquality dental care accessible, affordable, and hasslefree for every individual across
India.
❖ Mission:
To empower individuals to prioritize their oral health through a convenient, techenabled platform
that offers affordable subscription plans and exclusive member benefits.
❖ Competitors:
➢ Local:
▪ MyDentalPlan
▪ DentalKart
➢ International:
▪ Benco Dental
▪ Align Technology
❖ Trends:
➢ 3D priniting (Teledentistry Market size was valued at USD 1.97 Billion in 2023
and is poised to grow from USD 2.29 Billion in 2024 to USD 7.65 Billion by
2032, growing at a CAGR of 16.3% during the forecast period (20252032))
Ref: https://www.skyquestt.com/report/teledentistrymarket
➢ Smart Toothbrush
(https://www.dentilifepartners.com/blog/exploringthelatestdentaltechnologytrendsin
2024)
➢ Laser guided implant placement
❖ Consumer Demographics:
1. On Basis of Age
➢ Primary Target:
• Adults aged 25–55, who are the most proactive about regular dental checkups,
cosmetic dentistry, and preventive care.
• This group includes working professionals and parents seeking care for themselves
and their families
➢ Secondary Target:
• Seniors aged 60+, who require specialized services such as dentures, periodontal
treatments, and implants due to agerelated oral health issues.
• Growing interest in dental health among teenagers for orthodontic treatments like
braces and aligners
2. On Basis of Income
➢ Middle to HighIncome Groups:
• Consumers from urban and semiurban areas with disposable incomes are likely to
afford subscriptionbased dental plans
Marketing Strategies for DentEase
Search Engine Optimization (SEO):
• What to Do:
o Optimize the website with relevant keywords like "affordable dental care," "AIpowered
dental services," and "dental subscription plans."
o Create highquality blog content addressing common dental health concerns (e.g., "How
to prevent gum disease" or "The benefits of routine dental checkups").
o Implement local SEO strategies to target nearby clinics with Google My Business listings.
Pay-Per-Click Advertising (PPC):
• What to Do:
o Run targeted Google Ads campaigns focusing on highconversion keywords like "best
dental subscription service."
o Use retargeting ads to reach website visitors who didn’t convert.
Social Media Marketing:
• What to Do:
o Create engaging content for platforms like Instagram, Facebook, and LinkedIn, such as
dental care tips, success stories, and clinic tours.
o Use Instagram reels and TikTok videos featuring dentists answering FAQs or
demonstrating AI features.
o Run sponsored campaigns targeting specific demographics, such as working
professionals and families.
• Impact: Builds brand awareness and engages potential customers on popular platforms.
. Influencer Collaborations:
• What to Do:
o Partner with health and wellness influencers to promote DentEase subscriptions.
o Use dental professionals to validate the service and build credibility.
• Impact: Increases trust and reach among healthconscious audiences.
Email Marketing:
• What to Do:
o Send personalized emails with subscription offers, appointment reminders, and
preventive care tips.
o Create a newsletter featuring dental health articles and success stories.
• Impact: Builds longterm relationships and encourages repeat use.
2. Website Optimization
• What to Include:
o UserFriendly Interface: Simplify the navigation with features like "Book Appointment,"
"Explore Plans," and "Find a Dentist Nearby."
o Engaging Content: Use videos, testimonials, and interactive features like a symptom
checker or smile simulator.
o AI Integration: Provide instant virtual assistance through chatbots for appointment
bookings or FAQs.
o Pricing Transparency: Clearly display subscription plans and benefits, emphasizing
affordability.
o Mobile Optimization: Ensure the website is mobilefriendly for seamless access.
3. Extra Steps to Encourage Customers and Increase Revenue
Offer Value-Added Services:
• Introduce free perks for subscribers, like dental health kits, reminders for checkups, and online
consultations.
Loyalty Programs:
• Create a rewards system for customers who renew their subscriptions, refer friends, or
complete preventive checkups regularly.
Free Trials and Discounts:
• Offer a free onemonth trial for new users to explore the benefits of DentEase.
• Provide discounts for annual subscription plans to incentivize longterm commitments.
Partnerships:
• Collaborate with corporate employers to offer dental care subscriptions as part of employee
benefits.
• Partner with health insurance providers to bundle DentEase services with dental coverage.
Revenue Growth Strategies
1. Upselling and CrossSelling:
o Promote cosmetic procedures like teeth whitening and aligners to existing subscribers.
o Offer addons like dental insurance or exclusive virtual consultations.
2. AI Subscription Tiers:
o Introduce premium tiers with advanced AIbased health analysis or global clinic access
for frequent travelers.
3. Corporate Packages:
o Develop tailored plans for companies looking to provide dental care benefits to
employees.
❖ Revenue Model:
Subscription Plans
Subscription based services will form the core revenue stream. Plans will target individuals,
families, and corporates with tiered pricing to cater to different needs.
❖ Individual Plans
• Basic Plan (₹199/month or ₹1,999/year):
o 1 free dental checkup every 6 months.
o Discounts (10%) on additional treatments like cleanings, fillings, and Xrays.
o AIpowered dental health tips and reminders.
• Advanced Plan (₹499/month or ₹4,999/year):
o 1 free checkup and cleaning every 4 months.
o 20% discounts on procedures (e.g., teeth whitening, braces).
o Virtual consultations with dentists.
o Priority booking.
❖ Family Plans (Ideal for Indian Households)
• Family Basic Plan (₹999/month or ₹9,999/year):
o Covers up to 4 family members.
o 1 free checkup per member every 6 months.
o 10% discount on additional procedures for all members.
• Family Premium Plan (₹1,499/month or ₹14,999/year):
o Covers up to 6 family members.
o 2 free checkups and cleanings per member annually.
o 20% discount on advanced procedures.
o Dedicated family dental health advisor.
❖ Corporate Plans
• Tailored subscriptions for companies offering dental care as an employee benefit.
• Cost based on company size, starting at ₹499/employee/year.
Pay-as-You-Go Services
For users hesitant to commit to subscriptions, DentEase will offer payperuse services:
• Standard Pricing: Competitive pricing for onetime appointments, like checkups or cleanings
(₹500–₹1,000).
• AddOn Option: Offer an option to convert the single appointment into a subscription plan
postvisit.
Operational Plan for DentEase
1. Key Activities
a. Technology Development and Maintenance
• Develop and Maintain the App and Website:
o Build a userfriendly app and website for booking appointments, managing subscriptions,
and accessing virtual consultations.
o Regular updates to integrate advanced AIbased features, like dental health tracking and
virtual smile simulation.
• AIDriven Solutions:
o Develop AI models for predictive dental care, personalized reminders, and treatment
recommendations.
b. Partner Network Management
• Onboarding Clinics and Dentists:
o Partner with certified and highrated dental clinics across cities and regions.
o Vet clinics based on service quality, certifications, and customer reviews.
• Continuous Quality Assurance:
o Conduct regular audits and gather customer feedback to ensure partner clinics maintain
service standards.
c. Marketing and Customer Acquisition
• Execute digital marketing strategies to promote DentEase across social media platforms, search
engines, and healthrelated forums.
• Run campaigns targeting different customer demographics (e.g., families, corporates, and
travelers).
d. Subscription and Customer Support
• Plan Management:
o Offer multiple subscription tiers with easy upgrades and renewals.
• Customer Assistance:
o Provide 24/7 support via chat, email, and call for booking, cancellations, or resolving
concerns.
e. Data Security and Privacy
• Invest in robust data security measures to safeguard customer records and personal
information.
• Ensure compliance with relevant regulations (e.g., GDPR, HIPAA).
2. Key Resources
a. Human Resources
• Tech Team:
o Software developers, AI engineers, and UX/UI designers to build and maintain the
platform.
• Customer Support Team:
o Dedicated representatives to handle inquiries and feedback.
• Operations Team:
o Account managers to manage partnerships with dental clinics and oversee logistics.
b. Technology Infrastructure
• Cloud Computing:
o Store user data, dental health records, and AI models securely on the cloud.
• AI & Analytics Tools:
o Use AI tools for predictive analysis and personalized customer recommendations.
• Payment Gateways:
o Integrated payment systems for subscriptions and addons.
c. Financial Resources
• Initial Funding:
o Allocate budgets for technology development, marketing, and initial partnerships.
• Revenue Streams:
o Subscription fees, payasyougo services, and addons.
d. Physical Resources
• Office spaces for tech, marketing, and operations teams.
• Partner clinics for physical dental services.
3. Key Partnerships
a. Dental Clinics and Dentists
• Collaborate with certified and reputed dental professionals to deliver quality services.
• Establish partnerships with clinics in metropolitan and Tier2 cities for wider coverage.
b. Technology Providers
• Work with software vendors for app development, payment gateways, and AI solutions.
• Partner with cloud service providers like AWS or Google Cloud for secure data storage.
c. Insurance Companies
• Collaborate with insurance firms to integrate dental coverage into subscriptions.
d. Corporate Partnerships
• Offer tailored dental care plans to businesses as part of employee health benefits.
e. Educational Institutions
• Partner with schools and colleges to offer discounted dental plans for students.
f. Wellness and Healthcare Brands
• Collaborate with oral care brands to include products in subscription kits or promotions.
Strategic Focus for DentEase
1. Innovation through Technology
What DentEase Do:
➢ Use AI (Artificial Intelligence) to make dental care smarter. For example, AI can help predict
dental problems and suggest treatments based on a person’s history.
➢ Create a mobile app and website where users can easily book appointments, talk to a virtual
assistant, and track their dental health.
➢ Introduce portable clinics (like Denta Mitra’s "Suitcase Clinic") and online consultations to make
dental care accessible in smaller cities and rural areas.
2. Differentiation through Customer Experience
What DentEase Do:
➢ Provide a premium experience with affordable subscription plans, family packages, and access
to topquality clinics.
➢ Offer painless, advanced treatments like laser dentistry and clear aligners (invisible braces) to
ensure comfort and aesthetics.
➢ Build a global network so users can access reliable dental services even when they travel.
Why These Strategies Fit the Market
1. Market Growth Potential:
The dental care industry in India is expected to grow to $1.33 billion by 2030. Most of this growth
comes from increasing oral health awareness and demand for better dental aesthetics.
While Tier1 cities are already well covered, there are big opportunities in Tier2 and Tier3 cities, where
dental services are less advanced.
2. Customer Preferences:
Over 80% of customers in India prefer organized dental care providers because they trust the quality
and transparency of services.
More people are spending on preventive care and high quality treatments, which aligns with
DentEase’s tech-based, subscription-driven model.
