DAYANANDA SAGAR COLLEGE OF

ENGINEERING
PROGRAM OUTCOME PROGRAM EDUCATIONAL
OBJECTIVES
(An Autonomous Institute Affiliated to VTU,
1. Management Knowledge
Approved by AICTE & ISO 9001:2015 Certified) PEO1: Graduates will have the
required knowledge of
2. Decision Making (Accredited by National Assessment & management, attitude, and skills
Accreditation Council (NAAC) with ‘A’ and be able to apply them in their
3. Leadership
grade) career path
4. Business Environment PEO2: Graduates will be able to
solve business problems by
working together with other
5. Team Management
DEPARTMENT OF MANAGEMENT
interdisciplinary team members and
6. Social sensitivity
STUDIES (MBA) demonstrate leadership skills.
PEO3: Graduates will be able to
7.ContemporaryTool Usage
2nd Semester demonstrate professional
competence and ethical, value-
8.Employability and
Lab: Venture Lab
based, and socially responsible
Entrepreneurship
Course Code: 22MBAL6 behavior as a manager or an
entrepreneur in their careers.

Assignment Task # 1 PEO4: Graduates will have the

ability to pursue higher education
and research and will be engaged in
life Long Learning.
Submission date:31/08/2024

Faculty name: Dr.Hemanth

CO1 Ability to apply idea generation concepts into practice

CO2 Ability to develop business model canvas for a new business.

Name of the Faculty: Dr.Hemanth Y

USN of Student: 1DS23BA118

Name of the Student: Vinay S Shetty

1. Study about the Footwear industry
The Footwear Industry: A Deep Dive
The footwear industry is a global behemoth, encompassing the design, manufacture, distribution,
and sale of shoes and other footwear products. From humble sandals to high-tech athletic shoes,
this industry caters to a diverse range of needs, styles, and budgets.
Key Market Segments:
 Athletic Footwear: Dominated by brands like Nike, Adidas, and Under Armour,
this segment focuses on performance, technology, and innovation.
 Non-Athletic Footwear: This broad category includes everything from casual shoes
and boots to dress shoes and sandals.
 Leather Footwear: Made from animal hides, this segment emphasizes
durability, comfort, and classic style.
 Non-Leather Footwear: Includes footwear made from synthetic materials like
canvas, rubber, and plastics.
Market Trends:
 Sustainability: Consumers are increasingly demanding eco-friendly footwear
options, driving innovation in materials and manufacturing processes.
 Personalization: Customization options are gaining traction, allowing customers
to design shoes that reflect their unique style and preferences.
 Technology Integration: Smart shoes with embedded sensors and connectivity
are emerging, offering features like fitness tracking and personalized comfort.
 E-commerce Growth: Online sales are booming, offering convenience and a
wider selection of footwear options.
 Direct-to-Consumer (DTC): Brands are increasingly bypassing traditional retailers
and selling directly to consumers, fostering stronger customer relationships and control
over brand image.
Key Players:
The footwear industry is dominated by a mix of established giants and emerging players:
 Nike: Global leader in athletic footwear and apparel, known for innovation
and marketing prowess.
 Adidas: Major competitor to Nike, focusing on performance, lifestyle, and sustainability.
 Under Armour: Rising star in the athletic wear market, known for its focus
on performance and technology.
  Skechers: Popular brand offering a wide range of affordable and stylish footwear.
 Puma: German multinational known for its athletic and lifestyle footwear.
 VF Corporation: Owns brands like Timberland, Vans, and The North Face, catering
to various outdoor and lifestyle segments.
Challenges and Opportunities:
 Global Competition: Intense competition from established brands and new
entrants necessitates constant innovation and efficient production.
 Rising Labor Costs: Manufacturing costs are increasing in traditional production
hubs, leading companies to explore alternative locations and automation.
 Supply Chain Disruptions: Geopolitical events and natural disasters can impact
the availability of raw materials and disrupt production.
 Sustainability Concerns: The industry faces pressure to minimize its
environmental footprint and promote ethical sourcing practices.
 Growing Demand in Emerging Markets: Rising disposable incomes in
developing countries present significant growth opportunities for the footwear
industry.
Future Outlook:
The footwear industry is poised for continued growth, driven by increasing demand for both
functional and fashionable footwear. Innovation in materials, technology, and design will be key
to success in this dynamic market. Companies that embrace sustainability, personalization, and
a strong online presence will be well-positioned for future growth.
Further Research Areas:
 Specific regional market analysis: Focusing on particular regions like Asia-
Pacific, Europe, or North America.
 Impact of technological advancements: Investigating the role of 3D printing, AI,
and other technologies.
 Consumer behavior and preferences: Understanding evolving trends and
purchasing habits.
 Regulatory landscape and trade policies: Analyzing the impact of
government regulations and international trade agreements.
2. Categorize the various merchandise under footwear segment

Category Subcategories Examples Key Features Target Audience

By Function
Athletic Running Shoes Nike Air Max, Cushioning, Runners, athletes
Footwear Adidas Ultra lightweight,
boost breathability
Training Shoes Nike Metacom, Stability, Gym-goers, cross-
Reebok Nano versatility, training
durability enthusiasts
Basketball Shoes Nike LeBron, Ankle support, Basketball players
Adidas Harden cushioning, grip
Tennis Shoes Adidas Lateral stability, Tennis players
Barricade, Nike durability
Court
Soccer Nike Mercurial, Studded soles for Soccer/Football
Cleats/Football Adidas Predator grip, lightweight players
Boots
Hiking Boots Timberland, Durable, Hikers, outdoor
Salomon waterproof, ankle enthusiasts
support
Walking Shoes Skechers, New Comfort, support, Walkers, everyday
Balance cushioning wear
Non- Casual Shoes Vans, Comfort, style, Everyday wear,
Athletic Converse, versatility casual occasions
Footwear Sperry
Dress Shoes Oxfords, Formal style, Special occasions,
Loafers, Heels leather formal events
construction
Boots Work Boots, Protection, style, Various purposes
Fashion Boots, warmth depending on type
Winter Boots
Sandals Flip-flops, Open-toe design, Warm weather,
Slides, Strappy breathability casual wear
Sandals
Slippers UGG, Comfort, warmth, Indoor relaxation
Minnetonka indoor use
By Material
Leather Full-Grain High-end dress Durable, Consumers
Footwear Leather shoes, boots breathable, ages seeking quality
well and longevity
Top-Grain Most common Durable, Wide range of
Leather leather type affordable, consumers
versatile
 Genuine Leather Less durable, Affordable, less Budget-conscious
often used resistant to wear consumers
for linings
Non- Canvas Sneakers, slip- Lightweight, Casual wear,
Leather ons breathable, summer shoes
Footwear affordable
Synthetic Faux leather Mimics leather, Budget-conscious,
Leather boots, jackets less expensive, vegan consumers
often vegan
Rubber Rain boots, flip- Waterproof, Wet weather,
flops durable, flexible beachwear
Plastic Clogs, some Waterproof, easy Gardeners,
sandals to clean, often medical
inexpensive professionals
Textile Various fabrics Diverse properties Wide range of
for uppers and depending on the applications
linings fabric
By Gender & Age
Men's Dress shoes, Designed for men's Men
Footwear boots, sneakers foot shape and
style
Women's Heels, sandals, Designed for Women
Footwear flats women's foot
shape and style
Children's Infant Shoes Soft-soled Comfort, Infants
Footwear shoes flexibility
Toddler Shoes Supportive Stability, durability Toddlers
shoes
Kids' Shoes Durable and Growing feet, Children
comfortable active play
shoes
By Price
Point
Luxury Designer brands Gucci, Prada High-quality Affluent
Footwear materials, consumers
craftsmanship,
exclusivity
Mid-Range Popular brands Nike, Adidas, Balance of quality, Wide range of
Footwear Clarks style, and consumers
affordability
Budget- Value brands Payless, Affordable, basic Budget-conscious
Friendly Walmart brands styles consumers
Footwear

This table provides a visual representation of the diverse categories within the footwear
industry, highlighting key features, target audiences, and examples for each subcategory.
Remember that
this is not an exhaustive list and there may be overlap between categories. This framework helps
to understand the complex landscape of the footwear market and the diverse needs and
preferences of consumers.

3. Identify various trends in shoe industry

Trends Shaping the Shoe Industry:

The shoe industry is constantly evolving, driven by changing consumer preferences,
technological advancements, and global trends. Here are some of the key trends shaping
the footwear landscape:
1. Sustainability and Ethical Production:
 Eco-Friendly Materials: Growing demand for shoes made from recycled
materials, organic cotton, and sustainable alternatives like plant-based leather.
 Circular Economy: Initiatives focusing on reducing waste, promoting recycling,
and extending the life cycle of footwear.
 Transparency and Traceability: Consumers are increasingly interested in knowing
the origins of their shoes and the ethical practices employed in their production.
 Fair Labor Practices: Focus on ensuring fair wages and safe working conditions
for workers in the footwear supply chain.
2. Technology Integration and Innovation:
 3D Printing: Personalized footwear designs and on-demand manufacturing.
 Smart Shoes: Embedded sensors for fitness tracking, gait analysis, and
personalized comfort adjustments.
 Augmented Reality (AR) and Virtual Reality (VR): Virtual try-on experiences
and immersive shopping experiences.
 Performance-Enhancing Technologies: Innovations in cushioning, support,
and materials for improved athletic performance.
3. Personalization and Customization:
 Bespoke Design: Options for customers to design their own shoes, choosing
colors, materials, and embellishments.
 Made-to-Measure: Shoes crafted to individual foot measurements for optimal fit
and comfort.
 Limited Edition Releases: Exclusive collaborations and limited-quantity drops
create hype and appeal to collectors.
4. Comfort and Functionality:
 Focus on Ergonomics: Designs that prioritize comfort and support for all-day wear.
 Adaptive Footwear: Shoes designed for people with specific foot conditions
or disabilities.
 Versatile Styles: Shoes that can be worn for multiple occasions and activities.
5. E-commerce and Direct-to-Consumer (DTC):
 Online Sales Growth: The convenience of online shopping continues to drive growth
in e-commerce footwear sales.
 Direct-to-Consumer Brands: Cutting out the middleman allows brands to build
stronger relationships with customers and control their brand image.
  Omnichannel Strategies: Integrating online and offline experiences to provide
a seamless shopping journey.
6. Inclusivity and Representation:
 Expanded Size Ranges: Catering to a wider range of foot sizes and shapes.
 Diverse Marketing Campaigns: Featuring models of different ethnicities, body
types, and abilities.
 Gender-Neutral Designs: Breaking down traditional gender barriers in footwear styles.
7. Retro and Vintage Styles:
 Nostalgia Trend: Reimagined classic styles and silhouettes from past decades.
 Secondhand Market Growth: Increased interest in sustainable and unique
vintage footwear.
8. Athleisure and Casualization:
 Blurring Lines between Athletic and Casual: Sneakers and comfortable
footwear continue to dominate everyday fashion.
 Hybrid Styles: Blending elements of different shoe types for versatile and
stylish options.
These trends highlight the dynamic nature of the shoe industry and the constant
innovation driven by evolving consumer demands. By understanding and adapting to these
trends, brands can position themselves for success in the competitive footwear market.

4. Identify new challenges faced by Shoe

business New Challenges Faced by Shoe Businesses:

New Challenges Faced by Shoe Businesses:
Challenge Description Impact on Business
Shifting Consumer Rapidly changing trends and demands Requires constant innovation,
Preferences for new styles, functionalities, and adaptation, and responsiveness to
ethical considerations. stay relevant.
Supply Chain Global events, geopolitical instability, Leads to delays, increased costs, and
Disruptions and natural disasters can disrupt potential shortages.
material sourcing and production.
Rising Material & Increasing costs of raw materials and Impacts profitability and necessitates
Labor Costs labor, especially in traditional exploring alternative sourcing and
manufacturing hubs. manufacturing options.
Intense Growing number of brands, both Requires differentiation, strong
Competition established and emerging, vying for branding, and effective marketing
market share. strategies.
Sustainability Pressure to minimize environmental Demands investment in sustainable
Concerns impact and ensure ethical sourcing materials, processes, and
practices. transparent supply chains.
Evolving Retail Growth of e-commerce and changing Requires adapting to omnichannel
Landscape consumer shopping habits. strategies and enhancing online
presence.
Counterfeit Imitation products that infringe on Requires proactive measures to
Products intellectual property rights and erode protect brand integrity and combat
brand value. counterfeiting.
 Technological Keeping up with rapid advancements in Requires continuous investment in
Advancements technology, such as 3D printing and research and development to stay
smart shoes. competitive.
Talent Acquisition Attracting and retaining skilled workers Impacts innovation and productivity.
& Retention in a competitive labor market.
Data Security and Protecting customer data and ensuring Requires robust security measures
Privacy compliance with privacy regulations. and ethical data handling practices.

This table highlights the complex challenges faced by shoe businesses in the current market
landscape. Addressing these challenges requires strategic planning, innovation, and a
commitment to sustainable and ethical practices.

5. Develop a business model

Sustainable Business Model for a Technology-Integrated Shoe Business: A

Visual Representation
This section provides a visual representation of the sustainable business model for a
technology- integrated shoe business, using tables and charts to highlight key elements.
Table: Key Features & Benefits

Feature Description Benefit

Sustainable Utilizing recycled materials, Reduces environmental impact,
Materials organic cotton, and plant-based promotes ethical sourcing.
alternatives.
Smart Shoe Embedding sensors for Enhances performance,
Technology fitness tracking, gait analysis, provides valuable data insights,
and personalized comfort. improves user experience.
3D Printing & Offering customized designs Reduces waste, caters to
Customization and on-demand manufacturing. individual preferences, allows for
innovative designs.
Ethical Production Ensuring fair labor practices Builds trust with consumers,
& Transparency and responsible sourcing promotes ethical and sustainable
throughout the supply chain. practices.
Circular Economy Repair programs, resale Extends product lifespan, reduces
Initiatives platforms, and waste, minimizes environmental
recycling partnerships. impact.
Omnichannel Seamless integration of online Provides convenience and
Strategy and offline experiences. accessibility for customers,
maximizes reach and
engagement.

Chart 1: Revenue Streams Diversification

This pie chart visually represents the diversified revenue streams for the
business: [Insert Pie Chart Here]
 Direct Sales (60%): Revenue generated through online sales and physical
retail locations.
  Subscription Services (20%): Revenue from personalized shoe fitting
and recommendations through a subscription model.
 Data Analytics (15%): Revenue from providing insights to athletes and
researchers based on data collected from smart shoes.
 Partnerships (5%): Revenue generated through collaborations with other
sustainable brands and organizations

Revenue Streams

5%
15%

20% 60%

Direct SalesSubscription ServiceData AnalysisPartnership

Chart 2: Sustainable Impact Areas

This chart highlights the key areas where the business aims to have a positive sustainable impact:
Reduced Carbon Footprint: Measured by reduction in CO2 emissions.
 Waste Reduction: Measured by reduction in manufacturing waste and
packaging materials.
 Water Conservation: Measured by reduction in water usage during production.
 Ethical Sourcing: Measured by the percentage of materials sourced from ethical
and sustainable suppliers.

Table: Key Partnerships & Their Roles

Partner Type Role Benefit
Material Provide innovative and Ensures high-quality, eco-
Suppliers sustainable materials. friendly products.
Technology Develop and integrate smart shoe Drives innovation
Providers technology, 3D printing capabilities, and and enhances product
AR/VR experiences. functionality.
Recycling Facilitate responsible recycling Supports circular economy
Companies and repurposing of footwear. initiatives and minimizes
waste.
Logistics Offer eco-friendly transportation Reduces carbon footprint and
Providers and logistics solutions. promotes sustainable
practices.

This visual representation provides a clearer understanding of the sustainable business

model, highlighting its key features, benefits, and potential impact. By combining
innovation, technology, and a commitment to sustainability, this business model aims to
create a successful and responsible shoe company that meets the needs of both consumers
and the environment.