MCQ
1. What is the primary purpose of advertising?
a) To inform, persuade, and remind consumers
b) To conduct market research
c) To manage product manufacturing
d) To eliminate competition
2. Which of the following is NOT a characteristic of advertising?
a) Paid communication
b) Non-personal communication
c) Direct two-way interaction
d) Persuasive in nature
3. What does IMC stand for in marketing?
a) Integrated Market Communication
b) Internal Media Campaign
c) Integrated Marketing Communication
d) International Marketing Channels
4. Which of the following is NOT an element of the Integrated Marketing Communication (IMC)?
a) Public Relations
b) Direct Marketing
c) Manufacturing
d) Advertising
5. What is the major benefit of using an Integrated Marketing Communication strategy?
a) Increased marketing costs
b) Confused brand messaging
c) Consistency in brand communication
d) Reduced customer engagement
6. What role does feedback play in communication?
a) It disrupts the process
b) It measures message effectiveness
c) It increases advertising costs
d) It eliminates competition
7. What does 'noise' in communication refer to?
a) The volume of an advertisement
b) External factors that distort the message
c) Customer feedback
d) The response from the target audience
8. Branding helps businesses by:
a) Increasing customer loyalty
b) Reducing advertising costs
c) Avoiding competition
d) Eliminating product differentiation
9. What is the definition of brand equity?
a) The financial value of a brand
b) The market share of a brand
c) The cost of advertising
d) The popularity of a brand
10. Which type of advertising is primarily used to introduce a new product?
a) Reminder advertising
b) Informative advertising
c) Persuasive advertising
d) Comparative advertising
11. Which of the following is an unethical advertising practice?
a) Providing honest product details
b) Using false claims to mislead consumers
c) Offering festive discounts
d) Using emotional appeals
12. The Advertising Standards Council of India (ASCI) is responsible for:
a) Regulating misleading advertisements
b) Increasing advertising budgets
c) Creating marketing campaigns
d) Managing product manufacturing
13. Which of the following is NOT a type of advertising?
a) Public Relations Advertising
b) Persuasive Advertising
c) Informative Advertising
d) Direct Selling
14. What is the first step in the communication process?
a) Decoding
b) Encoding
c) Noise
d) Feedback
15. The communication model includes the following key components EXCEPT:
a) Sender
b) Receiver
c) Manufacturer
d) Message
16. What is the purpose of a brand logo?
a) To increase production costs
b) To provide a unique brand identity
c) To confuse customers
d) To replace advertising
17. The role of advertising in the economy includes:
a) Reducing industrial growth
b) Encouraging competition and consumer choice
c) Restricting market entry
d) Decreasing employment opportunities
18. What does the AIDA model in advertising stand for?
a) Attention, Interest, Desire, Action
b) Awareness, Impact, Decision, Advertisement
c) Attention, Innovation, Development, Application
d) Analysis, Investment, Demand, Allocation
19. The four elements of the marketing mix are:
a) Product, Price, Promotion, Place
b) Planning, Production, Profit, People
c) Market, Media, Message, Money
d) Awareness, Branding, Customer, Promotion
20. What is media mix in advertising?
a) The combination of different media channels used in a campaign
b) The amount of budget allocated to advertising
c) The type of audience targeted
d) The number of advertisements broadcasted
21. Which of the following is NOT a promotional tool?
a) Public Relations
b) Direct Selling
c) Digital Marketing
d) Human Resource Management
22. What is product differentiation?
a) Setting a lower price for the product
b) Making a product distinct from competitors
c) Increasing production costs
d) Avoiding customer interaction
23. What is the role of a brand ambassador?
a) Managing the company’s finances
b) Representing and endorsing a brand
c) Designing the company’s product packaging
d) Advertising competitors' products
24. Which of the following is NOT an advertising medium?
a) Television
b) Radio
c) Packaging
d) Employee training sessions
25. What is advertising clutter?
a) A large number of advertisements competing for consumer attention
b) The use of multiple marketing strategies
c) The process of reducing advertising costs
d) A type of direct selling
26. Public service advertising aims to:
a) Increase company profits
b) Promote social causes
c) Sell luxury products
d) Expand international markets
27. Which of the following is an example of direct marketing?
a) TV advertisements
b) Newspaper ads
c) Email marketing
d) Radio promotions
28. Personal selling involves:
a) Mass advertising
b) One-on-one interaction
c) Public relations
d) Celebrity endorsements
29. Subliminal advertising refers to:
a) Advertising that influences consumers subconsciously
b) Banned advertisements
c) Direct communication with customers
d) Aggressive promotional strategies
30. What is comparative advertising?
a) Comparing a product with a competitor’s product
b) Promoting traditional values
c) Ignoring competitor strategies
d) Avoiding product differentiation
31. Which of the following is NOT a benefit of branding?
a) Customer loyalty
b) High competition
c) Brand recognition
d) Product differentiation
32. The first step in an advertising campaign is:
a) Selecting media channels
b) Defining the target audience
c) Setting the budget
d) Designing the logo
33. Which factor does NOT influence advertising effectiveness?
a) Target audience
b) Budget allocation
c) Government taxation
d) Message clarity
34. Viral marketing relies on:
a) Social media sharing
b) Traditional media
c) Large advertising budgets
d) Government regulations
35. What is an advertising appeal?
a) A persuasive approach used in advertisements
b) A company’s request for a higher budget
c) The cost of an advertising campaign
d) A form of legal regulation
