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Salesfoce Associate 1

The document is a test aid for the Salesforce Certified AI Associate exam, containing multiple-choice questions related to AI principles, data quality, and applications in sales processes. It includes questions about preventing bias in AI systems, evaluating data quality, and understanding the implications of AI in customer interactions. The exam format allows for marking items for later review and provides a time limit for completion.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
571 views42 pages

Salesfoce Associate 1

The document is a test aid for the Salesforce Certified AI Associate exam, containing multiple-choice questions related to AI principles, data quality, and applications in sales processes. It includes questions about preventing bias in AI systems, evaluating data quality, and understanding the implications of AI in customer interactions. The exam format allows for marking items for later review and provides a time limit for completion.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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—_— Test Aids- Support Exit Exam


’AkrYferion by DRAKE INTERNATIONAL

Salesforce Certified AI Associate

Time Remaining: 01:01:46 1"

1 of 40. What should be done to prevent bias from entering an Al system when training it?

Al O Include proxy variables.

B.(O Use alternative assumptions.


C. ° Import diverse training data.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¥ kryterion by DRAKE INTERNATIONAL
& vorer T
Salesforce Certified AI Associate

Time Remaining: 01:01:40 m

2 of 40. Cloud Kicks prepares a dataset for an Al model and identifies some inconsistencies in the data.

What is the most appropriate action the company should take?

A.(O Increase the quantity of data being used for training the model.
B. O Adjust the Al model to account for the data inconsistencies.
C@ Investigate the data inconsistencies and apply data guality techniques.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢, kryterion by DRAKE INTERNATIONAL
& rorner T e Bivean

Salesforce Certified AI Associate

Time Remaining: 01:01:36 1"

3 of 40. How does poor data quality affect predictive and generative Al models?

A@ Creates inaccurate results

B. O Decreases storage efficiency


C. O Increases raw data volume h‘

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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'Akryferion . bartner Test Aids -~ Support Exit Exam
by DRAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 01:01:32 §I°°

4 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on historical data. The company found that employees from
one region use a text field to capture the product category, while employees from all other locations use a picklist.

Which dimension of data quality is affected in this scenario?

A.@ Consistency

B.o Completeness
C.(O Accuracy

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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Salesforce Certified Al Associate

Time Remaining: 01:01:29 m

5 of 40. Cloud Kicks wants to evaluate the quality of its sales data.

Which first step should they take for the data quality assessment?

A. O Run a new report or dashboard.

B@ Plan and align territories.


O Identify business objectives.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢, kryterion by DRAKE NTERNATIONAL
& vone; A T mane
Salesforce Certified AI Associate

Time Remaining: 01:01:25 "

6 of 40. To avoid introducing unintended bias to an Al model, which type of data should be omitted?

A@ Demographic
B. O Engagement

CAO Transactional

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢_kryterion 2y DRAKE INTERNATIONAL
partner

Salesforce Certified AI Associate

Time Remaining: 01:01:21 m

7 of 40. What should an organization do to enforce consistency across accounts for newly entered records?

A. O Merge all duplicate accounts into a single record when duplicate entries are detected.

B. O Implement naming conventions or a predefined list of user-selectable values for organization-wide records.
C. ° Input the data exactly as it appears from the source, such as the company’'s website or social media.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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~VAR ’ by DRAKE INTERNATIONAL
-

Salesforce Certified AI Associate

Time Remaining: 01:01:18 m

8 of 40. In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?

A, o Empower users to solve challenging technical problems using neural networks.


B.@ Empower users of all skill levels to build Al applications with clicks, not code.

C. O Empower users to contribute to the growing body of knowledge of leading Al research.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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. —— Test Aids - Support Exit Exam
’AkrYferion by DRAKE INTERNATIONAL

Salesforce Certified AI Associate

Time Remaining: 01:01:15 m

9 of 40. What is Salesforce's Trusted AI Principle of Transparency?

A.@ The customization of Al features to meet specific business requirements

B. o The clear and understandable explanation of Al decisions and actions


c.O The integration of Al models with Salesforce workflows

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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partner ML T —
.
’Akryferion
yy DRAKE INTERMATIONAL

Salesforce Certified AI Associate

Time Remaining: 01:01:12 "

10 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records.

Which type of records negatively impact data quality?

A Duplicate

B. O Structured

C. O Complete

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢ kryterion y DRAKE INTERNATIONAL
& vorner T T PR
Salesforce Certified AI Associate

Time Remaining: 01:01:07@

11 of 40. How does Al within CRM help sales representatives better understand previous customer interactions?

A.° Provides call summaries


B. O Triggers personalized service replies
C. o Creates, localizes, and translates product descriptions

D Mark this item for later review.

Comments: Q-

Please Provide Feedback here...

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¢._Kkryterion y DRAKE INTERNATIONAL
partner Test Aids -~ Support Exit Exam

Salesforce Certified Al Associate

Time Remaining: 01:01:05 m

12 of 40. Which best describes the difference between predictive Al and generative AlI?

Al O Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al does not use machine learning to generate its output.
B. o Predictive Al and generative Al have the same capabilities but differ in the type of input they receive; predictive Al receives raw data whereas generative Al receives natural language.
C@ Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine leaming to generate new and original output for a given input.

O Mark this item for later review.

Comments: [}

Please Provide Feedback here...

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¢ kryterion y DRAKE INTERNATIONAL
& vorner T T R
Salesforce Certified Al Associate

Time Remaining: 01:01:02 17"

13 of 40. Which AI tool is a web of connections, guided by weights and biases?

A@ Predictive Analytics
B. O Rules-based systems
C. O Neural networks

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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Salesforce Certified AI Associate

Time Remaining: 01:00:59 m

14 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support.

Which capability should they use?

A. O Sales Path and Automated Case Escalations


B@ Einstein Lead Scoring and Case Classification
C. O Einstein Next Best Action and Case Auto Response Rules

O Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢_kryterion Yy ORAKE INTERNATIONAL
&P rorener T T
Salesforce Certified AI Associate

Time Remaining: 01:00:56 m

15 of 40. Cloud Kicks is testing a new Al model.

Which approach aligns with Salesforce's Trusted Al Principle of Inclusivity? S

A, O Rely on a team with similar backgrounds to the target users and assess the model.
B. O Test only with data from a specific region or demographic to ensure data will be relevant.
C@ Test with diverse and representative datasets appropriate for how the model will be used.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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’Akryterion . Dartrier Test Aids ~ Support Exit Exam
by ORAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 01:00:53 "

16 of 40. A service leader wants to use Al to help customers resolve their issues quicker in a guided self-serve application.

Which Einstein functionality provides the best solution?

A @ Bots
B. O Case Classification
C.O Recommendation [}

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢ kryterion y DRAKE INTERNATIONAL
& vorner T T B
Salesforce Certified Al Associate

Time Remaining: 01:00:50@

17 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a
concern.

How can data quality be assessed quickly?

A, O Run reports to explore the data quality.


B@ Leverage data quality apps from AppExchange. Iy
C. o Build a Data Management Strategy.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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#_kryterion Yy DRAKE INTERNATIONAL
& vorner T T PR
Salesforce Certified Al Associate

Time Remaining: 01:00:47

18 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets.

Which Salesforce Trusted Al Principle is being practiced?

A.O Accountability b
a.@ Indusivity
C. O Transparencv

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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Salesforce Certified Al Associate

Time Remaining: 01:00:42 m

19 of 40. How does data quality impact the trustworthiness of Al-driven decisions?

A, o Low-quality data increases the risk of overfitting the model, but accuracy of predictions may improve.
a@ High-quality data improves the reliability and credibility of AI-driven decisions.
C. o The use of both low-quality and high-quality data can improve the accuracy and reliability of Al-driven decisions, fostering trust among users.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢ kryterion y DORAKE INTERNATIONAL
& vorner T T P
Salesforce Certified Al Associate

Time Remaining: 01:00:39 m

20 of 40. What is an implication of user consent in regard to Al data privacy?

A O Al ensures complete data privacy by automatically obtaining user consent.


B.@ Al infringes on privacy when user consent is not obtained.
C.(D Al operates independently of user privacy and consent. L\\i‘

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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21 of 40. How does a data quality assessment impact business outcomes for companies using Al?

A.@ Provides a benchmark for Al predictions


B. O Improves the speed of Al recommendations
[ wfk o Accelerates the delivery of new Al solutions

D Mark this item for later review.

Comments:

Please Provide Feedback here...

[N

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Salesforce Certified Al Associate

Time Remaining: 01:00:33 @

22 of 40. How does an organization benefit from using Al to personalize the shopping experience of online customers?

A. O Customers are more likely to personalize their own shopping experience after learming from Al.

B. O Customers are more likely to share personal information with a site that personalizes their experience.

C@ Customers are more likely to be satisfied with their shopping experience.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

n _ ,l. gy ‘\.r

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¥ kryterion y DRAKE INTERNATIONAL
... S
Salesforce Certified Al Associate

Time Remaining: 01:00:29

23 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.

Which Al applications should the BA use to meet their needs?

A. O Einstein Bots and Automated Case Escalations


B.@ Lead scoring, Opportunity forecasting, and case dassification lk
C. O Machine learning models and chatbot predictions

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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Time Remaining: 01:00:25@

24 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

A@ Demographic
B. O Geographic

C. o Cryptographic

O Mark this item for later review.

Comments:

Please Provide Feedback here...

_m

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Time Remaining: 01:00:22@

25 of 40. Cloud Kicks relies on data analysis to optimize its product recommendations for customers.

How will incomplete data quality impact the company's recommendations?

A@ The accuracy of the product


B. O The diversity of the product
<O The response time for the product

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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. R Test Aids - Support Exit Exam
’Akry‘l'erion y DRAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 01:00:21 m

26 of 40. Cloud Kicks wants to improve the quality of its Al model's predictions with the use of a large amount of data.

Which data quality element should the company focus on?

A Accuracy

B. O Volume
C. O Location

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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#_ kryterion y DRAKE INTERMNMATIOMNAL
&P vorner T T B
Salesforce Certified Al Associate

Time Remaining: 01:00:19 m

27 of 40. Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

A, O Mass Delete List View button


B@ Duplicate management
C. O Trigger deletion of old records

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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INTERNATIONAL ~———
YA o by DRAKE

Salesforce Certified Al Associate

Time Remaining: 01:00:07 m

28 of 40. An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured.

Which Salesforce field type should the administrator use to accomplish this?

A@ Text
B. O Multi-Select Pickdist
C. O Rich Text Area

D Mark this item for later review.

Comments: b

Please Provide Feedback here...

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#_ kryterion y DRAKE INTERNATIONAL
& vorner T T PR
Salesforce Certified Al Associate

Time Remaining: 01:00:01 m

29 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A@ Financial status
B. O Email address
C.O Nickname

D Mark this item for later review. I

Comments:

Please Provide Feedback here...

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'Akryterion . Dartrier Test Aids -~ Support Exit Exam
by DRAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 00:59:59@

30 of 40. What is a key benefit of effective interaction between humans and Al systems?

A, o Alerts humans to the presence of biased data


B@ Leads to more informed and balanced decision-making
C. O Reduces the need for human involvement

D Mark this item for later review. b

Comments:

Please Provide Feedback here...

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¢, kryterion & e

E
Salesforce Certified Al Associate

Time Remaining: 00:59:56 m

31 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was made.

Following Salesforce's Trusted Al Principle of Transparency, which customer information should be accessible on the Salesforce Platform?

A, O A marketing article of the product that dearly outlines the product’s capabilities and features
B@ An explanation of the prediction’s rationale and a model card that describes how the model was created
C. o An explanation of how Prediction Builder works and a link to Salesforce’s Trusted Al Principles I}

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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. partner LAIGS © DUpROr
’AkrYteriQn

Salesforce Certified Al Associate

Time Remaining: 00:59:53 m

32 of 40. Which action should be taken to develop and implement trusted generative Al with Salesforce's safety guideline in mind?

A.@ Create guardrails that mitigate toxicity and protect PII.


B. O Provide frequent prompts to view user consent settings.

C. O Develop right-sized models to reduce our carbon footprint.

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢ kryterion by DRAKE INTERMNATIONAL
& vorner T T PR
Salesforce Certified Al Associate

Time Remaining: 00:59:47 m

33 of 40. How does Al assist in lead qualification?

A.(O Scores leads based on customer data


B.@ Automatically interacts with prospects
C. O Creates personalized SMS campaigns

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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'Akryterion . oartrier Test Aids -~ Support Exit Exam
by DRAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 00:59:44@

34 of 40. What is a key consideration regarding data quality's role in Al implementations?

Al o Customizing Al features in Salesforce


B. O Integrating Al models with Salesforce workflows
c@ Training and fine-tuning Salesforce Al models

D Mark this item for later review. b

Comments:

Please Provide Feedback here...

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#_kryterion y DRAKE INTERNATIONAL
&P vorner T T B
Salesforce Certified Al Associate

Time Remaining: 00:59:41 §1°°

35 of 40. Which action introduces bias in the training data used for Al algorithms?

A, o Using a dataset that underrepresents perspectives and populations


B@ Using a dataset that represents diverse perspectives and populations
C. o Using a large dataset that is computationally expensive

(O Mark this item for later review. b

Comments:

Please Provide Feedback here... ]

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'A KrYTQrlpn - partner

Salesforce Certified AI Associate

Time Remaining: 00:59:38 m

36 of 40. A sales manager wants to use Al to help sales representatives log their calls quicker and more accurately.

Which functionality provides the best solution?

A. O Auto-Generated Sales Tasks


B. O Sales Dialer
c@ Call Summaries

D Mark this item for later review. I

Comments:

Please Provide Feedback here...

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#_ kryterion by DRAKE INTERNATIONAL
& vorner T T
Salesforce Certified Al Associate

Time Remaining: 00:59:34@

37 of 40. How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A, o By reducing how many attributes are collected


B. O By applying data retention policies
C@ By limiting how many people have access to data

O Mark this item for later review.

Comments: h

Please Provide Feedback here...

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’Akl"yfel’ion . barthet Test Aids -~ Support Exit Exam
by ORAKE INTERNATIONAL

Salesforce Certified Al Associate

Time Remaining: 00:59:30@

38 of 40. What is an example of ethical debt?

A@ Launching an Al feature after discovering a harmful bias


B. O Violating a data privacy law and failing to pay fines
C. O Delaying an Al product launch to retrain an Al data model [}

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¢ kryterion y DRAKE INTERNATIONAL
&D vorver T
Salesforce Certified Al Associate

Time Remaining: 00:59:28@

39 of 40. What is a possible outcome of poor data quality?

A@ Al systems inadvertently learn and amplify biases.


B. O Al predictions become more focused and less robust.
C. O Al models have slower response times.

CJ Mark this item for later review. b

Comments:

Please Provide Feedback here...

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BN e
partner PEESES
NTERNATIONAL .
on
’Akry.l.eri

Salesforce Certified Al Associate

Time Remaining: 00:59:25 1 '"

40 of 40.
What is a societal implication of excluding ethics in Al development?

A@ More innovation and creativity


B. O Harm to marginalized communities
C. O Faster and cheaper development

D Mark this item for later review.

Comments:

Please Provide Feedback here...

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¥ kryterion y DRAXE NTEARNATIONAL
partney ToAer (e (b
Salesforce Certified Al Associate

Time Remaining: 00:59:21 m

Your assessment responses are listed below. Asterisks(™) next to the item number indicate you have marked that item for review. Click on the item number to
return to the desired item. When you are ready to submit your assessment, click the "Submit Exam’ button below to submit your responses and end the
assessment.

Assessment Summary
Number of Items Answered: 40
Number of Items Unanswered 0
Number of Items Marked for Review 0

Answers h
1. C 2. C 2. A 4.A
5. B 6. A 2. C 8.8
9. A 10. A 11. A 12. C
13. A 14.8 15. C 16. A
17. 8 18. 8B 19.8 20.8
21. A 22. C 23.8 24.A
25. A 26. A 27.8 28. A
29. A 30.8 21.8 32. A
33.8 34.C 35.8 36. C |
27. C 28. A 29. A 40. A

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¢._Kryterion Yy DRAKE INTERNATIONAL
partner

Test Aids - Support Exit Exam


Salesforce Certified Al Associate

Time Taken: 11 minutes of 70 minutes total


Result: PASS

ose
—Comicoma|
Al Fundamentals 85%
Al Capabilities in CRM 66%

Ethical Considerations of Al B0%


Data for Al 86%

Congratulations! You have successfully completed the certification exam to become a Salesforce Certified Al Associate. Welcome to the Salesforce worldwide community of
Certified Professionals!

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