DIGITAL MARKETING AT SCHOOL IDEAS AND PLANS
*Campaign Ideas*
1. *Alumni Takeover*: Invite alumni to take over the school's social media accounts for a
day to share their experiences and stories.
2. *Student Spotlight*: Highlight a student each week/month on social media, sharing their
achievements, interests, and goals.
3. *Teacher Appreciation*: Launch a social media campaign to appreciate and recognize
teachers' hard work and dedication.
4. *School Spirit Week*: Create a social media challenge where students, teachers, and
alumni share their school spirit photos and videos using a branded hashtag.
*Content Ideas*
1. *Campus Tour*: Create a virtual campus tour video and share it on social media.
2. *Student Life*: Share photos and videos of student life, including clubs, sports, and events.
3. *Academic Achievements*: Highlight academic achievements, such as awards,
scholarships, and research projects.
4. *Alumni Success Stories*: Share stories of successful alumni and their achievements.
5. *School History*: Share interesting facts and photos about the school's history.
*Engagement Ideas*
1. *Q&A Sessions*: Host Q&A sessions with teachers, administrators, or alumni on social
media.
2. *Polls and Surveys*: Conduct polls and surveys to gather feedback from students, parents,
and alumni.
3. *Social Media Contests*: Host social media contests, such as photo contests or essay
contests, to engage with followers.
4. *Live Streaming*: Live stream events, such as sports games, concerts, or plays, to engage
with followers.
*Platform-Specific Ideas*
1. *Instagram*:
- Share visually appealing photos and videos of campus life.
- Utilize Instagram Stories and Reels.
- Collaborate with influencers or student ambassadors.
2. *Facebook*:
- Share detailed updates about school events and news.
- Utilize Facebook Groups for specific communities, such as alumni or parents.
- Share videos and live streams.
3. *Twitter*:
- Share short updates about school news and events.
- Utilize Twitter Chats to engage with followers.
- Share photos and videos.
4. *LinkedIn*:
- Share updates about school news and events.
- Utilize LinkedIn Groups for specific communities, such as alumni or professionals.
- Share articles and thought leadership pieces.
*Measurement and Evaluation*
1. *Track Engagement Metrics*: Monitor likes, comments, shares, and other engagement
metrics.
2. *Use Social Media Analytics Tools*: Utilize tools like Hootsuite, Sprout Social, or Google
Analytics to track performance.
3. *Conduct Social Media Audits*: Regularly review social media accounts to ensure
consistency and effectiveness.
4. *Set Social Media Goals*: Establish specific goals for social media marketing efforts, such
as increasing engagement or driving website traffic.
Effective Ideas
1. Student Ambassadors: Appoint student ambassadors to represent the school on social
media and share their experiences.
2. Parent Testimonials: Share parent testimonials and reviews on social media to build
credibility and trust.
3. Alumni Spotlight: Highlight successful alumni on social media to inspire current students
and build a sense of community.
4. School News: Share school news and updates on social media to keep followers informed
and engaged.
5. Behind-the-Scenes: Share behind-the-scenes content, such as photos or videos of
classrooms, labs, or faculty meetings, to give followers a glimpse into school life.
