South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Table of Content
Executive summary.......................................................................................
Business description.....................................................................................
Industry analysis..............................................................................................
Management plan...........................................................................................
Marketing plan...............................................................................................
Operational plan...........................................................................................
Financial plan................................................................................................
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Business Plan Proposal
Computer shop
Group Members
Eugene C. Ajo
Christian San Miguel
Erika Paula Odon
Lance Dulaca
Jessa Marie Entac Buizon
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Executive summary
The assignment of this business is to create a safety and affordable computer shop
here in Biñan Laguna. Our purpose is to become the leading Internet cafe in South City
Biñan Laguna. Our aim is to give an excellent quality service, which we can operate in a
responsible manner being up to-date with upgrading units and update games. We are
going to invest 200,000, 00 pesos. The building must have a enough space for
comfortable moving of players. The equipment must be new. The keyboard and mouse
must be for gaming. The problem here is there are many computer shops here that have
higher specs and regular customer. So our plan is to make incredible services.
Our target is to give a excellent service. We can rent to you a most affordable unit.
Every 5 five we are upgrading all units we have. We are going to invests around 10% of
our money. We can offer the most secured computer shop here in the South City Homes.
We can offer that because our computer shop has a CCTV camera. The bystanders are
not allowed inside the computer shop. We cant allowed bystaders because bystanders are
the some starting the problems of our dearest customers.
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Objective
The objective of this computer shop is to create a safety and affordable
computer shop here in South City Homes, Biñan City Laguna That you can enjoy both
gaming and for educational purposes with a high speed internet connection and
affordable price. Our Company aim to deliver excellent quality service.
Company Vision
We commitment to meet or even exceed the customers need and satisfaction to make
them comeback. Like internet cafe aims to be tagged as trusted and well-liked I-cafe here
in the Philippines
Company Mission
Since we are new in the business, our first goal is to recover our expenses.
After we have achieved the first goal, the next one is to make it known popular Internet
Cafe Shop here in South City Homes
Company Goal
The goal of Our Internet Cafe Shop is to provide our customers with the best
computer and fast internet experience from the beginning to end, with a smart and good
service
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Reason for Starting for This Business
Our reason for starting this business is to give an entertainment and use educational
purposes. Entertainments for those who want spend their time through gaming. There is
so many students has doesn’t have a own laptop or desktop. In this way we can offer you
our service for renting our computer unit in a hour computer shop to use in affordable and
comfortable way.
Description of Product or Service Offered.
Our computer shop give a good service through taking care of our dearest customer.
one hour only cost 15 pesos. We also offer photo copy and printing. We also have
freebie, if you stay in our computer shop in a whole night you will give you a cup of
coffee to give a relax feeling. We also have free bottled water And no worries because
our shop has a fast internet connection. So that students will choose our computer shop
because we have fast internet connection and a lot of freebies. Our computer shop is not
just an ordinary shop. Because our shop is not boring it’s not typical computer shop. In
our shop we are fully air conditioned. So you will feel relax and also you will enjoy
surfing in the internet.
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Summary of Overall Strategic Direction
We are concentrate of how we going to more progressive our business. we are
going to pursue our maximum efficiency in return on investment. We are going to
provide a good service through our freebies and good internet. We are going to minimize
the business risk through secured the safeness of our customer. We are going to reform of
sales and expand the capability of our units. Maintain the fast internet and system of our
computer units. We are going to make a price affordable, a common pricing strategy for
small business, particularly new entrants into the market is so price low just to get the
work. By price may signal low the aim is to penetrate the market and get as much repeat
business. However, be aware that pricing low can have adverse repercussion on our
business. First, a low price may signal low quality service we have. So to make sure that
we have a good quality of service we are going to provide a grand opening to our
customer we have a free 30 minutes per customer to witness the fast reliable and
comfortable of our computer shop.
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
company value proposition
cashi
er d
o
Rest
room
Company Value Proposition
Our computer shop has a regulation. The first regulation is under 18 years old has a
limit to play on weekends. The second is alcohol is not allowed. The third is shoutin is
not allowed whenever you excite while playing a online games. The computer shop is
giving free coffee and free water. Free snacks and drinks for those regular customer.
Flaming Carrot computer shop is selling a E-card games. We are planning to add service
such as E-Loading and Pera Padala through smart padala system. We were planning to
build our computer shop here in Biñan City Laguna South City Homes.
Business Size
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Our computer shop is just only a small business type. Our computer shop consist five
members or five crews. We only have few members or five crews because this is only a
small business.
Opportunities and Threats in the Industry, including Barriers to Entry
Since the rise of mobile internet is rising so fast, the demand for computers for
internet browsing has declined. You can simply acquire post paid or prepaid plan from
your mobile carrier and you can surf the net in no time. A lot of establishments now a day
are offering free Wi-Fi hot spots so the need of renting a computer for internet browsing
is decreasing. But computer shop is one of the most recommendable businesses here in
Philippines. Many people needed a computer now a day’s even they have on computers
in their house because they find a fast connection and satisfy what they need. Of course
one of the best opportunities here if your computer shop near on school places. Because
of student who may go to your shop because of printing they’re assignments or project.
The threats here is when you have a competitor and slow internet connection. One of the
most threats here when there are places that have free Wi-Fi. when there is free Wi-Fi the
people won’t come in to your shop because of free Wi-Fi.
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Major Competitors, including their Market Shares, Markets Served, Strategies Employed,
and Expected Response to Entry
One of our major competitors here in south city homes are the "print house" and the
"I genki". Everyday their income is 1,000 pesos. Their internet connection is fast and
their computer specification is also great. We expect that our computer shop will be
compared to them. So we will make pur best to give the great services it them that’s why
were giving them freebies.
Over all Trends and Outlook for business
This small business has a great profit if you just take care of your units and also
upgrade it and the most important thing is to take care of your costumers. The computer
shop business is one of the business that you can establish here in the Philippines because
everybody want to rent specially students or even kids want to rent a computer because
they want to play in a computer because they can play with their friends.
Target Market and Consumer Demographics, including Market Niche in which the
Company Will Operate
Our potential customers are the student of south city homes. They are the customer
who deadly needed the high specs unit of computer. They need it sometimes because they
want to past their time through playing. While the other is want a fast internet for
academic purposes. Like searching about their assignments or related to their topics. The
target consumer of this business those student who don’t have computer desktop in
they’re house. Our group is ready to give a service for those customers.
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
The company’s competitive Advantages and their Likely Impacts on its Success
Our computer shop advantages that our internet is fast and reliable. Our staffs are
very kindly and friendly for customer. We are giving free drinks for our cafe. The impact
of this success that our computer shop well be known and successful business through
our customers and good unit of computers that they will be back to our shop.
Management Plan
Form of Ownership and Reasons for Choice of Ownership Form
Be respectful
Allow the others to have privacy ( do not disturb others while renting the units)
Use kind words and manners for customer
Voice might be low to not distract the others players
Be a respectful employee
Positive, friendly employee while talking to a customer
Be responsible
Give the best effort
Give the best equipment we have
Stay clean the shop
Be responsible for your self
Be safe
Keep your belonging things safe
Feel your safeties while playing
Stay on time for your duty
Be our loyal customer
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
For our dearest customer we are going to know you that our computer shop has a newest
and high spec with clean location that doesn’t affect your health while playing. We are
going to give our best to provide our good quality of service.
Organizational Structure/Chart
Owner
Eugene C. Ajo
Co-owner
Lance Dulaca
Assistant/crew Cashier Finance manager
Jessa Marie Erika Paula Odon Rafael Sinalubong
Buizon
Technician
Christian San
Miguel
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Qualifications, experience, expertise, and roles of members of the management team
Eugene Ajo: The owner of computer shop. He is the one who managing the business
and also a owner .
Lance Dulaca: He is the co-owner of this computer shop. He is the one who helps the
owner directly. He is the one always checking up the computer shop.
Jessa Marie Buizon: She is the Assistant/crew. She is the one who assist the
people/customers using the computer shop. She will helps the customers if there’s a
problem about the computers or how to use the computer properly
Erika Paula Odon: She is our cashier. She is the one who managing the money in the
shop and she is assign in cashier.
Christian San Miguel: he is our crew technician. He is the one who’s checking if the
computers are working properly and if the CPU is safe to use and not overheating. He is
assign also in cleanliness of shop.
Raphael Sinalubong: He is our finance manager. He is in charged for our financing
budget.
Other Stake Holder
Government
owner
Computer shop
Employees Customer
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Professional Service Firms Providing Support
Graphic Design Firms
The owner of this small business wants to create a visual identity for his business; he
hires a graphic design firm. Graphic design firms may specialize in creating websites, he
want to make website and logos to graphic design firm for boost up the business.
Insurance Firms
Insurance agents help owners protect their businesses by providing them with multiple
insurance options. Small businesses like our shop. According to Insurance agent we need
upgrade our units to lose in our competitors.
Real Estate Brokerage
According to real estate brokerage we need to find a better location. Like near in school.
We need a location near in school because when we near on school we can have gain
many customers like student who deadly needed the computer shop for academic
purposes.
Marketing Plan
Overall Marketing Strategy
Our computer need cost about 10,000.00. to get higher specs of unit. Overall we need
70,000.00 for 7 units of computer set. The 100,000.00 we going to use it for other need of
our computer shop like aircon for our shop. The remaining money we will use it for
emergency things. We need to reach 500,000.00 a month to recover of our expenses. We
were going to make high our specs for our customer to provide a smooth use. We going
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
to add freebies for the, like giving them 5% discount when they make a 5 hours in a day.
We were giving them drinks in night. When they make through 12 am and they request to
have coffee we were going to give them. In that way they can continue to play without
leaving their place.
Place and distribution
We should consider the place where we should set up our business. This kind of place we
need that places near in campus or school. Our main customers are those students who
need our shop to rent and use. We can use offer to a printing and load to their cellular
phones.
Marketing mix
Service: kind and good service of our crew. The units have a good performance too.
Price: The price of rent of unit in one hour is only 20 pesos and only 12 pesos for 30
minutes.
Promotion: the promotion that we have is free coffee for those renters who spend their
time in night. We were going to discount the renters if they long in 5 hours. They have
10% discount.
Place: The place we going to build the shop is located at south city homes Susana Street
near at South City Home Academy.
Sales Management, including Sales Planning, Sales Approach, and Sales Force
Our computer shop will going to provide a good units for our customer. We are
going to provide a good quality service to make our computer known throughout the city
of Biñan Laguna. We are going to rent the unit for 20.00 only for one hour use. We going
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
to provide a coffee as a freebie for our customer who make play or use in night through
midnight. To make them feel relax while renting our computer shop. We going to aim
make sales of 1,000.00 to make the shop improve. We need to achieve the 1,000.00 a
day. To make the shop improve if we achieve this much of money we totally make our
aim. By the time we going to lead in Biñan Laguna as a most leading computer shop here
in our place.
Marketing Plan Budget
Monthly quarter 1st quarter 2nd quarter 3rd quarter 4th quarter
Maintenance
of units 5,000.00 5,000.00 5,000.00 5,000.00
Payment for
employees 20,000.00 20,000.00 20,000.00 20,000.00
Shares by 2
owner 19,500.00 19,500.00 19,500.00 19,500.00
Electric bills 5,000 4,500.00 5000.00 5000.00
Totals 45,000 44,500.00 45,000 45,000
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Operational Plan
Human resource need
We will hire the 4 employees to provide what the customer need. We need to
provide exactly employees to make the customer feel comfortable and to run the business
smooth without any problem about servicing of our computer shop
Technological Resource Need
We giving the highest specs with the most comfortable computer shop here in
Biñan Laguna. The specs that we have is gaming computer that they can play smooth
without a log. We are giving a fast internet connection.
Logistics and Supply Chain Management Plan (delivery or time of service)
The time start of our business is starting from 7am to 1pm and we can do over
time works if necessary. We are going to do overtime when the renters want to take
longer hour before our closing time.
Implementation Timetables
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Time for workshop
Task Name Person who Month of action for assigned
responsible
September October November December
Finalize planning perm Ajo X X X X
Cashier Odon X X X X
Crew assistant Buizon X X X X
Technician San Miguel X X
Sinalubon X X X X
Finance manager g
Super visor Dulaca X X X X
Process for monitoring progress
Create Plan Review Dates
Business plans should be reviewed on a regular basis, especially if a business is
expanding quickly, experiencing cash flow problems, adding new products or services or
reaching into new markets. Align your review dates with the short-term and long-term
goals outlined in the original business plan and conduct a comparative analysis.
Depending on your business, this could be a monthly, quarterly or annual review.
Financial Plan
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Posible Sources of Initial Financing
We are going to use love money this is money loaned by a spouse, parents, family or
friends. A banker considers this as "patient capital", which is money that will be repaid later as
your business profits increase. Each shareholder must give 25,000.00 to make this business.
Sales Forecasts
Renting
Time Week 1 Week 2 Week3 Week4
September 10,000 9,000 12,000 15,000
October 10,000 10,000 9,000 14,000
November 12,000 8,000 12,000 16.000
December 20,000 20,000 23,500 22,220
January 15,000 18,000 19,000 10,000
February 10,000 5,000 5,300 12,000
March 12,000 9,000 10,000 15,000
total 89,000 79,000 90,300 104,000
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Income Projections
Cost of revenue 90, 000.00
Cost of goods sold 100,000 a year
Cost of profit 120, 00.00
Operating expenses
Commission 30,000
Marketing expenses 111,000.00
Total operating expenses 81, 000.00
Net income 39,000.00
Financial statement
Our network have a 39,000, 00. The thing that we can loss here is the time vacant. Well
in this business we can’t prevent that, but we can counter attack that problem through
giving some freebies and be good for customer.
Mathematical analysis
in computing the sales of our business we can say that our business have a success. Our
mission now is to create good production of service we have.
70,000.00+10,000.00+5,000.00+60,000.00+20,000.00= 165,000.00
South City Homes Academy
Senior High School Department
Business Proposal
GENMATH11
Flaming Carrot Internet Cafe Shop
Capital budget.
Capital Budget Complete Computer Unit – 10,000 7 complete units (70,000) Aircon -
5,000 2 aircon units (10,000) Electric Bills - 5,000 (1st to 4th quarter) Payment for the
employees - 60,000 (1st to 4th quarter) Maintance of the units - 20,000 (1st to 4th
quarter) Bottled water/Coffe/Cup - 1,000 (1st to 4th quarter) Chair/Sofa – 20,000 (5,000
per pieces). The amount that we need is at least 180,000.00 pesos for start this business
