A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS
PETER ENGLAND WITH SPECIAL REFERENCE TO ERODE.
1. Name: (Optional)____________________________
2. Gender
a) Male b) Female
3. Age
a) 18-25 years
b) 26-35 years
c) 36-45 years
d) 46- 55 years
e) Above 56 years
4. Marital status
a) Married
b) Unmarried
5. Occupation
a) Student
b) Employed
c) Professional
d) Business
e) Homemaker
f) Retired
g) Others
6. Educational qualification
a) Highschool or Equivalent
b) Undergraduate
c) Postgraduate
d) Professional Course
e) Others
5. Monthly income of the family
a) Below 20,000
b) 20,001 – 50,000
c) 50,001 – 80,000
d) Above 80,000
6. Residential Area
(a)Urban
(b) Rural
7. How did you come to know about Peter England?
a) Social media
b) Friends/Family
d) Advertisements
e) Store Visit
f) Others(Please specify) _______________
8. How long have you been using Peter England apparel?
a) Below 6 months
b) 7 months – 3 years
c) 3 years - 6 years
d) 7 years – 10 years
e) Above 10 years
9. How often do you purchase in Peter England?
a) Occasionally
b) Frequently
c) Once in a year
d) At the time of offer
10. What do you prefer in Peter England product?
a) Shirts (Full Sleeve)
b) Shirts (Half Sleeve)
c) Trousers
d) Blazers
e) Accessories
11. From where did you purchase Peter England apparel?
a) Online
b) Peter England showrooms
c) Malls
d) Super Markets
12. Rank the following factors that influenced you to prefer Peter England apparel.
S. No. Factors Rank
1 Brand reputation
2 Quality
3 Price
4 Design
5 Style and Fashion
6 Fit & Comfort
7 Colours and Variety
8 Offers
13. What type of shirts do you prefer in Peter England?
a) Formal b) Casual c) Semi-formal
14. What is your opinion about the price of Peter England apparels?
a) Very Reasonable b) Reasonable c) Expensive d) Very Expensive
15. How important is the fit of Peter England apparel to you?
a) Very important b) Important c) Neutral d) Not important
16. Whom would you accompany while purchasing dresses in Peter England?
a) Family b) Friends c) Colleagues d) Others___________
17. State your satisfaction level towards Peter England.
Highly Satisfied Neutral Dissatisfied Highly
S. No. Factors
Satisfied Dissatisfied
1 Brand
2 Quality
3 Price
4 Design
5 Style and Fashion
6 Fit & Comfort
Colours and
7
Variety
8 Offers
9 Customer Service
18. How many members in your family use Peter England products?
a) 1 b) 2 c) 3 d) More than 3
19. Do you think Peter England apparels offer good value for money?
a) Yes b) No c) Maybe
20. Rank the problems you faced in Peter England.
Sl.No. Factor Rank
1 Quality issues (fabric, stitching, etc)
2 High Price
3 Limited size availability
4 Color fading
5 Difficulty with returns and exchanges
6 Poor customer service
7 Limited product
8 Fitting issues
20. Have you ever experienced any customer service issues with Peter England?
a) Yes b) No
21. Would you recommend others to purchase Peter England apparel?
a) Yes b) No
22. Give you valuable suggestion:
________________________________________________________________
________________________________________________________________
________________________________________________________________
1. To identify the factors influencing the respondents to prefer Peter England in Erode
2. To measure the level of satisfaction of respondents towards Peter England products and services.
3. To find out the problems faced by the respondents towards Peter England
4. To offer suggestions to overcome the problems Peter England
