C1 The Meaning and Importance of Mice ok

1. Different event happening=MICE meaning

2. Meeting, incentive, conference, convention, exhibition, exposition, and event.=acronym
of MICE (7)
3. Meeting= a gathering of two or more people for a common purpose such as business,
social, or religious purpose. [small spaces, 2-100 pax, duration: hours, a day, planning
for a certain topic, finalize and execute]
4. Incentive ▪ It is also called Incentive program.=Is a reward event intended to showcase
persons who meet or exceed sales or production goals.
5. Conference=It is a participatory meeting designed for discussion, fact-finding, problem
solving, and consultation. ▪ Compared to a congress, a X is smaller in scale [duration:
multiple days]
6. Convention; Congress =Gathering of individuals in which the planning activity of the
attendees is to attend educational sessions, participate in meetings/discussions,
socialize, or attend other organized events. • X is the European term for this. [larger
scale of attendees]
7. Exhibition; exposition=X are essentially trade shows wherein they display their products
and services for the purposes of public relations, sales, and or marketing. It is an activity
designed for suppliers of products, goods, and/or services to demonstrate and promote
to a certain market. ▪ It is the European term for x. [smaller scale than exposition]
8. Exposition=Larger in scale than an exhibition. ▪ It generally consists of a huge public
display of the goods and services of a particular industry.
9. Event=an occurrence, happening , and activity designed around various themes in order
to create or enhance interest in a destination.
10. profitable segment; major source of revenue=The ROLE of MICE in the Tourism and
Hospitality Industry
11. MICE industry=The XX is an exciting and profitable segment of the tourism and
hospitality industry.
12. meetings, incentives, conventions and exhibitions=A major source of revenue for the
tourism and hospitality industry comes from the xxxx segment of the industry.
13. meetings, incentives, conventions and exhibitions=As the tourism and hospitality
industry saw a great increase in expenditures, xxxx experienced great growth as well.
14. MICE groups=Xx use the hotel's banquet facilities the most, making them highly
important for many hotels.
15. MICE=Some hotels are even geared towards this type of business, such as conference/
convention hotels. With the many changes, the tourism and hospitality industry has
undergone in the past 20 years, the importance of XXXX has become recognized. The
need to communicate with one another face-to-face has been the driving force behind
the growth of the industry
16. 1.Planners and groups they represent 2.Host Facilities 3.Services 4.Exhibitions=4
COMPONENTS OF THE MICE INDUSTRY (SHEP)
17. 1.Planners and groups they represent=X are individuals or groups that plan meetings,
conventions, and exhibitions.
18. a. Corporate meetings planners b. Association meeting planners c. Independent meeting
planners=3 Planners and groups they represent (CAI)
19. 2.Host Facilities=XX provide lodging, meeting rooms, food and beverage as well as a
number of other services for groups attending meetings, conventions or exhibitions
[accommodate]
20. 3.Services=X refer to individuals and organizations that provide support for the
meetings, conventions, and exhibitions segment of the tourism and hospitality industry
[business]
21. 4.Exhibitions=X are financially linked with all segments of the MICE industry. They
provide much of the revenue needed for the planners to hold meetings, conventions and
exhibitions.
22. HISTORY OF THE MICE INDUSTRY=▪ Early societies had communal spaces for
discussing shared interests, such as hunting strategies, war plans, peace negotiations,
and tribal celebrations.
23. cities =HISTORY ▪ As geographical regions expanded, x became hubs for trade and the
exchange of ideas.
24. Trade, professional, fraternal, and religious organizations=HISTORY ▪PFRT emerged to
address specific issues of interest.
25. Europe=HISTORY ▪ Many of the earliest trade, professional, and fraternal organizations
were established in X. These serves as the foundation for organized meetings and
conventions.
26. America=HISTORY ▪ The mid-1800s marked the beginning of organized associations
and conventions in X. As the U.S. economy and society grew, the frequency and scale
of such gatherings also increased.
27. Manila=HISTORY ▪ X was the first city in the region to establish itself as a hub for
international meetings.
28. Philippine International Convention Center (PICC)=HISTORY ▪ The XXXX, Opened in
1976 for the International Monetary Fund/World Bank Meeting, marking a significant
milestone for the Philippine MICE industry.
29. Manila =HISTORY • Over time, X developed modern infrastructure, including: a. Deluxe
accommodations for visitors. b. Efficient transportation networks for ease of travel. c.
Modern telecommunications systems to support meetings and events. d. Versatile and
well-equipped meeting facilities.
30. 20 =HISTORY In 1996, Manila celebrated XX years as a leading destination for
meetings, conventions, and exhibitions in Asia.
31. Ground Handlers, Meeting Planners Associations, Meeting Technology, Airline Industry,
Lodging Industry, Conference Centers, Convention Centers, Convention Bureaus=THE
GROWTH OF THE MICE INDUSTRY: This growth has been due to several FACTORS:
8 GMMALCCC
32. Meeting Planners Associations=Development of associations is connected with XX.
These associations not only grew in numbers but also expanded the list of services they
offered to their members. Majority of these associations increased their emphasis on
education. Other growth factors included the rise of the independent meeting planners,
the increase in the number of women planners, certification and development of
 standards, and the integration of travel agents into the profession. [focus: education to
enhance skills, knowledge
33. Airline Industry; jet airplane=The advancement of the XX enabled people to travel
quickly and efficiently. This was made possible by the introduction of the xx – an
invention that revolutionized transportation worldwide. A relevant factor was the
deregulation of the XX which resulted in vigorous competition among airlines to attract
more passengers. This caused a reduction in the cost of air travel.
34. Lodging Industry=The XX recognized the financial importance of MICE. Hotels grew and
became convention centers. Hoteliers learned to adapt their services to different clients.
Property marketing directors learned how to work with meeting planners.
35. Convention Centers=XX expanded in terms of exhibition spaces, accessibility, and
storage facilities. They were able to accommodate all the activities of a convention and
trade show under one roof. Traffic was improved, allowing a large number of people to
move quickly from one area to another.
36. Convention Bureaus=XX grew rapidly both in numbers and size of operations. The
number of bureaus has doubled since 1980, from 100 to more than 250. Their operators
have become more professional. They actively participate in industry and association
affairs. [promote MICE in cities, regions; ex. TPB: agency that promotes the country for
MICE]
37. Conference Centers=XX changed their appearance during the past two decades. For
some time they maintained a “business only” appearance. This has been replaced by
modern restaurants, recreational facilities and the latest high-tech audio-visual
equipment.
38. Meeting Technology=Modern audio-visual equipment gave meeting planners a greater
degree of flexibility and creativity that was never possible in the past. Video projectors,
360-degree projection techniques, multi-image presentations, and a unique sound
system have become common.
39. Ground Handlers=Effective ground arrangements became necessary as MICE became
more complex. Ground arrangements include planning tours, transportation, and
sightseeing, banquet, and hotel reservations. Convention service companies were
established in the 1970s to develop creative meeting programs [logistics; services]
40. ▪ The MICE industry is one of the FASTEST growing segments of the tourism and
hospitality industry. ▪ Convention and exhibitions GENERATE a considerable amount of
revenue within the tourism and hospitality industry. ▪ Hence, most cities have visitors and
convention centers that are designed to entice meetings, conventions, and
exhibitions.=IMPORTANCE OF THE MICE INDUSTRY (FG)

C2 Key Player in the MICE industry and Their Roles in the Tourism and Hospitality Industry ok
1. Convention centers; Conference centers; Convention and visitors bureaus; Hotels;
Associations; Tour operators; Trade shows and expositions;=7 Key Players in the MICE
industry CCCHATT
2. association =An x is an organized body that promotes and enhances a common interest
activity or purpose.
3. Trade Association, Professional Association=Two main categories of Association: TP
4. Trade Association = nonprofit organizations that are designed to address the needs of
for profit businesses. The members are business agencies that have the same objective.
5. Professional Association = are nonprofit organizations that are not business-oriented.
They are designed to help their members realize their objectives.
6. American Association of the Retired Person (AARP)=Professional Association: a. Sector
consists of the members with the same interests such as XXXX.
7. Council of the Hotel, Restaurant and Institutional Education (CHRIE)=Professional
Association: b. Sector consists of scientific, engineering, learned associations such as
the XXXXX.
8. American Heart Association=Professional Association: c. Sector that is concerned with
religion, charitable, and public services such as the XXX
9. convention centers=➢Comprehensive xx is a public agency whose aim is to
host meeting and exhibits in a venue.
10. convention centers=➢It provides banquet, food and beverage, and
concession services. Majority of convention centers are owned by the city,
country, or state government and are operated by an appointment board or
authority.
11. Conference centers=➢Xx is a specialized hospitality operation which aims to
facilitate and support small to medium size meetings of 20 to 50 people.
12. Conference centers=➢The guests at a xx do not need to leave the center
during the entire duration of their conference because all their needs, such as
meals, accommodations, and leisure activities, will be provided by the
conference center.
13. Conference centers=➢The design of the xx emphasize comfort and privacy
for the attendees
14. Tour operators=➢They work with meeting planners in arranging tours and
activities for meeting attendees and their families who combine business with
pleasure. Xx play an important role in MICE industry.
15. Trade shows, expositions, and scientific/technical conference=Trade shows
and expositions➢Xx, x, x/xx are terms that are used interchangeably in the
mice industry
16. ➢Trade shows=Xx provide a venue in which individuals associated with a
particular industry can bring their products and exhibit them together.
17. ➢Trade show industry=Xxx is the most exciting, dynamic, and economical
means for marketing individuals to achieve their sales goals.
18. ➢Hotels =X provide comfortable overnight accommodations for out-of-town
guests for a meeting, convention, or trade show.
19. convention service manager=➢The most important person in the hotel is the
xxx. He or she acts as a liaison between the meeting planner and the hotel.
20. ➢A convention and visitors bureau=XxXX is a non profitable organization
designed to solicit visitors and conventions to a community.
21. ➢A convention and visitors bureau=The XxXX coordinates all activities of
meetings and conventions.
C3 MICE PLANNERS ok
1. MICE Planner=❑Individuals or groups who sponsor meetings usually appoint
a single individual or committee to coordinate the meeting.
2. ➢ MICE planner ➢Meeting planner ➢Meeting manager ➢Meeting director
➢Professional Congress organizer (PCO) ➢Coordinator=❑The person
coordinating the meeting is called several names; 6 / MMpmdPC
3. Prompt, Attentive, Responsive, Courteous, Hardworking, Hospitable, Organized,
Friendly, Intelligent, Efficient=10 Characteristics and Responsibilities of MICE Planners
PARCHHOFIE (HaHo)
4. ❖Pre-meeting activities; ❖On-site activities; ❖Post-meeting activities=3
Responsibilities of MICE Planners (POP)
5. 1. Plan the agenda of the meeting; 2. Establish the objectives of the meeting; 3. Predict
the Attendance; 4. Set the budget of the meeting; 5. Site, Meeting Facility, and Hotel
Selection; 6. Negotiate Contract; 7. Plan Exhibition=❖7 Pre-meeting Activities:
PEPSSNP
6. 1. Plan the agenda of the meeting=✓A mice planner should know why the
meeting is being held.
7. 1. Plan the agenda of the meeting=✓A mice planner should give advice with
regards to the proper handling of specific types of meetings.
8. 2. Establish the objectives of the meeting=✓Meeting agenda provides the
basis for the establishment of objectives.
9. 3. Predict the Attendance=✓A MICE planner should develop marketing plan
10. 3. Predict the Attendance=✓A MICE planner must know what he or she and
the sponsoring organization are marketing and who the prospective
attendees are.
11. 3. Predict the Attendance=✓A mice planner must develop questionnaires to
determine the needs, desires, and expectations of the group.
12. 4. Set the budget of the meeting=✓The MICE planner should consulted
before the budget is finalized.
13. 4. Set the budget of the meeting=✓The MICE planner should consulted when
changes in the budget are made.
14. 4. Set the budget of the meeting=✓The budget should contain income and
expenditures as thoroughly as possible.
15. Grants or contributions, Registration fee interest, Company or sponsoring organization
money revenues, Advertising revenues, Registration fees, Exhibitors fees, Event
sponsor contributions, Revenues from the sale of educational materials=4. Set the
budget of the meeting: 8 Income for meeting, convention, or exposition could include the
following: GR CAREER (Efs)
16. Gratuities; Ground transportation; Interpreter; Rental fees for meeting and exposition
space; Audio-visual equipment; Food and Beverage events; Shipping; Signage; Support
staff; Support supplies such as office supplies; Spousal programs; Speaker fees,
honorarium, and expenses; Tours; On-site Personnel; Mailing; Marketing expenses;
Mementos for guests and attendees; Meeting planner fees; Printing and copying
expenses=4. Set the budget of the meeting: 19 Expenses for meeting, convention, or
 exposition could include the following: GGIRAF SSSSSSTOMMMMP (Shiuup
MAirMEmp)
17. 5. Site, Meeting Facility, and Hotel Selection=✓The selection of the site and
meeting facility is based on the purpose of the meeting.
18. 5. Site, Meeting Facility, and Hotel Selection=✓The services provided by the
site as well as the personnel and ambiance have a great influence on the
attendees’ perception of the event.
19. 5. Site, Meeting Facility, and Hotel Selection=✓When choosing the meeting
facility and the hotel, service is the first priority
20. 5. Site, Meeting Facility, and Hotel Selection=✓MICE planners must provide a
level of service that makes the guests feel at home, well cared for, and
anxious to return.
21. 5. Site, Meeting Facility, and Hotel Selection=✓The ability to meet the needs
of their international attendees.
22. 6. Negotiate Contract=✓The person in charge of site selection should never
sign a contract with a facility unit after just one site visit.
23. 6. Negotiate Contract=✓After completing the two site visitations, the planner
can negotiate and sign contract.
24. 7. Plan Exhibition=✓The planner should develop the final blueprint for the
actual meeting, convention, or exhibition.
25. 7. Plan Exhibition=✓The blueprint is also called the staging guide or staging
book.
26. 1. Conduct pre-event briefing 2. Prepare executive plan 3. Move people in/out
4. Troubleshoot 5. Approve invoices=❖5 On-site Activities (CPMTA)
27. 1. Conduct pre-event briefing=On-site Activities: ✓The MICE planner should
arrive at least one hour before the event in the case of a single meeting.
28. 1. Conduct pre-event briefing=On-site Activities: ✓The MICE planner acts as
the director of the move-in process and coordinates the functions of these
key individuals.
29. 1. Debrief 2. Evaluate 3. Provide recognition and appreciation 4. Arrange
Shipping 5. Plan for next year=❖Post- meeting Activities (DEPAP)