Takoyaki was first popularized in Osaka, where a street vendor named Tomekichi Endo is credited with its
invention in 1935. Takoyaki was inspired by akashiyaki, a small round dumpling from the city of Akashi in
Hyōgo Prefecture made of an egg-rich batter and octopus.https://en.m.wikipedia.org/wiki/Takoyaki
Takoyaki is Savory, salty, and just generally delicious, takoyaki is an incredibly popular Japanese street
food. Tako means octopus, and yaki indicates the cooking method, in this case, pan-frying. Sometimes
called “octopus balls” in English, takoyaki is made of a takoyaki batter infused with dashi (dried kelp and
bonito flakes) filled with diced octopus meat, tempura scraps, pickled ginger, and green onion. These
ingredients are fried in a special takoyaki pan and turned over with a small pick to cook both sides evenly
and create the classic round takoyaki recipe and shape.
Toppings are also an essential element of takoyaki, and they typically include takoyaki sauce (similar to
Worcestershire sauce), Japanese mayonnaise, bonito flakes (fish flakes), and dried seaweed flakes. Nice
and crisp on the outside and tender on the inside, takoyaki is a delicious Japanese food and snack.
Takoyaki is an iconic Japanese street food not only because of its distinct shape but also because of its
flavor. The use of dashi and egg gives the batter a unique flavor which pairs beautifully with the savory
filling and the salty sauces and garnishes. Even if you aren’t in Japan, you can still satisfy your craving for
takoyaki here in the Philippines . https://www.bokksu.com/blogs/news/all-about-takoyaki
Effect of customers satisfaction on profitability
Customer satisfaction does have a positive effect on an organisation’s profitability. According to Hoyer
and MacInnis (2001), satisfied customers form the foundation of any successful business as customer
satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. Coldwell (2001):
“Growth Strategies International (GSI) performed a statistical analysis of Customer Satisfaction data
encompassing the findings of over 20,000 customer surveys conducted in 40 countries by InfoQuest. The
conclusion of the study was:
A totally satisfied customer contributes 2.6 times as much revenue to a company as a somewhat
satisfied customer.
A totally satisfied customer contributes 17 times as much revenue as a somewhat dissatisfied
customer.
A totally dissatisfied customer decreases revenue at a rate equal to 1.8 times what a totally
satisfied customer contributes to a business”.
Zairi (2000): “There are numerous studies that have looked at the impact of customer satisfaction on
repeat purchase, loyalty and retention. They all convey a similar message in that:
Satisfied customers are most likely to share their experiences with other people to the order of
perhaps five or six people. Equally well, dissatisfied customers are more likely to tell another ten
people of their unfortunate experience.
Furthermore, it is important to realize that many customers will not complain and this will differ
from one industry sector to another.
Lastly, if people believe that dealing with customer satisfaction/complaint is costly, they need to
realize that it costs as much as 25 percent more to recruit new customers”.
Aaker (1995) said that the strategic dimension for an organization includes becoming more competitive
through customer satisfaction/brand loyalty, product/service quality, brand/firm associations, relative
cost, new product activity, and manager/employee capability and performance
Consequences of customer satisfaction and Dissatisfaction
The consequences of not satisfying customers can be severe. According to Hoyer and MacInnis (2001),
dissatisfied consumers can decide to:
Discontinue purchasing the good or service
Complain to the company or to a third party and perhaps return the item
Engage in negative word-of-mouth communication.
Customer satisfaction is important because, according to La Barbera and Mazursky (1983), “satisfaction
influences repurchase intentions whereas dissatisfaction has been seen as a primary reason for customer
defection or discontinuation of purchase”.
