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Digital Marketing

The document outlines a digital marketing course available to participants of the 5am challenge, covering topics such as SEO, content marketing, social media marketing, PPC advertising, and email marketing. It includes sections on website planning, web analytics, and the use of digital marketing tools. The course concludes with case studies, practical projects, and guidance on career opportunities in digital marketing.

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TITUS INDIMULI
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29 views2 pages

Digital Marketing

The document outlines a digital marketing course available to participants of the 5am challenge, covering topics such as SEO, content marketing, social media marketing, PPC advertising, and email marketing. It includes sections on website planning, web analytics, and the use of digital marketing tools. The course concludes with case studies, practical projects, and guidance on career opportunities in digital marketing.

Uploaded by

TITUS INDIMULI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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This is the course outline for the digital marketing course that will be freely

available to participants of the 5am challenge:

1. Introduction to Digital Marketing

- Overview of Digital Marketing

- Evolution of Digital Marketing

- Digital Marketing vs. Traditional Marketing

2. Website Planning and Creation

- Understanding Websites

- Website Planning Process

- Basics of Domain, Hosting, and Website Platforms

3. Search Engine Optimization (SEO)

- Fundamentals of SEO

- On-Page and Off-Page Optimization

- Keyword Research and Planning

4. Content Marketing

- Content Marketing Strategy

- Blogging, Video Marketing

- Content Distribution and Promotion

5. Social Media Marketing (SMM)

- Overview of Social Media Platforms

- Creating a Social Media Strategy

- Social Media Advertising

6. Pay Per Click (PPC) Advertising

- Introduction to PPC
- Google Ads, Bing Ads

- Campaign Creation and Management

7. Email Marketing

- Basics of Email Marketing

- Email Campaign Creation

- Measuring Email Marketing Success

8. Web Analytics

- Introduction to Web Analytics

- Google Analytics

- Making Data-Driven Decisions

9. Digital Marketing Tools and Technologies

- Overview of Key Digital Marketing Tools

- Automation Tools

- Latest Trends and Technologies in Digital Marketing

10. Creating a Digital Marketing Plan

- Developing a Digital Marketing Strategy

- Budgeting and Resource Allocation

- Implementation and Measurement

11. Case Studies and Practical Projects

- Real-World Case Studies

- Hands-On Projects

12. Conclusion and Next Steps

- Summarizing Key Learnings

- Career Opportunities in Digital Marketing

- Continuing Education and Resources

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