1. Influence of Micro vs.
Macro-Influencers on Niche
Brands
Research Problem: Brands struggle to decide whether micro-influencers
(10K-100K followers) or macro-influencers (500K+ followers) provide
better ROI in terms of engagement, conversions, and trust-building.
Gap in Market: While macro-influencers have a large reach, micro-
influencers often have better audience trust and engagement. However, there
is limited empirical data comparing their effectiveness for niche brands.
What I’ll Do: Conduct surveys and analyze industry reports to determine
which influencer type provides higher ROI for niche brands, considering
factors like engagement rate, audience trust, and cost-effectiveness.
2. Impact of AI-Powered Chatbots on Consumer Purchase
Decisions
Research Problem: AI chatbots (e.g., ChatGPT-powered assistants) are
increasingly used in e-commerce, but do they actually improve conversion
rates and customer trust, or do they alienate customers?
Gap in Market: While many businesses are adopting chatbots, studies on
their actual impact on consumer purchase behaviour are scarce,
especially for high-involvement products (e.g., electronics, luxury goods).
What I’ll Do: Collect primary data via consumer surveys and interviews
with marketers to assess whether AI chatbots enhance customer
experience and sales or if customers still prefer human interaction.
3. The Rise of Sustainability Marketing: Consumer
Perception vs. Reality
Research Problem: Many brands use sustainability claims (e.g., "eco-
friendly," "carbon-neutral") to market products, but do consumers actually
trust these claims, or do they see them as greenwashing?
Gap in Market: While sustainability marketing is trending, there is a trust
deficit—many consumers feel brands exaggerate or falsely claim eco-
friendliness. There is limited research on consumer skepticism and its
impact on purchase decisions.
What I’ll Do: Conduct surveys to analyze whether consumers trust
sustainability claims and what factors make them more likely to purchase
eco-friendly products.
4. Effectiveness of Personalized Marketing vs. Traditional
Advertising on Gen Z Consumers
Research Problem: With ad fatigue rising, brands are shifting towards
personalized marketing (e.g., AI-driven product recommendations,
personalized emails), but is it actually more effective than traditional ads
for Gen Z?
Gap in Market: There is limited research on how personalized
marketing influences young consumers compared to traditional ads (TV,
billboards, print). Does hyper-personalization improve engagement, or
does it feel invasive?
What I’ll Do: Conduct a consumer survey to compare the effectiveness of
personalized marketing vs. traditional ads in influencing purchase
decisions among Gen Z consumers.
5. The Psychology of Discounts: How Different Pricing
Strategies Impact Consumer Buying Decisions
Research Problem: Many brands offer "Buy 1 Get 1 Free" (BOGO),
percentage discounts (e.g., 50% off), and cash discounts (e.g., ₹500 off),
but which strategy works best in driving sales and consumer
satisfaction?
Gap in Market: Although discount strategies are widely used, there is a
lack of research on which type of discount works best for different
product categories (e.g., electronics vs. fashion).
What I’ll Do: Conduct consumer experiments and surveys to analyze which
discount strategy has the highest impact on perceived value, urgency to
buy, and long-term customer loyalty.
