Chapter one

MIANN GARMENT MARKING

BUSINESS DESCRIBTION

MIANN garment making is a business that will be dealing in the supply and sale of this goods and services, blouses,
pullovers , blazers , pattern drafting marking of garment , cutting of garment and e.t.c the proposed business is a
sale proprietorship owned by Mary Milkah

1.00 OBJECTIVES OF BUSINESS PLAN

I. It will assist one to utilize his/ her skills and knowledge in business
II. It will act as a guide in business operations
III. It will act as a guide in business managements
IV. It will be marketing tool to the business
V. It will assist one to obtain finances or support of money from banks and friends
1.01 BACKGROUND OF THE OWNER

The owner of the business is Mary Milkah Nyandoro. She is 24 years old, she is single, she is undergoing on her
education in module 2 in clothing technology in MTTI, she comes from Nyamira County, Borabu Sub-County,
Raitigo Sub-Location

1.02 NAME AND ADDRESS OF THE BUSINESS

MIANN GARMENT MAKING

P.O BOX 579
KEROKA, KENYA
CONTACTS: 0792802295
EMAIL: marymilkah23@gmail.com
The business name has been selected from my name and my kid is name which makes up MIANN

1.03 BUSINESS LOCATION

The business is located along Keroka- Chiplat road at Kijauri center
NYANSIONGO

CHEPLAT KIJAURI KEROKA

1.04 FORM OF BUSINESS OWNERSHIP

The form of business will be sole proprietorship form
REASONS FOR CHOOSING THAT BUSINESS OWNERSHIP
The profit will be enjoyed by the owner only
The owner is the decision maker
To keep the secrets of the business
It’s easy to start and mange
Advavantges of sole proprietorship
a. Profit gained is enjoyed by the owner
b. The individual is the boss of the business
c. Decision making is fast
d. She is the owner of the business
Disadvantages of sole proprietorship
a. The owner suffers the looses alone
b. Lack of consolation as the sole proprietor is the decision maker
c. It can be difficult to raise capital to expand the business
 d. The owner is overworked

1.05 TYPE OF THE BUSINESS

MIANN garment making is a business that will be dealing in the supply and sale of this goods and services; blouses,
blazers, pullovers, pattern drafting of garment and cutting of garment

1.06 PRODUCT AND SERVICES

The owner will offer service like gift wrapping and products carrying bags, promotions of products like cosmetics.
The owner decides to operate the business including all sizes that is small, medium and large and also different
colors of fabrics and sizes. Provision of transport to customers will gain the following benefits from using the
products
I. Serve the customers for long period time
II. Customers will get free transportation of goods and services
III. Customers will get affordable products according to their demands
IV. It will perform what the products is used to perform

1.07 JUSTIFICATION OF BUSINESS OPPORTUNITY

The owner of the business will need to put into consideration of the skills and knowledge she will get at the end of
studies in MATHENGE TECHNICAl . So that to raise the living standards

1.08 INDUSTRY
The business falls under garment industry. In Kenya garment making is high and used largely across the nation.
The industry is highly marketable due to good qualities it gives in return

1.8 THE GOALS OF BUSINESS OPPORTUNITY AND OBJECTIVES

LONG TERM GOALS
I. Recruitment of new employees
Once the business will be stable and makes good sales the next 1 to 2 years more employees will be needed to
help in the smooth running of the business due to the demand of good will be high
II. To open up branches
Once the business will be stable, the business will intend to open up the nearest in the nearest urban centres to
increase the income
SHORT TERM GOAL
I. Profit maximization
The business will ensure that at the end of every financial period it makes enough profit which can be used to
increase the stock
II. Provision of quality products to customers
The business will be set to ensure that with the shortest time possible it gets to know the customers tastes and
preferences and therefore provide the products that satisfy their wants

1.10ENTRY AND GROWTH STRATEGY

ENTRY STRATEGY
The business will employ the following ways to let the customers know of its entry in the market
a. advertisement
The business will use to posters to inform the public of its entry in the market
b. Launching
The business will be launched and public given opportunity to ask questions and know more about products
GROWTH STRATEGY
a. Expansion of the business
When the profit is made the business increase the profit can be used to expand the business by opening the
branches
b. Increasing sales volume
Once the business has started operating, it will work upon increasing the volume of the product in the market

1.11 ENTRY PLAN

Competitive advantages of the business compared to other business
I. The owner will provide quality products to customers
II. The owner will ensure the business is always clean
III. The owner will maintain modern technology to acquire customers
IV. The owner will ensure there is affordable prices
Weakness of the competitors
I. High prices of the products
II. Bad management of the business
III. Lack of skills and knowledge of running the business
 Chapter two
2.00 MARKETING PLAN
The marketing plan identify the business strength, opportunities, weakness and threats facing the business in
order to offer high demanding products and services to reach its potential customers.

2.01 PONTENTIAL CUSTOMERS

MIANN garment making intends to have potential customer from schools, hospitals and factories and the people
surrounding the business and those who come to the market that are individual customers. And the potential
buying customers will be identified retail or consumers. The customers of the business will be analyzed so as to
know the quantity and quality of the stock to be purchased and to control if effectively. The owner of the business
will use cash and playbill account as a mode of payment.

2.02 MARKET SHARE

The business is located at kijauri junction road where there are more customers and traffics due to high
population. The business will have 70,000 people who will be purchasing the products. At least 60% of the product
will be sold daily.

2.03 COMPLETION
The following are the compitors of miann garment making
Musyoka garment making.
Starlight garment making.
business strength Weakness
Musyoka garment making  They have strong machines  They have poor pricing of pricing
 Sale quality products production
 Lack of skills and knowledge
Starlight garment making  They have skills and  They have poor communication
knowledge  They lack strong machines for work
 The shop is clean always

2.04 METHOD OF PROMOTION AND ADVERTISING

The business will advertise through
a. Sign boards
Signboards have to be placed along the highway about 1000 m from the business
b. Posters
The posters will be clearly indicating the business location and the products and services offered will be pinned all
over the estate to create public awareness on the business
c. Bill boards
The bill boards that have clearly legible from distance will be placed where the proposed business is to be located
the business name and trade mark
Advantages of advertising using these methods
1. They are easily accessible to customers
2. They are cheap
3. The information will reach many people quickly
Disadvantage of advertising using these methods
1. There will be warn out of posters before the information reaches the people
2. The information may be changed
⚹ The owner of the business will advertise the business twice per year
Methods of promoting the products and services
* There will be fair pricing
* Giving free gifts, delivery
* There will be free ironing
* Free shopping bags
2.05 PRICING STRATEGY
The products to be sold will be priced putting into consideration the following factors
Competitors pricing
The price of the products will be based on the demand for the product when the demand Is high then the price will
shoot unlike when the demand is low where the price will have to go down
Cost of the production
The cost of production the product will dictate the price to set for the goods. The pricing strategy used will pay an
important role in ensuring that the cost of the production of the products is recorved profit is also to be maximized
by these strategies

2.06 SALES TACTICS

The business will not engage any intermediate we are set to directly sell its products to the customers through
distributors. This method of selling will allow the business accurately identify the problems associated with the
product through sellers-buyers contact. This will also let the business to understand the customers and
distributors needs hence giving full satisfaction to customers, minimizing operations cost
The business will deploy direct selling which involves verbal communication with potential customers. Overtime
is also to be given to the employees as a method of motivating them
2.07 DISTRIBUTION
Customers will be picking their purchase products from the business premises. Those who need the products on
their specific sites will be delivered to by the miann garment making and shop will use representatives to ensure
the products are distributed to the customers. The means of transport will be by the use of a probox and trucks.
Some of the anticipated problems are delay to deliver the product to the buyer at the right time. This may be
caused by the anticipated large sale volumes whereby keeping the distribution by trucks ever busy
The business ids therefore set to appoint other dealers or distributors to ensure the products are delivered at the
time to the buyers.

Chapter 3
3.00 MANAGEMENT/ ORGANIZATION PLAN
This is the manner in which duties are delegated in the business from the top most level to the least level.
The business management is expected to consist of manager, supervisor, salesman, secretary, cashier, driver and a
watchman

3.01 ORGANATION CHART

The business is a set to manage and ran by the owner and under him
MANAGER

SUPERVISOR

SALESMAN

CASHIER

SECRETARY DRIVER WATCHMAN CLEANER

3.02 MANAGEMENT TEAM AND QUALIFICATION

Title No of workers Experience and qualification Duties and responsibilities

a. manger 1 * 3 months of experience in industrial * Ensure there is
attachment smooth running of
* Craft certificate in module 2 fashion and the business
design * Recruits, promotes
* age and dismisses
employees
* Evaluates business
record and
prepares monthly
records
b. supervisor 1 * Age 27 * Give legal advice to
* Have a certificate in artisan the manager
* Complies a report
the daily activities
of the business top
the manager

c. salesman 2 * Should have good public relations * Receiving orders

* Age 26 from customers
* Have certificate in artisan * Participate in sales
promotion
* Access customers’
needs
* Look for market
for the products
d. cashier 1 * should have good calculation skills * Preparing financial
* age 26 sheets
* have a certificate in artisan
e. secretary 1 * Should have a certificate in secretarial * Records daily
* Should be computer literate monetary
* Age 25 transactions
* Typing the
documentations
which is guided by
the manager
* Asset the manager
by preparing
manual
f. driver 1 * Have a driving license * Should ensure
* Have a certificate of good conduct delivery of
products to
business or
customers
g. watchman 1 * Age 26 * Should report any
* Must be able to speak English and crime within the
Kiswahili business
* Have a certificate of form 4 * Should maintain
peace
* Should protect
business from
frauds
h. cleaner 2 * Age 24 * Ensure the
* Have a certificate of class 8 materials are
arranged
* Should ensure the
business premises
are kept clean
3.03 RECRUITMENT, TRAINING AND PROMOTION
3.03.01 recruitment policy
MIANN garment making will recruit in various as advertisement, posters and other employed and
educational institutions
 Posters
The business will print the posters slating vacancies within the business; the posters will indicate the
job description, qualification and the deadline for applications
Educational institutions
With different institutions to make them aware of the vacancies
Other employees
The employees of their business will also be used to let the public know of the job vacancies within the
business
3.03.02 Training Policy
The following methods will be used for training:
The employees will be sponsored to take part time courses
The business will invite to instill skills in the employees
The employees will be taken to the field trips and tours
Exchange programmed will be introduction within the business
3.03.03 Promotion Policy
The following factors will be considered by the business in order to promote the business
a. Academic and promotional qualifications
Employees with high education standards will be promoted to higher posts within the business
b. Hard work and honesty
Hardworking employees together with the honest ones will be promoted to other parts
3.04 REMUNERATION AND INCENTIVES

Job title No of workers Basic salary Allowance Total

Manger 1 30,000 10,000 40,000
Supervisor 1 20,000 5,000 25,000
Salesman 2 18,000 4,500 22,500
Cashier 1 16,000 4,000 20,000
Secretary 1 15,000 3,000 18,000
Driver 1 14,500 2,500 17,000
Watchman 1 14,000 2,000 16,000
Cleaner 2 13,500 1,500 15,000
total 10 141,000 32,500 173,500

INCENTIVES

The common type of incentives the owner of the business will use are profit profit sharing, bonuses, stock
sharing

3.05 LICENSE PERMITS AND GORVENT POLICIES

Licensing
The owner of the business will register the business under the name MIANN GARMENT MAKING and
get a legal business certificate
Government Policy
The owner of the business will follow the government policy and rules