Project
Management MKT-6540
A Project report
Mobile phone accessories
Submitted by
Abdul Waleed
BBA 8th Evening (B)
36893
Submitted to
Dr. Abrar
Lyallpur Business School GC university Faisalabad
Table of Contents
1. Disclaimer.........................................
2. Executive summary.................................
3. Purpose of phone cover...............................
4. Brief description of project and product...............
5. Market analysis............................
5.1. Resources required.................
5.2. Location of the project.............
5.3. Implementation of the project................
6. Justification of the project........................
6.1. The need of the project.......
6.2. Huge number of mobile phone users..............
6.3. Safety measure/protection...............
6.4. Fashion trend................
7. Competition analysis................
8. Project summary.................................
9. Customer needs behaviour and segmentation...................
10. Consideration of product.................
11. Mobile accessories...................
12. Special attributes desired by the customers.....................
13. Resources...........................
14. Plant machinery requirements..............................
15. Component brands..................................
16. Total project capital cost.................................
17. Working capital cost.........................................
18. Human resources cost..........................
19. Annexure
20. Balance sheet
Executive summary
This report is a detailed feasibility study on Mobile cover and accessories production in
Bhutan. The proposed business will be mainly dealing with the manufacturing of mobile
cover and mobile screen protector as a supplementary product to this.
What is the purpose of a phone cover?
It protects the whole body of the mobile phone from exterior damage and also protects it
against all sorts of scratches or nicks that might get onto its body. Even if you accidentally
drop your phone, your phone cover might absorb the shock and protect your phone from
getting severely damaged.
Brief description of project and product
Market Analysis
So far there isn’t any business manufacturing mobile cover and accessories in the country.
There is high volume of imports from other countries like china.
Resources required
The resources for this business are found being key raw materials like silicon solid, plant and
machinery, and skilled key personnel like graphic designers.
Location of the plant:
The proposed business will be located at the gojra industrial estate in Industrial site of gojra
mainly because of the huge noise created by the plant and machineries.
Implementation of the Project:
The implementation of the project will take 12months including pre-project activities
Justification of the Project
The need for the project
Huge number of mobile phone users
Most of the people now use mobile phones and it is now a must-have item of gadgetry that
allows people to access the internet, stay in touch with world news, watch the latest movies,
and even pay bills. Thus there is huge demand for the mobile covers and accessories.
Safety Measures/Protection
Mobile covers provide safety measures to the mobile phones by protecting it from scratches,
breakage, and other risk associated with the phone.
Fashion Trend
The various phone covers and its accessories are trending in the market and most of the
people use phones covers as per their aesthetic preference.
Competition Analysis
Till date, there isn’t a single business firm producing the mobile phone covers and
accessories within the country. All these products such as various phone covers, universal
chargers, USB cables, Memory card, earphones, backup chargers/power bank, headphones
etc had been imported either china.
Project summery
Fixed cost 28,94,499
Working capital 269,642
Total investment 31,64,141
Return over investment 34%
Payback period 2years and 6%
Customer needs, Behaviour, and Segmentation
The table given below summarizes customer’s preferences for various considerations while
taking the decision to buy a product. It is evident that for the majority of the customers, cost
effectiveness was the most important consideration, followed by quality and reliability.
Product consideration of
For mobile accessories
Mobile accessories average
Quality 46.8%
Reliability 39.4%
Price 54.4%
Product feature 20.7%
Ease of use 24.6%
Bluetooth capabilities 16.0%
Size 11.1%
Product specification 11.0%
Weight 10.1%
Customization 4.1%
Ruggedness 26.0%
Ergonomic design 16.5%
Ease of 15.0%
Installation
Bundle with a 13.5%
Mobile device
Colour 9.5%
Styling 7.5%
Special attributes desired by the customers
The special attributes desired by the customer are as follows.
Good quality
Reliability
Price
Those special attributes will be met by the proposed business.
6 Packaging & Transportation
The packaging of products will be properly done with the help of production team and it will
be packed in the cardboard boxes so as to export the differentiated products to other countries
as well.
Resources
Land and building
The building and the shed for housing the machinery and equipment and the offices has to be
constructed as per requirement. The manufacturing section shall be shed construction. The go
downs, offices shall be accommodated in constructed building. The requirement of total built
up area and other constructions would be as under.
Plant & Machinery requirements
The required plant and machinery are as mentioned below:
Standard Injection Moulding set.
Phone Cover Mould set.
Mobile Screen protector.
unite Nhtx140
A B C
Screw diameter Mm 38 42 45
Injection unit Screw L/D ratio L/D 24.3 22 20.5
Short size Cm3 193 235 270
Injection weight G 176 213 246
Injection rate g/s 94 115 132
Plasticizing capacity g/s 13.6 17.8 22.7
Injection pressure Mp a 205 170 147
Screw speed Rpm 0-190
Claim force KN 1400
Space between tie bars Mm 460*460
Toggle stroke Mm 380
Max mould high Mm 450
Clamping unite
Min. mould height mm 160
Ejector stroke Mm 120
Ejector tonnage KN 50
Ejector number P 5
Max pump pressure Mp a 16
Pump motor powder Kw 13
Heater powder Kw 9.2
Machine dimensions M 4.51*1.16*1.87
Others
Oil tank capacity L 265
Machine weight T 4
NO Components/Brand Type Quantity
1 Controller Techmation Colour screen 1 pc
2 Contractor Schneider/Siemens Specification matching
3 Air switch Schneider/Siemens Specification matching 1 pc
4 Displacement American supervised Specification matching 3pcs
transducer
5 Gear pump Novo Germany Specification matching 3pcs
6 Servo motor Sumitomo Specification matching
7 Servo drives Hilectro Specification matching
8 PQ valve Invoice Specification matching
9 Displacement Taiwan HNC Specification matching 1pc
transducer
10 Main reversing valve Yuken Specification matching
11 Plasticizing oil motor Intermonth Specification matching 1pc
12 Plasticizing oil motor Staffa Specification matching 1pc
13 High pressure house Italy manila Specification matching
14 Sealing element Busk shaman Specification matching
4 Raw materials and consumables
The main raw material required for the production of mobile cover is solid silicon
which would broadly include the following
Solid silicon (square metre)
Designing Ink (litre)
Measuring scale
packaging plastics
Packing boxes
While most people choose a phone cover based on their own personal aesthetic preferences,
there are some stark differences between how each type of material performs. The three basic
types of cover are leather, plastic, and silicone, and deciding which is best for a product to
have a good and finest quality. The proposed business has chosen the silicone to make covers
as it is available in the country and it is strong compared to other types.
Silicone is a soft material made from a mixture of petroleum products and silicon, a
naturallyoccurring material found in sand and quartz. Some people consider it a safer
alternative to plastic. It’s a soft, flexible material that makes terrific protective cases.
Total project capital cost
Particulars Forex. Domestic component Total cost Remark
component
Land(30 decimal/12,258sq ft) 36,774 36774 Lease
Construction of semi 637,325
permanent building
Total cost 637,325 637,325
Plant& machinery
Standard injection moulding 1,28,500
Phone cover mould 448,500
Mobile screen protector 225,000
Total 1,954,000 1,954,000
Miscellaneously fixed assets
Office furniture 73,500
Stationary 8,000
Laptop 120,000
Workers uniform 5,350
Tools and equipments 4,550
Telephone fixed line 5,000
Electrical fittings 30,000
Total cost 246,400 246,400
Preliminary expenses 20000 20,000
Total project start-up cost 2,894,499
Working capital cost
particulars Monthly Yearly
Advertising 1000 12000
Delivery expenses 1000 12000
Inventory purchases 132,577 15,90,926
Miscellaneous 3000 36,000
Office expenses 1500 18,000
Payroll 97000 1,164,000
Rent or lease 30,65 36,774
Utilities /telephones 1000 12000
Others 29,500 3,54,000
Total 269,642 3,235,700
Cost of production per unite
1 year 2 year 3 year 4 year 5 year
Total unite 25,344 27,878 30,666 33,733 37,106
Cost of 2,489,389 2,571,627 2,657,278 2,748,646 2843,848
production
Unite cost 98,22 92.24 86.67 81.48 76.64
of
production
Human resources cost
Manpower cost
particular monthly 1year 2year 3year 4year 5yaer
s
Direct 25,000 300,000 315,000 330,750 347,288 364,652
labour
Salary 72,000 864,000 907,200 952,560 1,000,188 1,050,197
allowances
Wages 35,000 42,000 44,100 46,305 48,620 51,051
Total 100,500 1,206,00 1,266,300 1,329,61 1,396,096 1,465,901
0 5
Annexure
Misc. fixed assets
Sl. no Particulars Units cost Amount
1 Office furniture
A Writing table 4 4500 18000
B Wooden chair 8 3000 24000
C Plastic chair 15 500 7500
D File rack 4 6000 24000
Total 73,500
2 Workers uniform
A Uniform t shirt 10 250 2500
B Mouth cover 15 40 600
C Rubber hand gloves 15 150 2,250
Total 5,350
3 Tools and equipments
a Tool box 2 975 1950
B Electrical tools 1 2600 2600
Total 4,550
Projected balance sheet for five years
Year 1 year2 year3 year4 year5
Assets
Cash bank 1,819,624 390,994 1,746,713 4,721,353 8,681,063
Accounts
515,520 567,072 654,968 756,488 873,744
receivable
Inventory
Prepaid 56,774
expenses
Other
current
assets
Total
current 1,247,320 176,078 2,401,681 5,477,741 9,544,807
assets
New fixed
assets 2,488,545 2,139,366 1,790,186 1441,006 1,091,826
Total assets 1,241,225 2,315,444 4,191,867 6,918,747 10,646,633
Liability
capital
Accounts
payable 2,493,501
1,167,342 776,438 3,553,594 7,309,407
Total 2,493,501
current 2,267,342 776,438 3,553,594 7,309,407
liability
2,672,781
Long term
2,119,104 1,495,207 792,184
notes
payable 2,672,781 0
Total long 2,119,104 1,495,207 792,184
term
liability 0
Total liability capital 1,241,225 2,315,433 4,199,867 6,918,747 10,646,633
