PART 1

BRIEF DESCRIPTION OF THE PRODUCT OR SERVICE

A. NAME OF THE ESTABLISHMENT/ ENTERPRISE

The business was named “Majestic Elegance Craft Jewelries”, the
owners reason for the selection of the name because the product describe as
majestic handmade jewelries, has affordable price yet looks so elegant to wear.
The costumer will having concept descriptions of a product that they will
planning to buy for afterwards knowing it’s business name.

B. LOCATION
The business will be located at Bayanan 1-A, Brgy. San Isidro Catanauan
Quezon along the highway.
The reason for choosing the location for the business is because of a
good opportunity for target costumers, the students of elementary and junior
high school in particular barangay perhaps the business will having regular
costumers when business is located near at school and civilized location.

C. DESCRIPTIVE DEFINITION OF THE BUSINESS

The Majestic Elegance Craft Jewelries was owned by Angelyn Crispo,
Analyn Ordillano, Donnabel Pablo, Jolina Villanueva and Crisnel Joy Arsenio.
The business aimed to create unique and customized prices of jewelry using
traditional techniques. The business also aimed satisfaction by costing
products with cheap price yet eye catching and elegant to wear and customers
looking for one- of- a- kind items that reflect their personal styles and
preferences that owners necessarily meet different customers standard styles.
The product is made up of, sterling silver, gold, copper and brass or yarn string
and beads built in different shapes ( Natural Gemstones, Glass beads,
Wooden beads). Overall, The business offer a unique traditional made and
personal touch to the jewelry industry, appealing to customers who value
craftsmanship and creativity in the prices they wear.

D. BUSINESS LONG- RANGE OBJECTIVES

Establishing long- range objectives for the business is essential for
guiding its growth and sustainability. The key objectives of the business
include:
1. Brand Recognition and Value
• Objective: Achieve and Value recognition some of X% in the target
market within 10 years.
- Action Steps:
• Develop a strong brand narrative that resonates with consumers.
• Engage in strategic marketing and partnership that elevate the brand
profile.
 • Utilize social media and influencer marketing to build a loyal customer
base.

2. Market Expansion
• Objectives: Expand product reach to X new international market within
10 years.
- Action Steps:
• Conduct market research to identify high- potential regions.
• Establish distribution channels and local partnerships in target markets.
• Adapt product and marketing strategies to fit regional preferences
cultures.
3. Product Line Diversification
• Objective: Introduce X new product lines or collections annually
to attract different customers segments.
- Action Steps
• Regularly asses market trends and customers feedback for product
development.
• Collaborate with designers or artisans to create excitement and
demand.
4. Sustainability Practices
• Objectives: Achieve sustainable sourcing and production methods by
2035.
- Action Steps:
• Research and Implement Ethical sourcing for materials (eg. recycled
metals, ethically- sourced gemstones)
• Lower carbon footprint through eco- friendly packaging and shipping
practices.
• Communicate sustainability efforts clearly in branding and marketing.
5. Customer Engagement and Loyalty
• Objective: Build a customer loyalty program that retains X% customers
within 10 years.
- Action Steps
• Develop a reward program that incentives repeat purchases.
• Gather feedback continuously though surveys and customer interaction
to improve the product and service.
6. Financial Stability and Growth
• Objective: Achieve a compound annual growth rate (CAGR) of
X% over the next 10 years.
- Action Steps:
• Monitor financial performance regularly and adjust pricing strategies as
needed.
• Diversity revenue streams through collaborations, workshops, online
courses.
 • Invest in systems that enhance operational efficiency and reduce cost.
7. Community Engagement and Social Responsibility
• Objective: Participate in or sponsor community events and initiatives
annually to build local connections.
- Action Steps
• Collaborate with local artisan and businesses for joint ventures.
• Host workshops or community events that promote creativity and
craftsmanship
• Establish donation programs or partnerships with charitable
organizations.

E. VISION & MISSION STATEMENT OF THE BUSINESS

VISION STATEMENT
“ Our vision is to inspire individuality and self expression through
our unique, handcrafted jewelry pieces, blending artistry with sustainability,
and creating a community where creativity flourished and craftsmanships is
celebrated”

MISSION STATEMENT
“Our mission is to create majestic handmade jewelry that reflects the
unique stories, personal style, mood and personalities of our customers.
We are committed to meet their expectation of the different styles, use
ethically sourced materials, promoting sustainable practices, and providing
acceptional customer service while fostering a sense of connection and
community among artisans and jewelry lovers a like”

F. HIGHLIGHTS OF THE PROJECT

1. HISTORY
One of the owner started jewelry making journey after a good
friend gifted a jewelry making set, she excited about to started making
crafted jewelries everyday until she found herself browsing and
shopping at online shop for tools supplies. It become her hobby and
every vacant time she was excited making new designs. Her designs
became notice by new classmates and be loved by others, until she
had concept about starting small business in crafting jewelries, she
realized that she can’t make many orders and designs and she
decided to looked for those who were appreciate craftsmanship
afterwards of the business became own by 5 owners, and name of
the business “Majestic Elegance Craft Jewelries” that selling crafted
products of bracelets, necklaces and other accessories.
 2. BUSINESS TIMETABLE AND STATUS

Weekly Schedule:
DAY ACTIVITY DESCRIPTION
MONDAY Material Sourcing Check inventory, order
supplies/materials
needed.
TUESDAY Production Design and create new
jewelry pieces
WEDNESDAY Marketing Social Media updates,
email newsletter
THURSDAY Marketing Collaborations with
influencers, blog writing
FRIDAY Quality Control Inspect products,
package updated
inventory
SATURDAY Sales/Promotion Participate in local
markets or online sales
SUNDAY Administrative Duties Update finances, review
business performance

Monthly Overview
MONTH GOALS STATUS
January Launch new collection On track
February Increase social media In progress
followers by 20%
March Attend 1 local craft fair Planned
April Develop website for Completed
online sales
May Explore wholesale In progress
opportunities
June Run a summer promo Planned
campaign

STATUS REPORT
1. Financial Status Estimated
Last Months Revenue: Php. 10,000.00
Expenses: Php 7,000.00
Net Profit/Loss: Php 1,000.00
2. Sales performance Estimated
Total orders full filled: 115 orders
Average order value: 80
3. Production Status Estimated
Current inventory: 120
• Earings: 20
• Necklaces: 40
• Bracelets: 30
• New designs underway: 30
4. Challenges and Solutions
• Challenge: Delay in supply delivery
• Solution: Found alternative supplies
• Challenge: Low engagement on certain platforms
• Solution: Implemented targeted and campaigns
5. Next Steps
• Increase marketing efforts leading up to upcoming fair
• Focus on developing more online presence through blogs and videos
• Experiment with new material types for products

3. NATURE OF THE INDUSTRY

The handmade jewelry industry is a niche segment of the broader jewelry

market that focuses on artisan-crafted pieces rather than mass-produced
items. This industry is characterized by several key features:

1. Artisanal Craftsmanship: Handmade jewelry emphasizes creativity,

originality, and skilled craftsmanship. Artisans often use traditional techniques
and tools, which can include metalwork, beadwork, wire wrapping, and more.

2. Customization: Many customers seek handmade jewelry for its unique

designs and the possibility of customization. Artisans often offer personalized
services, allowing clients to select materials, shapes, and designs that reflect
their personal style.

3. Material Diversity: The handmade jewelry industry uses a wide range of

materials, including precious metals (like gold and silver), gemstones, beads,
leather, wood, and recycled materials. This diversity allows for a variety of
styles and price points.

4. Sustainability and Ethical Practices: Many handmade jewelry businesses

prioritize sustainable practices, using ethically sourced materials and
promoting small-batch production. This appeal to eco-conscious consumers
can differentiate them in a crowded market.

5. Marketplaces and Distribution Channels: Handmade jewelry is often sold

through various channels, including online platforms (like Shoppe, Lazada,
Tiktok, and individual websites), craft fairs, local boutiques, and galleries.
Social media plays a crucial role in marketing and building a brand community.

6. Pricing and Value: Prices for handmade jewelry can vary widely based on
the materials used, the complexity of the design, and the artisan's reputation.
Consumers often perceive handmade items as high value due to their
uniqueness and the story behind the piece.

7. Target Demographics: The handmade jewelry market generally appeals to

consumers seeking unique gifts, self-expression, and sustainable products.
This includes a broad demographic range, such as millennials and Gen Z, who
appreciate individuality and ethical consumption.

8. Trends and Innovation: The industry is influenced by fashion trends, cultural

movements, and new technologies. For instance, some artisans incorporate
modern technology, such as 3D printing, into their designs, while others may
focus on traditional techniques.

9. Community and Collaboration: Many artisans form a sense of community

through local events, collaborations, and shared spaces. This sense of
belonging and support can foster innovation and creativity within the industry.

Overall, the handmade jewelry industry thrives on creativity, individual

expression, and a connection between artisans and consumers. With
increasing consumer interest in unique, personalized products, the industry
continues to grow and evolve.

4. MODE OF FINANCIAL

The mood of financing in the handmade jewelry business can vary based on
several factors, including market trends, consumer preferences, and economic
conditions. Here are some key considerations influencing the financing
atmosphere for this niche:

1. Growing Demand for Unique Products: As consumers increasingly seek

personalized and unique items, handmade jewelry often sees strong demand.
This trend can create a more favorable financing environment as investors and
lenders recognize the potential for profitability.

2. Small Business Support: Many governments and organizations provide

grants, loans, and financial support for small businesses, particularly those
focusing on artisan crafts.
3. E-commerce Opportunities: With the rise of online marketplaces and social
media, handmade jewelry has greater access to a broader audience. This
accessibility can increase investor interest, as it may lead to higher sales
volumes and profitability.

4. Sustainability Trends: As consumers become more environmentally

conscious, businesses that emphasize sustainable practices in sourcing
materials and production may attract more financing. Investors are often
interested in businesses that align with their values.

5. Economic Conditions: Economic factors such as inflation, consumer

spending habits, and overall economic health can impact the financing mood.
During downturns, discretionary spending, such as jewelry purchases, may
decline, potentially making financing more challenging.

6. Crowdfunding Opportunities: The rise of crowdfunding platforms allows

artisans to raise funds directly from consumers who are interested in
supporting small businesses. This trend can positively impact financing options
for handmade jewelry businesses.

7. Networking and Community Support: Many handmade jewelry businesses

benefit from local artisan markets, workshops, and community support groups.
These networks can offer resources and connections to potential investors or
funding opportunities.

8. Competition: The handmade jewelry market can be saturated, making it

essential for new entrepreneurs to differentiate themselves. Unique branding
and innovative marketing strategies may attract financing interest.

In summary, while the financing mood for handmade jewelry businesses is

generally positive due to rising demand and support for small businesses, it is
still influenced by economic conditions, market competition, and consumer
trends.

5. INVESTMENT COSTS

Material:
• Jewelry supplies: Costs for beads, wires, metals (silver, gold etc), an
stones can range from Php. 5,000 to Php. 10,000 or more, depending
on the type and quality of materials
• Packaging: Boxes, plastics, tags and other packaging materials can
cost between Php. 500 to Php. 1,000
Tools and Equipment
• Basic Tools ( pliers, cotter soldering tools, etc.) can range from
Php 1,500 to Php. 2,000

Business Registration
• Costs for registration of the business, obtaining permits, or
licenses may vary widely, but budget for Php. 500 to Php. 40,00
or more

Marketing and Branding

• Website or Canva App for logo designs can cost Php. 500
• Social Media advertising can do DIY and can cost it for free.

Total Estimated Initial Investment

• Taking all those factors into accoutants, the initial investment for
starting a small handmade jewelry business can range
approximately form Php. 7,000 to Php. 14,000 or more.