India accounts for ~7% of the
global quick commerce
market (as of 2024).
TAM ( Current TAM: $4.2–6 billion
INDIA) (₹35,000–50,000 crore).
Expected to grow to $40–50
billion (₹3.3–4.2 lakh crore)
by 2030.
SAM ( TIER 1e.g., Delhi, Mumbai, Bangalore )
currently 2030
Tier 1 cities currently contribute 50% of India's quick Expected Growth: Will shrink to 40% of India’s market
commerce market (~₹30,000 crore). by 2030 $10-15 billion, with more growth in Tier 2/3
cities
SAM (2024): ₹14,700–21,000 crore ($1.8–2.5 billion).
2024
SAM (Tier 2 e.g., Jaipur, Lucknow, Indore)
currently 2030
Tier 2 cities currently contribute 35% of India's quick Expected Growth: Will grow to ~45% of India’s market
commerce market (~₹7,000 crore). by 2030 (~₹75,000 crore) $5-7 billion.
SAM (2024): ₹4,200–6,000 crore ($500–750 million).
2024
SAM ( Tier 3 small towns )
Tier 3 cities currently contribute 15% of India's Expected Growth: Will grow to ~20% of India’s
quick commerce market (~₹2,000 crore). market by 2030 (~₹33,200 crore).
currently 2024 2030
SAM (2024): ₹700–1,000 crore ($85–125 million).
Revenue Calculation
Projected Revenue Calculation for FY 3 Years
Year Order Total Revenue Revenue Onboarding Total
Volume Order Year order order( Yearly) Revenue Revenue
Month (Monthly)
1st Year 30,000– 3,60,000 Rs 45,00,000 Rs Rs 2,50,000 Rs
Tier 1 5,40,00,000 5,42,50,000
2nd Year 1,00,000 – 12,00,000 Rs Rs Rs 20,00,000 Rs
Tier 1-3 1,50,00,000 18,00,00,000 18,20,00,000
3rd Year 5,00,000 – 60,00,000 RS Rs Rs 50,00,000 Rs
Pan India 7,50,00,000 90,00,00,000 90,50,00,000
Revenue Summary
Year Total Revenue
1st ₹5.42 crore
2nd ₹18.20 crore
3rd ₹90.50 crore
Operating Cost (Fixed Monthly Costs ) 1st Year
Expense Monthly Cost Annual Cost
Office Rent 20,000 2,40,000
Electricity & WiFi 10,000 1,20,000
Social Media Team Salaries 60,000 7,20,000
Developers Salaries 1,50,000 18,00,000
Support Agent Salaries 20,000 2,40,000
Performance Marketing Salaries 40,000 4,80,000
Business Development salaries 40,000 4,80,000
Graphic Designers Salaries 60,000 7,20,000
Miscellaneous Expenses 30,000 3,60,000
Total Fixed Costs 4,30,000 51,60,000
Operating Cost (Warehouse Variable Costs ) 1st Year
Expense Monthly Cost Annual Cost
Delivery Staff Salaries (18*3) 9,45,000 1,13,40,000
Warehouse Staff Salaries(18*3) 7,20,000 86,40,000
Warehouse Rent (City 6*3 Wh) 9,00,000 1,08,00,000
Electricity & Wifi 1,80,000 21,60,000
Total Fixed Costs 27,45,000 3,29,40,000
Year 1
• Fixed Costs: ₹51,60,000.
• Variable Costs: ₹3,29,40,000.
• Total Operating Costs (Year 1): ₹3,81,00,000 (₹3.81 crore).
Year 1 EBITDA:
• Revenue: ₹5.42 crore.
• Operating Costs: ₹3.81 crore.
• EBITDA (Year 1): ₹1.61 crore.
Assume depreciation, interest, and taxes at 25% of EBITDA: Year 1 Net Profit: ₹1.61
crore - ₹0.40 Lakh = ₹1.21 crore.
Operating Cost (Fixed Monthly Costs )2nd Year
Expense Monthly Cost Annual Cost
Office Rent 30,000 3,60,000
Electricity & WiFi 10,000 1,20,000
Social Media Team Salaries 60,000 7,20,000
Developers Salaries 2,00,000 24,00,000
Support Agent Salaries 30,000 3,60,000
Performance Marketing Salaries 50,000 6,00,000
Business Development salaries 90,000 10,80,000
Graphic Designers Salaries 80,000 9,60,000
Marketing 50,000 6,00,000
Miscellaneous Expenses 30,000 3,60,000
Total Fixed Costs 6,30,000 75,60,000
Operating Cost (Warehouse Variable Costs ) 2nd Year
Expense Monthly Cost Annual Cost
Delivery Staff Salaries 54,60,000 6,55,20,000
Warehouse Staff 31,20,000 3,74,40,000
Salaries
Warehouse Rent (26c * 39,00,000 4,68,00,000
3wh)
Electricity & Wifi 7,80,000 93,60,000
Total Fixed Costs 1,31,60,000 15,91,20,000
Year 2
• Fixed Costs: ₹75,60,000.
• Variable Costs: ₹15,91,20,000.
• Total Operating Costs (Year 2): ₹16,66,80,000 (₹16.66 crore).
Year 2 EBITDA:
• Revenue: ₹18.20 crore.
• Operating Costs: ₹16.66 crore.
• EBITDA (Year 2): ₹1.54 crore.
Assume depreciation, interest, and taxes at 25% of EBITDA: Year 2 Net Profit: ₹1.54
crore - ₹0.38 crore = ₹1.16 crore.
Operating Cost (Fixed Monthly Costs )3rd Year
Expense Monthly Cost Annual Cost
Office Rent 1,00,000 12,00,000
Electricity & WiFi 20,000 2,40,000
Social Media Team Salaries 90,000 10,80,000
Developers Salaries 4,00,000 48,00,000
Support Agent Salaries 40,000 4,80,000
Performance Marketing Salaries 70,000 8,40,000
Business Development salaries 1,00,000 12,00,000
Graphic Designers Salaries 1,00,000 12,00,000
Marketing 3,00,000 36,00,000
Miscellaneous Expenses 50,000 6,00,000
Total Fixed Costs 12,70,000 1,52,40,000
Operating Cost (Warehouse Variable Costs ) 3rd Year
Expense Monthly Cost Annual Cost
Delivery Staff Salaries 1,47,00,000 17,64,00,000
(168*5)
Warehouse Staff 82,32,000 9,87,84,000
Salaries
Warehouse Rent (42c 1,17,60,000 14,11,20,000
*4wh)
Electricity & Wifi 16,80,000 2,01,60,000
Total Fixed Costs 3,63,72,000 43,64,64,000
Year 3
• Fixed Costs: ₹1,52,40,000.
• Variable Costs: ₹43,64,64,000.
• Total Operating Costs (Year 3): ₹45,17,04,000 (₹45.17 crore).
Year 3 EBITDA:
• Revenue: ₹90.50 crore.
• Operating Costs: 45.17.21crore.
• EBITDA (Year 3): ₹45.33 crore.
Assume depreciation, interest, and taxes at 25% of EBITDA: Year 3 Net Profit:
₹45.33 crore - ₹11.33 crore = ₹34 crore.
Profit Summary
YEAR Revenue (₹ EBITDA Net Profit (₹
Operating cost
crore) crore)
1st year 5.42 cr 3.81 cr 1.61 cr 1.21 cr
2nd year 18.20 cr 16.66 cr 1.54 cr 1.16 cr
3rd year 90.50 cr 45.17 cr 45.33 cr 34 cr
