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The document is a survey designed to gather demographic information and consumer preferences regarding local and branded products in Calicut. It includes questions about age, gender, income, education, purchasing behavior, brand recognition, and support for local businesses. The survey aims to understand consumer attitudes towards local products and identify factors that could encourage more purchases of these items.

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16 views6 pages

Document

The document is a survey designed to gather demographic information and consumer preferences regarding local and branded products in Calicut. It includes questions about age, gender, income, education, purchasing behavior, brand recognition, and support for local businesses. The survey aims to understand consumer attitudes towards local products and identify factors that could encourage more purchases of these items.

Uploaded by

vaishnavtd111
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Section 1: Demographic Information

1. What is your age group?

• 18–25

• 26–35

• 36–45

• Above 45

2. What is your gender?

• Male

• Female

• Other

3. What is your monthly income level?

• Below ₹20,000

• ₹20,000–₹50,000

• ₹50,000–₹1,00,000

• Above ₹1,00,000

4. What is your highest level of education?

• High school

• Diploma/Undergraduate

• Postgraduate or higher

5. Which area do you reside in within Calicut?

• Urban

• Semi-urban

• Rural
Section 2: Consumer Preferences & Purchasing Behavior

6. How frequently do you purchase local products?

• Always

• Often

• Occasionally

• Rarely

• Never

7. How frequently do you purchase branded products?

• Always

• Often

• Occasionally

• Rarely

• Never

8. Which product categories do you purchase the most? (Select all that apply)

• Food & Beverages

• Clothing & Apparel

• Electronics

• Household Items

9. What is the primary factor that influences your purchasing decision?

• Price

• Quality

• Brand Reputation

• Availability

• Local Economic Support


10. How do you perceive the quality of local products compared to branded products?

• Higher than branded products

• Same as branded products

• Lower than branded products

11. Do you believe local products offer better value for money than branded products?

• Strongly agree

• Agree

• Neutral

• Disagree

• Strongly disagree

Section 3: Brand Recognition & Consumer Attitude

12. Do you prefer purchasing from well-known national/international brands over local
brands?

• Yes

• No

• Depends on the product

13. Do you trust local brands as much as you trust branded products?

• Yes

• No
• Neutral

14. Have you ever switched from branded products to local products due to affordability?

• Yes

• No

15. How likely are you to recommend local products to others?

• Very likely

• Somewhat likely

• Neutral

• Unlikely

• Very unlikely

16. How important is brand reputation when making a purchase decision?

• Very important

• Somewhat important

• Neutral

• Not very important

• Not important at all

Section 4: Support for Local Businesses

17. Do you believe purchasing local products helps support the local economy?
• Strongly agree

• Agree

• Neutral

• Disagree

• Strongly disagree

18. Would you be willing to pay more for local products if they offered the same quality as
branded products?

• Yes

• No

• Maybe

19. What improvements do you think local products need to compete with branded products?
(Select all that apply)

• Better quality

• More availability

• Better packaging

• Stronger marketing

• Competitive pricing

20. What factors would encourage you to buy more local products? (Select all that apply)

• Lower prices

• Better quality
• More brand awareness

• Government incentives/support

• Availability in more retail stores

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