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The Coca-Cola advertisement uses festive scenes to evoke joy and associate the brand with happy holiday moments, enhancing its appeal. The Heinz commercial leverages celebrity endorsement from Ed Sheeran to build trust and credibility, positioning their ketchup as a reliable choice. The GM ad combines ethos, pathos, and logos, focusing on logical arguments and humor through Will Ferrell to demonstrate the car's superiority over competitors.

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19 views2 pages

EPL Commertial Search

The Coca-Cola advertisement uses festive scenes to evoke joy and associate the brand with happy holiday moments, enhancing its appeal. The Heinz commercial leverages celebrity endorsement from Ed Sheeran to build trust and credibility, positioning their ketchup as a reliable choice. The GM ad combines ethos, pathos, and logos, focusing on logical arguments and humor through Will Ferrell to demonstrate the car's superiority over competitors.

Uploaded by

moguscreator
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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In the Coca-Cola advertisement, Christmas and winter-themed scenes are used to connect

with the audience emotionally. The ad shows festive and happy moments that make viewers feel

joyful. High quality, slow motion shots focus on the clean and crisp cola, making it look

refreshing and delicious. The AI generated scenes are smooth and realistic, which makes the

brand appear professional. By including the joyful and positive feelings of the holiday season,

Coca Cola creates a good vibe in the advertisement that makes viewers feel happy. This

happiness transfers to how they think about the brand and product. The ad makes people

associate Coca Cola with special moments during the holidays, convincing them it’s a drink

worth buying.

Link: Coca-Cola Ad

In the Heinz commercial, the strategy is ethos, which focuses on trust and credibility. The

ad features Ed Sheeran, a very popular and well known celebrity. Since many people trust and

admire him, his endorsement of Heinz ketchup makes the product seem reliable and worth

trying. By showing Sheeran’s connection to the product in a funny and relatable way, Heinz

makes their ketchup feel like something that should be owned. They also build on their strong

reputation as a well-known and trusted brand. By combining Sheeran’s popularity and their own

history, the ad shows that Heinz ketchup is a trustworthy and high quality product that people

should buy.

Link: Heinz Ad
The GM commercial uses all three strategies ethos, pathos, and logos but focuses mostly

on logos, which appeals to logic and facts. The ad features Will Ferrell, a famous actor many

people know and like, to build trust and credibility. Throughout the commercial, Ferrell shares

details and facts about the car, showing how it’s better than its competitors. This logical

approach gives viewers reasons to believe the car is a good choice. At the same time, Ferrell uses

humor to make the ad entertaining, which creates a positive emotional connection with the

audience . By blending facts, trust, and humor, the GM ad proves how their car is worth buying,

especially when compared to its competitors.

Link: GM Ad

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